135 Sales courses in Liverpool

Successful account management requires time and investment to achieve high levels of customer satisfaction and develop new business opportunities. Ensuring you are equipped with the right tools to approach every customer interaction in a structured way will help you have productive relationships with your clients. Whether you're new to account management or experienced in business development and looking to expand your skillset, understanding how you can maximise customer relationships will be key to your success. We have developed this programme to be practical, fun and interactive. Participants will have the opportunity to learn and practice a number of key skills that will see successful results, and are encouraged to bring real life examples to the course so that learning can be translated to real world scenarios. This course will help participants: Learn how to plan growth and increase revenue from existing accounts Develop skills to build and develop essential relationships to increase value and visibility Learn how best to create loyalty and customer satisfaction Identify how to set account targets and development plan for building contacts and cross-selling Develop persuasion and influencing skills to better define needs and develop opportunities Learn how to add value at all stages; plus gaining competitive advantage Develop an up-selling, cross-selling strategy 1 Performance metrics for account management Introduction to the PROFIT account management model Using practical tools to measure account performance and success Planning your account strategy - red flags and green lights 2 Relationships for account management How to build and manage key relationships Producing a 'relationship matrix' Developing a coach or advocate 3 Setting objectives for your account Developing an upselling cross-selling strategy Setting jointly agreed goals, objectives and business plans Planning session 4 Feedback and Retention - building loyal and satisfied customers How to monitor and track your customer's satisfaction Building a personalised satisfaction matrix Customer service review meetings 5 Influence Getting your message and strategy across to C-level contacts Being able to better develop a business partnership within an accountes 6 Teamwork and time management Working with others to achieve your account goals Managing and working with a virtual team Managing your time and accounts effectively 7 Gaining commitment and closing the sale Knowing when to close for commitment How to ask for commitment professionally and effectively Key negotiation skills around the closing process - getting to 'yes' Checklist of closing and negotiation skills Practice session

This very practical one-day programme provides participants with the skills and knowledge required to be an effective member of the procurement team and to enable them to procure a wide range of resources for the organisation, in a compliant and cost-effective manner. It also empowers them to be able to collaborate with all key stakeholders. By the end of the programme participants will be able to: Understand the basic concepts of good procurement practice Apply a range of tools and techniques for developing scopes of work and specifications Apply various methods to select and evaluate suppliers Develop robust contract award strategies Appreciate the commercial importance of effective procurement and opportunities to reduce cost and add value Develop appropriate procurement strategies depending on risk and value Appreciate the legal aspects of procurement 1 Welcome Introductions Aims and objectives Plan for the day 2 The basics of procurement The concept of total cost of ownership v price The procurement cycle The roles of the customer and the contractor Impact upon profit 3 Specification process Importance of effective specifications Specification development process Types of specification Team approach Use of performance specifications Early supplier involvement (ESI) / early contractor involvement (ECI) 4 Quality Concepts and practices Defining 'fit for purpose' Conformance to requirements Compliance to standards Role of the supplier Quality assurance tools and techniques 5 Procurement methods RFP RFQ ITT Negotiated procurement Strategic partnerships Outsourcing 6 Tendering How to undertake a formal tendering process Business case to award Critical stages in the process Risks and benefits 7 Tender evaluation How to undertake a quotation analysis Tools of analysis Use of VFM models Role of the customer Comparisons around cost, quality, and delivery 8 Supplier selection and evaluation Developing critical selection criteria Using the 10Cs model Importance of effective selection process Weighting systems Importance of validity and evidence 9 Capital equipment procurement Life cycle cost issues Payback calculations Compatibility issues Maintenance and training issues After-sales support 10 Supplier relationships Corporate social responsibility issues Communication 360 feed-back Open and ethical Initial understanding Clear and fair terms and conditions 11 Close Review of key learning points Personal action planning

If you want your employees to improve their customer service skills and deliver an amazing experience to your customers, feel free to check out my Training course focusing on telephone etiquettes, communication and behaviours.

