2 Market Segmentation courses in Coventry

In the 1970s, Pepsi-Cola faced a challenge - how to compete with the long-standing market leader, Coca-Cola. Their solution was simple but effective: marketing. They launched the famous "Pepsi Challenge" campaign, which invited consumers to taste and compare Pepsi with Coca-Cola. The blind taste test led to an overwhelming preference for Pepsi, and sales skyrocketed. The success of the campaign showed the power of marketing, and the importance of understanding consumer preferences and behaviour. If you're interested in learning the secrets of successful marketing, look no further than our comprehensive Marketing course. Our modules cover everything from the basics of marketing to strategic planning and branding. Learning Outcome: Gain a solid understanding of the fundamentals of marketing. Learn how to develop effective marketing strategies and plans. Understand consumer behaviour and market segmentation for targeted marketing. Acquire knowledge of branding, product strategy, pricing, and marketing research. Master the concepts of integrated marketing communications and advertising techniques. The Marketing course provides a comprehensive curriculum designed to equip learners with the essential knowledge and skills in the dynamic field of marketing. Starting with the basics of marketing in Module 01, you'll progress through the modules, exploring topics such as strategic marketing, market segmentation, consumer behaviour, branding, product strategy, pricing, and marketing research. Discover the power of integrated marketing communications, advertising, and sales promotion techniques. Each module is crafted to provide insights and real-world examples, ensuring that learners grasp the concepts and their applications in the ever-evolving marketing landscape. Certification Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 15 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring marketing professionals seeking to enter the field. Business owners and entrepreneurs looking to enhance their marketing skills. Individuals interested in understanding the principles and strategies of marketing. Career path Marketing Coordinator: £20,000 - £30,000 per year Marketing Specialist: £25,000 - £40,000 per year Brand Manager: £30,000 - £50,000 per year Digital Marketing Manager: £35,000 - £60,000 per year Marketing Director: £50,000 - £100,000 per year

The Professional Certificate Course in Introduction to Hotel Marketing covers the importance of hotel marketing in business, market segmentation, product development, strategic pricing, product promotion, distribution channels, and online marketing. The course provides a comprehensive overview of the fundamental concepts and skills required for effective hotel marketing, enabling students to develop and implement successful marketing strategies. The Professional Certificate Course in Introduction to Hotel Marketing provides comprehensive knowledge and skills in hotel marketing. The course covers topics such as market segmentation, product development, strategic pricing, distribution channels, and online marketing. After the successful completion of the course, you will be able to learn about the following, What is Hotel Marketing? Importance of Marketing in Business. What is Market Segmentation. Benefits of Market Segmentation. Types of Market Segmentation. Product Development for effective sales. What should be the strategic Product Pricing. Locating the Product and its importance. Product Promotion, its way and role in Hotel Marketing. Channel of Distribution in the Hotel Industry Online Marketing.   The Professional Certificate Course in Introduction to Hotel Marketing covers the importance of hotel marketing in business, market segmentation, product development, strategic pricing, product promotion, distribution channels, and online marketing. The course provides a comprehensive overview of the fundamental concepts and skills required for effective hotel marketing, enabling students to develop and implement successful marketing strategies. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to Hotel Marketing Self-paced pre-recorded learning content on this topic. Introduction to Hotel Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Hotel Marketing Professionals Hospitality Industry Professionals Individuals interested in the Hospitality Industry Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Step into the dynamic world of marketing and master the intricacies of customer relationship management with our enlightening course on 'Marketing & CRM.'

Unlock your potential and elevate your business acumen with our comprehensive course on Strategic Planning: Marketing, External and Internal Analysis. Designed for professionals seeking to master the intricacies of strategic planning, this course delves into the core elements of marketing, internal, and external analysis, equipping you with the tools and knowledge to drive your organization toward sustained success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access This course on Strategic Planning teaches you how to create effective plans for business success. You will learn the basics of strategic planning and how it applies to marketing. The course covers analyzing both internal and external factors that affect a business. You will learn how to assess your company's strengths and weaknesses, as well as understand the market and competition. The course also teaches how to develop a strategic plan, focusing on customer needs and competitor strategies. You will learn about market segmentation, targeting, and positioning to effectively reach your desired audience. By the end of the course, you will have the skills to create and implement a strategic plan that helps your business grow and succeed. Course Curriculum Module 01: An Introduction to Strategic Planning Module 02: Strategic Planning for Marketing Module 03: Strategic and Marketing Analysis Module 04: Internal Analysis Module 05: External Analysis Module 06: Development of a Strategic Plan Module 07: Approaches to Customer Analysis Module 08: Approaches to Competitor Analysis Module 09: Market Segmentation, Targeting and Positioning Learning Outcomes: Understand fundamental principles of strategic planning and marketing strategies. Conduct comprehensive strategic and marketing analysis for business growth. Evaluate internal factors impacting organisational performance and strategic planning. Analyse external factors influencing business strategies and market positioning. Develop effective strategic plans aligned with business objectives and market conditions. Implement customer and competitor analysis techniques for market segmentation. CPD 10 CPD hours / points Accredited by CPD Quality Standards Strategic Planning: Marketing, External and Internal Analysis 1:55:58 1: Module 01: An Introduction to Strategic Planning 08:25 2: Module 02: Strategic Planning for Marketing 08:00 3: Module 03: Strategic and Marketing Analysis 09:25 4: Module 04: Internal Analysis 15:54 5: Module 05: External Analysis 15:02 6: Module 06: Development of a Strategic Plan 15:12 7: Module 07: Approaches to Customer Analysis 15:08 8: Module 08: Approaches to Competitor Analysis 15:58 9: Module 09: Market Segmentation, Targeting and Positioning 11:54 10: CPD Certificate - Free 01:00 Who is this course for? Marketing managers aiming to improve strategic planning skills. Business analysts focusing on internal and external business analysis. Entrepreneurs developing effective business strategies. Consultants advising clients on market positioning. Students pursuing careers in strategic marketing. Career path Marketing Manager Business Analyst Strategic Planner Market Research Analyst Business Consultant Brand Manager Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

