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Why Join Digital Marketing Training Course at Osborne Training Osborne Training is well Recognised for quality Regular Lectures led by Industry Expert Tutors Unlimited Access to the State of the Art Virtual Learning Campus Exclusive Access to High quality study materials Flexible payment option available Join Digital Marketing Training course as Pure Online or Blended with Classroom Delivery Access to Digital Marketing Internship for 3 months at the end of the training Unlimited Tutorial Support from expert tutors Get a Student Discount Card from NUS* Get a Free Tablet PC for limited period* Practical Hands-on Projects, Practical focused Assignments and Group-work for greater skills enhancement and understanding real life issues for real life problems Once you complete the bookkeeping course, you will get a certificate from Osborne Training confirming your professional Digital Marketing Qualifications. What jobs could I qualify for? Senior Digital Marketing Manager Digital Marketing Coordinator Executive Digital Marketing Strategist Digital Marketing Consultant In these roles, you could earn on average more than £40,000 annually (source: Reed Salary Checker, UK). Moreover, many go on to become successful (Millionaire sometime) entrepreneur by offering Digital Marketing services or formulating successful Digital Marketing Strategy for their own business. Digital Marketing Qualifications Digital Marketing Qualifications at Osborne Training are developed in Association with Google. Osborne Training offers Total Digital Marketing Course which combines all major skills required to be a successful Digital Marketeer and you also have option to join a complementary Internship at the end of your course. In joining the Total Digital Marketing Course at Osborne Training, you will make one of the greatest decision of your career and can look forward to a successful career in digital marketing. Digital Marketing Course Overview Total Digital Marketing Course covers major areas of Digital Marketing to make you completely ready for the digital era. The Digital Marketing course comes with optional Internship at the end of the training making you highly employable. Practical focused and hands-on approach of the training method helps you to be ready to offer real life solutions for real life problems. Digital Marketing Training Course Content Basics of marketing Marketing In Digital Era All About Web Search Engine Optimization Search Engine Marketing Affiliate Marketing Social Media Marketing Email marketing and nurturing (inbound) Mobile app marketing Content marketing Web, mobile and app analytics Growth Hacking Creating robust digital marketing strategy

This one-day workshop focuses on building a professional presentation from scratch, giving you essential hints and tips on how to utilise the key features of PowerPoint, including speaker notes, inserting charts, diagrams and pictures, and utilising slide transitions and animation. You will also learn about PowerPoint templates and themes to ensure your presentations have the best impact. This course will help participants: Using Slide Master Create a presentation using a template Insert slides and change the layout Manage slides and control formats Enhance slides using animation, pictures, charts and graphics Work with tables, rows, cells and columns Create and control paragraph lists Insert titles and labels Effectively use slide show controls and presenter view Print slides, handouts and notes 1 Introduction to PowerPoint Navigating the features Creating a simple presentation Inserting new slides and changing layouts Creating speaker notes 2 Using Layouts in Slide Master Editing templates in slide master Adding a design theme Adding transitions, pictures and logos Using Slide Show View 3 Drawing shapes and SmartArt Using Drawing Tool Formats Creating shapes Aligning shapes and stacking order Creating a cycle graphic Creating an organisation chart 4 Animation Visually enhancing slides with animation Using text and object animation Adding animation to lists Making animation work for you 5 Presenting Confidently running a presentation Using presenter view Using the slide show controls

This is an incredibly practical programme which has been developed to enable participants to improve their memory skills. The session focuses on specific techniques that can be used to improve retention of information. It also introduces the principles of mind-mapping By the end of this programme participants will be able to: Explain how our brain processes and stores information Describe the difference between short-term and long-term memory Use specific techniques to improve retention Explain the principles of mind mapping Be able to use mind maps to plan and order information Each participant, no matter how poor they believe their memory to be, will by the close of the session have learnt techniques that enable them to memorise 53 items in a prescriptive order - a massive boost to their confidence in their memory skills. 1 An introduction to the brain's functions Introductory brain-training How the brain works Left / right brain function Short-term and long-term memory Barriers to a good memory 2 Memory techniques Tips and techniques for improving memory Basic word association Chaining and linking Touchstone techniques Use of mnemonics Memory hooks Remembering names 3 Maximising memory Minimising barriers The importance of sleep and diet Supplements which may affect memory 4 Mind-mapping Purpose and principles Creating a mind map Use of colour to delight the eye and tickle the brain How to use the output from a map