If you want your employees to improve their customer service skills and deliver an amazing experience to your customers, feel free to check out my Training course focusing on delivering the best customer care.

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

Our self-leadership and executive development programme can be fully ITA SDS funded supporting leaders and business owners and creating a growth plan. SDS INDIVIDUAL TRAINING ACCOUNTS (ITA) Rely On Our Team for Your Executive Development The Power Within Training offers unrivalled executive development training for go-getters and self-starters throughout England and Scotland. Did you know that approximately 55% of people making their living in sales don’t have the right skills to be successful? Good sales skills are some of the rarest and most sought-after skills in the workforce. Whether you’re running a business, looking to progress further in your career or want to sharpen your skills before returning to work, our self-leadership training will help you develop the skills you need to succeed. After completing our executive development training, you’ll have a sales mindset and the skills to secure your ideal role, perform better, and utilise high-payoff action-planning techniques. Don’t hesitate to contact us to learn more information. OUR TRAINING SOLUTIONS What is Self-Leadership Executive Training? Self-Leadership Development Our self-leadership development course was designed to give you total control of your career, business, and professional life. Most professionals will spend more than 80% of their time at work or in business. We’ve structured our executive training to help those looking to enhance their career prospects or business success by taking advantage of our unique Motivational Intelligence seven steps to success framework. The seven-step success system will take you through a journey of self-discovery, self-awareness, and self-development, which enables you to understand the barriers and self-limiting obstacles that have been holding you back. The Power Within’s self-leadership training will guide you through overcoming these barriers and eliminating them from your life. If you are looking to stand out from the crowd and build a career or business you can be proud of, then this live classroom-based programme is definitely for you. Benefits of Self-Leadership Development The self-leadership training has been designed from the ground up to inspire, guide, and develop you into not only achieving your goals but being able to measure success in your career, help you find your dream job, and help make an immediate impact in everything you do. Completing our executive leadership development course will allow you to utilise emotional intelligence to get the best of your team while focusing on clear values and principles that increase your overall success and profitability. Working on your self-leadership skills will grant you greater insight into the factors hindering or impacting your success while giving you the tools to make decisions and get into action. Here are some additional benefits of our self-leadership training: Build Awareness – When you’re a leader, you must inspire and motivate people to achieve and go after the bigger picture for your organisation. You’ll need an effective and flexible leadership style to ensure your team succeeds. We’ll help you discover your leadership style and how you can use it effectively to the advantage of your business. Increase Team Engagement, Motivation, and Accountability – How can you expect your team to behave if you’re no longer motivated to succeed? The Power Within will give you the tools to keep striving toward success while ensuring your business is focused and motivated. Cultivating a High-Performance Culture – The right high-performance culture installs peak performance into every team member. Through our executive development, you’ll be able to help each reach their targets while they look for ways to improve constantly. Develop Strategic Skills – We’ll help you develop leadership skills and self-improvement goals, allowing you to introduce changes to your business based on your guiding visions while encouraging others to share the same vision. If you are looking to stand out from the crowd and build a career or business you can be proud of, then this live classroom-based programme is definitely for you. What Are the Key Skills Learned from Executive Development Training One of the first sets of vital skills for self-leadership you’ll learn is the ability to stop, step back, and reflect on the things that trigger us to react. When we react, we’re being controlled by the trigger. Another skill we’ll help instill is to consider intention. Intention is important to us, such as our values and what we’re trying to achieve. When you become intentional, you start to live a life of choice. Self-leadership and executive development are a journey. The more self-leadership we attain, the more successful we’ll become. The more successful we become, the more self-leadership we need. Here are some additional critical skills you’ll learn from our self-leadership training: Self-Awareness – It’s vital to hone your ability to see yourself as clearly as you are. This skill takes dedication, introspection, and mindfulness. Also, a dose of self-awareness helps with self-control, self-confidence, and feelings of validation. Overall, you should be open to critique and accountability. Goal Setting – A good self-leader must be proactive in not only identifying their goals but how to reach those goals in a manageable manner. Our executive development training will teach you how to break down a larger goal into more attainable steps to avoid burnout while helping you celebrate smaller milestones. Self-Motivation – A classic way to handle self-motivation is to divide long-term goals into smaller, more attainable ones. This optimization means recognising what about the goal that appeals to you, then forming a strategy that aligns with your strengths and values toward that goal. Constructive Thought Patterns – Through our leadership skills and self-improvement course, you’ll be able to review your performance and assess your intentions and effectiveness while providing an opportunity to ensure your strategies are geared towards success. This is done by focusing on improving strengths and the mental imagery of yourself that recognizes your capacity to grow, develop, and change. Self-leadership training teaches you to see yourself as having the ability to create, improvise, innovate, and adapt. OUR LIVE WORKSHOPS ARE BACK What’s Covered in Our Executive Development? Self-Leadership "It's a mindset thing" When you undergo our self-leadership training, you’ll experience several modules designed to allow your conscious and subconscious belief systems to work together for a predetermined goal or set of outcomes. Self-leadership is one skill that will significantly impact your career, team, and even your life’s happiness. Our executive leadership development course promotes bold and powerful decisions to get you back into the driver’s seat of your life and make the best of each day by setting goals, shifting your mindset, and finding your purpose. During each module, we’ll work with you and help you design and deliver your team leadership programmes catered to your team and your business dynamic. Our goal is to allow you to evolve into a bigger and better leader. Here are some of the modules in our self-leadership training: Unleash Your True Potential Create Your Personalised 7-Step Success Framework Peak Performance and Self-Mastery Growth Mindset and Mindset Performance The Power of Feedback Taking Back Control of Your Personal & Professional Journey Goal Setting & Defining If you are looking to stand out from the crowd and build a career or business you can be proud of, then this live classroom-based programme is definitely for you. Discover Who’s Leading Our Self-Leadership Training James Fleming, the co-creator of The Power Within, will lead your self-leadership training. James founded The Power Within with his wife, Enas Fleming. They wanted to inspire people around the world to think better, be better and achieve more. James believes that everyone can be whatever they set their minds to. Founding The Power Within allowed James to turn that deep knowledge into a business that helps others think bigger, better, and achieve more daily. He strives to give leaders the tools and knowledge to achieve their full potential while increasing their self-confidence and self-belief through Motivational Intelligence Revolution. James wants to support today’s businesses to become tomorrow’s leaders. Course Overview Our self-leadership development course is a quick-paced training that is between eight and twelve hours in length. After you attend the face-to-face workshops, you’ll be given access to our online self-leadership training portal. This allows you to continue your journey of self-development by ensuring you’ll always have a system and process to fall back on when you need it. One of the best parts of our executive development course is that you receive this information fully funded. Even if you aren’t eligible for funding, you can still invest in this course and begin a new chapter of professional development for yourself. Elevate yourself if any of our eligibility requirements apply and you early less than 22,000 a year.

