This workshop will help you create, develop and close business opportunities using a consultative approach and a value-based (not price-led) proposition. Value-based selling means working the way your customer wants to buy, not how you want to sell. It also means: In a transactional sale the customer knows the answer without help from a salesperson (or cannot see why they should choose you), or is prepared to stay with what they have. Customer decision criteria are price and convenience and customers resent time spent with (new) salespeople, mainly because the salesperson adds little or nothing to what the customer already has and just wastes time. In a consultative or value-based sale, by contrast, the customer doesn't know the answer already. The salesperson must take the role of an advisor, not just a 'product promoter'. Customers demand expertise, advice and customisation during the sales process. Often customers insist on multiple meetings with salespeople and others to develop advantages that you can bring and reduce the perceived risk of changing. In this way the salesperson often adds more value than the product or service alone. This very practical workshop will help you use proven strategies and tactics to build, manage and successfully close sustainable business opportunities using a consultative approach and a value-based (not price-led) proposition. This includes: Increased impact of your new sales conversations, presentations and proposals - leading to faster decisions and increased conversion Greater confidence, consistency and professionalism throughout the business development process Enhanced sales questioning skills and techniques, leading to better, faster and more accurate development of customer needs, problems, value and expectations Improve your people, communication, influence and persuasion skills when approaching, consulting or presenting your services and solutions How to build value at all points in the customer's buying process through your knowledge, skills and structured approach Proven ways to gain additional business and referrals from existing customers and contacts, through direct approach and lead generation Being better able differentiate your firm, your solutions, track-record and expertise clearly and accurately with tailored value statements for each stage and for each opportunity Overcome and avoid price-based objections, buying criteria and negotiation 1 Introduction and key principles of value-based selling Introduction and review of pre-course questionnaires - KPIs, personal learning objectives and key principles The main principles of value-based selling and how they benefit you and the customer How value-based selling differs from 'transactional' or 'price-based' selling The stages of the customer's buying cycle - how to identify and work through strategies for each stage The concept of structured and set-piece selling and proposing Presentation by participants: Personal sales improvement goals 2 Value-based selling strategies and skills What is value? How can one move away from a price-led agenda? How to survive and resist price pressure - six techniques A review of key competencies and skills needed for a value-based approach Strategies, case studies and examples with discussion and review Defining your initial value proposition and comparative advantage How best to established the right level of trust, rapport and credibility Planning and practice session: Strategy - mapping a value-based sales process. 3 Connecting skills Research before the meeting and the first few minutes - ways to gain instant rapport and setting the foundation for a successful outcome in a first sales call How to structure an effective first time sales call or meeting - the subtle differences that are important to master How best to differentiate your solutions and build credibility and enthusiasm early or at the start of the buying process Overcoming initial buying resistance and relaxing the prospect; gaining rapport, opening the meeting: PBC (purpose-benefit-check) and gaining agreement to proceed Planning and practice session: Connecting - first meeting with a new contact 4 Consulting - building, developing and influencing client needs Understanding the power of high-impact and third-level questions to influence people based around specific needs and solutions The importance of body language and other personal communication dynamics when asking questions; empathic listening, run-on questions, drawing out skills, summarising, etc Creating a 'disturb' approach to creating needs and opportunities and positioning your solutions Using proven advanced sales questioning techniques with greater skill: Outcome, SPIN and qualification questions 'Decision-making criteria' - tools to help you develop the relevant criteria with the customer and in doing so progress your sales opportunities more effectively Planning and practice session: Questioning skills 5 Convincing - presentation and persuading skills practice Substance and style - selecting the right tone and content to engage and enthuse your prospect Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition - by being convincing, compelling and credible when you present Professional and effective presentation skills - with personal coaching and practice sessions The keys of influence and persuasion and the keys to convincing a new customer to choose you for the first time Planning and practice session: Role-play in presenting your solution 6 Commitment Knowing when and how to close for commitment to the next stage in your sales process, plus ways to ask for commitment professionally and effectively How to isolate, prioritise and answer objections and concerns more openly and accurately, using a consultative not a confrontational approach Deal more effectively and profitably with price objections and reduce buyer's remorse (which can lead to an 'I want to think about it' reaction and cause delay and inertia) Key negotiation skills around the closing process - getting to 'yes' Planning and practice session: Role-play in closing and negotiation skills 7 Assessed role-play - Final practice session Live role-plays There is an option for external participants to be brought in to the live training workshop to take-part in the final assessed role-play or assist with other sessions run during the course. Performance assessment - 'Dragon's Pitch' The final afternoon of the course is an assessed role-play using a prepared scenario and external 'CEO'. The assessment criteria will be agreed prior to the workshop. 8 Workshop summary and close Personal action plan and learning summary
Develop the essential skills to begin your presentation journey. Course overview Duration: 1 day (6.5 hours) Overview When surveyed about their greatest fears, many people cite public speaking as their first. Also, in today’s business world staff and management are expected more and more to present to an audience of some kind. Whether it’s holding a staff meeting, speaking at a business event, training or simply motivating a team, this requires continued development of presentation knowledge and skills. This workshop offers participants the opportunity to develop the skills necessary to deliver confident, meaningful presentations that influence and inspire their audiences. Objectives By the end of the course you will be able to: Design, develop and deliver a confident presentation Control nerves during training sessions Make presentations memorable and relevant for an audience, therefore improving the opportunity for influence Deal with questions and minimise the impact of difficult situations Content Presenting with Power Why presenting with power is important How to present with power How to improve your public speaking Setting up for Successful Presentations Techniques that will help prepare effectively How to anticipate problems with presenting How to apply techniques to prepare for successful presentation Dealing with Nerves Effective preparation techniques to manage stress How performance anxiety affects you How to implement a plan to successfully deliver a presentation
Overcoming the challenge of public speaking - dealing with nerves, fine tuning delivery and engaging your audience with authentic confidence.