Meetings are a traditional and essential component of local government. For both elected members and officers, meetings serve as a forum for discussion and agreement, planning and monitoring, communication and leadership, and decision-making. Used appropriately, meetings can challenge, inspire, illuminate and inform. And while they are not the only meetings that elected members will be asked to attend, committee meetings, in particular, are a mainstay of the political management process. Effective chairing is important because it can provide clear leadership and direction, ensure that debates are focused and balanced, enable decisions to be reached and ensure that resources are used to best effect. This two-hour 'masterclass'-style workshop will help elected members to understand their role, offer some approaches and ideas that will help to tackle typical challenges, and help to generally improve their effectiveness as a chair. To understand the skills and qualities of a good chair To learn ideas and approaches for chairing a successful meeting that is on time and achieves its outcomes To understand the protocols and boundaries for appropriate meeting etiquette and the chair's role in managing this effectively To appreciate how to manage yourself and others appropriately To take away personal actions to apply to your role 1 Welcome and introductions Objectives What's the challenge for you? 2 We can't go on meeting like this Common meeting challenges for chairs and why they succeed or fail Consequences and impact for the Council What's the context? 3 Roles and responsibilities of an effective chair Activities and input that explore the role, skills and qualities needed Role of the chair: what is it and how to do it well 4 Chairing for success - ideas and approaches to meet the challenges Managing time and boundaries Preparation and planning Creating the right environment Self-management Challenging personalities and good meeting behaviour 5 Final plenary session What's your plan? Take away actions

This very practical and focused one-day workshop enables end-users, technical experts, proponents, internal customers and other key stakeholders to work with procurement and contracting to develop effective specifications and scopes of work, to ensure fit-for-purpose outcomes. The programme empowers participants to collaborate with all key stakeholders. This workshop will help participants: Understand the importance and value of clear and effective specifications Differentiate between the different methods of creating specifications and when to apply them Develop robust specification templates to ensure consistency Understand the use of appropriate language (critical to creating effective specifications) Appreciate the need to develop specifications in cooperation with stakeholders Make use of techniques such as value analysis and value engineering to define 'fit for purpose' in the context of creating effective specifications Embed key KPIs into the specification to ensure delivery Manage and mitigate legal and contractual risks in the specification 1 Introduction Learning outcomes Learning styles Plan for the day 2 The importance of effective specifications Scopes of work Impact of poor scopes of work Examples of costly errors 3 The critical role of language Terminology in creating effective specifications and scopes of work Problems of communication Lack of detail or too prescriptive 4 Encouraging cooperation Technical and commercial experts with responsibility for developing robust effective specifications and scopes of work Managing stakeholders' expectations Working with contractors 5 Types of specification Exploring and using the various approaches to the development of appropriate specifications and scopes of work Output Performance Technical Functional Solutions-based 6 The role of value analysis Value engineering in the process of developing scopes of work and specifications 7 Specifications and contracts The legal and contractual impact of poor specifications and scopes of work How to embed scopes of work and specification outputs into tender and quotation documents 8 Specifications as a management tool Developing KPIs and SLAs framed around robust effective specifications and scopes of work Negotiating with contractors Negotiating with stakeholders

M&O of engineering plant and services is becoming more important to the success of the core business. To select the right M&O technique for specific plant and equipment it is necessary to know what options are available, what they deliver and how they should be implemented. This course will help you consider options and techniques that provide best value based on that thorough understanding of the business need. M&O will increasingly be required to demonstrate it is delivering the optimum of cost and value and the main purpose of the course is to show how this can be achieved. Note: this is a purely indicative list of topics that can be covered. The content, duration, objectives and material used would all be adapted to match your specific requirements. This course will help you: Determine what the business needs from the M&O service Determine the cost and value of the various M&O options Prepare and present the business case for the selected M&O strategy Introduce meaningful KPIs based on performance-based service by the M&O provider Undertake a review of current M&O and make recommendations for improvement Introduce energy and carbon management performance criteria in M&O Better deal with project risk and uncertainties Motivate others to deliver a reliable and cost effective M&O service Note: this is a purely indicative list of topics that can be covered. The content, duration, objectives and material used would all be adapted to match your specific requirements. 1 What is maintenance and what is operation? - their relative importance to the business 2 Comparison of the various maintenance options and techniques, including: Planned preventative Run to failure Condition monitoring Business focused Business critical Total productive Reliability centred maintenance 3 Forms of contracts and service, including: Comprehensive Input driven Output driven Limited replacement Performance based M&O 4 Selecting the right options and making the business case 5 Continuous commissioning as a tool for delivering best value 6 Case studies