Nowadays not only do we rely on our commercial and sales staff to hit that bottom line but we expect our engineers and project teams to play their part too - not only through their engineering and management skills but by behaving in a commercially minded way in their dealings with their counterparts in customer or supplier organisations. This means understanding, amongst other things, the issues surrounding the commencement of work ahead of contract, having a clear contract baseline, recognising the broader implications of contract change, the need for timeliness and the consequences of failing to meet the contracted timetable. This practical one-day programme has been designed specifically to give engineers, project staff and others just that understanding. The course is designed principally to provide engineers and project staff with an appreciation of contractual obligations, liabilities, rights and remedies so that they understand the implications of their actions. It is also suitable for business development staff who are negotiating contracts on behalf of the business. The main focus of the day is on creating an awareness of when a situation may have commercial implications that would harm an organisation's business interests if not recognised and handled appropriately and how taking a positive but more commercial approach to those situations can lead to a more positive outcome for the business. As well as providing an understanding of the commercial imperatives the day also focuses on specific areas affecting engineers and project staff, such as the recognition and management of change, the risks when working outside the contract and managing delays in contracts. The course identifies the different remedies that may apply according to the reasons for the delay and provides some thoughts on pushing back should such situations arise. On completion of this programme the participants will: appreciate the need for contractual controls and will have a better understanding of their relevance and how they can be applied, particularly the issues of starting work ahead of contract, implementing changes and inadvertently creating a binding contract by their behaviour; have gained an understanding of the terminology and procedural issues pertaining to contracting within a programme; and be more commercially aware and better equipped for their roles. 1 Basic contract law - bidding and contract formation Purpose of a contract Contract formation - the key elements required to create a legally binding agreement Completeness and enforceability Express and implied terms Conditions v warranties The use of, and issues arising from, standard forms of sale and purchase Use of 'subject to contract' Letters of intent Authority to commit 2 Change management Recognising changes to a contracted requirement Pricing change Implementation and management of change 3 Key contracting terms and conditions By the end of this module participants will be able to identify the key principles associated with: Pricing Getting paid and retaining payment Cashflow Delivery and acceptance Programme delaysExamining some reasons for non-performance...Customer failureContractor's failureNo fault delays ... and the consequences of non-performance: Damages claimsLiquidated damagesForce majeureContinued performance Waiver clauses and recent case law Use of best/reasonable endeavours Contract termination 4 Warranties, indemnities and liability Express and implied warranties Limiting liability 5 Protection of information Forms of intellectual property Background/foreground intellectual property Marking intellectual property Intellectual property rights Copyright Software Confidentiality agreements Internet

