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The market for professional services is becoming increasingly competitive, with some firms and individuals becoming very effective at winning new work, leaving others lagging way behind. Given the choice between spending time on client work and business development work, we all tend to choose that which we feel to be easier, more attractive and more aligned with our image of ourselves. We stay within our comfort zones, we focus on client work, and we only resort to business development work when we have to, which can also lead to 'feast or famine' syndrome. The programme will help participants: Understand the professional business development approach and the style that is appropriate for their business and their clients Follow a process to guide their conversations and business development meetings Prepare thoroughly for a business development meeting/contact with a client to ensure they use their time efficiently and maximise results Create a great first impression and professional opening to a conversation Ask open questions and listen effectively in order to spot opportunities, understand needs and progress the opportunity Identify and understand buying and decision-making processes and criteria Skilfully and confidently handle questions and objections Sell the benefits of their services and approach over those of their competitors Progress the sale by agreeing next steps and gaining commitment appropriately 1 Introduction Aims and objectives of the programme Personal introductions and objectives Workshop overview 2 An introduction to business development and selling for professionals What is selling? Who are you selling to? The buying experience What clients want The four-step business development process The business development cycle and pipeline management Upselling and cross-selling as well as winning new clients 3 Networking and generating leads What is networking? Networking objectives It's not what you know but who you know Asking for referrals and introductions Making appointments from networking activity 4 Opening the sales relationship/sales meeting What potential customers are thinking Judging first impressions Creating positive first impressions Building rapport and creating interest and impact Earning the right 5 Core communication skills for professional selling Overcoming barriers to listening The art of listening Questioning refresher Types of questions Questioning funnel 6 Understanding and identifying needs and opportunities Identifying the questions to ask to identify needs and opportunities Questions to move us through the buying and selling process Understanding their buying processes Asking questions that position you as a 'trusted adviser' The questions that give you a competitive advantage Knowing when you have asked enough questions 7 Introducing solutions Tailoring your 'pitch' to the client Speaking the client's language Using features and benefits Applying the benefit cycle 8 Handling objections and concerns Identifying the typical objections and concerns Understanding why clients raise objections and concerns Following a structure for handling objections Handling the price objection 9 Gaining commitment Knowing when to close The art of checking Recognising buying signals Small c and big C 10 Putting it all together Personal learning summary and action plans
The half-day glass fusing course is designed to give total beginners an introduction to a new skill...and have some fun! At the end of the 3hrs, you will have created 4 coasters (10cm x 10cm) or fused glass wave (20cm). I keep the glass fusing classes small, to make sure it's easy to give everyone as much input as is required. There is a 2m gap between all work-stations, to help maintain social distancing. We also provide visors (or you can wear your own mask), and there is lots & lots of hand sanitiser. All equipment & materials are disinfected before the start of each day. You don't need to bring any materials, as everything required to design & create the coasters or wave is provided. The only thing you need to wear are closed shoes (e.g. no sandals), and to bring some lunch. We can also arrange lunch at a small cost, if required. You'll start the day by creating a design - you can bring your own, or we can provide a design. You'll learn how to cut the glass & then build up your design which is then fired overnight. You will be able to collect your design the next day, or we can arrange to post it to you (you just need to cover the cost of the postage). Timings: 10am - 1pm Buying as a gift? Just select the most appropriate date and, if that turns out not to be suitable, the recipient can simply reschedule over the phone or by email (we just need 2 weeks' notice).
This one-day workshop will give you a solid overview of many of the key topics relating to gems and gemmology, covering scientific aspects of the subject, the journey of a gemstone and the practical side of gem properties and identification. You will learn to use some of the main gemmologist’s tools and have a chance to examine a wide range of gemstones. A gemstone reference book RRP £10 will be included in the price WHEN: Sunday 29th September 10 – 4.30pm WHERE: Workshop 925 based at The Mayford Centre, just outside of Woking and very close to Guildford. Unit F9 The Mayford Centre, Mayford Green Woking, Surrey GU22 0PP TUTOR: Stuart Pool from Nineteen 48 WHAT DOES THE DAY INVOLVE? This one-day workshop will give you a solid overview of many of the key topics relating to gems and gemmology, covering scientific aspects of the subject, the journey of a gemstone and the practical side of gem properties and identification. You will learn to use some of the main gemmologist’s tools and have a chance to examine a wide range of gemstones. The main areas covered are: – General Introduction – The World of Gemstones – Properties & Identification – Grading & Buying This course is suitable for complete beginners to the subject and will also interest those with some previous knowledge, such as jewellery makers who want to learn more about the materials they use. Students need only bring their energy and enthusiasm, plus something for making notes. Everything else will be provided. The main areas covered are: How gemmology covers different scientific disciplines Gem basics Definition of a gemstone Inorganic / organic material Gemstone formation Physical and optical properties (overview) Responsible sourcing Environmental concerns Traceability Disclosure Diamond producers Diamond mining Sources of coloured gemstones Coloured stone mining Mining in Sri Lanka – history, process, structure, tradition, etc. Gem identification Gemstone properties – rough and faceted Inclusions – various examples of typical inclusions Tools & instruments – descriptions and usage Practical tasks for gem identification Gem grading and valuation – The factors that affect price – Diamonds – Coloured gemstones – Buying tips A gemstone reference book RRP £10 will be included in the price WHAT TO BRING: Bring along a note book. We will provide light refreshments, however you might want to bring some lunch. We have a fridge, microwave and kettle in the workshop. PAYMENT OPTIONS: You can pay via our website or in our workshop in person using our card machine. If you prefer to pay directly, you can email us on hello@workshop925.com and we can invoice you manually to arrange a bank transfer. For classes over £80, instalment options are also available. Please email us on hello@workshop925.com to arrange. Gift Voucher – if you have a voucher to redeem, please email us before booking on hello@workshop925.com Please check your dates carefully before booking a class as we are unable to offer refunds. See our Terms & Conditions for full details.