SAFe® Agile Product Management: In-House Training Discover and apply the mindset, skills, and tools you need to create successful products and solutions that are desirable, viable, feasible, and sustainable. The Agile Product Management course harnesses the power of Design Thinking to develop innovative solutions with proven SAFe® capabilities to execute on those visions. Learn the right mindset, skills, and tools to create successful products from inception to retirement using Agile techniques. Recognize how Continuous Exploration fuels innovation and helps you define a vision, strategy, and roadmap to tap into new markets. Find out how to accelerate the product life cycle to get fast feedback and quickly deliver exceptional products and solutions that delight customers all while aligning with your organization's strategy, portfolio, evolving architecture, and solution intent. What you will Learn After completing the class, you should be able to: Use Design Thinking to achieve desirable, feasible, and sustainable outcomes Explore market needs, segmentation, sizing, and competitive landscape Manage value stream economics, including pricing and licensing Use empathy to drive design Apply product strategy and vision Develop and evolve roadmaps Execute and deliver value using SAFe® Explore innovation in the value stream Analyzing your Role as a Product Manager in the Lean Enterprise Continuously Exploring Markets and Users Driving Strategy with Market Segmentation Using Empathy to Drive Design Defining Product Strategy and Vision Creating Roadmaps to Build Solutions Delivering Value Managing Value Stream Economics Creating Innovation in the Value Stream
CWSP training course description A hands-on training course concentrating solely on WiFi security with an emphasis on the delegates learning the necessary knowledge and skills to pass the CWSP exam. The course progresses from simple authentication, encryption and key management onto in depth coverage of 802.X and EAP along with many other security solutions such as access control, intrusion prevention and secure roaming. What will you learn Demonstrate the threats to WiFi networks. Secure WiFi networks. Configure: WPA2 RADIUS 802.1x EAP Pass the CWSP exam. CWSP training course details Who will benefit: Technical network staff. Technical security staff. Prerequisites: Certified Wireless Network Associate. Duration 5 days CWSP training course contents WLAN Security overview Standards, security basics, AAA, 802.11 security history. Hands on WLAN connectivity. Legacy 802.11 security Authentication: Open system, shared key. WEP. VPNs. MAC filters. SSID segmentation, SSID cloaking. Hands on Analysing 802.11 frame exchanges, viewing hidden SSIDs. Encryption Basics, AES, TKIP, CCMP, WPA, WPA2. Hands on Decrypting 802.11 data frames. 802.11 layer 2 authentication 802.1X: Supplicant, Authenticator, Authentication server. Credentials. Legacy authentication. EAP, Weak EAP protocols, Strong EAP protocols: EAP -PEAP, EAP-TTLS, EAP-TLS, EAP-FAST. Hands on Analysing 802.1X/EAP frames. 802.11 layer 2 dynamic key generation Robust Security Network. Hands on Authentication and key management. SOHO 802.11 security WPA/WPA2 personal, Preshared Keys, WiFi Protected Setup (WPS). Hands on PSK mapping. WLAN security infrastructure DS, Autonomous APs, WLAN controllers, split MAC, mesh, bridging, location based access control. Resilience. Wireless network management system. RADIUS/LDAP servers, PKI, RBAC. Hands on 802.1X/EAP configuration. RADIUS configuration. 802.11 Fast secure roaming History, RSNA, OKC, Fast BSS transition, 802.11k. Hands on Roaming. Wireless security risks Rogue devices, rogue prevention. Eavesdropping, DOS attacks. Public access and hotspots. Hands on Backtrack. WiFi security auditing Layer 1 audit, layer 2 audit, pen testing. WLAN security auditing tools. WiFi security monitoring Wireless Intrusion Detection and Prevention Systems. Device classification, WIDS/WIPS analysis. Monitoring. 802.11w. Hands on Laptop spectrum analysers. VPNs, remote access, guest access Role of VPNs in 802.11, remote access, hotspots, captive portal. Wireless security policies General policy, functional policy, recommendations.