SAFe® Agile Product Management: Virtual In-House Training Discover and apply the mindset, skills, and tools you need to create successful products and solutions that are desirable, viable, feasible, and sustainable. The Agile Product Management course harnesses the power of Design Thinking to develop innovative solutions with proven SAFe® capabilities to execute on those visions. Learn the right mindset, skills, and tools to create successful products from inception to retirement using Agile techniques. Recognize how Continuous Exploration fuels innovation and helps you define a vision, strategy, and roadmap to tap into new markets. Find out how to accelerate the product life cycle to get fast feedback and quickly deliver exceptional products and solutions that delight customers all while aligning with your organization's strategy, portfolio, evolving architecture, and solution intent. What you will Learn After completing the class, you should be able to: Use Design Thinking to achieve desirable, feasible, and sustainable outcomes Explore market needs, segmentation, sizing, and competitive landscape Manage value stream economics, including pricing and licensing Use empathy to drive design Apply product strategy and vision Develop and evolve roadmaps Execute and deliver value using SAFe® Explore innovation in the value stream Analyzing your Role as a Product Manager in the Lean Enterprise Continuously Exploring Markets and Users Driving Strategy with Market Segmentation Using Empathy to Drive Design Defining Product Strategy and Vision Creating Roadmaps to Build Solutions Delivering Value Managing Value Stream Economics Creating Innovation in the Value Stream

Course Description Get instant knowledge from this bite-sized Strategic Planning and Analysis for Marketing Part - 2 course. This course is very short and you can complete it within a very short time. In this Strategic Planning and Analysis for Marketing Part - 2 course you will get fundamental ideas of strategic planning and analysis for marketing, the key understanding of segmentation, targeting and so on. Enrol in this course today and start your instant first step towards learning about external analysis. Learn faster for instant implementation. Learning Outcome Familiarise with external analysis Understand market segmentation, targeting and positioning Gain in-depth knowledge of the approaches to customer analysis Deepen your understanding of approaches to competitor analysis How Much Do Marketing Managers Earn?  Senior - £68,000 Average - £49,000 Starting - £35,000 Requirement Our Strategic Planning and Analysis for Marketing Part - 2 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Strategic Planning and Analysis for Marketing Part - 2 Module 01: External Analysis 00:24:00 Module 02: Market Segmentation, Targeting and Positioning 00:16:00 Module 03: Approaches to Customer Analysis 00:22:00 Module 04: Approaches to Competitor Analysis 00:25:00 Assignment Assignment - Strategic Planning and Analysis for Marketing Part - 2 00:00:00

