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842 Strategic Planning courses

BA03 - Writing Effective Business Cases

By Nexus Human

Duration 2 Days 12 CPD hours This course is intended for This course is intended for intermediate business and requirements analysts who are looking to improve their business case development and presentation skills. This course is also a great fit for project managers and product owners who work closely with business analysts or who perform some form of business case work themselves. Overview Understand the role of the business analyst within the business case process Understand the main professional associations and standards that support business analysts in the industry Discuss the benefits of business case creation Explore how to define the business need Describe the role of the business analyst in supporting the enterprise to determine how to optimally invest in the right project initiatives Explain how to identify stakeholders and the significance to the pre-project activities Discuss the importance of analyzing the enterprise Describe and explore the activities performed to assess the current business environment Explain how a business analyst describes a ?future? state environment including how to identify gaps in enterprise capabilities Present and explore how to define the scope of a solution Describe the activities performed and techniques used to determine viable solution options Explore various techniques for evaluating solution options including feasibility and risk analysis Thoroughly understand the purpose of conducting a feasibility assessment Discuss and practice a number of business analysis techniques that support the business case process Explore the components of a business case Describe how the business case supports decision makers in making go/no-go decisions Demonstrate how to assemble the output from pre-project activities into a well-structured business case Present techniques for presenting business cases to top level managers and obtaining buy-in Discuss methods for preparing for challenges during business case delivery Students learn the steps to effective business case development and support your strategic business recommendations with sound budgeting and financial back-up. The one course you need to make high-impact recommendations and receive full management support for your ideas. Introduction Module Learning Objectives What is Business Analysis Polling Question International Institute of Business Analysis BABOK© Guide Components Project Management Institute Business Analysis for Practitioners: A Practice Guide BABOK© Guide Knowledge Areas Benefits of Business Analysis Polling Question A Business Analyst can Influence Project Success Factors Challenges of Business Analysis Polling Question Purpose of a Business Case Exercise 1a: What Should a Business Case Include Define the Business Case Elements What to Look Out For Who is Involved Exercise 1b: Review Business Case Outline Module Learning Objectives Pre-Project Activities & the Business Analyst Module Learning Objectives The Definition of a Business Analyst The Role of a Business Analyst Responsibilities of a BA BA Role vs. PM Role Business Analysis vs. Systems Analysis Business Analysis Competencies Polling Question Business Analyst Role and Stakeholders Exercise 2a: Review the Case Study What is a Stakeholder? The Importance of Stakeholders Stakeholder Identification Tips for Identifying Stakeholders Other Stakeholder Tips Stakeholder Identification/Analysis Exercise 2b: Identify Roles and Responsibilities Stakeholder Map Stakeholder Matrix & Onion Diagrams A Stakeholder Map Onion Diagram Exercise 2c: Why do we Need to Understand the Enterprise? Why Study the Enterprise? What is Enterprise Architecture? What is Strategy Analysis? About Strategy Analysis Purpose of Strategy Analysis When to Perform Strategy Analysis Strategic Planning Module Summary The Needs Assessment Process Module Learning Objectives Business Need Defined Define Business Need The Needs Assessment Process Problem or Opportunity Exercise 3a: Problem/Opportunity Identification Understanding Why Situation Statements Business Need and Current State Determine the Stakeholders Polling Question Goals and Objectives Polling Question Exercise 3b: Give 3 Examples of Business Goals Define Business Need Techniques Exercise 3c: Identify the Business Need Definition of Strategy Analysis When Business Strategy is not Driving Project Definition Typical Project Profile The Executive Paradox Solution to the Paradox Exercise 3d: Describe 3 Outcomes You Would Expect from the Case Study The Four ?Ares? Understand How to Create a Business Model Business Model Example Exercise 3e: Create a Business Model The Business Case Approach Financial and Strategic Measurement Tools Module Summary Determining the Required Capabilities & Defining Solution Scope Module Learning Objectives Business Need and Current State Purpose of Analyzing the Current State Analyzing Current Capabilities and Process Capabilities Defined Techniques for Analyzing the Current State Define the Future State Techniques for Defining the Future State Assess Capability Gaps Stakeholders Involved when Reviewing Capability Gaps Discussion: Assessing New Capabilities Defining Solution Scope Determining Scope Boundary How to Define Solution Scope Defining Solution Scope Project Scope and Product Scope Scope Modeling Techniques Used to Define Scope Define Scope Boundaries Modeling Scope: Context Diagram Exercise 4a: Create a Context Diagram from the Case Study Communicating Solution Scope to Stakeholders Stakeholders Participating in Scope Activities Exercise 4b: Discuss Managing Expectations Module Summary Assessing Feasibility & Proposing Solution Options Module Learning Objectives Financial Analysis Purpose of Financial Analysis Costs versus Benefits Financial Models Timing for Assessing Financial Benefits Risk Assessing Risks Risk Process Exercise 5a: Identifying Risks Risk Analysis Capturing and Categorizing Risks Risk Strategies Tolerance for Risk Determining Solution Options Solution Option Process Determining and Analyzing Solution Options Brainstorming Conducting an Outcomes Focused Brainstorming Session Stakeholders Involved in Determining Solution Options Exercise 5b: Determining Solution Options Feasibility Analysis Discussion: Ranking Solution Options Discussion: Recommending the Most Viable Option Exercise 5c: Assess the Most Viable Options Solution Approach Definition Exercise 5d: Review the Business Case Templates Module Summary Packaging & Presenting the Business Case Module Learning Objectives Circumventing a Business Case Documenting the Business Case Value of the Business Case Process Business Case Components Business Case Techniques Build a Convincing Business Case Discussion: Identifying Decision Criteria Exercise 6a: Supporting a Go/No Go Decision Packaging the Business Case Planning Business Case Delivery Discussion: Planning Stakeholder Buy-in Information and Communication Needs in the Business Case Process Presenting your Business Case Exercise 6b: Anticipating and Responding to Challenges Module Summary Course Wrap Up Course Summary Questions Additional Resources Thank You Additional course details: Nexus Humans BA03 - Writing Effective Business Cases training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the BA03 - Writing Effective Business Cases course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

