This market-leading health and safety course enables companies to demonstrate compliance and embed health and safety into the company culture. Whilst anyone can attend, it is particularly beneficial for line managers, team leaders and supervisors. It is tried, tested and trusted.
Key Objectives for the Training provision Effective listening to a client's needs and requirements during various stages of the sales process. Engage in meaningful communication with clients, learn to identify challenges and opportunities that relate to the prospects. Overcome the identified challenge. Build long term rapport and establish trust with the prospect throughout the sales process, Ensure continued customer satisfaction that can turn into repeat business. Be able to build rapport with customers or clients. Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure. Be able to check you have the right information from the customer or client. Be able to match products and services to the customer or client using the information you have gathered. Be able to influence effectively. Know how to stand out from your competitors. Stage 1 – Research the Company’s ‘Value Propositions’ and USP Analysis Conducting 30 min confidential interviews with a cross-section of the eligible Attendees & the Stakeholders, in order to gain an objective understanding of the various scenarios and clients that the Participants work with. the Company’s ‘Value Propositions’ Unique Selling Points The Customers’ journey(s) The Competition’s offers for analysis and comparisons. From these findings, a carefully calibrated bespoke Programme will be designed and delivered. Stage 2 - Design the Bespoke 2 x day Course nd Stage 3 - Delivery of the Course Programme This Programme can be delivered in 2 x consecutive days, or split between 2 – 3 weeks, to make it more ‘work-friendly’ – if required. It is very practical and commercially focussed in approach, with lots of interactive exercises designed to draw out the learning applications via the debriefings. The ‘Real Play’ scenarios on day 2 will be based on specific case studies drawn from the Research findings so that they are authentic to optimise the learning. Individual Action Plans will be captured at the end of each day to be debriefed by the Participants’ respective Line Managers. Template Programme Day One – Foundation – Strategic Approach Section One – The Principles of Consultative Selling Defining ‘Consultative Selling’ The Company’s ‘Unique Selling Points’ & Value Proposition The Consultative Selling model – the five stages Avoiding appearing ‘pushy’, ‘pressurising’ or ‘talking through the sale’ Section Two –Strategy & Preparation ‘Buy-Class’ Matrix Strategic plan Template – matching services/products to identified needs & opportunities. Preparing a range of objectives Constants and variables – USP’s Researching key Client/Decision Makers’ priorities, profile & background (LinkedIn etc.) Preparing for potential & likely Objections Section Three – Email etiquette & ‘influencing’ email correspondence. Email etiquette A.B.S.U.R.D model Clarity and tone – discovery of clients’ needs & motivational factors. Techniques to influence and ‘nudge’. Ensuring the data and content have a ‘gentle’ motivational & appealing message. Top Tips Day Two – Practical Application Section Four – Rapport Building & Effective Communication skills ‘Behaviour Labelling’ techniques – setting a positive tone. Asking Open Questions – gaining a full understanding of the clients’ priorities & expectations. EQ - Inviting opinions; perspectives; experiences – winning confidence. Active Listening – focus and commitment to understand. ‘Reading the room’ – adapting to responses and reactions. Maintaining focus on relevant topics that the Client cares about; carefully consider the opportunities to influence. But NO PRESSURE! Building a ‘bond of trust’ with commitments and authentic, shared values. Section Five – Explaining the Benefits – aligned to the Customers’ Priorities Understanding ‘Why do People Buy?’ Research data analysis. Open questions that lead to understanding the key issues and Clients’ priorities. Avoiding the danger of ‘pressurising’ the Client. Responding to objections effectively, with confidence and sensitivity. Explaining the benefits that are aligned to the Clients’ stated requirements. Making the Data ‘sing’ – memorable takeaways for the Client. Augmented benefits – Brand confidence; Case studies; Warranty; Service; Range; Flexibility etc. in alignment with their stated preferences/requirements Differentials compared to Competitors Section Six – Winning Commitment Inviting commitment – with confidence Consultative Selling Closing techniques (e.g. Alternative Close/Assumptive Close et al) Avoiding ‘talking through the sale’ – knowing when to ‘Shut UP!’ Confirming agreement – ensuring Clients’ motivation for repeat business Section Seven – Practical Application ‘Real Play’ From the Research findings, carefully devised scenarios can be generated to provide the most valuable learning opportunities to underpin all the skills & techniques covered in the Programme. Potential Real Play scenarios: A well-established customer has indicated that they are soon to be opening up additional new offices – this presents an opportunity to arrange for the Company to support them with their upcoming needs. After some very positive feedback and with the upcoming contract renewal imminent – how can the Company give the Customer more high-quality support in other areas of their business? A Competitor has been to see the client and they have prompted some concerns about ‘value for money’ & ‘quality of service’. How Real Play works… The group is split the group into 2 sub-groups, one with our Professional Actor (option available); the other with the Trainer or a willing Participant. Each group has a brief and has to instruct their Trainer/Actor/Participant on how to approach the scenario supplied. The Actor and Trainer (or willing Participant) perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers. Debrief the full Programme Individual Action Plans - to be followed through. ‘Best Practices’ for application into the business Options for Exercises within the Programme Sample Exercise – Red & White There is a specific time managed agenda and itinerary, which puts the group under pressure. The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group! Debriefing points: Persuasive communication and influence across barriers Gaining buy-in when others are sceptical Strategic planning accounting for others’ behaviours Sample Exercise – Communication Challenge Each Participant has different pieces of information, but are not allowed to share it visually. They are only allowed to communicate to work out the solution hidden among the large amount of data. Debrief: Structured approach Maintaining focus through distractions/interference Active Listening Controlled communication Sample Exercise – Persuasive emails Sample emails are shared to be critiqued and improved upon to be debriefed: Tone & impact Making the Data ‘sing’ Influential & motivational language Customer centric message. Sample Exercise –Juggling Each Participant has to pass the ‘Customers’ (Juggling balls) carefully through the system with all the other Participants to reach a profitable conclusion Debrief: EQ to read the room and effectively communicate, when the pressure is on Customer focus and adapting to challenges Devising a plan that wins buy-in Overcoming competing ideas to get to ‘best practice’ Consistent commitment, communication and motivational drivers that influenced performance. Sample Exercise –Critical Path The group are provided with 30 x discs and some ‘post-it’ notes. (no pens or pencils are allowed) Their brief is to create a grid shape with the 30 x discs, which will act as ‘stepping stones’ for the ‘Critical Path’ But they have to follow the correct order through the grid from the start to finish, which they will have to work out through ‘trial & error’ All of the team must pass through the ‘Critical Path’ worked out on the grid, observing the constraints, within the time limit. No talking is permitted once they start using the materials Debrief: - Clear communication focussing on the ‘client’s journey’ Planning for challenges Identifying risks and mitigating them Role allocations & support Quality control and disciplines Sample Exercise –Back to Back Each Participant is positioned back-to-back with a partner. They have to work out precisely what the ‘statement’ given to the other person is without looking around. Each person has a different brief. Debrief: - Asking Open Questions Active Listening Accuracy in identifying the objective.
The Sales Coaching and Training gives sales managers the skills and framework they need to coach sales teams to success, helping them develop mutually beneficial, long-lasting customer relationships. You'll learn how to use collaborative techniques to hold coaching conversations and develop a culture that supports high-performing sales teams. You'll learn a Developmental Sales Coaching Framework to effectively open a coaching dialogue, probe for perceptions and needs, uncover obstacles, create a solution, and close. The course covers building and managing sales teams, basic forecasting and budgeting, setting targets, designing Key Performance Areas for success, compensation designs, managing poor performance, coaching, motivating sales professionals, enabling tools for efficiencies and productivity ramp, drafting and optimizing sales processes, and much more. In addition, the course can be adapted for professional selling skills, consultative and solution selling. Who is this course for? Sales Coaching and Training is suitable for anyone who wants to gain extensive knowledge, potential experience, and professional skills in the related field. This course is CPD accredited so you don't have to worry about the quality. Requirements Our Sales Coaching and Training is open to all from all academic backgrounds and there is no specific requirements to attend this course. It is compatible and accessible from any device including Windows, Mac, Android, iOS, Tablets etc. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry. Course Curriculum Coaching Salespeople Getting Started 00:05:00 What Is a Coach? 00:20:00 Coaching 00:20:00 Process 00:15:00 Inspiring 00:20:00 Authentic Leadership 00:20:00 Best Practices 00:15:00 Competition 00:20:00 Data 00:20:00 Maintenance Strategies 00:20:00 Avoid Common Mistakes 00:15:00 Wrapping Up 00:05:00 Sales Module One: Getting Started 00:05:00 Module Two: Effective Traits 00:20:00 Module Three: Know Clients 00:30:00 Module Four: Product 00:30:00 Module Five: Leads 00:20:00 Module Six: Authority 00:30:00 Module Seven: Build Trust 00:20:00 Module Eight: Relationships 00:30:00 Module Nine: Communication 00:30:00 Module Ten: Self-Motivation 00:20:00 Module Eleven: Goals 00:20:00 Module Twelve: Wrapping Up 00:05:00 Sales Training Getting Started 00:05:00 In-Person Sales 00:15:00 Examples of In-Person Sales 00:25:00 Sales Funnel 00:20:00 Prepare 00:25:00 Presentation 00:20:00 Engage 00:20:00 Commitment 00:20:00 Sale 00:20:00 Loyalty 00:25:00 Expand 00:15:00 Wrapping Up 00:10:00 Psychology of Sales How to Make More Money Through Sales Psychology 00:08:00 Why Sales Could be the Most Profitable Skill in the World 00:04:00 How to Reduce the Number of Times You Hear the Word 'No' 00:08:00 One of the Most Powerful Weapons in the Professional Sales Person's Arsenal 00:06:00 The Secret of Why 'Always Be Closing' Works 00:07:00 How to Use the Powerful and Subtle Technique of 'Assuming the Sale' 00:12:00 The Most Powerful Negotiating Tool Ever 00:07:00 How to Never Overcome an Objection Again 00:07:00 A Little Known Sales Secret Used by Only the Top 1% of Sales People 00:07:00 Sales Success Secrets How to Succeed Without Relying On 'Techniques' 00:06:00 How the Psychology of Sales SAVES You Money in Your Everyday Life 00:06:00 How to Make Prospects Like You 00:09:00 How to Be Persistent Without Irritating the Prospect 00:11:00 How to Avoid EVER Being Annoying! 00:08:00 The Most Important Idea in Sales 00:10:00 How to Create a Powerful Self Image in the Eyes of the Prospect 00:08:00 The True Power of Psychology in Sales 00:03:00 A Summary of These Powerful Techniques and Ideas 00:08:00 Mock Exam Mock Exam- Sales Coaching and Training 00:30:00 Final Exam Final Exam- Sales Coaching and Training 00:30:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum How to create tribes on social media Understanding Community Management 1.1 00:03:00 Why Should We Build Our Own Community 1.2 00:07:00 Create online tribes How to Create your Great Strategy 2.1 00:10:00 Using social media to build your community.2.2 00:07:00 Best Practices for Community Building 2.3 00:07:00 Growing your tribes on social media Creating content keeps your tribes alive.3.1 00:10:00 How to increase active participation in your communities.3.2 00:07:00 How to find brand ambassadors and influencers.3.3 00:07:00 How to promote your community.3.4 00:08:00 Measuring their success and performance How to scale your community.4.1mov 00:08:00 How to measure the growth of your fans.4.2 00:07:00 Demonstrate your influence in communities as a leader.4.3 00:05:00 Tools for managing audiences and communities Very good use of tools for community management.5.1mov 00:04:00 Welcome to the world of marketing where short video is king Modern digital marketing strategies1.1 00:05:00 The role of short-form video in social media marketing1.2 00:08:00 Techniques to create strong short-form video1.3 00:08:00 Digging deeper TikTok1.4 00:08:00 Digging deeper Instagram Reels1.5 00:05:00 Effective marketing strategies for TikTok videos Top Strategies for Creating Effective TikToks2.1 00:08:00 Understanding the TikTok algorithm2.2 00:08:00 Using hashtags effectively2.3 00:08:00 Capitalizing on trends and challenges2.4 00:08:00 Leveraging influencers2.5 00:08:00 Creating ads2.6 00:07:00 Using other TikTok tools and techniques2.7 00:06:00 Effective marketing strategies for instagram reels Connections between Reels and TikTok strategies3.1 00:07:00 Understanding the unique selling points of Instagram Reels.3.2 00:07:00 Implementing your social strategy for TikTok and Reels3.3 00:03:00 Creating a social media roadmap Set your goals.1.1 00:05:00 Define Your Target Audience.1.2 00:05:00 Choosing the most successful social networks Invest in smart channels.2.1 00:05:00 The most successful social networks.2.2 00:05:00 Social Networks for Message and Chat.2.3 00:05:00 Very important niche social networks.2.4 00:05:00 Great social media posting models How we can create great messages.3.1 00:05:00 Manage by setting a great calendar.3.2 00:05:00 Managing ads on social media.3.3 00:05:00 Effective sustainable communication with customers Achieve success with the masses by Building communities.4.1 00:05:00 Importance of customer service in social media.4.2 00:05:00 How can we turn social media into sales? Strengthen sales by directly supporting.5.1 00:07:00 Developing