About this Course This 5 full-day course presents the most modern statistical and mathematical forecasting frameworks used by practitioners to tackle the load forecasting problem across short time and long time scales. The course presents practical applications to solving forecasting challenges, supported by real life examples from large control areas. It presents the weather impacts on the load forecasts and the methodologies employed to quantify the weather effect and building a repository of weather normal data. A good load forecast methodology must improve its forecasting accuracy and support a consistent load forecasting process. The load forecasting widely used in the power industry has evolved significantly with the advancement and adoption of Artificial Intelligence techniques such as Machine Learning. With the increased penetration of inverter-based resources, the operation of electric grids grew in complexity, leading to load forecasts that are updated more frequently than once a day. Furthermore, several jurisdictions adopted a smaller granularity than the hourly load forecasts in the effort to reduce the forecasting uncertainties. On the generation side, fuel forecasting professionals must meet energy requirements while making allowance for the uncertainty on both the demand and the supply side. This training course will also feature a guest speaker, who is a Ph.D candidate to provide insights into the most modern aspects of Artificial Intelligence in the context of load forecasting. Training Objectives This course offers a comprehensive approach to all aspects of load forecasting: Gain a perspective of load forecasting from both operators in the generating plant and system operators. Understand and review the advanced load forecasting concepts and forecasting methodologies Learn the application of Artificial Neural Networks and Probabilistic Forecasting methods to manage forecasting uncertainties in short time frames Appreciate market segmentation and econometric framework for long term forecasts Find out the most recent practical application of load forecasting as examples from large power companies Get access to recent industry reports and developments Target Audience Energy load forecasting professionals from power plant and system operators Energy planners and energy outlook forecasters and plant operators Fuel procurement professionals Planners and schedulers of thermal generating units Course Level Intermediate Trainer Your expert course instructor is a Utility Executive with extensive global experience in power system operation and planning, energy markets, enterprise risk and regulatory oversight. She consults on energy markets integrating renewable resources from planning to operation. She led complex projects in operations and conducted long term planning studies to support planning and operational reliability standards. Specializing in Smart Grids, Operational flexibilities, Renewable generation, Reliability, Financial Engineering, Energy Markets and Power System Integration, she was recently engaged by the Inter-American Development Bank/MHI in Guyana. She was the Operations Expert in the regulatory assessment in Oman. She is a registered member of the Professional Engineers of Ontario, Canada. She is also a contributing member to the IEEE Standards Association, WG Blockchain P2418.5. With over 25 years with Ontario Power Generation (Revenue $1.2 Billion CAD, I/S 16 GW), she served as Canadian representative in CIGRE, committee member in NSERC (Natural Sciences and Engineering Research Council of Canada), and Senior Member IEEE and Elsevier since the 90ties. Our key expert chaired international conferences, lectured on several continents, published a book on Reliability and Security of Nuclear Power Plants, contributed to IEEE and PMAPS and published in the Ontario Journal for Public Policy, Canada. She delivered seminars organized by the Power Engineering Society, IEEE plus seminars to power companies worldwide, including Oman, Thailand, Saudi Arabia, Malaysia, Indonesia, Portugal, South Africa, Japan, Romania, and Guyana. Our Key expert delivered over 60 specialized seminars to executives and engineers from Canada, Europe, South and North America, Middle East, South East Asia and Japan. Few examples are: Modern Power System in Digital Utilities - The Energy Commission, Malaysia and utilities in the Middle East, GCCIA, June 2020 Assessment of OETC Control Centre, Oman, December 2019 Demand Side management, Load Forecasting in a Smart Grid, Oman, 2019 Renewable Resources