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Advertising Copywriter
By Studyhub UK
(3)- 30 Day Money Back Guarantee
- Completion Certificate
- 24/7 Technical Support
Highlights
On-Demand course
4 hours 24 minutes
All levels
Description
Overview
Dive into the dynamic world of advertising copywriting and unveil the secrets that empower the messages behind impactful advertisements. Have you ever wondered, 'what is copywriting?' or been intrigued by the art of creating compelling advertisement text? Look no further. Our course, 'Advertising Copywriter', is crafted with utmost care to provide insights, techniques, and the nuanced art behind influential advertising. From the fundamental concepts of copywriting to masterful marketing tactics that make a copy sell, you'll journey through a comprehensive curriculum designed to boost your copywriting prowess.
The course not only delves into the theoretical aspects but also guides you through the practicalities. With a specific focus on the structured process to streamline your writing, you'll discover nine essential steps that simplify the complex world of copywriting. Moreover, you'll be equipped with tried and tested formulas, tips, and hacks that will transform your words into persuasive advertisements.
Master the art of advertising copywriting and understand the difference between mere text and a captivating advertisement. It's not just about writing; it's about crafting messages that resonate, inspire, and compel. So, are you ready to metamorphose your skills and take the advertising world by storm?
Learning Outcomes
Understand the foundational concepts and principles underlying effective copywriting.
Apply marketing strategies to produce persuasive and sale-driven advertising copy.
Utilise a systematic 9-step approach to simplify and enhance the copywriting process.
Develop engaging headlines using proven hacks, ensuring they captivate the reader's attention.
Master various copywriting formulas and techniques to consistently produce high-quality advertisements.
Why buy this Advertising Copywriter course?
Unlimited access to the course for forever
Digital Certificate, Transcript, student ID all included in the price
Absolutely no hidden fees
Directly receive CPD accredited qualifications after course completion
Receive one to one assistance on every weekday from professionals
Immediately receive the PDF certificate after passing
Receive the original copies of your certificate and transcript on the next working day
Easily learn the skills and knowledge from the comfort of your home
Certification
After studying the course materials of the Advertising Copywriter there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.
Who is this Advertising Copywriter course for?
Beginners keen on understanding the intricacies of advertising copywriting.
Marketing enthusiasts aiming to amplify their advertising strategies through compelling copy.
Writers wishing to transition into the advertising realm and harness the power of persuasive text.
Business owners seeking to improve their brand's message and influence their target audience.
Content creators looking to elevate their writing and produce impactful advertisement content.
Prerequisites
This Advertising Copywriter does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Advertising Copywriter was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.
Career path
Advertising Copywriter: Average Salary £25,000 - £45,000.
Content Strategist: Average Salary £30,000 - £50,000.
Brand Strategist: Average Salary £35,000 - £55,000.
Marketing Manager: Average Salary £40,000 - £60,000.
Headline Specialist: Average Salary £28,000 - £48,000.
Creative Director: Average Salary £60,000 - £100,000.