BA03 - Writing Effective Business Cases
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Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO)

4.7(47)

By Academy for Health and Fitness

[Updated: February 2024] ***Best Deal of the Market. Only for Today*** In today's interconnected world, over 95% of UK-based businesses recognise the paramount importance of online presence. Digital marketing isn't just the future - it's the beating heart of modern business strategies. The goal of our Digital Marketing Masterclass is to develop 'Ideas That Work' from advertising creative experts. To make your Digital Marketing learning journey easier, we are offering you the FIRST 3 LESSONS for FREE. Digital marketing has become exceptionally valuable as it has the potential to grow your business from scratch and make a profit in the process. The Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO) Diploma Level 7 course includes all the most up-to-date digital marketing strategies and helps you to promote your products or business using various digital platforms. Through this course, you will equip yourself with a solid foundation in the core concepts of digital marketing. It ensures you learn all the essential skills and knowledge needed to exceed as a digital marketing professional. Broaden your knowledge of the basics of digital marketing, including the elemental characteristics, and its various strategies that empower you to develop and implement digital marketing strategies and drive sales eventually. The Advanced Diploma in Digital Marketing at QLS Level 7 now comes to you, accompanied by the 10 Premium Courses Bundle. Courses Are: Course 01: Level 7 Advanced Diploma in Digital Marketing (Email Marketing, Copywriting, Blogging. YouTube, Twitter, Instagram, Video Marketing) Course 02: Strategic Marketing & Planning Course 03: Content Management Strategy Course 04: Creative Writing Course 05: Digital Marketing - Growth Hacking Course 06: Pay per Click (PPC) Marketing for Lead Generating Course 07: Mobile Marketing Course 08: Search Engine Optimisation (SEO) Course 09: Sales and Marketing Course 10: Communication Skills What You Learn From This Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO) Course: With the aid of this Digital Marketing course curriculum, you will gain a multitude of skills & knowledge, including - Familiarise yourself with the arena of digital marketing. Know what the target audience is & how to find your audience. Delve into the basics of brand identity & brand identity tools. Understand the importance of websites & email marketing. Have a clear knowledge of copywriting, blogging & SEO. Career Progression of Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO): After completing this Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO) course, you can progress towards- Professional Diploma in Digital Marketing Digital Marketing Professional Diploma CIM Diploma in Professional Digital Marketing COB Certified Digital Marketing Manager Student Testimonials - What Our Students Say! ''Extremely good delivery and very educational!!!'' Reviewed by Benampeta Lukuna ''Hi, I hope you are well my name is Rukhsar this is my first time starting an online course it's very very amazing and interesting'' Reviewed by Rukhsar Hanif ''Excellent content. Very well explained. Certainly recommended.'' Reviewed by Denis Jackson So enrol now in this Digital Marketing course today to Advance your career! The relevance & intricacy of digital marketing roles has grown over time. Course Curriculum of Level 7 Advanced Diploma in Digital Marketing Introduction Define Your Business & Target Audience Brand Identity Websites Email Marketing Copywriting, Blogging & SEO YouTube Video Marketing Facebook Groups Facebook Pages Facebook Ads Facebook Retargeting Facebook For Local Business (SMM) Google AdWords Twitter Instagram Pinterest LinkedIn Periscope Social Media Live Streaming Podcasting Quora Google Analytics Conclusion CPD 300 CPD hours / points Accredited by CPD Quality Standards Module 01: Introduction to Digital Marketing 14:35 1: Introduction Video Preview 01:19 2: Digital Marketing Preview 02:16 3: DMM Intro Preview 01:33 4: Digital Marketing Strategy in 10 Minutes Preview 09:27 Module 02: Define Your Business & Target Audience 44:53 5: Define your Purpose 04:03 6: Case Studies 05:26 7: Positioning Your Brand 04:06 8: Case studies - Positioning 03:06 9: Unique Selling Proposition 06:01 10: Personality 01:50 11: Case Study - Personality 06:54 12: Find Your Audience 04:57 13: Validate Your Business 08:30 Module 03: Brand Identity 51:37 14: Intro Brand Identity 02:27 15: Case Study - 3 Company Styles 04:44 16: Free Branding Tools 07:40 17: Learn Canva in 10 Minutes 10:35 18: Learn Photoshop in 30 Minutes 26:11 Module 04: Websites 3:03:56 19: Intro to Websites 03:40 20: Choose a Domain Name 05:29 21: Intro to WordPress Lessons 01:15 22: Purchase Hosting and Install WordPress 06:00 23: Navigating WordPress 06:07 24: Install and Activate Themes 06:34 25: Add a Static Home Page 04:09 26: Editing a Page & Change the Site Title 17:06 27: Add and Edit a Menu 05:42 28: Publishing website 01:41 29: Writing a New Post & Organizing Your Blog 09:13 30: Blog Page Design - Excerpts vs Full Content 01:01 31: YouTube Videos 03:44 32: Customise the Sidebar 04:47 33: Add Site Icon with a Plugin 02:26 34: Make Your Website Responsive and Mobile Friendly 03:28 35: Customise Footer Information 03:28 36: Find, Install, and Activate Plugins 07:19 37: Backing Up Your Website 04:48 38: Securing Your Site from Attackers 04:52 39: Make Your Site SEO Friendly 05:37 40: Make Your Website Faster 04:34 41: See your Google Analytics in WordPress 05:06 42: Block Spam with Akismet 03:14 43: Pretty Link Redirects & Link Shortener 02:59 44: WordPress Commenting Systems & Plugins 05:08 45: Secure Contact Forms in WordPress 07:08 46: Free Email Marketing in WordPress 10:59 47: Add Social Sharing Buttons 06:51 48: What Pages Do You Need- 08:42 49: Design a Home Page that Works 08:54 50: The Start Here and About Page 06:15 51: The Resource Page 05:40 Module 05: Email Marketing 58:54 52: Email Marketing 06:52 53: Email Marketing Tools 04:10 54: Lead Magnets 07:27 55: Where to put opt-in forms 05:35 56: Segmenting and Tagging Your Subscribers 05:11 57: Email Sequences 13:06 58: Better Email Subject Lines 03:54 59: Using Analytics to Improve Emails 07:06 60: Case Study - 100 Subscribers in Less Than 1 Week 05:33 Module 06: Copywriting, Blogging & SEO 39:51 61: Copywriting Basics 02:20 62: A.I.D.A- 05:31 63: Case Study of a Sales Page 08:15 64: 10 Commandments of Copywriting 06:42 65: Write Better Headlines 05:21 66: Write Quality Articles 06:18 67: Optimize Your Website SEO 05:24 Module 07: YouTube 1:36:12 68: Digital Marketing - Intro to YouTube 06:39 69: Digital Marketing - Case Study - YouTube Sales Funnel 04:43 70: YouTube SEO - Watch Time vs. Views 03:34 71: Keyword Research for YouTube Videos 05:39 72: Start Your New Channel 03:00 73: Channel Art and Icon 07:23 74: Channel Description 02:42 75: Customise Your Channel Design 04:27 76: Add a Channel Trailer 02:29 77: YouTube Channel Settings and Verification 06:35 78: Upload Defaults, Featured Content, and Channel Branding 06:02 79: Uploading Videos + Titles, Tags, Description 11:41 80: Cards and End Screens 07:53 81: Use YouTube Analytics to Grow Your Channel 06:09 82: Quickly Respond to Fans with the Community Tab 02:18 83: Live Streaming with YouTube Live 04:07 84: Free Music on YouTube Live 01:38 85: Create a YouTube Ad. 05:10 86: Spy on Competition with Social Blade 04:03 Module 08: Video Marketing 2:05:26 87: Digital Marketing - Intro to Video 03:36 88: Video Equipment for Beginners 08:29 89: Tools to Make Your Videos More Professional 04:02 90: Structure a Video that Sells 04:19 91: Intro to Video Production Bootcamp 01:04 92: What Makes a Great Video? 