Description

Participants will delve into the intricacies of native and display advertising by exploring various types within each category. The course will equip them with the tools to understand the strengths and limitations of different advertising formats. Additionally, the focus will be on developing effective strategies tailored to each, ensuring participants can craft campaigns that resonate with target audiences. The course will not only cover the theoretical aspects but also provide practical insights into implementing successful advertising strategies.

After the successful completion of the course, you will be able to learn about the following,

Define native advertising and distinguish it from other forms of advertising, such as display advertising and sponsored content.

Understand the various types of native advertising and display advertising.

Develop effective native advertising and display advertising strategies.

Learn when should we Use Display Advertising and native advertising.

Analyze and interpret native advertising and display advertising metrics.

Choose appropriate tools and platforms for creating and managing native advertising, and display advertising campaigns

Develop effective display advertising strategies.

Develop a comprehensive understanding of the current trends and future directions of display advertising and native advertising.

This course aims to go beyond the basics by addressing the critical aspects of analyzing metrics in native and display advertising. Participants will learn how to interpret data effectively, enabling them to measure the success of their campaigns and make informed decisions for optimization. Furthermore, the course will guide participants in choosing the right tools and platforms for creating and managing native and display advertising campaigns. As an integral part of the curriculum, participants will also gain insights into current trends and emerging directions in the ever-evolving landscape of native and display advertising, ensuring they stay ahead in this dynamic field.

This course aims to provide participants with a solid foundation in the realm of advertising by defining and distinguishing native advertising from other prevalent forms such as display advertising and sponsored content. Through comprehensive exploration, participants will gain the ability to identify the unique characteristics and functionalities of native advertising, enabling them to discern its distinctiveness within the broader advertising landscape.

Course Structure and Assessment Guidelines Watch this video to gain further insight.

Navigating the MSBM Study Portal Watch this video to gain further insight.

Interacting with Lectures/Learning Components Watch this video to gain further insight.

Understanding Native Advertising & Display Advertising Self-paced pre-recorded learning content on this topic.

Understanding Native Advertising and Display Advertising Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

Native Advertising Strategist

Display Advertising Specialist

Advertising Metrics Analyst

Content Integration Manager

Campaign Optimization Specialist

Ad Platforms Manager

Trend Analyst in Advertising

Creative Content Developer - Native Advertising

AdTech Solutions Specialist

Campaign Compliance and Ethics Officer

Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

100% Online

Study online with ease.

Unlimited Access

24/7 unlimited access with pre-recorded lectures.

Low Fees

Our fees are low and easy to pay online.

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Professional Certificate Course in Native Advertising and Display Advertising in London 2024

By Metropolitan School of Business & Management UK

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