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Professional Certificate Course in Understanding Consumer Decision Making Behaviour in London 2024
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- Completion Certificate
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Highlights
On-Demand course
14 days
All levels
Description
This course aims to equip learners with a deep understanding of the theoretical and practical aspects of consumer buying behaviour, including the decision-making process, stages involved, factors that influence decision making, and the impact of heuristics, enabling them to develop effective marketing strategies and make informed business decisions. Through a combination of theoretical concepts, case studies, and interactive exercises, learners will gain the skills and knowledge necessary to succeed in a constantly evolving marketplace.
After the successful completion of the course, you will be able to learn about the following,
The concept of consumer buying behaviour.
Consumer buying decision making process.
Stages of consumer decision making.
Factors influencing decision making.
The influence of heuristics on consumer decision making.
This course aims to equip learners with a deep understanding of consumer buying behaviour, including the decision making process, the different stages involved, the various factors that influence decision making, and the role of heuristics in shaping consumers' choices, to enable learners to develop effective marketing strategies and ultimately drive business success.
This course aims to equip learners with a deep understanding of the theoretical and practical aspects of consumer buying behaviour, including the decision-making process, stages involved, factors that influence decision making, and the impact of heuristics, enabling them to develop effective marketing strategies and make informed business decisions. Through a combination of theoretical concepts, case studies, and interactive exercises, learners will gain the skills and knowledge necessary to succeed in a constantly evolving marketplace.
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Navigating the MSBM Study Portal Watch this video to gain further insight.
Interacting with Lectures/Learning Components Watch this video to gain further insight.
Understanding Consumer Decision Making Behaviour Self-paced pre-recorded learning content on this topic.
Understanding Consumer Decision Making Behaviour Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
Consumer Insights Analyst
Market Researcher
Consumer Behaviour Specialist
Marketing Strategist
Consumer Behaviour Consultant
Behavioural Economist
Product Manager
Advertising Executive
Customer Experience Manager
Brand Manager
Average Completion Time
2 Weeks
Accreditation
3 CPD Hours
Level
Advanced
Start Time
Anytime
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Unlimited Access
24/7 unlimited access with pre-recorded lectures.
Low Fees
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About The Provider
Metropolitan School of Business & Management UK
London
(261)The Metropolitan School of Business and Management (MSBM) is an Ed-...
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