03:18 93: What Type of Video Should You Make? 02:48 94: Great Video Ideas 05:05 95: Plan Your Video 03:31 96: The Pre-Production Checklist 04:04 97: Introduction 01:35 98: Camera Options 06:00 99: Microphone Options 04:37 100: Lighting Options 01:56 101: Editing Tools 02:11 102: Exposing Your Shot 05:26 103: Compose Your Shots 04:26 104: Filming Yourself 01:09 105: Getting the Right Shot 03:43 106: Choose a Background 02:32 107: My Office Video Setup 02:55 108: Exposing with DSLR and Mirrorless Cameras 06:31 109: Focus with DSLR and Mirrorless Cameras 02:36 110: Know Your Lenses 03:36 111: Shoot with Your Webcam 05:50 112: Stabilise Your Shots 02:58 113: Record Great Screencast Videos 04:21 114: Choose the Right Microphone 03:21 115: Record Better Audio in Any Environment 01:27 116: Lavalier Microphones 02:48 117: Shotgun Microphones 00:55 118: Recording Audio with Your Computer 01:33 119: Lighting for Video 01:04 120: Use Natural Light 04:14 121: Three-Point Lighting 07:26 Module 09: Facebook Groups (Social Media Marketing) 25:44 122: Digital Marketing - 9.1 Intro to FB Groups 02:20 123: Create Your Group - Walk Through 11:26 124: Tips for a More Engaged Facebook Group 08:24 125: Scheduling Posts, Live Video, and More 03:34 Module 10: Facebook Pages (Social Media Marketing) 2:23:58 126: Why Facebook Pages are Important for your Business 06:27 127: Creating a Stunning Facebook page for your business 08:57 128: Adding Essential Information to your Facebook Page 10:39 129: Selecting your Profile Image 04:30 130: Creating Professional Facebook Cover Image for your Pages 12:04 131: Creating a Captivating Facebook Page Description Using The Ads. 02:43 132: Getting Your Facebook Page Username 02:46 133: Facebook Page Apps to Increase Fans Engagement 08:05 134: Top 9 Ways to Monetise Your Facebook Page 11:59 135: Exploring Publishing Tools 10:12 136: Scheduling Facebook Posts 04:43 137: Follow Your Competitors on Facebook 11:01 138: How to guarantee your fans see all your posts 09:33 139: Facebook Insights 12:19 140: Promoting your Facebook Page 10:34 141: Four Unlimited Sources of Royalty Free Image 12:19 142: Turn Any Image Into a Clickable Facebook Post 05:07 Module 11: Facebook Ads (Social Media Marketing) 1:01:29 143: Introduction to Facebook Ads 01:13 144: Introduction to the Facebook Ads Manager 05:54 145: Setting up your Facebook payment account 01:54 146: Defining your Facebook Target Audience 12:14 147: Level 1 - Creating the Ad 05:24 148: Level 1 - Boosting Your Post 08:37 149: Level 2 - Creating Your Ad in the Ads Manager 11:24 150: Tips to Have Your Ad Approved 03:25 151: Analysing Results 11:24 Module 12: Facebook Retargeting (Social Media Marketing) 51:08 152: The Importance of Facebook Retargetting 04:51 153: Creating a Facebook Pixel 05:29 154: Installing Pixel In WordPress 04:32 155: Installing Pixel In A Non-WordPress Website 02:27 156: Pixel Testing 03:53 157: Creating Your First Audience With Pixel 03:41 158: Facebook Pixel Advanced Audience Creation 13:46 159: Message - Your Audience Is Too Small 01:50 160: Creating Your Optimised Fb Ad With The Pixel 10:39 Module 13: Facebook For Local Business (SMM) 34:48 161: How Facebook Ads Can Help Your Local Business 06:24 162: The Plan For Your Local Business 07:33 163: Reaching People Around Your Business 10:23 164: Creating Your Local Business Ad 10:28 Module 14: Google AdWords 1:10:12 165: Digital Marketing - Google AdWords For Your Business 01:47 166: How AdWords Works 02:54 167: Example Of Ads That We Are Creating 04:28 168: Setting Up Your Adwords Account 06:51 169: Exploring The AdWords Interface 05:14 170: Discovering The Best Keywords 11:15 171: Creating A Google AdWords Search Campaign 06:10 172: Creating An Ad Group And Adding Keywords 03:43 173: Selecting Your Audience 03:33 174: Choosing Your Bid Setting For Google AdWords 04:21 175: Finalising Your Google AdWords Ad 06:15 176: Managing Your Google Ads Campaigns And Analytics 03:02 177: Creating A YouTube Ad With Google AdWords 09:57 178: Your Next Steps 00:42 Module 15: Twitter (Social Media Marketing) 1:37:45 179: Digital Marketing - The Way Twitter Can Help Your Business Growth 01:47 180: Choosing The Best Username Or Twitter Handle 06:27 181: 4 Tips For Choosing Your Twitter Handle 