Do you want to learn how to create strategic plans and conduct marketing analyses for your enterprise? If the answer is yes, you have come to the right place. The Marketing Strategic Planning and Analysis course will give you an overview of strategic planning for marketing. You will discover different approaches to strategic marketing analysis, including internal and external analysis. You will learn to use market segmentation as well as targeting and positioning. Through this course, you will achieve great expertise in different approaches to customer and competitor analysis. So, enrol now and assist your enterprise in determining its future vision, goals and objectives. Learning Outcomes: Learn about strategic planning, its significance, its method, and the function of marketing. Possess the ability to create a strategic plan, and establish goals and objectives. Discover the common obstacles that may arise and how to properly plan for marketing. Learn how to do consumer, competitive, and strategic analyses. Explore the distinction between internal and external analysis. Determine the principles behind market segmentation, market targeting, and product positioning. Understand the elements that affect consumer behaviour and how to do a customer analysis. Learn how to create strategies by doing a competitive analysis. What will Make You Stand Out? On completion of this Marketing Strategic Planning and Analysis online course, you will gain: CPD QS Accredited course After successfully completing the Course, you will receive a FREE PDF Certificate as evidence of your newly acquired abilities. Lifetime access to the whole collection of learning materials. Enroling in the Course has no additional cost. 24x7 Tutor Support You can study and complete the course at your own pace. Course Curriculum Marketing Strategic Planning and Analysis Module 1: An Introduction to Strategic Planning Module 2: Development of a Strategic Plan Module 3: Strategic Planning for Marketing Module 4: Strategic and Marketing Analysis Module 5: Internal Analysis Module 6: External Analysis Module 7: Market Segmentation, Targeting and Positioning Module 8: Approaches to Customer Analysis Module 9: Approaches to Competitor Analysis Show off your new skills with a certificate of completion. After successfully completing the course, you can order your CPD Accredited Certificates as proof of your achievement absolutely free. Please Note: The delivery charge inside the U.K. is £4.99, and international students have to pay £8.99. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Is This Course the Right Option for You? This Marketing Strategic Planning and Analysis course is open to everybody. You can access the course materials from any location in the world and there are no requirements for enrolment. Requirements Without any formal requirements, you can delightfully enrol in this Marketing Strategic Planning and Analysis course. Just get a device with internet connectivity and you are ready to start your learning journey. Thus, complete this course at your own pace. Career path The aim of this exclusive Marketing Strategic Planning and Analysis course is to help you toward your dream career. So, complete this course and enhance your skills to explore opportunities in relevant areas.

Venture into the 'Market Research & Analysis' realm, where learners grasp the nuanced intricacies of market studies and their profound impact on businesses.

Immerse yourself in the thrilling world of commerce, where the allure of monetary benefits knows no bounds. Imagine, if you will, a life where your eloquence and strategic understanding translate directly into an impressive income. For instance, the median yearly earnings of a Marketing Manager in the United Kingdom stands at £42K to £80K, whilst a Sales Manager can anticipate an annual income ranging from £35K to £75K. Your ticket to this enticing career trajectory could well be honing your marketing and sales skills, and what better way to achieve this than through an informative and comprehensive course bundle? Our captivating bundle is the fusion of two fascinating courses - Marketing and Sales Skills. Delve deep into the marketing course, where you'll traverse the expansive landscapes of consumer behaviour, market segmentation, and strategic planning. The Sales Skills course complements this journey, extending your knowledge to persuasive communication, customer relations, and negotiation techniques. Immerse yourself in these subjects and equip yourself with an array of theoretical frameworks that illuminate the path toward marketing and sales mastery. Each course in this Marketing & Sales Skills bundle holds a prestigious CPD accreditation, symbolising exceptional quality. The materials, brimming with knowledge, are regularly updated, ensuring their relevance. This bundle promises not just education but an evolving learning experience. Engage with this extraordinary collection, and prepare to enrich your personal and professional development. Immerse yourself in these diverse, enthralling subjects, each designed to fuel your curiosity and enhance your knowledge. Dive in now! The courses in this bundle include: Marketing Sales Skills Learning Outcomes: Comprehend the fundamentals and advanced concepts of marketing and sales. Gain an understanding of consumer behaviour and customer relationship management. Develop strategies for effective market segmentation and target audience identification. Acquire knowledge in persuasive communication and negotiation techniques. Learn to formulate impactful marketing strategies and sales pitches. Understand the ethical considerations in marketing and sales. The Marketing course unravels the mystery of influencing consumer behaviour, market segmentation, and creating strategic marketing plans. Develop a firm understanding of the market dynamics and learn to create compelling value propositions. The Sales Skills course is a deep dive into the art of persuasion, building meaningful customer relationships, and masterful negotiation. This course elevates your understanding of the sales process and equips you to deliver convincing sales pitches, crucial to any successful marketing strategy. CPD 20 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Individuals looking to build a career in marketing or sales. Current marketing and sales professionals seeking to enhance their knowledge. Entrepreneurs aim to expand their business through effective marketing and sales strategies. Graduates aiming to secure roles in the marketing or sales industry. Anyone with an interest in understanding the theoretical framework behind marketing and sales. Career path Marketing Assistant - £18K to £30K/year. Sales Executive - £20K to £40K/year. Brand Manager - £35K to £60K/year. Sales Manager - £35K to £75K/year. Marketing Manager - £42K to £80K/year. Head of Sales - £50K to £100K/year. Chief Marketing Officer - £90K to £150K/year. Certificates Certificate Of Completion Digital certificate - Included Certificate Of Completion Hard copy certificate - £9.99 Unlock your potential and showcase your accomplishments with our CPD Quality Standards certificates! Upon finishing Marketing and Sales Skills, you'll have the opportunity to obtain valuable proof of your achievement. For just £4.99, we'll send you a CPD Quality Standards PDF Certificate via email, or if you prefer, you can get a beautifully printed hardcopy certificate for £9.99 in the UK. If you're located internationally, don't worry! We offer a printed hardcopy certificate for £14.99, ensuring your success knows no boundaries. Grab your certificate and celebrate your success today!