Learn the Basic PhotoshopTraining Course Learn retouching, layers, color, correction, shapes, and symbols. Delve into graphic design, photo editing, and digital art. From beginner to pro, gaining expertise in UX strategies, ensuring your websites are impactful and user-friendly. Click here for more info: Website Duration: 10 hours Approach: 1-on1 sessions and Personalized guidance. Schedule: Customize your schedule by booking a convenient hour, available from Monday to Saturday between 9 am and 7 pm. Module 1: Interface and Preferences Familiarize yourself with the Photoshop Interface Customize Panels and Toolbars to match your workflow Explore Photoshop Preferences to optimize settings Discover various Photoshop CC Workspaces tailored for different tasks Begin with essential Keyboard Shortcuts Module 2: Image File Formats Understand diverse image file formats such as PSD, JPEG, PNG, and PDF Delve into File Compression and its influence on image quality Module 3: Creating a New Document Set dimensions and size for new documents Grasp media units for accurate design specifications Explore Color Profiles and their significance Save presets for swift document setups Module 4: Placing Images Differentiate Embedded vs. Linked images Introduction to Smart Objects for non-destructive editing Master the Selection tool for precise image placement Module 5: Image Size and Resolution Save images using various formats and compression settings Understand Image Size and Resolution for diverse output needs Module 6: Layers Introduction Organize your work with Layer management Master layer tasks such as reordering, renaming, grouping, locking, and hiding Module 7: Selection Tools Explore Selection Tools like Marquee, Magic Wand, Quick Selection, and Lasso Grasp Inverse Selection and Deselect for efficient editing Module 8: Layer Effects Apply captivating Layer Effects such as Drop Shadow, Stroke, and Outer Glow Save and replicate Effects Styles for quick application Combine multiple effects for creative designs Module 9: Introduction to Shapes Utilize the Shapes tool for fundamental design elements Create Custom Shapes for unique designs Understand Color principles and use the Properties Panel for adjustments Master the Direct Selection tool for precise shape editing Create a basic poster using provided examples Module 10: Type and Typography Work with Type and explore the Character and Paragraph Panel Utilize Styles Panel for consistent text formatting Save favorite fonts for easy access Apply Effects and Layer Styles on Type for impactful typography Learn about Leading, Tracking, and Kerning for optimal text spacing Module 11: Colors Understand RGB vs. CMYK color modes Select colors using the Eyedropper tool Save colors as Swatches for reuse Create gradients using the Gradient Tool Module 12: Creating a Clipping Mask Master the concept of Clipping Masks and their application Apply Clipping Masks to Type, Images, and Shapes Combine Layer Effects with Clipping Masks for creative designs Module 13: Introduction to Masking Understand Masking and its importance in image editing Utilize the Brush tool for mask creation Learn Masking shortcuts and use Gradient Mask for smooth transitions Module 14: Adjustment Layers Explore Color and Gradient Adjustment Layers for image enhancements Master Curves, Levels, and Hue/Saturation Adjustment Layers for precise color control Convert images to Black and White using Adjustment Layers Combine Adjustment Layer Masks for targeted edits Module 15: Image Touch Up Master various touch-up techniques, including Red Eye Removal, Spot Healing Brush, and Patch Tool Utilize Content Aware Removal for seamless object removal Restore old photos using Clone Stamp and Dodge/Burn tools Enhance portraits by removing blemishes and whitening teeth Module 16: Filters Introduction Understand Smart Objects and Filter usage for non-destructive editing Explore the Filters Gallery and experiment with Blur and Vantage filters Module 17: Blending Modes Introduction Master the concept of Blending Modes and their effects on layer overlays Understand different Blending Modes like Darken, Lighten, and Overlay Layer Mastery: Develop expertise in working with layers, mastering advanced techniques for seamless editing and design organization in Adobe Photoshop. Precision Editing: Skillfully employ a variety of selection tools, ensuring precise and meticulous editing, manipulation, and composition of images and elements. Creative Layer Effects: Apply captivating Layer Effects with finesse, enhancing your designs and visuals to achieve professional-grade aesthetics. Advanced Editing Techniques: Understand the functionalities of Adjustment Layers, Masking, and Clipping Masks, enabling you to perform advanced editing and compositing tasks with confidence and precision. Effective Photo Restoration: Acquire techniques to touch up and restore photographs effectively, ensuring