Learn the skills of being more confident and assertive in the workplace plus be able to influence people to do the things you would like them to do. Course overview Duration: 1 day (6.5 hours) This ‘Assertiveness and Influencing Techniques’ workshop is interactive and practical and facilitated by a subject matter expert via a virtual platform. Exercises and breakout rooms will be used during this training. Delegates are encouraged to login from a location where they feel safe to turn on their camera, use their microphones and engage in conversations as required. Objectives The aim of this course is to introduce delegates to a variety of influencing skills and techniques to deal with aggression and challenging situations. These skills and techniques will improve confidence and personal effectiveness when working in groups / meetings. By the end of the course delegates will be able to recognise and define what assertive behaviour is and its benefits, the impact of non-verbal communication and how to use it to enhance influencing behaviours. Content What is influencing and assertiveness? Sources of power Influencing skills and choosing the right approach When to be assertive and alternative behaviours Assertive behaviour Behavioural styles and their impact on working relationships Identifying different behaviour types; assertive, aggressive, passive Building confidence and negotiating a win/win result Developing Skills Communication skills – the language of influence and communication dynamics Different influencing techniques and when to use them The art of saying ‘No’ - having the confidence to challenge Receiving criticism assertively and assertiveness behaviour analysis The language of assertion Meeting skills Giving and receiving feedback Dealing with confrontation, aggression and challenges in a confident manner Practical Exercises and Action Planning Practical exercises will be used throughout the training and the training will culminate with the creation of a personal action plan
Understand how to effectively manage conflict and learn that conflict can be healthy and need not damage relationships. Course overview Duration: 1 day (6.5 hours) Conflict and differences of opinion are inevitable in the today’s fast moving, complex business world, some would argue they are even necessary. This highly interactive and practical course addresses the many aspects of effectively managing conflict and will help you ensure that conflict can be healthy and need not damage the relationship. This workshop has been specifically designed to give you an opportunity to learn and test a range of influencing and conflict handling models and techniques. The course is aimed at anyone who interacts with others on a regular basis. Objectives By the end of the course you will be able to: Utilise influencing skills to pre-empt and defuse conflict Resolve conflict by choosing the right approach Recognise the impact of non-verbal communication in managing conflict Use language skills necessary to get you message across in the ‘right’ way Present your case in a reasonable and responsible manner Identify behaviours that can help or hinder interactions with others Apply different techniques for managing conflict positively and for dealing with aggression Content Developing Influence Networking Sources of influence Influencing techniques Effective Behaviour Choosing the right approach Techniques to pre-empt or defuse conflict Behavioural styles and their impact on working relationships Triggers to aggressive behaviour Managing conflict flash points Dealing with different behaviour types Developing Skills Communication skills in conflict situations Using the right language Verbal and non verbal communications Managing our body language Your conflict management style analysis Thomas Killman Conflict Handling Instrument Working in groups Practical exercises and case studies The language of mediation Transactional Analysis Practical Practical exercises Case studies Personal action planning
Effective communication is a skill. This half-day workshop is very interactive - participants can practise their communication skills in a positive, supportive environment. 1 Welcome, introductions and objectives The definition of effective communication Exercise: sending a message 2 Verbal communications Effective communicators - who are they? What skills or attributes do they have? Listening skills, clear use of words, presence, eye contact, body language 3 How good a listener are you? Exercise: listening skills questionnaire and evaluation 4 Impact versus intent - what did you really mean to say? Attitudes influence behaviour and behaviour breeds behaviour Exercise: 'I never said she stole money' The need to avoid misunderstanding or misinterpretation 5 The 5 key principles to effective communication Exercise: 'What would you say?' 6 Written communication What makes an effective written communication? Kipling's 6 Honest Men: who, what, where, when, why and how Planning to write an email 7 Fuzzy meanings Probabilities for misunderstandings and misinterpretations 8 Practical exercise Hone written communication skills and put into practice hints and tips from the session 9 Review of key learning points and objectives
Dementia affects around 820,000 people in the UK. This figure is likely to rise to one million by 2025 and two million by 2051. It is one of the main causes of disability in later life and with research being desperately underfunded, it costs the UK over £26 billion a year. Understanding dementia and the person-centred care that is required is fundamental to high quality care.
