227 Courses

Step into the dynamic world of marketing and master the intricacies of customer relationship management with our enlightening course on 'Marketing & CRM.'

Course Description Get instant knowledge from this bite-sized Strategic Planning and Analysis for Marketing Part - 2 course. This course is very short and you can complete it within a very short time. In this Strategic Planning and Analysis for Marketing Part - 2 course you will get fundamental ideas of strategic planning and analysis for marketing, the key understanding of segmentation, targeting and so on. Enrol in this course today and start your instant first step towards learning about external analysis. Learn faster for instant implementation. Learning Outcome Familiarise with external analysis Understand market segmentation, targeting and positioning Gain in-depth knowledge of the approaches to customer analysis Deepen your understanding of approaches to competitor analysis How Much Do Marketing Managers Earn?  Senior - £68,000 Average - £49,000 Starting - £35,000 Requirement Our Strategic Planning and Analysis for Marketing Part - 2 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Strategic Planning and Analysis for Marketing Part - 2 Module 01: External Analysis 00:24:00 Module 02: Market Segmentation, Targeting and Positioning 00:16:00 Module 03: Approaches to Customer Analysis 00:22:00 Module 04: Approaches to Competitor Analysis 00:25:00 Assignment Assignment - Strategic Planning and Analysis for Marketing Part - 2 00:00:00

Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Principles of Marketing Theory Course 1:14:03 1: Module 01: Scope and Purpose of Socially Responsible Marketing 04:18 2: Module 02: Significance of Brand and Reputation to Sales Performance 03:28 3: Module 03: Significance of Customer Loyalty in Achieving Marketing Goals 03:46 4: Module 04: Valid and Reliable Marketing Data for Segmenting the Market 03:35 5: Module 05: Marketing Data Collection Methods 06:12 6: Module 06: Market Segmentation 10:34 7: Module 07: Cluster Customers With Similar Characteristics 02:26 8: Module 08: How Core Values Are Expressed 04:15 9: Module 09: How a Range of Products May Appeal to Different Market Segments 02:37 10: Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services 04:53 11: Module 11: Customer Relationship Management (CRM) Activities and Systems 09:13 12: Module 12: Marketing Key Performance Indicators 07:19 13: Module 13: The Requirements of Socially Responsible Marketing Campaigns 10:27 14: CPD Certificate - Free 01:00 Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Principles of Marketing Theory Course 1:14:03 1: Module 01: Scope and Purpose of Socially Responsible Marketing 04:18 2: Module 02: Significance of Brand and Reputation to Sales Performance 03:28 3: Module 03: Significance of Customer Loyalty in Achieving Marketing Goals 03:46 4: Module 04: Valid and Reliable Marketing Data for Segmenting the Market 03:35 5: Module 05: Marketing Data Collection Methods 06:12 6: Module 06: Market Segmentation 10:34 7: Module 07: Cluster Customers With Similar Characteristics 02:26 8: Module 08: How Core Values Are Expressed 04:15 9: Module 09: How a Range of Products May Appeal to Different Market Segments 02:37 10: Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services 04:53 11: Module 11: Customer Relationship Management (CRM) Activities and Systems 09:13 12: Module 12: Marketing Key Performance Indicators 07:19 13: Module 13: The Requirements of Socially Responsible Marketing Campaigns 10:27 14: CPD Certificate - Free 01:00 Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Unlock your potential and elevate your business acumen with our comprehensive course on Strategic Planning: Marketing, External and Internal Analysis. Designed for professionals seeking to master the intricacies of strategic planning, this course delves into the core elements of marketing, internal, and external analysis, equipping you with the tools and knowledge to drive your organization toward sustained success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access This course on Strategic Planning teaches you how to create effective plans for business success. You will learn the basics of strategic planning and how it applies to marketing. The course covers analyzing both internal and external factors that affect a business. You will learn how to assess your company's strengths and weaknesses, as well as understand the market and competition. The course also teaches how to develop a strategic plan, focusing on customer needs and competitor strategies. You will learn about market segmentation, targeting, and positioning to effectively reach your desired audience. By the end of the course, you will have the skills to create and implement a strategic plan that helps your business grow and succeed. Course Curriculum Module 01: An Introduction to Strategic Planning Module 02: Strategic Planning for Marketing Module 03: Strategic and Marketing Analysis Module 04: Internal Analysis Module 05: External Analysis Module 06: Development of a Strategic Plan Module 07: Approaches to Customer Analysis Module 08: Approaches to Competitor Analysis Module 09: Market Segmentation, Targeting and Positioning Learning Outcomes: Understand fundamental principles of strategic planning and marketing strategies. Conduct comprehensive strategic and marketing analysis for business growth. Evaluate internal factors impacting organisational performance and strategic planning. Analyse external factors influencing business strategies and market positioning. Develop effective strategic plans aligned with business objectives and market conditions. Implement customer and competitor analysis techniques for market segmentation. CPD 10 CPD hours / points Accredited by CPD Quality Standards Strategic Planning: Marketing, External and Internal Analysis 1:55:58 1: Module 01: An Introduction to Strategic Planning 08:25 2: Module 02: Strategic Planning for Marketing 08:00 3: Module 03: Strategic and Marketing Analysis 09:25 4: Module 04: Internal Analysis 15:54 5: Module 05: External Analysis 15:02 6: Module 06: Development of a Strategic Plan 15:12 7: Module 07: Approaches to Customer Analysis 15:08 8: Module 08: Approaches to Competitor Analysis 15:58 9: Module 09: Market Segmentation, Targeting and Positioning 11:54 10: CPD Certificate - Free 01:00 Who is this course for? Marketing managers aiming to improve strategic planning skills. Business analysts focusing on internal and external business analysis. Entrepreneurs developing effective business strategies. Consultants advising clients on market positioning. Students pursuing careers in strategic marketing. Career path Marketing Manager Business Analyst Strategic Planner Market Research Analyst Business Consultant Brand Manager Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