In today's competitive business world firms are under unprecedented pressure to deliver value to their shareholders and other key stakeholders. Senior executives in all parts of the organisation are finding that they need some degree of financial know how to cope with the responsibility placed on them as business managers and key decision-makers; monitoring and improving business performance, investing in capital projects, mergers and acquisitions: all require some degree of financial knowledge. The key financial skills are not as difficult to learn as many people believe and in the hands of an experienced senior executive they can provide a formidable competitive advantage. After completing this course delegates will be able to: Understand fundamental business finance concepts; understand, analyse and interpret financial statements: Profit Statement, Balance Sheet and Cashflow Statement Understand the vital difference between profit and cashflow; identify the key components of working capital and how they can be managed to generate strong cashflow Evaluate pricing decisions based on an understanding of the nature of business costs and their impact on gross margin and break-even sales; managing pricing, discounts and costs to generate strong business profits; understand how lean manufacturing methods improve profit Use powerful analytical tools to measure and improve the performance of their own company and assess the effectiveness of their competitors Apply and interpret techniques for assessing and comparing investment opportunities in capital projects, business acquisitions and other ventures; understand and apply common methods of business valuation Understand the role of business finance in formulating and implementing competitive business strategy; the role of budgeting as part of the planning process and the various approaches to budgeting and performance measurement 1 Basic principles Delivering value to key stakeholders Accounting concepts, GAAP, IFRS and common terms Understanding and using the balance sheet Understanding and using the profit statement Recognising the vital difference between profit and cashflow Understanding and using the cashflow statement What financial statements can and cannot tell us 2 Managing and improving cashflow Sources of finance and their advantages and disadvantages What is working capital and why is it so important? Managing stocks, debtors and creditors Understanding how working capital drives business growth Understanding and avoiding the over-trading trap Unlocking the funds tied up in fixed assets: asset backed loans and leasing 3 Managing and improving profit Understanding how profits generate cashflow The fundamental nature of costs: fixed and variable business costs Understanding gross margin and break-even How common pricing methods affect gross margin and profit Effective strategies to improve gross margin Using value chain analysis to reduce costs Lean manufacturing methodsUnderstanding Just-in-time, 6 Sigma and Kaizen methods Improving profitEffective and defective strategies 4 Measuring and managing business performance Measures of financial performance and strength Investor behaviour: the risk and reward relationship Return on investment (ROI): the ultimate measure of business performance How profit margin and net asset turnover drive return on net assets Why some companies are more profitable that others Understanding competitive advantage: cost and differentiation advantage Why great companies failWhat happened to Kodak? Using a 'Pyramid of Ratios' to improve business performance Using Critical Success Factors to develop Key Performance Indicators 5 Budgeting and forecasting methods Using budgets to support strategy Objectives and methods for effective budgets Using budgets to monitor and manage business performance Alternative approaches to budgeting Developing and implementing Balanced Scorecards Beyond Budgeting Forecasting methods and techniques Identifying key business drivers Using rolling forecasts and 'what-if' models to aid decision-making