Develop the commercial awareness, financial knowledge and strategic thinking capabilities, to influence the direction of the business Course overview Duration: 2 days (13 hours) This course is aimed at managers who want to develop their commercial awareness, financial knowledge and strategic thinking capabilities, so that they can influence the direction of their business and deliver to their full potential. Day one of the course provides the skills and insights to make sense of your company’s financial position and performance. Day two helps delegates to consider the strategic thinking tools required to plot the forward course needed to maximise the potential of the business. As well as looking at how to make effective business decisions, this course gives a good grounding in finance and profitability. As a two day programme, day one provides the skills and insights to make sense of the company’s financial position and performance. Day two then considers the strategic thinking tools needed to plot the forward course needed to maximise the potential of the business. Objectives By the end of the course you will be able to: An understanding of the balance sheet, profit and loss account, cash flow and statutory and management accounts Learnt to correctly employment key financial ratios to analyse your business A practical definition of strategy analysis tools to examine the current environment and capabilities Steps to devise a mission and vision statement Recognition of the skills and resources needed to achieve the vision Generation of appropriate strategic and tactical commercial objectives Content What is Strategy Defining Strategy Strategic thinking Strategic models Commercial thinking – what is money? Where are we now STEEPLE analysis SWOT Analysis P&E forces at work Political distortions in capitalist markets Where are we trying to get to Setting the mission and vision Creating a BHAG Strategies for deflation and inflation The role of banks Commercial and investment banking Fractional reserving Securitisation How to get there Skill gap analysis Business Process Re engineering The role of creativity How to get there Getting the team on board Individual and team motivation The power of the brand Overcoming challenges Debt and deleveraging Change management Creating value Discounted Cash Flows Building the business case Asset Valuation techniques Making it happen Turning Strategic Thinking into Strategic Plans Scenario planning for an uncertain future Creating commitments and lock in Discussion and review Time will be set aside during the course for review sessions with time for questions, answers and action learning.
This is an essential programme for any member of staff whose role requires a high level of attention to detail. The focus is specifically on the handling of text and data, whether at the input stage or when collating information into reports and documents for use by others. The session looks at both prevention and cure. For 'prevention', it focuses on understanding how common errors occur and on developing an awareness of the factors which influence our level of attentiveness. It introduces key psychological theories around attentiveness including the 'capacity' and 'bottleneck filter' models. And it looks at how working styles can affect attention to detail. For 'cure', the programme looks at how to minimise the effect of stress on concentration as well as introducing a number of tools and techniques for promoting accuracy - at both the input and the checking stages. Particular attention is paid to proof-reading techniques. By the end of the session, participants will: Appreciate why errors occur Understand how stress and other factors can affect focus and accuracy Know how to improve accuracy and reduce errors when handling text and data Be able to proof-read text and number-based documents more accurately 1 The importance of accuracy The impact of mistakes Why accuracy is so important Main reasons why errors occur 2 Attentiveness theory The 'capacity' and 'bottleneck filter' models Selective attention Chunking - big picture / little picture 3 Preparing for accuracy Working styles - how they affect detail-orientation Identifying and minimising the impact of stress on concentration 4 Practical strategies How to improve accuracy and reduce errors when inputting text Managing interruptions and distractions Proofing text and numbers
In order to be an effective manager, it is extremely important to have good communication skills so that you can get your instructions across clearly and in a manner which will get you the results you desire from your employees. Our 2-day Effective Communication and Influencing course aims to provide attendees with a range of skills and behaviours which will allow them to communication clearly and effectively. Course syllabus modules include explaining the communication process, the different styles of influencing, the importance of body language and tone of voice, non-verbal communication and more. Course Syllabus The syllabus of the Effective Communication and Influencing course is comprised of seven modules, covering the following: Module One The Communication Process Identifying, what is effective communication? Recognising the different ways in which we communicate The barriers to effective communication Looking at Johari's™ Window, to better understand how communication flows Module Two Effective Communication Skills Demonstrating a positive mental attitude Establishing active listening Developing your questioning skills Using positive language Module Three Different Types of Influencing Looking at influencing versus manipulation Developing your own preferred influencing style Understanding the different influencing styles and their uses adopting a flexible style for the desired outcome Module Four Behaviour Breeds Bahaviour (Transactional Analysis) Looking at the history of hidden transactions in communications The hidden meaning in what we say and what we receive How to recognise if what you're saying is calm, rational, logical and professional Module Five Body Language Understanding the impact of body language in effective communication Noticing how your own body language influences others positively and negatively Analysing and practicing the techniques of successful body language Module Six It's All in the Voice Learning the importance of tone of voice in effective communication Realising how your tone of voice influences others Module Seven Written Communication Understanding the pitfalls of opening a discussion Identifying the different types of written communication Recognising the importance of preparation and planning Looking at different structures and layouts of written communication Using the correct words and phrases Scheduled Courses Unfortunately this course is not one that is currently scheduled as an open course, and is only available on an in-house basis. Please contact us for more information.