Booking options
ยฃ25
ยฃ25
On-Demand course
2 hours 2 minutes
All levels
Have you ever felt the pulse of the market? Felt its ebb and flow, its intricate weavings of demand and supply? Our 'Marketing & CRM' course invites you to enter this vibrant arena, revealing the art and science behind each business decision. The opening module initiates you into the world of market segmentation, a pivotal tool that enables businesses to connect with their target audiences more effectively. Further, you'll understand the profound role marketing plays in augmenting the sale of products and services.
As you proceed, the course shifts its lens to the digital realm, a space that's redefining the way we understand and engage with marketing. While digital marketing offers a plethora of opportunities, it's equally crucial to recognise its inherent challenges. This Marketing & CRM course equips you with the knowledge of both, giving you a balanced perspective. The advantages and disadvantages of digital marketing will be laid out, ensuring you're well-informed to make strategic decisions.
Lastly, the course culminates in a detailed Customer Relationship Management (CRM) exploration. In today's data-driven age, a brand's and its customers' relationship is more important than ever. Understand the essence of CRM, the technological tools that drive it, and the significance of digital technologies in maintaining pristine data. By the end, you'll appreciate the complexities of marketing and the value of nurturing and managing customer relationships in a digitised world.
Understand the principles and applications of market segmentation.
Recognise the pivotal impact of marketing strategies on sales.
Gain proficiency in the fundamentals of digital marketing.
Evaluate the benefits and drawbacks of digital marketing platforms.
Develop an in-depth understanding of customer relationship management.
Broaden your marketing knowledge spectrum.
Stay up-to-date with the latest in CRM systems.
Master techniques to elevate sales through effective marketing.
Learn the importance of data quality in the digital age.
Boost your credibility in the marketing industry.
Digital Marketing Strategist
CRM Analyst
Data Quality Manager
Market Segmentation Specialist
CRM System Developer
A basic understanding of marketing principles
Access to a computer or digital device with an internet connection
Enthusiasm to learn about the synergy of marketing and CRM
Section 01: Market Segmentation | |||
โถ | Market Segmentation | ๐ 00:19:00 | |
Section 02: Role of Marketing in Enhancing the Sale of Products and Services | |||
โถ | Role of Marketing in Enhancing the Sale of Products and Services | ๐ 00:17:00 | |
Section 03: Digital Marketing | |||
โถ | Digital Marketing | ๐ 00:16:00 | |
Section 04: Advantages and Disadvantages of Digital Marketing | |||
โถ | Advantages and Disadvantages of Digital Marketing | ๐ 00:18:00 | |
Section 05: Customer Relationship Management | |||
โถ | Customer Relationship Management | ๐ 00:18:00 | |
Section 06: CRM System and Digital Technologies | |||
โถ | CRM System and Digital Technologies | ๐ 00:17:00 | |
Section 07: Digital Technologies and Data Cleansing | |||
โถ | Digital Technologies and Data Cleansing | ๐ 00:16:00 |
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