Wouldn't sales be a 'walk in the park' without challenging customers? Why is it that some customers are so difficult to please, so quick to call 'foul' at the slightest blip and so mean with their gratitude after we've bent over backwards to accommodate them? Whether we are looking at prospective or existing customers, there is a toolkit for dealing with the most challenging of them. This course will help participants: Use broad open questions to give the customer a platform for their opinions or issues Improve listening skills to really understand what's behind the customer's challenging style Probe specific phrases to show listening and earn deeper disclosure Use silence to let challenging customers 'blow off steam' Understand the negative impact of certain phrases on a challenging customer Summarise effectively and reassure the customer of our understanding of their needs Recognise the 'behaviour cycle' and avoid emotional escalation Understand 'transactional analysis' and how to bring people from 'child' to 'adult' state Create loyalty in customers who are slow to give trust 1 What makes a customer 'challenging'? Why customers challenge us - understanding their drivers 'Wearing their shoes' - seeing things from their perspective Understanding our own personality style How to flex with a style that is different from our own Ways to quickly recognise a customer's style The benefits of flexing with a challenging customer's style 2 Practical exercise - forum theatre Participants take it in turns to deal with the trainer (who plays the role of the challenging customer) Observers stop the action when they hear or see something they deem wrong The participant in the seat gets a chance to use a suggested alternative line The participant who makes the suggestion has the chance to occupy the seat and deliver it themselves Frequent feedback from the trainer as to how the participant's words are making him feel Opportunities to rewind the action if an ill-advised line is suggested and delivered Flipchart for capturing what worked, what didn't work and why Mehrabian principle - the importance of body language and tone over words used 3 Questioning and listening skills How to use open questions to get the customer talking What questions to avoid and why The use of pauses and silence to reduce tension and build trust What listening is and what it isn't Question funnelling - how to earn deeper disclosure through probing The power of summary 4 Transactional analysis explained What is transactional analysis (TA)? Exploring the TA states and why people behave in that way under pressure How to bring challenging customers to 'adult' state to reduce tension How 'parent' or 'child' behaviours can be inadvertently triggered Understanding the 'behavioural cycle' and how to break it Mini-role play 'vignettes' to demonstrate real time impact of ill-chosen words 5 How to build trust with challenging customers Techniques for placating current challenging customers Methods that the participants have already used effectively - understanding why those methods worked and how other participants can model them Participants' experiences of trust having been lost - understanding why those experiences had that negative outcome How to 'go the extra mile' with challenging customers 6 Bringing a 'real' challenging customer to life Participants give the trainer a brief profile of a specific challenging customer of theirs 5-10 minute roleplay in which the trainer brings that individual to life Observing participants - without interrupting - make notes on what is and isn't working Trainer stops the action half-way through to give feedback on how he is feeling Participant goes back into the roleplay having recalibrated their approach based on feedback Observers give feedback on what did and didn't work Trainer comes out of character to explain the impact of the participant's words and behaviours 7 Wrap-up Key learnings from each participant Individual action planning - steps that can and will be implemented in the workplace

This short course will aid contracting, procurement and sales professionals in understanding the essential principles of terms and conditions that are the vital components of any contract.