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Strategic Planning: Marketing, External and Internal Analysis
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Highlights
On-Demand course
1 hour 54 minutes
All levels
Description
Unlock your potential and elevate your business acumen with our comprehensive course on Strategic Planning: Marketing, External and Internal Analysis. Designed for professionals seeking to master the intricacies of strategic planning, this course delves into the core elements of marketing, internal, and external analysis, equipping you with the tools and knowledge to drive your organization toward sustained success.
Key Features:
CPD Certified
Free Certificate from Reed
CIQ Approved
Developed by Specialist
Lifetime Access
This course on Strategic Planning teaches you how to create effective plans for business success. You will learn the basics of strategic planning and how it applies to marketing. The course covers analyzing both internal and external factors that affect a business. You will learn how to assess your company's strengths and weaknesses, as well as understand the market and competition.
The course also teaches how to develop a strategic plan, focusing on customer needs and competitor strategies. You will learn about market segmentation, targeting, and positioning to effectively reach your desired audience. By the end of the course, you will have the skills to create and implement a strategic plan that helps your business grow and succeed.
Course Curriculum
Module 01: An Introduction to Strategic Planning
Module 02: Strategic Planning for Marketing
Module 03: Strategic and Marketing Analysis
Module 04: Internal Analysis
Module 05: External Analysis
Module 06: Development of a Strategic Plan
Module 07: Approaches to Customer Analysis
Module 08: Approaches to Competitor Analysis
Module 09: Market Segmentation, Targeting and Positioning
Learning Outcomes:
Understand fundamental principles of strategic planning and marketing strategies.
Conduct comprehensive strategic and marketing analysis for business growth.
Evaluate internal factors impacting organisational performance and strategic planning.
Analyse external factors influencing business strategies and market positioning.
Develop effective strategic plans aligned with business objectives and market conditions.
Implement customer and competitor analysis techniques for market segmentation.
CPD
10 CPD hours / points Accredited by CPD Quality Standards
Strategic Planning: Marketing, External and Internal Analysis 1:55:58 1: Module 01: An Introduction to Strategic Planning 08:25 2: Module 02: Strategic Planning for Marketing 08:00 3: Module 03: Strategic and Marketing Analysis 09:25 4: Module 04: Internal Analysis 15:54 5: Module 05: External Analysis 15:02 6: Module 06: Development of a Strategic Plan 15:12 7: Module 07: Approaches to Customer Analysis 15:08 8: Module 08: Approaches to Competitor Analysis 15:58 9: Module 09: Market Segmentation, Targeting and Positioning 11:54 10: CPD Certificate - Free 01:00
Who is this course for?
Marketing managers aiming to improve strategic planning skills.
Business analysts focusing on internal and external business analysis.
Entrepreneurs developing effective business strategies.
Consultants advising clients on market positioning.
Students pursuing careers in strategic marketing.
Career path
Marketing Manager
Business Analyst
Strategic Planner
Market Research Analyst
Business Consultant
Brand Manager
Certificates
Digital certificate
Digital certificate - Included
Reed Courses Certificate of Completion
Digital certificate - Included
Will be downloadable when all lectures have been completed.
About The Provider
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