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£25
+ VAT£25
+ VATOn-Demand course
All levels
Quality Guarantee:
Promising training excellence, satisfaction gurantee
Accredited by:
CPD UK & Quality License Scheme
Tutor Support:
Unlimited support via email, till you complete the course
Recognised Certification
Accepted by thousands of professional bodies
Start Anytime:
With 1 year access to the course materials
Online Learning:
Learn from anywhere, whenever you want
This course will elevate your digital marketing skills. Designed for advanced learners, this course dives deeper into strategic techniques and cutting edge trends of digital advertising. You will understand advanced ad targeting and the use of various digital platforms from this course.
Accredited by CPD UK
Endorsed by Quality Licence Scheme
Recognise the key elements of digital advertising
Learn the fundamentals of advertising
Learn the benefits of digital advertising and marketing
Understand digital advertising and marketing strategies
Learn about programmatic advertising, real time bidding and the automated buying process.
Recognise the importance of mobile marketing and understand its operation
Understand what are the waterfalls and header bidding and how they are changing advertising
Know how to collect data and use it
Learn about verification and viewability
Know about the future of digital advertising and marketing
This popular digital advertising and marketing 201 course will help you recognise the key elements of digital marketing and advertising by helping you understand what is digital marketing and advertising. You will also recognise the advantages of marketing and digital advertising by taking this comprehensive online course.
This flexible digital advertising and marketing 201 course will also provide you with an understanding of programmatic advertising, real time bidding and the automated buying process. You will also acquire knowledge about what are waterfalls and header bidding and how they are changing advertising and much more with this extensive online course.
By the end of the course, you will obtain the skills required to gain an understanding of what is digital advertising and marketing and will also gain the expertise required to become a confident marketer.
CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Introduction
Introduction
Programmatic Advertising -real Time Bidding and the Automated Buying Process
Programmatic Advertising Explained - Intermediate Digital Marketing Skillset
RTB (Real Time Bidding) Explained - Intermediate Digital Marketing Skillset
Waterfalls & Header Bidding - What They Are & How They Are Changing Advertising
Traditional Waterfalls - Advance Level Digital Marketing Skillset
Header Bidding - How Publishers Increase Revenue From Their Ad Inventory
Header Bidding in Mobile - Advance Level Digital Marketing Skillset - Publishers
Mobile - SDKs & Trends: Mobile Marketing is big Business. Learn How it Works
SDKs (Standard Development Kit) - Mobile Marketing Must-Haves
Mobile Trends - Understand The Grow of Mobile in Digital Marketing Efforts
Verification & Viewability
Ad Verification - MOAT/IAS/Double Verify and Other Ad-Tech Platforms
Bots & Fraud - Identify and Prevent Fraud in Digital Marketing and Advertising
Ad Viewability - How to Identify When a Real Human Sees Your Ad
Ads.Txt - A New Way to Identify and Prevent Fraud
Data Collection & Use
Types of Data Advertisers Collect - Google/Amazon/Facebook & Others
Laws & Privacy Concerns Around Data
Data Management Platforms & How Advertisers Use Them
The Future
Google's EBDA & Amazon's TAM - The Future of Digital Advertising & Marketing
Thank You
Thank You for Taking The Course
This comprehensive digital advertising and marketing 201 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing.
There are no academic entry requirements for this 'digital advertising and marketing 201: top topic & trends ' course, and it is open to students of all academic backgrounds.
However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.
This digital advertising and marketing 201 course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.
Endorsed Certificate from Quality Licence Scheme
After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.
Certificate of Achievement from Lead Academy
After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.
CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.
Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.
For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.
Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment.
Yes, you can pay via instalments at checkout.
Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.
No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons.
After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org
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