professional-quality results in photo editing and retouching. Typography Expertise: Explore advanced typography techniques, enabling you to create visually appealing text designs that complement your overall compositions. Filter Applications: Gain an introductory understanding of Filters and their creative applications, enhancing your ability to add artistic effects and refine visuals. Practical Color Theory: Grasp the fundamental principles of Color Theory and apply them practically in your designs, ensuring harmonious and visually pleasing color schemes in your work. Course Highlights: Advanced Photoshop Skills: Learn intricate techniques for professional image editing, retouching, and manipulation. Creative Design Projects: Engage in hands-on projects to enhance your practical skills in real-world scenarios. Mastering Special Effects: Dive into advanced topics like layer effects, filters, and blending modes to create stunning visual effects. Typography and Design Principles: Explore typography styles, layout design, and color theory for compelling compositions. Professional Portfolio Development: Receive guidance on creating a professional portfolio showcasing your Photoshop expertise. Potential Job Roles: Graphic Designer: Craft visually appealing graphics for print and digital media. Digital Artist: Create digital artwork for various applications, from illustrations to advertisements. Photo Retoucher: Enhance and manipulate photos for professional use, including portrait retouching. UI/UX Designer: Design user interfaces and experiences for websites and applications. Web Designer: Develop visually engaging websites with expertise in Photoshop for web design. Marketing Content Creator: Produce marketing materials such as banners, brochures, and social media visuals. Freelance Designer: Work independently, offering design services to clients across different industries. Advertising Creative: Contribute to creative campaigns by designing impactful ad visuals. Print Production Specialist: Prepare print-ready materials, ensuring quality in printed products. Photography Post-Processing Specialist: Enhance and retouch photographs, optimizing them for professional use. Comprehensive Photoshop Proficiency: Develop a solid foundation in Photoshop, mastering essential tools and techniques vital for image editing and manipulation. Creative Editing Expertise: Learn advanced retouching, image enhancement, digital artwork creation, and graphic design using Photoshop's powerful features. Professional-Grade Results: Acquire skills for achieving professional-level outcomes in image editing, ensuring precise color correction, seamless retouching, and visually appealing compositions. Optimized Workflow: Discover time-saving tips, shortcuts, and efficient techniques to enhance your Photoshop workflow. Learn layer management, non-destructive editing, and automation for streamlined processes. Versatile Design Skills: Unlock creative possibilities by mastering text effects, digital collages, filters, and graphic design for diverse mediums. Access to Recorded Lessons: Revisit course material and reinforce learning through recorded lessons. Review specific techniques at your own pace, deepening your understanding of Photoshop. Lifetime Email Assistance: Benefit from continuous support with lifetime email assistance. Seek guidance, get answers to questions, and seek clarification even after completing the course.
Upgrade your digital marketing skills with Edoxi’s Digital marketing courses in Dubai.Learn a wide range of skills such as email marketing, social media engagement, web-based advertising, text and multimedia messaging, content marketing, Search Engine Optimisation (SEO), and Search Engine Marketing (SEM).With Edoxi’s comprehensive digital marketing courses you could conquer the Digital world by taking your skills to the next level. Enroll now! Call us: +971 4380 1666 Mail us, at info@edoxi.com Learn more:https://www.edoxi.com/dubai/digital-marketing-course Address: Office 504, Bank Street Building, Next to Burjuman Metro Station Exit 3, Khalid Bin Al Waleed Rd, Dubai, United Arab Emirates
Accelerate your career in advertising with this comprehensive course that equips you with essential skills in SEO, social media marketing, content strategy, and more. Stay ahead of the curve by learning advanced advertising techniques and anticipating future trends.
Elevate your brand with compelling copywriting and advertising strategies. Unlock the power of persuasive language and strategic messaging to captivate your audience and drive engagement. From crafting irresistible headlines to creating impactful ad campaigns, discover the art and science of effective communication for business success. Explore proven techniques and expert insights to master the dynamic world of copywriting and advertising. Transform your brand's narrative and leave a lasting impression with our comprehensive guide.
Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course will help you understand the methods of automated ad buying and placement, allowing you to reach your target audience at the right time and on the right platforms. You can elevate your advertising strategy and expand your digital skill set with this comprehensive course. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Obtain an understanding of the fundamental aspects of programmatic advertising Recognise what is programmatic advertising Learn the benefits of what is programmatic advertising Understand various what is programmatic advertising strategies Learn about the qualifying media and ad standards Know the walkthrough of the programmatic process Learn about the impact of digital marketing in today's world Know how to set prices in a programmatic environment Realise how the auction works specifically in apps Why Programmatic Advertising Course right for you? This programmatic advertising online course is perfect for those who are willing to understand what is programmatic advertising and become confident digital marketers. This online course will also teach you about the impact of digital marketing in today's world and the benefits of using programmatic advertising. This programmatic advertising online course will also help you acquire knowledge about the qualifying media and ad standards. You will also learn about the walkthrough of the programmatic process and much more after taking this popular online course. By the end of the course, you will acquire a better understanding of what is programmatic advertising and what are its essential elements. After finishing this popular online course, you will also develop the skills required to become a confident digital marketer. Programmatic Advertising Course Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction to Programmatic Advertising Welcome to Programmatic Advertising - Digital Marketing in Today's World High Level, What is Programmatic Advertising and What Are the Advantages Digital Marketing Introduction - Programmatic Advertising Digital Marketing Introduction - Qualifying Media and Ad Standards How It Works - a Walkthrough of the Programmatic Process The Programmatic Process in Action - Walking Through the Process Data Enhanced Ad Buys - Using DMPs to Make More Informed Buying Decisions Programmatic vs. RTB - Defining RTB and Programmatic Programmatic Vs. RTB - They Are Not One in The Same, So What Are They Reporting - Go Beyond Impressions and Clicks and Discover Response, Win, & Fill Setting Pricing in a Programmatic Environment Auctions -Waterfall,Header Bidding, and All About Programmatic Auctions Auctions - an Introduction to First & Second Price Auctions in Digital Marketing Traditional Waterfall - Digital Marketing Process of Serving an Ad Header Bidding - Programmatic Advertising 2.0 - Digital Marketing's New King Mobile Header Bidding - How This Auction Works Specifically in-app Recap & Thank You Recap - Thank You - and Bonus Lecture Who should take this course? This comprehensive programmatic advertising course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. Entry Requirements There are no academic entry requirements for this programmatic advertising course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This programmatic advertising online course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org
Tired of searching and accumulating all the relevant courses for this specific field? It takes a substantial amount of your time and, more importantly, costs you a fortune! Well, we have just come up with the ultimate solution for you by giving this all-inclusive Advertising and Marketing Strategies mega bundle. This 40 courses mega bundle keeps you up-to-date in this field and takes you one step ahead of others. Keeping in mind the latest advancements in this ever-emerging sector, the Advertising and Marketing Strategies bundle covers all the state-of-the-art tools and techniques required to become a competent worker in this area. You will encounter specific courses relevant to the sector. We take you from the most introductory fundamentals to advance knowledge in a step-by-step manner. In addition, the Advertising and Marketing Strategies bundle also consists of courses related to some soft skills that you will need to succeed in any industry or job sector. This Advertising and Marketing Strategies Bundle consists of the following premium courses: Course 01: Marketing Course 02: Marketing Communication Course 03: Strategic Planning and Analysis for Marketing Course 04: How to Produce a Creative Marketing Strategy Course 05: Marketing Strategies for Business Course 06: Marketing Principles Course 07: Marketing Secrets for High Sales Course 08: Commercial Law Course 09: Digital Marketing Course 10: Social Media Marketing Strategy Course 11: Lead Generation with Attraction Marketing for Business Course 12: Content Creation and Content Marketing Certificate Course 13: Advanced Diploma in Social Media Marketing Course 14: Affiliate Marketing Course 15: Complete Online Marketing & Advertising Course Course 16: Email Marketing Masterclass Course 17: Facebook Marketing Strategy for Business Course 18: Youtube Marketing Strategy Course 19: Linkedin Marketing for Business Course 20: Video Marketing Strategy Course 21: Advanced Diploma in Digital Marketing Course 22: Advanced Diploma in Social Media Marketing Course 23: PR : Public Relation Course 24: Marketing Strategies for Small Business Course 25: Business Studies Course 26: Business Law Course 27: Start Your Own Business - Level 2 Certificate Course 28: Basic Business Finance Course 29: Business Performance Management Course 30: Business Development Moreover, this bundles include 10 career-focused courses: Course 01: Career Development Plan Fundamentals Course 02: CV Writing and Job Searching Course 03: Interview Skills: Ace the Interview Course 04: Video Job Interview for Job Seekers Course 05: Create a Professional LinkedIn Profile Course 06: Business English Perfection Course Course 07: Networking Skills for Personal Success Course 08: Boost Your Confidence and Self-Esteem Course 09: Public Speaking Training Course 10: Learn to Fight Procrastination Our cutting-edge learning package offers top-notch digital aid and first-rate tutor support. You will acquire the crucial hard and soft skills needed for career advancement because this bundle has been thoroughly examined and is career-friendly. So don't overthink! Enrol today. Learning Outcomes This unique Advertising and Marketing Strategies mega bundle will help you to- Quench your thirst for knowledge Be up-to-date about the latest advancements Achieve your dream career goal in this sector Know the applicable rules and regulations needed for a professional in this area Acquire some valuable knowledge related to Advertising and Marketing Strategies to uplift your morale The bundle incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can strengthen your expertise and essential knowledge, which will assist you in reaching your goal. Moreover, you can learn from any place in your own time without travelling for classes. Certificate: PDF Certificate: Free for all 40 courses Hard Copy Certificate: Free (For The Title Course: Previously it was £10) CPD 400 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Advertising and Marketing Strategies bundle is designed to assist anyone with a curious mind, anyone looking to boost their CVs or individuals looking to upgrade their career to the next level can also benefit from the learning materials. Requirements The courses in this bundle has been designed to be fully compatible with tablets and smartphones. Career path This Advertising and Marketing Strategies bundle will give you an edge over other competitors and will open the doors for you to a plethora of career opportunities. Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Marketing) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.
