This course immerses students in understanding consumer involvement, delving into buying behavior nature, and exploring innovation diffusion and adoption curves, alongside technology's impact on new product decisions. Students will grasp the intricate link between consumer behavior and business strategies. Upon completion, participants will master: Importance and factors influencing consumer behavior, its types, and group influences. Varied forms of reference groups shaping consumer decisions. Nature and types of consumer involvement in buying behavior. Insights into consumer buying behavior dynamics. Understanding diffusion of innovation and the innovation adoption curve. Impact of technology on consumer behavior and decision-making for new products. In this course, the student will learn about consumer involvement and how it relates to the nature and types of buying behaviour. The student will explore the diffusion of innovation and the innovation adoption curve, as well as the various factors that influence consumer decision making for new products, including the role of technology. By the end of the course, the learner will have a deep understanding of how consumer behaviour affects business decisions and strategies. In this course, the student will learn about consumer involvement and how it relates to the nature and types of buying behaviour. The student will explore the diffusion of innovation and the innovation adoption curve, as well as the various factors that influence consumer decision making for new products, including the role of technology. By the end of the course, the learner will have a deep understanding of how consumer behaviour affects business decisions and strategies. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Factors Influencing Consumer Decision Making Behaviour Self-paced pre-recorded learning content on this topic. Factors Influencing Consumer Decision Making Behaviour Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Consumer Behaviour Analyst Market Research Manager Behavioural Economist Consumer Insights Consultant Decision Making Strategist Consumer Psychology Researcher Consumer Insights Analyst Behavioral Scientist Market Intelligence Specialist Customer Experience Designer Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
This course aims to equip learners with a deep understanding of the theoretical and practical aspects of consumer buying behaviour, including the decision-making process, stages involved, factors that influence decision making, and the impact of heuristics, enabling them to develop effective marketing strategies and make informed business decisions. Through a combination of theoretical concepts, case studies, and interactive exercises, learners will gain the skills and knowledge necessary to succeed in a constantly evolving marketplace. After the successful completion of the course, you will be able to learn about the following, The concept of consumer buying behaviour. Consumer buying decision making process. Stages of consumer decision making. Factors influencing decision making. The influence of heuristics on consumer decision making. This course aims to equip learners with a deep understanding of consumer buying behaviour, including the decision making process, the different stages involved, the various factors that influence decision making, and the role of heuristics in shaping consumers' choices, to enable learners to develop effective marketing strategies and ultimately drive business success. This course aims to equip learners with a deep understanding of the theoretical and practical aspects of consumer buying behaviour, including the decision-making process, stages involved, factors that influence decision making, and the impact of heuristics, enabling them to develop effective marketing strategies and make informed business decisions. Through a combination of theoretical concepts, case studies, and interactive exercises, learners will gain the skills and knowledge necessary to succeed in a constantly evolving marketplace. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Consumer Decision Making Behaviour Self-paced pre-recorded learning content on this topic. Understanding Consumer Decision Making Behaviour Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Consumer Insights Analyst Market Researcher Consumer Behaviour Specialist Marketing Strategist Consumer Behaviour Consultant Behavioural Economist Product Manager Advertising Executive Customer Experience Manager Brand Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Practical Sales Skills 1 Day Workshop in Poole
Practical Sales Skills 1 Day Workshop in Bolton
Practical Sales Skills 1 Day Workshop in Teesside
Practical Sales Skills 1 Day Workshop in Livingston
Practical Sales Skills 1 Day Workshop in Chorley
Level 7 QLS Endorsed Course | Endorsed Certificate Included | Plus 5 Career Guided Courses | CPD Accredited
Black CSCS Card NVQ Level 6 Diploma in Construction Contracting Operations Management This qualification is designed for technical learners working in a wide range of job roles, for example estimator, quantity surveyor, buyer or planner. You will have responsibility for other people in their area of occupation. You could be site-based and have responsibility for functions such as dimensional control, surveys, physical testing and work planning. You may work across one or more of the following pathways: Estimating Buying Planning Surveying General Furthermore, this NVQ provides your recognition as a Construction Site Manager and offers you a route to professional memberships such as MCIOB. Induction - As soon as you register you will be given a dedicated assessor. They will arrange an induction and together with your assessor, you will decide on the pathway which best proves your competency. The induction is used to plan out how you will gather the relevant evidence to complete the course. During the course - The assessor will work with you to build a portfolio of evidence that allows you to showcase your knowledge, skills and experience. The assessor will also regularly review and provide you with feedback. This will allow you to keep on track to progress quickly. You will be assessed through various methods such as observations, written questions, evidence generated from the workplace, professional discussion and witness testimonials. On completion - Once all feedback has been agreed, the Internal Quality Assurer will review your portfolio and in agreement with your assessor the certificate will be claimed. To download our PDF for this course then please click here.
LOOKING FOR: ADULT FICTION, NON-FICTION Publisher / editor Scott Pack is now in his third decade working in the world of books. During that time he has been Head of Buying for Waterstones, worked for publishers big and small - including a lengthy spell at HarperCollins - and taught numerous workshops and classes on all aspects of writing. These days he splits his time between writing his own books, editing other people's, teaching the editors of tomorrow as part of the Oxford Brookes University MA in Publishing, and he is one of the question setters for BBC's Mastermind. His latest book, Tips From A Publisher, is out now. As a publisher, Scott has published across most genres in fiction and a wide range of non-fiction and is happy to read any style of writing. He will assess your sample and provide feedback on any issues he identifies, the manuscript's commercial potential and what steps he would advise before you submit to agents or publishers. Scott is very direct with his feedback, so expect robust, but always constructive, comments! Scott would like you to submit your fiction as a covering letter, 1-2 page synopsis and the first 5,000 words of your manuscript in a single word document. For non-fiction, he would like to see:- 1-page synopsis – to give an overview of what the book will offer the reader and how it's different from other books out there on this topic A detailed proposed contents list, including proposed sub-section headings as well as chapter headings – to give a sense of the overall reader journey 1000-1500 words of intro text - to showcase context, tone etc 1000-1500 words from later in the book - to showcase the progression of the book (In addition to the paid sessions, Scott is kindly offering one free session for low income/underrepresented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print). By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Tuesday 26th August 2025