business by partnering with Influencers.5.2 00:04:00 Measuring social media in the most efficient way Connecting social networks with goals.6.1 00:05:00 Constantly making the best improvements to social media More than being active.7.1 00:05:00 Bring Great Apps to Life 7.2 00:05:00 Good understanding of content Content means too much.1.1 00:03:00 Content is more than all blogs and articles 1.2 00:02:00 Content is more than a cost understanding 1.3 00:02:00 Understand content marketing Understand Content Marketing 2.1 00:04:00 Where did This Content Marketing Come From 2.2 00:07:00 What is the Main Purpose of Content Marketing 2.3 00:04:00 Advanced goals of content marketing 2.4 00:04:00 Details for successful content marketing How to grow the niche content audience 3.1 00:04:00 Understanding a Different Brand Perspective 3.2 00:04:00 Presenting content experiments 3.3 00:05:00 Actively understanding content 3.4 00:03:00 Developing a successful content marketing strategy Forget what you know 4.1 00:04:00 Choosing the right audience 4.2 00:04:00 Our competitive analysis priority 4.3 00:04:00 Understand Your Right to Win 4.4 00:03:00 How we can create and source effective content Creating content on the customer journey 5.1 00:05:00 Choosing content marketing formats and channels 5.2 00:04:00 Source from anywhere 5.3 00:04:00 Making content very effective 5.4 00:04:00 Grow content operations Choosing a content calendar 6.1 00:04:00 Understand Content Processes 6.2 00:04:00 Clarifying roles and responsibilities 6.3 00:05:00 Content operations that come to life 6.4 00:03:00 Create advanced intelligence for content Selecting content KPIs 7.1 00:05:00 Monitoring content KPI data 7.2 00:05:00 Optimizing content performance regularly 7.3 00:06:00 Using content technology by constantly renewing it Finding content technology 8.1 00:03:00 Considering advanced content technology 8.2 00:04:00 Developing strategy for content technology 8.3 00:03:00 Seize content marketing opportunities Scaling Content Marketing 9.1 00:03:00 Succeeding as a Small Business 9.2 00:03:00 Succeed as a Large or Corporate Business 9.3 00:03:00 Instagram Profile Setup and Orientation Tour the Instagram user Interface 1.1 00:06:00 Convert to an Instagram Professional Account 1.2 00:04:00 Optimizing your Professional Instagram Profile 1.3 00:04:00 Optimizing Uploads of Photos and Videos 1.4 00:05:00 Modify Instagram Settings 1.5 00:04:00 Using Instagram on a Computer 1.6 00:02:00 Get Started with Marketing on Instagram Explore Models of Business Success 2.1 00:05:00 Built-in Tools for Marketing 2.2 00:04:00 Interact with the Community to Build Trust 2.3 00:05:00 Develop a Marketing Strategy for Instagram Content Ideas and Strategies for Instagram 3.1 00:05:00 Create a Unique Style on Instagram 3.2 00:04:00 Research your Competition on Instagram 3.3 00:04:00 Utilize Hashtags With a Posting Schedule 3.4 00:05:00 Implement Your Instagram Marketing Campaign Marketing with Instagram Stories 4.1 00:04:00 Marketing with Instagram Reels 4.2 00:04:00 Marketing With IGTV 4.3 00:05:00 Marketing With Live Video on Instagram 4.4 00:05:00 Using Instagram Shopping Posts 4.5 00:04:00 Content Marketing with Instagram Guides 4.6 00:04:00 Leveraging Instagram Paid ads 4.7 00:05:00 Optimize Your Marketing Strategy on Instagram Review Instagram Insights to Optimize Marketing Strategy 5.1 00:05:00 Run Polls and ask Questions on Instagram 5.2 00:05:00 Saving Instagram Stories as Story Highlights 5.3 00:04:00 Embedding Instagram Photos into Websites 5.4 00:02:00 Useful Instagram Enhancement Platforms 5.5 00:05:00 Additional Resources 5.6 00:02:00 Live Video Styles Live Educational Videos 1.1 00:05:00 Live Interview Videos 1.2 00:04:00 Live Demo Videos 1.3 00:04:00 Live Video Tours 1.4 00:04:00 Creating Live Video Content When to Create Live Video 2.1 00:04:00 Different live video platforms 2.2 00:05:00 Preparing for Your Live Video 2.3 00:03:00 Introductions and Conclusions in Your Live Video 2.4 00:05:00 Creating Engagement During Live Videos 2.5 00:03:00 Promoting Your Live Video Building your Live Video Audience 3.1 00:05:00 Sharing Your Live Video 3.2 00:05:00 Repurposing your Live Video 3.3 00:04:00 Launching Live Video Tools for Live Video 4.1 00:04:00 Visuals for Live Video 4.2 00:04:00 Start Creating Live Videos 4.3 00:01:00 Story Basics How Stories Connect 1.1 00:06:00 Story Types to Grow 1.2 00:07:00 Good Story Qualities 1.3 00:07:00 Building a Story Finding Your Story 2.1 00:05:00 Your Audience 2.2 00:04:00 Call to Action 2.3 00:06:00 Telling a Story Story Structure 3.1 00:06:00 Grabbing Attention 3.2 00:05:00 Deep Engagement 3.3 00:08:00 Growing Community 3.4 00:04:00 Interactive Stories 3.5 00:05:00 More More Material 4.1 00:03:00 Interview 4.2 00:03:00 Core Values 4.3 00:03:00 Connect Before Convincing 4.4 00:03:00 Crowdfunding 4.5 00:03:00 How to Start Your Story 4.6 00:03:00 Tell Stories in Person 4.7 00:03:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
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