Ignite your dynamic career and strengthen your deep insight knowledge by signing up for Advertising Strategies. This Advertising Strategies is the ideal approach for you to obtain a thorough understanding and knowledge of the subject. We are concerned about the progression of your career. Therefore, after conducting extensive studies and consulting with experienced personnel, we formulated this outstanding course to improve your pertinent skills. In this easy-to-digest Advertising Strategies course, you will get exclusive training, which will enable you to stand out in this competitive market. However, the Advertising Strategies course covers all of the recent materials in order to keep you up to date with the job market and make you a good fit for your career. This top-notch course curriculum comprises basic to advanced levels of modules that will increase your skillsets. After completing this Programme, you will attain the productivity to succeed in your organisation. So, if you are eager to see yourself in a gratifying career, then enrol in our course today! What will make you stand out? On completion of this online course, you will gain: CPD QS Accredited After successfully completing the Course, you will receive a FREE PDF Certificate as evidence of your newly acquired abilities. Lifetime access to the whole collection of learning materials. The online test with immediate results You can study and complete the course at your own pace. Study for the course using any internet-connected device, such as a computer, tablet, or mobile device. The substantial Advertising Strategies is designed to help you demonstrate the preliminary to in-depth level of learning regarding this topic. Moreover, you will be provided with the most knowledgeable and informative modules for your lifetime by enrolling in this course just once. Furthermore, as you proceed through the modules of this course, you will discover the fundamentals of Advertising Strategies and explore the key topics such as: Advertising Module 01: Funnel Building For Massive Profits Module 02: Lead Generation, Traffic & List Building Module 03: LinkedIn Advertising Module 04: How To Do Banner Advertising Module 05: Twitter Ads For Fun & Profit Module 06: Make Profits With Facebook Ads Module 07: Search Ads - For Massive Profits Therefore, reinforce your knowledge and furnish your skills by enrolling in our course. Take one step closer to achieving your goal. Show off your new skills with a certificate of completion Once you complete the Advertising Strategies course, you will be eligible to request a digital certificate for free. For Printed Transcript & Hardcopy Certificate- 4.99 GBP (Inside the UK Postal Fee) 8.99 GBP (International Delivery Fee) CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Is This Advertising Strategies Course the Right Option for You? This course is recommended for anyone who is interested in learning more about this topic. You'll learn the fundamental ideas and gain a comprehensive understanding of the topic by taking this Advertising Strategies course. Requirements Without any formal requirements, you can delightfully enrol in this course. Career path The aim of this exclusive Advertising Strategies course is to help you toward your dream career. So, complete this course and enhance your skills to explore opportunities in relevant areas.
Overview Dive into the dynamic world of advertising copywriting and unveil the secrets that empower the messages behind impactful advertisements. Have you ever wondered, 'what is copywriting?' or been intrigued by the art of creating compelling advertisement text? Look no further. Our course, 'Advertising Copywriter', is crafted with utmost care to provide insights, techniques, and the nuanced art behind influential advertising. From the fundamental concepts of copywriting to masterful marketing tactics that make a copy sell, you'll journey through a comprehensive curriculum designed to boost your copywriting prowess. The course not only delves into the theoretical aspects but also guides you through the practicalities. With a specific focus on the structured process to streamline your writing, you'll discover nine essential steps that simplify the complex world of copywriting. Moreover, you'll be equipped with tried and tested formulas, tips, and hacks that will transform your words into persuasive advertisements. Master the art of advertising copywriting and understand the difference between mere text and a captivating advertisement. It's not just about writing; it's about crafting messages that resonate, inspire, and compel. So, are you ready to metamorphose your skills and take the advertising world by storm? Learning Outcomes Understand the foundational concepts and principles underlying effective copywriting. Apply marketing strategies to produce persuasive