This course delves into the dynamic world of social media advertising, offering a comprehensive exploration of platform selection, target audience segmentation, and persona development. From understanding the fundamentals to executing targeted campaigns, participants will gain invaluable insights to maximize their digital impact. After the successful completion of the course, you will be able to learn about the following:⦁ Introduction to social media advertising.⦁ Choosing the right social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)⦁ Target audience segmentation and persona development. Navigate the intricate landscape of social media advertising with precision. Learn the nuances of platform selection, including Facebook, Instagram, Twitter, LinkedIn, and more. Dive into advanced strategies for target audience segmentation and persona development, optimizing your campaigns for maximum engagement and ROI.   Explore the realm of social media advertising, mastering the intricacies of platform selection, audience targeting, and campaign optimization. Gain the skills needed to excel in roles such as Social Media Advertising Specialist, Digital Marketing Strategist, or Campaign Optimization Specialist. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Social Media Advertising Self-paced pre-recorded learning content on this topic. Social Media Advertising Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Social Media Advertising Specialist Digital Marketing Strategist Social Media Manager Ad Operations Analyst Digital Advertising Coordinator Campaign Optimization Specialist Social Media Content Creator Digital Marketing Consultant Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

In the digital age, email marketing remains a cornerstone for businesses aiming to engage with their audience and drive conversions. The success of any email marketing campaign largely depends on the quality of the email list used. At B2C Database, we pride ourselves on offering the best email lists in the world, tailored to meet the diverse needs of our clients. Our commitment to quality and accuracy ensures that your marketing efforts yield the highest possible returns. Unmatched Data Accuracy and Validation One of the key factors that set our email lists apart is our rigorous data accuracy and validation process. We B2C Database understand that outdated or incorrect email addresses can lead to low engagement rates and increased bounce rates. To combat this, we employ advanced data verification techniques to ensure every email address in our database is current and valid. Our team of experts continuously updates and cross-references the data to maintain its integrity, providing you with a reliable resource for your marketing campaigns. Comprehensive and Diverse Database At B2C Database, we offer a comprehensive and diverse email list that covers various industries and demographics. Whether you are targeting specific regions, age groups, or professional sectors, our extensive database has you covered. We provide detailed segmentation options that allow you to tailor your campaigns to the exact preferences and behaviors of your target audience. This level of customization ensures that your messages resonate with recipients, leading to higher engagement and conversion rates. Benefits of Using B2C Database's Email Lists Using our top-quality email lists provides numerous benefits for your marketing efforts. First and foremost, it enhances the precision of your targeting, allowing you to reach the right people with the right message. This not only improves engagement but also maximizes the return on your marketing investment. Additionally, our email lists reduce the risk of spam complaints and improve your sender reputation, ensuring that your emails are more likely to land in the inbox rather than the spam folder. With B2C Database, you can confidently launch campaigns that drive results. Conclusion: Partner with the Best In conclusion, B2C Database stands as a leader in providing the best email lists in the world. Our unwavering commitment to data accuracy, comprehensive database coverage, and detailed segmentation options make us the preferred choice for businesses looking to elevate their email marketing strategies. By partnering with us, you gain access to a powerful tool that empowers your marketing campaigns and drives business growth. Experience the difference that high-quality email lists can make with B2C Database.