This course starts with data transformation strategies, exploring capabilities in the Power Query Editor, and data-cleansing practices. It looks at the Advanced Query Editor to view the M language code. This course focuses on advanced DAX measures that include filtering conditions, with a deep dive into time intelligence measures. Like the M query language, DAX is a rich functional language that supports variables and expression references. This course also looks at the creation of dynamic dashboards and incorporates a range of visualisations available in Power BI Desktop and online in the AppSource. The course finishes with a look at setting up end user level security in tables. 1 The query editor Split by row delimiter AddDays to determine deadlines Advanced query editor 2 Fuzzy matching joins Matching inconsistencies by percentage Matching with transformation table 3 Logical column functions Logical functions IF, AND, OR Using multiple conditions Including FIND in functions 4 Editing DAX measures Make DAX easier to read Add comments to a measure Using quick measures 5 The anatomy of CALCULATE Understanding CALCULATE context filters Adding context to CALCULATE with FILTER Using CALCULATE with a threshold 6 The ALL measure Anatomy of ALL Create an ALL measure Using ALL as a filter Use ALL for percentage 7 DAX iterators Anatomy of iterators A closer look at SUMX Using RELATED in SUMX Create a RANKX RANKX with ALL 8 Date and time functions Overview of functions Create a DATEDIFF function 9 Time intelligent measures Compare historical monthly data Create a DATEADD measure Creating cumulative totals Creating cumulative measures Visualising cumulative totals 10 Visualisations in-depth Utilising report themes Create a heatmap Comparing proportions View trends with sparklines Group numbers using bins Setting up a histogram 11 Comparing variables Visualising trendlines as KPI Forecasting with trendlines Creating a scatter plot Creating dynamic labels Customised visualisation tooltips Export reports to SharePoint 12 User level security Setting up row level security Testing user security

This one-day course focuses on issues such as writing formulas and accessing help while writing them, and taking formulas to the next level by nesting one inside another for a powerful formula result. It also looks at ways of analysing data with reports, summarised by varying criteria. A range of time-saving tips and tricks are shared. This course will help participants: Calculate with absolute reference Group worksheets Link to tables Use the function library effectively Get to grips with the logical IF function Use conditional formatting Create pivot table reports Use data validation Master the VLOOKUP function 1 Calculating with absolute reference The difference between a relative and absolute formula Changing a relative formula to an absolute Using $ signs to lock cells when copying formulas 2 Grouping worksheets Grouping sheets together Inputting data into multiple sheets Writing a 3D formula to sum tables across sheets 3 Linking to tables Linking to a source table Using paste link to link a table to another file Using edit links to manage linked tables 4 The function library Benefits of writing formulas in the function library Finding the right formula using insert function Outputting statistics with COUNTA and COUNTBLANK Counting criteria in a list with COUNTIFS 5 Logical IF Function Outputting results from tests Running multiple tests for multiple results The concept of outputting results from numbers 6 Conditional formatting Enabling text and numbers to standout Applying colour to data using rules Managing rules Copying rules with the format painter 7 View side by side Comparing two Excel tables together Comparing two sheets together in the same file 8 Pivot table reports Analysing data with pivot tables Managing a pivot table's layout Outputting statistical reports Controlling number formats Visualising reports with pivot charts Inserting slicers for filtering data 9 Data validation Restricting data input with data validation Speeding up data entry with data validation 10 VLOOKUP function Best practices for writing a VLOOKUP A false type lookup A true type lookup Enhance formula results with IFNA 11 Print options Getting the most from print Printing page titles across pages Scaling content for print