and sale-driven advertising copy. Utilise a systematic 9-step approach to simplify and enhance the copywriting process. Develop engaging headlines using proven hacks, ensuring they captivate the reader's attention. Master various copywriting formulas and techniques to consistently produce high-quality advertisements. Why buy this Advertising Copywriter course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Advertising Copywriter there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Advertising Copywriter course for? Beginners keen on understanding the intricacies of advertising copywriting. Marketing enthusiasts aiming to amplify their advertising strategies through compelling copy. Writers wishing to transition into the advertising realm and harness the power of persuasive text. Business owners seeking to improve their brand's message and influence their target audience. Content creators looking to elevate their writing and produce impactful advertisement content. Prerequisites This Advertising Copywriter does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Advertising Copywriter was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Advertising Copywriter: Average Salary £25,000 - £45,000. Content Strategist: Average Salary £30,000 - £50,000. Brand Strategist: Average Salary £35,000 - £55,000. Marketing Manager: Average Salary £40,000 - £60,000. Headline Specialist: Average Salary £28,000 - £48,000. Creative Director: Average Salary £60,000 - £100,000. Course Curriculum Section 1: Introduction Unit 1: Welcome to the Copywriting Course 00:05:00 Unit 2: Course Overview 00:04:00 Section 2: Introduction to Copywriting Unit 1: What is Copywriting 00:05:00 Unit 2: Elements of Great Copy 00:11:00 Unit 3: Traditional vs Modern Copywriting 00:04:00 Unit 4: Career Options for Copywriters 00:12:00 Unit 5: Job Description and Responsibilities of a Copywriter 00:06:00 Unit 6: Copywriting vs Content Writing: The Difference 00:04:00 Section 3: Core Concepts of Copywriting Unit 1: What is a Short Form Copy 00:03:00 Unit 2: What is a Long Form Copy 00:02:00 Unit 3: Types of Tones Used for Writing Copy 00:06:00 Unit 4: Which Types of Tone You Should Use 00:07:00 Unit 5: Identifying the Target Audience 00:06:00 Unit 6: Qualities That Will Make You a Successful Copywriter 00:06:00 Section 4: Marketing Tactics to Write Copy That Sells Unit 1: The Secret to Understand Buyer's Mindset 00:04:00 Unit 2: Never Make Your Copy Look Like an Ad 00:06:00 Unit 3: 2 Second Hack to Become a Successful Copywriter 00:05:00 Unit 4: Features vs Benefits 00:04:00 Unit 5: The Shocking Truth about Buyers & Customers 00:04:00 Unit 6: So What Test 00:05:00 Unit 7: FOMO: How to Use This Most Powerful Marketing Tool 00:08:00 Unit 8: What's in It for Me 00:04:00 Unit 9: The Secret to Sell Instantly 00:05:00 Unit 10: Leveraging the Power of Emotions 00:04:00 Section 5: The Copywriting Process: 9 Steps to Make It Easier For You Unit 1: Steps in the Copywriting Process 00:08:00 Unit 2: Understand the Product 00:06:00 Unit 3: Performing Competitor Analysis 00:12:00 Unit 4: Create a Buyer Persona / Customer Avatar 00:06:00 Unit 5: Writing the copy 00:01:00 Unit 6: Editing the Copy 00:02:00 Unit 7: Adding Design Elements + Media 00:07:00 Unit 8: Publish the Copy + Promotion 00:02:00 Unit 9: Checking the Conversion from Copy - Measuring Results 00:03:00 Section 6: Copywriting Formulas Unit 1: AIDA: The 4 Step Formula 00:05:00 Unit 2: Storytelling: Best Tool for Converting Readers into Buyers 00:05:00 Unit 3: 3 STEP Formula: PAS 00:06:00 Section 7: Headlines Unit 1: Section Introduction 00:01:00 Unit 2: Intro to Headlines 00:07:00 Unit 3: Importance of Headlines 00:03:00 Unit 4: Formula to Write Amazing Headlines (Everytime) 00:09:00 Unit 5: How to Use This Formula (With Examples) 00:02:00 Unit 6: Free Tool to Create Attractive Headlines 00:03:00 Unit 7: Practice Exercise 00:01:00 Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist Unit 1: Section Intro 00:02:00 Unit 2: Headline Hack # 1 00:01:00 Unit 3: Headline Hack # 2 00:02:00 Unit 4: Headline Hack # 3 00:02:00 Unit 5: Headline Hack # 4 00:04:00 Unit 6: Headline Hack # 5 00:02:00 Unit 7: Headline Hack # 6 00:03:00 Unit 8: Quick Recap 00:01:00 Section 9: Creating the Copy Unit 1: Creating Call to Actions (CTA) That Reader's Cannot Resist 00:04:00 Unit 2: Focus on the Customer 00:06:00 Unit 3: How to Write a Conversational Copy 00:03:00 Section 10: Hacks & Tips Unit 1: Collect Winning Pieces 00:04:00 Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy 00:02:00 Unit 3: Using Customer's Words 00:05:00 Section 11: Practice Exercises Unit 1: Recreate Ads 00:01:00 Unit 2: Record Your Copy 00:02:00 Section 12: Conclusion Unit 1: Conclusion 00:01:00 Resources Resources - Advertising Copywriter 00:00:00 Assignment Assignment - Advertising Copywriter 00:00:00