in a Smart Grid (Malaysia, Thailand, Indonesia, GCCIA, Saudi Arabia) The Modern Power System: Impact of the Power Electronics on the Power System The Digital Utility, AI and Blockchain Smart Grid and Reliability of Distribution Systems, Cyme, Montreal, Canada Economic Dispatch in the context of an Energy Market (TNB, Sarawak Energy, Malaysia) Energy Markets, Risk Assessment and Financial Management, PES, IEEE: Chicago, San Francisco, New York, Portugal, South Africa, Japan. Provided training at CEO and CRO level. Enterprise Risk methodology, EDP, Portugal Energy Markets: Saudi Electricity Company, Tenaga National Berhad, Malaysia Reliability Centre Maintenance (South East Asia, Saudi Electricity Company, KSA) EUSN, ENERGY & UTILITIES SECTOR NETWORK, Government of Canada, 2016 Connected+, IOT, Toronto, Canada September 2016 and 2015 Smart Grid, Smart Home HomeConnect, Toronto, Canada November 2014 Wind Power: a Cautionary Tale, Ontario Centre for Public Policy, 2010 POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
The need for key staff to have commercial skills is paramount, as the public sector is increasingly opened up as a commercial market, in which organisations compete against each other and the private sector for contracts. Generating additional income and being commercially aware is vital for this to be a success, and is what many public sector organisations are looking to do. This programme will help you: See commercial awareness as not just another skill-set, but as a different mind-set Use a variety of tried-and-tested commercial, analytical decision-making techniques and tools Define your commercial objectives Develop a strategic focus Start looking at service clients as market segments Analyse, in a competitive context, your service offering Plan a commercial strategy, prepare for its implementation and see it through to execution 1 What is commercial thinking? Understand what it means to be a commercial thinker Identifying commercial opportunities often involves not only a different skill set but also a different mindset; looking at the services that you provide 2 Defining strategic commercial objectives Defining your key commercial objectives Prioritising your strategic objectives Two key strategic planning tools:Resource and Competency MatrixPESTLE How to apply these tools to your particular situation 3 Developing a strategic focus Decision-making on how to compete in the markets identified by your strategic objectives requires a strategic focus Developing strategic focus A tool for helping you to make those decisions: using the Ansoff Matrix 4 Defining customer targets How to think more commercially by understanding who all your customers are and how they differ from each other how to apply the principles to your areas to identify the type of customers you have and their key characteristics - Customer segmentation Who are your customers? How do their needs vary? - Scenarios 5 The competitive market place Understanding the competitive forces at play Different types of competition Analysing your competitive environment using Porter's 5 Forces model 6 Meeting stakeholder expectations Two simple models to help you identify the key stakeholders who could influence your commercial environment How to use your stakeholders to help you achieve your commercial objectives 7 Implementation - systems, structures and processes Effective commercial activity involves working with others to implement ideas and strategies What do you need to have in place before you implement your commercial strategy? How to health-check your organisation prior to implementation using the McKinsey 7S framework 8 Implementation - people and culture A good commercial strategy only works if the people involved buy in to the ideas and if the culture of the organisation is conducive to the effective implementation How the latest thinking in behavioural economics can help you develop your culture and people to work commercially 9 Tools and checklists Be more commercial within your sphere of influence using a commercial checklist to help you Using the checklist as a benchmark against the most commercially aware organisations Using the checklist as a health check - both corporately and individually
Dive into the world of image segmentation with PyTorch. From tensors to UNet and FPN architectures, grasp the theory behind convolutional neural networks, loss functions, and evaluation metrics. Learn to mold data and tackle real-world projects, equipping developers and data scientists with versatile deep-learning skills.