When staff are new to sales it can seem daunting, especially when they have targets to meet. If the staff you need to promote your products and services get it wrong then it can knock their confidence and negatively impact how your customers see you as an organisation. This programme provides staff with the basic skills they need to sell. This course will help participants: Profile customers Research and identify potential new customers Use the consultative sales process Build effective rapport with customers Identify customer needs through effective questioning and listening Position products and services effectively Close the sale or gain commitment to further action Manage their customer portfolio to maximise sales 1 Introduction Aims and objectives of the training Personal introductions and objectives Self-assessment of existing sales skills Overview of content 2 Knowing your customers Who are your customers, and what do they want from you? What are your strengths, compared to your competitors? Who are your new potential customers? How do you communicate with new customers? What do you need to know about your customers before you start to sell? Making the initial approach Planning your pipeline - keeping the customers coming 3 The four-step sales process Overview of the consultative sales process Key benefits of using the consultative sales process Focusing on behaviours not targets The behaviours of a good salesperson Common pitfalls and mistakes Personal strengths and weaknesses 4 Building rapport First impressions - Mehrabian theory of communication Short cuts to building rapport Looking out for clues as to how the customer is thinking Looping back to keep the conversation flowing Acknowledging past communication Dealing with emotions such as anger Setting the agenda to keep control Getting past gatekeepers 5 Questioning and listening How to ask open questions to uncover information Left brain questions When closed question can be useful What stops us listening? The four levels of listening How to develop your listening skills 6 Presenting products and services to customers When to present Using benefits not features Making it personal Using reciprocity The tendency towards the middle Using consistency 7 Gaining commitment Testing the water Dealing with objections using ACLEO Asking for the business Getting referrals Ending with a personalised close Following-up 8 Managing your customer pipeline Spotting opportunities for cross-sales Managing your portfolio Maximising sales proactively Review meetings Customer satisfaction measures and surveys Mystery shopping 9 Putting it all together Skills practice Personal learning summary and action plans

This intensive one-day training programme has been developed to help those involved in producing specifications create high quality documents in an organised and effective way. The programme explains the primary purpose of specifications and the importance of understanding the context in which they are used. It focuses particularly on how to develop and structure content and write requirements that are clear and concise. The methods and techniques presented will provide a practical foundation course for those new to the topic whilst offering new insights to those with more experience. The objectives of the workshop are to: Review and discuss the role and purpose of specifications Present a structured approach for organising and producing specifications Explain each of the key steps involved in creating effective specifications Review some methods for assisting in defining requirements Explain how to define the scope and develop the structure for a specification Present methods to assist the writing and editing of specifications Review how specifications should be issued and controlled 1 Introduction Course objectives Review of participants' needs and objectives 2 Specifications in perspective The role and purpose of specifications The impact of specifications on commercial performance The qualities of an effective specification The five key steps of 'POWER' writing: prepare-organise-write-edit-release 3 Step 1: Preparing to write Defining the purpose the specification; integrating the specification and contract Deciding how to specify: when to specify in functional and technical terms Getting the right people involved at the right time; engaging stakeholders Applying procedures for writing, issuing and controlling specifications 4 Step 2: Organising the specification content Scoping the document: scope maps, check lists, structured brainstorming Clarifying requirements; separating needs and desires Dealing with requirements that are difficult to quantify Useful techniques: cost benefit analysis, Pareto analysis Deciding what goes where; typical contents and layout for a specification Creating and using model forms: typical sections and sub sections 5 Step 3: Writing the specification Identifying and understanding the readers needs Choosing and using the right words; dealing with jargon Important words; will, shall, must; building a glossary Using sentence structure and punctuation to best effect Understanding the impact of style, format and appearance Avoiding common causes of ambiguity; being concise and ensuring clarity 6 Step 4: Editing the specification Why editing is difficult; how to develop a personal editing strategy Key areas to review: structure, content, accuracy, clarity, style and grammar Editing tools and techniques 7 Step 5: Releasing and controlling the specification Key requirements for document issue and control Final formatting and publication issues; document approval Requirements management: managing revisions and changes 8 Course review and action planning What actions should be implemented to improve specifications? Conclusion