Participants will delve into the intricacies of native and display advertising by exploring various types within each category. The course will equip them with the tools to understand the strengths and limitations of different advertising formats. Additionally, the focus will be on developing effective strategies tailored to each, ensuring participants can craft campaigns that resonate with target audiences. The course will not only cover the theoretical aspects but also provide practical insights into implementing successful advertising strategies. After the successful completion of the course, you will be able to learn about the following, Define native advertising and distinguish it from other forms of advertising, such as display advertising and sponsored content. Understand the various types of native advertising and display advertising. Develop effective native advertising and display advertising strategies. Learn when should we Use Display Advertising and native advertising. Analyze and interpret native advertising and display advertising metrics. Choose appropriate tools and platforms for creating and managing native advertising, and display advertising campaigns Develop effective display advertising strategies. Develop a comprehensive understanding of the current trends and future directions of display advertising and native advertising. This course aims to go beyond the basics by addressing the critical aspects of analyzing metrics in native and display advertising. Participants will learn how to interpret data effectively, enabling them to measure the success of their campaigns and make informed decisions for optimization. Furthermore, the course will guide participants in choosing the right tools and platforms for creating and managing native and display advertising campaigns. As an integral part of the curriculum, participants will also gain insights into current trends and emerging directions in the ever-evolving landscape of native and display advertising, ensuring they stay ahead in this dynamic field. This course aims to provide participants with a solid foundation in the realm of advertising by defining and distinguishing native advertising from other prevalent forms such as display advertising and sponsored content. Through comprehensive exploration, participants will gain the ability to identify the unique characteristics and functionalities of native advertising, enabling them to discern its distinctiveness within the broader advertising landscape. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Native Advertising & Display Advertising Self-paced pre-recorded learning content on this topic. Understanding Native Advertising and Display Advertising Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Native Advertising Strategist Display Advertising Specialist Advertising Metrics Analyst Content Integration Manager Campaign Optimization Specialist Ad Platforms Manager Trend Analyst in Advertising Creative Content Developer - Native Advertising AdTech Solutions Specialist Campaign Compliance and Ethics Officer Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Give a compliment to your career and take it to the next level. This Advertising bundle will provide you with the essential knowledge to shine in your professional career. Whether you want to develop skills for your next job or elevate your skills for your next promotion, this Advertising bundle will help you stay ahead of the pack. Throughout the Advertising programme, it stresses how to improve your competency as a person in your chosen field while also outlining essential career insights in the relevant job sector. Along with this Advertising course, you will get 10 premium courses, an original hardcopy, 11 PDF certificates (Main Course + Additional Courses) Student ID card as gifts. This Advertising Bundle Consists of the following Premium courses: Course 01: Digital Marketing Course 02: Strategic Planning and Analysis for Marketing Course 03: Marketing Fundamentals Course 04: Business Branding Course 05: Sales and Marketing Skills Level 3 Course 06: Disruptive Innovation for Business Course 07: Digital Marketing Business Tips Course 08: Social Media Strategist Training Course 09: TikTok Marketing for Business Course 10: Customer Relationship Management Course 11: Influencing and Negotiating As one of the top course providers in the UK, we're committed to providing you with the best educational experience possible. Our industry experts have designed the Advertising to empower you to learn all at once with accuracy. You can take the Advertising course at your own pace - anytime, from anywhere. So, enrol now to advance your career! Benefits you'll get choosing Apex Learning: Pay once and get lifetime access to 11 CPD courses Free e-Learning App for engaging reading materials & helpful assistance