SAFe® Agile Product Management: Virtual In-House Training Discover and apply the mindset, skills, and tools you need to create successful products and solutions that are desirable, viable, feasible, and sustainable. The Agile Product Management course harnesses the power of Design Thinking to develop innovative solutions with proven SAFe® capabilities to execute on those visions. Learn the right mindset, skills, and tools to create successful products from inception to retirement using Agile techniques. Recognize how Continuous Exploration fuels innovation and helps you define a vision, strategy, and roadmap to tap into new markets. Find out how to accelerate the product life cycle to get fast feedback and quickly deliver exceptional products and solutions that delight customers all while aligning with your organization's strategy, portfolio, evolving architecture, and solution intent. What you will Learn After completing the class, you should be able to: Use Design Thinking to achieve desirable, feasible, and sustainable outcomes Explore market needs, segmentation, sizing, and competitive landscape Manage value stream economics, including pricing and licensing Use empathy to drive design Apply product strategy and vision Develop and evolve roadmaps Execute and deliver value using SAFe® Explore innovation in the value stream Analyzing your Role as a Product Manager in the Lean Enterprise Continuously Exploring Markets and Users Driving Strategy with Market Segmentation Using Empathy to Drive Design Defining Product Strategy and Vision Creating Roadmaps to Build Solutions Delivering Value Managing Value Stream Economics Creating Innovation in the Value Stream
Competitor Analysis Training Course Overview Are you looking to begin your competitors segmentation career or want to develop more advanced skills in competitors segmentation? Then this competitors segmentation online training course will set you up with a solid foundation to become a confident business manager and help you to develop your expertise in competitors segmentation. This competitors segmentation online training course is accredited by the CPD UK & IPHM. CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this competitors segmentation online training course will set you up with a solid foundation to become a confident business manager and develop more advanced skills. Gain the essential skills and knowledge you need to propel your career forward as a business manager. The competitors segmentation online training course will set you up with the appropriate skills and experience needed for the job and is ideal for both beginners and those currently working as a business manager. This comprehensive competitors segmentation online training course is the perfect way to kickstart your career in the field of competitors segmentation. This competitors segmentation online training course will give you a competitive advantage in your career, making you stand out from all other applicants and employees. If you're interested in working as a business manager or want to learn more skills on competitors segmentation but unsure of where to start, then this competitors segmentation online training course will set you up with a solid foundation to become a confident business manager and develop more advanced skills. As one of the leading course providers and most renowned e-learning specialists online, we're dedicated to giving you the best educational experience possible. This competitors segmentation online training course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience. Who should take this course? This comprehensive competitors segmentation online training course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of competitors segmentation. Entry Requirement There are no academic entry requirements for this competitors segmentation online training course, and it is open to students of all academic backgrounds. As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol. Career path This competitors segmentation online training course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry. Course Curriculum Introduction What It Means to Define and Segment Competition Defining and Tracking Your Competition Indirect Competition Wallet Share The Competitive Binder You Must Have Competition Too Much Competition Nutrition Bar Market Case Study Workshop Define and Segment Your Competition Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Quality Licence Scheme Endorsed The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. Certificate of Achievement Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org
The Professional Certificate Course in Introduction to Hotel Marketing covers the importance of hotel marketing in business, market segmentation, product development, strategic pricing, product promotion, distribution channels, and online marketing. The course provides a comprehensive overview of the fundamental concepts and skills required for effective hotel marketing, enabling students to develop and implement successful marketing strategies. The Professional Certificate Course in Introduction to Hotel Marketing provides comprehensive knowledge and skills in hotel marketing. The course covers topics such as market segmentation, product development, strategic pricing, distribution channels, and online marketing. After the successful completion of the course, you will be able to learn about the following, What is Hotel Marketing? Importance of Marketing in Business. What is Market Segmentation. Benefits of Market Segmentation. Types of Market Segmentation. Product Development for effective sales. What should be the strategic Product Pricing. Locating the Product and its importance. Product Promotion, its way and role in Hotel Marketing. Channel of Distribution in the Hotel Industry Online Marketing. The Professional Certificate Course in Introduction to Hotel Marketing covers the importance of hotel marketing in business, market segmentation, product development, strategic pricing, product promotion, distribution channels, and online marketing. The course provides a comprehensive overview of the fundamental concepts and skills required for effective hotel marketing, enabling students to develop and implement successful marketing strategies. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to Hotel Marketing Self-paced pre-recorded learning content on this topic. Introduction to Hotel Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Hotel Marketing Professionals Hospitality Industry Professionals Individuals interested in the Hospitality Industry Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Highlights of the Course Course Type: Online Learning Duration: 1 to 2 hours Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about competitors segmentation Understand the core competencies and principles of competitors segmentation Explore the various areas of competitors segmentation Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert business manager Classify and Segment Your Competition Program Course Master the skills you need to propel your career forward in competitors segmentation. This course will equip you with the essential knowledge and skillset that will make you a confident business manager and take your career to the next level. This comprehensive classify and segment your competition program course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying thisdefine and segment your competition course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective competitors segmentation practice and equip you with the essential skills, confidence and competence to assist you in the competitors segmentation industry. You'll gain a solid understanding of the core competencies required to drive a successful career in competitors segmentation. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for business manager or for people who are aspiring to specialise in competitors segmentation. Enrol in this classify and segment your competition program course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive classify and segment your competition program course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this competitors segmentation can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This classify and segment your competition program course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This classify and segment your competition program course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This classify and segment your competition program course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction What it Means to Define and Segment Competition 00:05:00 Defining and Tracking Your Competition Indirect Competition 00:03:00 Wallet Share 00:03:00 The Competitive Binder 00:05:00 You must have competition 00:04:00 Too Much Competition 00:03:00 Nutrition Bar Market Case Study 00:04:00 Workshop Define and Segment Your Competition in Action 00:04:00 Supplementary Resources Supplementary Resources - Define and Segment Your Competition 00:00:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
This course aims to provide a comprehensive understanding of how consumer behavior can influence customer experience and strategies for enhancing and building customer experience in B2B contexts, including customer segmentation, targeting, and positioning, as well as measuring customer experience gap and defining customer expectations. After the successful completion of the course, you will be able to learn about the following, How to build customer experience and how consumer behaviour can influence this experience. Strategies to influence and enhance customer experience. Enhancing customer experience in B to B context. Strategies to built customer relationship. Building customer experience with segmentation, targeting and positioning. Measuring customer experience gap. Defining customer expectations. This course aims to provide strategies and techniques for building and enhancing customer experience, while understanding the influence of consumer behavior on this experience, as well as the importance of customer relationship management in B2B contexts, and the role of segmentation, targeting, and positioning in building customer experience. The course also covers techniques for measuring and defining customer expectations, and strategies for closing the customer experience gap. This course aims to provide a comprehensive understanding of how to build and enhance customer experience, including the role of consumer behavior, and strategies to build and maintain customer relationships. Additionally, the course covers the importance of segmentation, targeting, and positioning in creating a positive customer experience and ways to measure and meet customer expectations. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Managing Customer Experience Self-paced pre-recorded learning content on this topic. Managing Customer Experience Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Customer Happiness Coordinator Client Care Specialist Experience Enhancement Agent Satisfaction Strategist Service Excellence Ambassador Feedback Facilitator Interaction Improvement Manager Client Delight Director Customer Journey Navigator Support Satisfaction Supervisor Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Course Description Get instant knowledge from this bite-sized Strategic Planning and Analysis for Marketing Part - 2 course. This course is very short and you can complete it within a very short time. In this Strategic Planning and Analysis for Marketing Part - 2 course you will get fundamental ideas of strategic planning and analysis for marketing, the key understanding of segmentation, targeting and so on. Enrol in this course today and start your instant first step towards learning about external analysis. Learn faster for instant implementation. Learning Outcome Familiarise with external analysis Understand market segmentation, targeting and positioning Gain in-depth knowledge of the approaches to customer analysis Deepen your understanding of approaches to competitor analysis How Much Do Marketing Managers Earn? Senior - £68,000 Average - £49,000 Starting - £35,000 Requirement Our Strategic Planning and Analysis for Marketing Part - 2 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Strategic Planning and Analysis for Marketing Part - 2 Module 01: External Analysis 00:24:00 Module 02: Market Segmentation, Targeting and Positioning 00:16:00 Module 03: Approaches to Customer Analysis 00:22:00 Module 04: Approaches to Competitor Analysis 00:25:00 Assignment Assignment - Strategic Planning and Analysis for Marketing Part - 2 00:00:00
Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.