The aim of this course is to provide learners with a comprehensive understanding of key marketing concepts and strategies, including marketing techniques, setting marketing objectives and strategy, marketing segmentation and targeting, different market segments, profiling markets, and positioning segmented markets.The course will also cover marketing segmentation and targeting, including an overview of different market segments and how to effectively target them. Learners will gain an understanding of how to segment markets based on demographics, psychographics, behavior, and other factors, and how to develop targeted marketing campaigns that resonate with each segment.After the successful completion of the course, you will be able to learn about the following, What are the marketing techniques? How to set marketing objectives and strategy? What is marketing segmentation and targeting? What are different market segments? What is profiling markets? How to position segmented markets? Marketing is a critical component of any business strategy, and this course will provide learners with a solid foundation in key marketing concepts and strategies. The course will begin by covering marketing techniques, including advertising, direct marketing, public relations, sales promotions, personal selling, and content marketing. Learners will gain an understanding of each technique and how to effectively use them in a marketing campaign. Marketing is a critical component of any business strategy, and this course will provide learners with a solid foundation in key marketing concepts and strategies. The course will begin by covering marketing techniques, including advertising, direct marketing, public relations, sales promotions, personal selling, and content marketing. Learners will gain an understanding of each technique and how to effectively use them in a marketing campaign. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Segmenting And Targeting Strategies Self-paced pre-recorded learning content on this topic. Segmenting and Targeting Strategies Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Manager Marketing Director Digital Marketing Specialist Marketing Consultant Marketing Analyst Marketing Strategist Advertising Executive Sales Manager with marketing experience Public Relations Manager Chief Marketing Officer (CMO) Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

CWSP training course description A hands-on training course concentrating solely on WiFi security with an emphasis on the delegates learning the necessary knowledge and skills to pass the CWSP exam. The course progresses from simple authentication, encryption and key management onto in depth coverage of 802.X and EAP along with many other security solutions such as access control, intrusion prevention and secure roaming. What will you learn Demonstrate the threats to WiFi networks. Secure WiFi networks. Configure: WPA2 RADIUS 802.1x EAP Pass the CWSP exam. CWSP training course details Who will benefit: Technical network staff. Technical security staff. Prerequisites: Certified Wireless Network Associate. Duration 5 days CWSP training course contents WLAN Security overview Standards, security basics, AAA, 802.11 security history. Hands on WLAN connectivity. Legacy 802.11 security Authentication: Open system, shared key. WEP. VPNs. MAC filters. SSID segmentation, SSID cloaking. Hands on Analysing 802.11 frame exchanges, viewing hidden SSIDs. Encryption Basics, AES, TKIP, CCMP, WPA, WPA2. Hands on Decrypting 802.11 data frames. 802.11 layer 2 authentication 802.1X: Supplicant, Authenticator, Authentication server. Credentials. Legacy authentication. EAP, Weak EAP protocols, Strong EAP protocols: EAP -PEAP, EAP-TTLS, EAP-TLS, EAP-FAST. Hands on Analysing 802.1X/EAP frames. 802.11 layer 2 dynamic key generation Robust Security Network. Hands on Authentication and key management. SOHO 802.11 security WPA/WPA2 personal, Preshared Keys, WiFi Protected Setup (WPS). Hands on PSK mapping. WLAN security infrastructure DS, Autonomous APs, WLAN controllers, split MAC, mesh, bridging, location based access control. Resilience. Wireless network management system. RADIUS/LDAP servers, PKI, RBAC. Hands on 802.1X/EAP configuration. RADIUS configuration. 802.11 Fast secure roaming History, RSNA, OKC, Fast BSS transition, 802.11k. Hands on Roaming. Wireless security risks Rogue devices, rogue prevention. Eavesdropping, DOS attacks. Public access and hotspots. Hands on Backtrack. WiFi security auditing Layer 1 audit, layer 2 audit, pen testing. WLAN security auditing tools. WiFi security monitoring Wireless Intrusion Detection and Prevention Systems. Device classification, WIDS/WIPS analysis. Monitoring. 802.11w. Hands on Laptop spectrum analysers. VPNs, remote access, guest access Role of VPNs in 802.11, remote access, hotspots, captive portal. Wireless security policies General policy, functional policy, recommendations.

Venture into the 'Market Research & Analysis' realm, where learners grasp the nuanced intricacies of market studies and their profound impact on businesses.