Certificates, student ID for the title course included in a one-time fee Free up your time - don't waste time and money travelling for classes Accessible, informative modules designed by expert instructors Learn at your ease - anytime, from anywhere Study the course from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills Gain valuable knowledge without leaving your home How will I get my Certificate? After successfully completing the course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (Previously it was £10 * 11 = £110) Hard Copy Certificate: Free (For The Title Course) If you want to get hardcopy certificates for other courses, generally you have to pay £20 for each. But with this special offer, Apex Learning is offering a Flat 50% discount on hard copy certificates, and you can get each for just £10! PS The delivery charge inside the UK is £3.99, and the international students have to pay £9.99. The bundle incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can strengthen your Advertising expertise and essential knowledge, which will assist you in reaching your goal. Moreover, you can learn from any place in your own time without travelling for classes. Curriculum of Bundle Course 01: Digital Marketing Section 1: Introduction Section 2: How to Apply the Internet Marketing Process Section 3: The Internet Marketing Strategies That Will Increase Your Sales Section 4: Creating an Internet Marketing Strategy for Your Business Section 5: Structuring and Auditing of Website Course 02: Strategic Planning and Analysis for Marketing Module 1: An Introduction to Strategic Planning Module 2: Development of a Strategic Plan Module 3: Strategic Planning for Marketing Module 4: Strategic and Marketing Analysis Module 5: Internal Analysis Module 6: External Analysis Module 7: Market Segmentation, Targeting and Positioning Module 8: Approaches to Customer Analysis Module 9: Approaches to Competitor Analysis Course 03: Marketing Fundamentals Module 01: Introduction to Marketing Fundamentals Module 02: Definitions of Marketing Module 03: Traditional vs Contemporary Marketing Module 04: Marketing Management Orientations Module 05: Understand your Customers Module 06: Segmentation Course 04: Business Branding Business Course Promo Video Chapter1 Chapter2 Chapter3 Chapter4 Chapter5 Chapter6 Chapter7 Chapter8 Chapter9 Chapter10 Chapter11 Course 05: Sales and Marketing Skills Level 3 Module One - Getting Started Module Two - Understanding the Talk Module Three - Getting Prepared to Make the Call Module Four - Creative Openings Module Five - Making Your Pitch Module Six - Handling Objections Module Seven - Sealing the Deal And more... Course 06: Disruptive Innovation for Business Module 01: Introduction Disruptive Innovations for Business Module 02: The Three Key Difficulties Module 03: Six Insight on How to grow Disruptive Innovations next to core Course 07: Digital Marketing Business Tips Unit 1: You are Responsible for the Failure or Success of Your Business Unit 2: Why Internet Marketing and Social Media are important for Businesses Unit 3: How Google Search and Display Network Can Increase Your Sales Unit 4: The More You Learn the More You Earn Unit 5: Commitment Unit 6: Telling is not Selling Unit 7: Your Network is your Net-worth Unit 8: How to become Digital Marketing and Sales Expert Course 08: Social Media Strategist Training The Rise of Social Media Conducting Market Analysis Auditing Social Media Setting Goals and Selecting Platforms Creating the Social Media Policy Integrating Marketing Strategies Developing Effective Content Understanding the Popular Platforms Launching Successful Campaigns Managing the Community Providing Customer Service Measuring, Analyzing and Reporting The Social Media Strategist Career Course 09: TikTok Marketing for Business Section 1: Getting Started on TikTok Section 2: TikTok Foundations Section 3: Special Features of TikTok Section 4: How to Monetise Your Audience Section 5: Build Your Credibility Section 6: Build Your Community Section 7: How to Go Viral Course 10: Customer Relationship Management Module 01: Introduction to Customer Relationship Management (CRM) Module 02: CRM Fundamentals Module 03: CRM Strategies CRM Strategies Module 04: Data Analysis in CRM Module 05: CRM Databases Module 06: Deepening Customer Relationship Module 07: Handling Customer Complaints Module 08: Future of CRM Course 11: Influencing and Negotiating Unit 01: Influencing Unit 02: Negotiating CPD 120 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Advertising bundle. Requirements This Advertising course has been designed to be fully compatible with tablets and smartphones. Career path Having this expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included P.S. The delivery charge inside the UK is £3.99, and the international students have to pay £9.99.