Course Curriculum
Section 1: Introduction | |||
Unit 1: Welcome to the Copywriting Course | 00:05:00 | ||
Unit 2: Course Overview | 00:04:00 | ||
Section 2: Introduction to Copywriting | |||
Unit 1: What is Copywriting | 00:05:00 | ||
Unit 2: Elements of Great Copy | 00:11:00 | ||
Unit 3: Traditional vs Modern Copywriting | 00:04:00 | ||
Unit 4: Career Options for Copywriters | 00:12:00 | ||
Unit 5: Job Description and Responsibilities of a Copywriter | 00:06:00 | ||
Unit 6: Copywriting vs Content Writing: The Difference | 00:04:00 | ||
Section 3: Core Concepts of Copywriting | |||
Unit 1: What is a Short Form Copy | 00:03:00 | ||
Unit 2: What is a Long Form Copy | 00:02:00 | ||
Unit 3: Types of Tones Used for Writing Copy | 00:06:00 | ||
Unit 4: Which Types of Tone You Should Use | 00:07:00 | ||
Unit 5: Identifying the Target Audience | 00:06:00 | ||
Unit 6: Qualities That Will Make You a Successful Copywriter | 00:06:00 | ||
Section 4: Marketing Tactics to Write Copy That Sells | |||
Unit 1: The Secret to Understand Buyer's Mindset | 00:04:00 | ||
Unit 2: Never Make Your Copy Look Like an Ad | 00:06:00 | ||
Unit 3: 2 Second Hack to Become a Successful Copywriter | 00:05:00 | ||
Unit 4: Features vs Benefits | 00:04:00 | ||
Unit 5: The Shocking Truth about Buyers & Customers | 00:04:00 | ||
Unit 6: So What Test | 00:05:00 | ||
Unit 7: FOMO: How to Use This Most Powerful Marketing Tool | 00:08:00 | ||
Unit 8: What's in It for Me | 00:04:00 | ||
Unit 9: The Secret to Sell Instantly | 00:05:00 | ||
Unit 10: Leveraging the Power of Emotions | 00:04:00 | ||
Section 5: The Copywriting Process: 9 Steps to Make It Easier For You | |||
Unit 1: Steps in the Copywriting Process | 00:08:00 | ||
Unit 2: Understand the Product | 00:06:00 | ||
Unit 3: Performing Competitor Analysis | 00:12:00 | ||
Unit 4: Create a Buyer Persona / Customer Avatar | 00:06:00 | ||
Unit 5: Writing the copy | 00:01:00 | ||
Unit 6: Editing the Copy | 00:02:00 | ||
Unit 7: Adding Design Elements + Media | 00:07:00 | ||
Unit 8: Publish the Copy + Promotion | 00:02:00 | ||
Unit 9: Checking the Conversion from Copy - Measuring Results | 00:03:00 | ||
Section 6: Copywriting Formulas | |||
Unit 1: AIDA: The 4 Step Formula | 00:05:00 | ||
Unit 2: Storytelling: Best Tool for Converting Readers into Buyers | 00:05:00 | ||
Unit 3: 3 STEP Formula: PAS | 00:06:00 | ||
Section 7: Headlines | |||
Unit 1: Section Introduction | 00:01:00 | ||
Unit 2: Intro to Headlines | 00:07:00 | ||
Unit 3: Importance of Headlines | 00:03:00 | ||
Unit 4: Formula to Write Amazing Headlines (Everytime) | 00:09:00 | ||
Unit 5: How to Use This Formula (With Examples) | 00:02:00 | ||
Unit 6: Free Tool to Create Attractive Headlines | 00:03:00 | ||
Unit 7: Practice Exercise | 00:01:00 | ||
Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist | |||
Unit 1: Section Intro | 00:02:00 | ||
Unit 2: Headline Hack # 1 | 00:01:00 | ||
Unit 3: Headline Hack # 2 | 00:02:00 | ||
Unit 4: Headline Hack # 3 | 00:02:00 | ||
Unit 5: Headline Hack # 4 | 00:04:00 | ||
Unit 6: Headline Hack # 5 | 00:02:00 | ||
Unit 7: Headline Hack # 6 | 00:03:00 | ||
Unit 8: Quick Recap | 00:01:00 | ||
Section 9: Creating the Copy | |||
Unit 1: Creating Call to Actions (CTA) That Reader's Cannot Resist | 00:04:00 | ||
Unit 2: Focus on the Customer | 00:06:00 | ||
Unit 3: How to Write a Conversational Copy | 00:03:00 | ||
Section 10: Hacks & Tips | |||
Unit 1: Collect Winning Pieces | 00:04:00 | ||
Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy | 00:02:00 | ||
Unit 3: Using Customer's Words | 00:05:00 | ||
Section 11: Practice Exercises | |||
Unit 1: Recreate Ads | 00:01:00 | ||
Unit 2: Record Your Copy | 00:02:00 | ||
Section 12: Conclusion | |||
Unit 1: Conclusion | 00:01:00 | ||
Resources | |||
Resources - Advertising Copywriter | 00:00:00 | ||
Assignment | |||
Assignment - Advertising Copywriter | 00:00:00 |
About The Provider
Studyhub UK
London, England
(3)Studyhub is a premier online learning platform which aims to help individuals worldwide to realise their educational dreams. For 5 years, we have been dedicated...
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