Learn how to Improve your Advertising skills for better sales Do you feel your product is of genuine quality but isn't getting the sales it deserves? That's because you need to improve your advertising skills. But lucky for you, this course will help you achieve just that. Advertising is the action of calling public attention to something, especially by paid announcements. Advertising came into existence because of the needs of trade. But once established it has been found to be of value, among a huge variety of roles, in the recruitment of staff, in fundraising for charities and in the dissemination of government information. Its value in the building of brands has been well-documented. More recently, it's become increasingly clear how advertising does not just help build brands but helps sustain them. Now that you have an idea on how important advertisement is, in order to build up a reputation of a product or a brand, don't waste any time and get started with this Accredited Complete Course in Advertising. Course Highlights Accredited Complete Course in Advertising is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Accredited Complete Course in Advertising into several modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Accredited Complete Course in Advertising Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Accredited Complete Course in Advertising is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Accredited Complete Course in Advertising is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Creating Advertisement What is Advertising? FREE 01:00:00 Emphasize Benefits, Not Features FREE 00:30:00 Push Their Emotional Hot Buttons 01:00:00 Incorporating Proof and Believability 01:00:00 The Unique Selling Proposition (USP) 01:00:00 The Headline 00:30:00 The More You Tell, The More You Sell 00:30:00 Write To Be Scanned 00:30:00 The Structure of AIDA 00:30:00 Use Takeaway Selling to Increase the Urgency 01:00:00 Conclusion 00:15:00 Internet Advertising INTRODUCTION: WHAT IS AFFILIATE MARKETING? 01:00:00 WHY AFFILIATE MARKETING IS AWESOME 00:30:00 FINDING A PROFITABLE NICHE 00:30:00 CHOOSING AN AFFILIATE PRODUCT 00:30:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 00:30:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 01:00:00 POSTING TO YOUR BLOG 00:30:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 00:30:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:30:00 CREATING YOUR OWN WEBSITE 00:30:00 Smartphone Advertising INTRODUCTION 00:15:00 HOW NEXT GENERATION PHONES ARE GREAT ADVERTISING TOOLS 00:30:00 THE NEW GENERATION OF WIRELESS DEVICES 02:00:00 BUSINESS SECTOR USERS AND THEIR WIRELESS DEVICES 01:00:00 THE BEST PROCESS OF APPLICATION TO YOUR ADVERTISING ADVANTAGE 02:00:00 CREATING YOUR OWN APPLICATIONS 01:00:00 CONCLUSION 00:30:00 Mobile Marketing Introduction FREE 00:30:00 Dominate Local Market with Mobile Marketing FREE 00:30:00 Mobile Marketing Is Going Web 02:00:00 Effective Mobile Advertising 00:30:00 List Building with Mobile Marketing 02:00:00 The Surefire Success Mobile Marketing Campaign 00:30:00 Mock Exam Mock Exam- Accredited Complete Course in Advertising 00:30:00 Final Exam Final Exam- Accredited Complete Course in Advertising 00:30:00
Learn to advertise on all platforms and sell your products faster than a speeding bullet Bose, the headphone company, spends 90% of their budget on advertising. As a result, they are one of the most recognizable and successful brands out there. What you should take away from this is that marketing is an amazing tool if you can utilize it the right way, and if your business is going through hard times, marketing definitely might be able to help you reach a better status. Don't worry though, because this course is definitely going to help you, as it teaches you to market on multiple different platforms. First, you will be introduced to advertising and the different advertising concepts, like USP and AIDA. If you follow the course closely enough you may even pick up some branding tips as well. Following that you will take a step-by-step journey through the process of beginning affiliate marketing, selecting a product to promote, setting up a basic website blog and promoting your site. That's not all; you will also learn how to advertise on smartphones -the new wonder of the modern era. So stop wasting time, and get this amazing course right now. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Creating Advertisement What is Advertising? 01:00:00 Emphasize Benefits, Not Features 00:30:00 Push Their Emotional Hot Buttons 01:00:00 Incorporating Proof and Believability 01:00:00 The Unique Selling Proposition (USP) 01:00:00 The Headline 00:30:00 The More You Tell, The More You Sell 00:30:00 Write To Be Scanned 00:30:00 The Structure of AIDA 00:30:00 Use Takeaway Selling to Increase the Urgency 01:00:00 Conclusion 00:15:00 Internet Advertising INTRODUCTION: WHAT IS AFFILIATE MARKETING? 00:30:00 WHY AFFILIATE MARKETING IS AWESOME 00:30:00 FINDING A PROFITABLE NICHE 01:00:00 CHOOSING AN AFFILIATE PRODUCT 00:15:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 01:00:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 00:30:00 POSTING TO YOUR BLOG 00:15:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 01:00:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:15:00 CREATING YOUR OWN WEBSITE 01:00:00 Smartphone Advertising INTRODUCTION 00:15:00 HOW NEXT GENERATION PHONES ARE GREAT ADVERTISING TOOLS 00:30:00 THE NEW GENERATION OF WIRELESS DEVICES 02:00:00 BUSINESS SECTOR USERS AND THEIR WIRELESS DEVICES 00:30:00 THE BEST PROCESS OF APPLICATION TO YOUR ADVERTISING ADVANTAGE 01:30:00 CREATING YOUR OWN APPLICATIONS 01:00:00 CONCLUSION 00:15:00 Mobile Marketing Introduction 00:30:00 Dominate Local Market with Mobile Marketing 00:30:00 Mobile Marketing Is Going Web 02:00:00 Effective Mobile Advertising 00:30:00 List Building with Mobile Marketing 02:00:00 The Surefire Success Mobile Marketing Campaign 00:30:00 Mock Exam Mock Exam- Advertising Complete Course 00:30:00 Final Exam Final Exam- Advertising Complete Course 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00