02:01 182: Creating A Twitter Account 04:53 183: Creating An Outstanding Twitter Profile Page 03:46 184: Adding Your Profile And Header Photo 09:33 185: Writing An Optimised Bio 10:43 186: Pin The Most Important Tweet For Your Bio 06:18 187: Connecting With Other Influencers 05:37 188: Twitter Hashtags 05:42 189: Growing Your Twitter Presence With Jooicer 09:04 190: Add Twitter Buttons To Your Website 09:58 191: Add Twitter Widgets To Your Website 06:51 192: Twitter Ads - Creating Your Ads Account and Campaign 09:32 193: Twitter Ads - Adding your Payment Method 01:21 194: Twitter Ads - Creating other Twitter ads 02:20 195: Twitter Ads - Promoting a Tweet 01:52 Module 16: Instagram (Social Media Marketing) 1:15:38 196: Instagram for Business: Defining The Strategy 04:21 197: Create an Instagram for Business profile 03:52 198: Building a Killer Instagram Profile 02:42 199: Building a Killer Instagram Profile - 2 03:57 200: Building a Killer Instagram Profile - 3 05:04 201: Building a Killer Instagram Profile - 4 01:33 202: Accessing the Ads Manager 02:37 203: Creating your First Instagram Ad 03:58 204: Creating Your Instagram Ad 07:45 205: Important Tips to Have a Successful Ad on Instagram 04:47 206: Mistake 1 02:19 207: Mistake 2 01:14 208: Mistake 3 02:01 209: Mistake 4 00:52 210: Mistake 5 01:04 211: Mistake 6 00:51 212: Tools To Create Instagram Photos 04:22 213: Creating Viral Instagram Photos 13:20 214: Adding Your Logo or Website to your Instagram Post 04:51 215: Instagram Live and Instagram Stories 04:08 Module 17: Pinterest (Social Media Marketing) 1:15:02 216: Why Pinterest And How It Can Your Business Grow 03:16 217: Opening A Pinterest Business Account 03:15 218: Linking Pinterest With Your Website 04:56 219: Linking Pinterest With Other Social Media Platforms 02:04 220: Optimising Your Pinterest Profile 08:52 221: Creating Boards 09:22 222: Using Secret Boards 03:00 223: The Powerful Pinterest Notification 01:18 224: Adding Pinterest Chrome Extension 03:22 225: Adding Pinterest To Your Website 13:37 226: Pinterest Ads - Getting started 03:03 227: Pinterest Ads Pinterest Ads Panel Overview 02:46 228: Creating a Pinterest Ad 13:06 229: Creating Pinterest Ads Fast 03:05 Module 18: LinkedIn (Social Media Marketing) 1:27:54 230: Digital Marketing - Welcome to LinkedIn Marketing 01:40 231: Setting Up a LinkedIn Account 06:26 232: Adding Experience & Skills to Your LinkedIn Account 03:21 233: Adding A Professional Background Photo 04:07 234: Adding Media To Your LinkedIn URL 06:00 235: Changing Your LinkedIn URL 03:30 236: Adding Your Website To LinkedIn 06:23 237: Creating Shareable Content On LinkedIn 04:08 238: LinkedIn Company Pages Examples 05:29 239: Creating a LinkedIn Company Page 02:22 240: Managing Your LinkedIn Company Page 07:08 241: Getting $50 in LinkedIn Ads Credits 02:40 242: LinkedIn Ads Introduction 02:57 243: Creating a LinkedIn Sponsored Content Ad. 11:47 244: Waiting for LinkedIn Ad Approval 00:46 245: Creating a LinkedIn Text Ads Campaign 06:52 246: Creating a LinkedIn Sponsored In Mail Campaign 09:09 247: LinkedIn Campaign Manager 03:09 Module 19: Periscope (Social Media Marketing) 06:18 248: What is Periscope 01:07 249: Optional Equipment 05:11 Module 20: Social Media Live Streaming 1:55:04 250: Basic Equipment for Social Media Streaming 08:42 251: Planning An Irresistible Live Streaming Session 09:43 252: Facebook Live Basics 05:03 253: Facebook Live Session From Your Smartphone 06:47 254: Sharing Your Facebook Live Sessions 02:43 255: Three Ways To Reuse Your Facebook Live Sessions 05:27 256: YouTube Live Basics 02:18 257: Running A YouTube Live From Your Smartphone 04:40 258: Instagram Live 04:08 259: Periscope Live 03:17 260: Introduction to OBS Broadcaster Software 03:19 261: Setting up your OBS Software 10:57 262: Using OBS Studio Mode 04:52 263: Facebook Live Streaming with OBS 12:24 264: YouTube Live Streaming with OBS 06:59 265: Simultaneous Streaming to Facebook, YouTube and Periscope 15:41 266: Other Awesome Software For Live Streaming 08:04 Module 21: Podcasting 22:53 267: Podcasting Intro 03:11 268: Podcasting Tools 06:41 269: Hosting Your Podcast with Libsyn 07:28 270: Submitting Podcast to iTunes 02:18 271: Validate Your Podcast Work 00:57 272: Outsourcing Your Podcast Work 02:18 Module 22: Quora 06:17 273: Quora Basics 02:57 274: Finding the Right Questions, and Optimize Your Answer 03:20 Module 23: Google Analytics 42:51 275: Setting Up Google Analytics 05:33 276: Navigating the Google Analytics Dashboard 06:34 277: Know Your Audience with Analytics 05:35 278: User Acquisition and Behavior Flow 13:18 279: See Where Visitors Click with Page Analytics 04:41 280: User Behavior and Site Speed 04:00 281: Setting Up Goals 03:10 Module 24: Conclusion 02:46 282: Conclusion 01:46 283: Final Words. 01:00 Assessment - Digital Marketing (Optional) 02:00 284: Assignment On - Advanced Diploma in Digital Marketing at QLS Level 7 02:00 Order Your Certificate 02:00 285: Order Your CPD Certificate 01:00 286: Order Your QLS Endorsed Certificate 01:00 Additional Resources 01: Strategic Marketing & Planning 1:55:03 287: Module 1: An Introduction to Strategic Planning 08:25 288: Module 2: Development of a Strategic Plan 15:12 289: Module 3: Strategic Planning for Marketing 08:01 290: Module 4: Strategic and Marketing Analysis 09:25 291: Module 5: Internal Analysis 15:54 292: Module 6: External Analysis 15:03 293: Module 7: Market Segmentation, Targeting and Positioning 11:55 294: Module 8: Approaches to Customer Analysis 15:09 295: Module 9: Approaches to Competitor Analysis 15:59 Additional Resources 02: Content Management Strategy 1:49:59 296: Module 01: Introduction to Content Management 08:32 297: Module 2: Content Management System (CMS) 17:14 298: Module 03: Basics of Content Management Systems 17:52 299: Module 04: Content Strategy 17:37 300: Module 05: Content Marketing 15:30 301: Module 06: Content Marketing Tools and Tactics 16:49 302: Module 07: Content Marketing Strategy 16:25 Additional Resources 03: Digital Marketing - Growth Hacking 12:35 303: Growth Hacking 12:35 Additional Resources 04: Pay per Click (PPC) Marketing for Lead Generating 17:43 304: Lead Generation using PPC Campaigns 03:19 305: Purpose of PPC Marketing 03:15 306: Benefits of PPC Marketing 03:43 307: Use of 20+ PPC & Lead Generations Tools 02:53 308: Planning of Cost & Budgeting of PPC & Google Ads 04:33 Additional Resources 05: Search Engine Optimisation (SEO) 15:46 309: Search Engine Optimization 15:46 Additional Resources 06: Mobile Marketing 13:55 310: Mobile Marketing 13:55 Additional Resources 07: Sales and Marketing 16:44 311: Sales & Marketing 16:44 Additional Resources 08: Communication Skills 13:13 312: Communication Skills 13:13 Who is this course for? This bundle is ideal for: Students seeking mastery in this field Professionals seeking to enhance their skills Anyone who is passionate about this topic Requirements A stable internet or data connection for your learning device is needed to enrol in this Course. Career path Digital Marketing course will help you to bloom as- Content Strategist/Copywriter: £25,000 - £45,000 Per Year Digital Marketer: £25,000 - £50,000+ Email Marketer: £25,000 - £45,000 SEO & SEM Expert: £30,000 - £60,000+ Social Media Manager: £25,000 - £50,000+ Certificates Certificate Accredited by CPDQS Digital certificate - Included After completing all gift courses you are enable to order your Free PDF Certificates from us. Advanced Diploma at QLS Level 7 Hard copy certificate - £139 Show off Your New Skills with a Certificate of Completion After successfully completing the course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 139 GBP inside the UK 149 GBP (including postal fees) for International Delivery Certificate Accredited by CPDQS Upon finishing the course, you need to order to receive a Certificate Accredited by CPDQS that is accepted all over the UK and also internationally. The pricing schemes are: 29 GBP for Printed Hardcopy Certificate inside the UK 39 GBP for Printed Hardcopy Certificate outside the UK (International Delivery)

Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO)
Delivered Online On Demand30 hours 54 minutes
£12

Level 7 Advanced Diploma in Organisational Skills - QLS Endorsed

4.8(9)

By Skill Up

Level 7 QLS Endorsed Diploma | 180 CPD Points | +Gifts: QLS Certificate + PDF Certificate | 24/7 Learner Support

Level 7 Advanced Diploma in Organisational Skills - QLS Endorsed
Delivered Online On Demand3 weeks
£100

Advanced Diploma in Quality Management and Strategic Training - ISO 9001 at QLS Level 7

4.5(3)

By Studyhub UK

In today's competitive landscape, the imperative to enhance organisational performance has never been greater. At the heart of this quest lies the mastery of Quality Management Systems (QMS) and strategic training, essential for any entity aiming to outshine its competitors. Our 'Advanced Diploma in Quality Management and Strategic Training - ISO 9001 at QLS Level 7' course is meticulously crafted to arm participants with the knowledge and tools necessary to implement and manage an effective QMS. It intertwines the principles of Total Quality Management (TQM) with the nuances of managing a quality service, ensuring a holistic understanding that transcends traditional management practices. Through a deep dive into critical definitions, the course unfolds the fabric of quality management, elucidating the roles and responsibilities within a QMS. It adeptly covers the major changes in the field, incorporating the latest trends in financial data quality management and the strategic aspects of quality management systems. This course is not just about theory; it's an invitation to explore the practicalities of setting and achieving quality objectives, evaluating performance, and utilising helpful tools to ensure continuous improvement. Embarking on this journey, learners will uncover the qualities of a good manager and the strategic training necessary for excellence. The curriculum is designed to foster an environment where managing a quality service becomes second nature, preparing participants for a myriad of quality manager jobs. With a focus on the process approach and the context of the organisation, this course is a beacon for those seeking to elevate their career to new heights in quality management. Learning Outcomes: Understand the foundation and application of quality management systems and TQM principles within an organisation. Gain insights into effective strategies for managing a quality service and enhancing financial data quality management. Learn the essential qualities of a good manager and the role of strategic training in achieving organisational excellence. Master the process approach to QMS and how to set, achieve, and evaluate quality objectives effectively. Acquire the knowledge to navigate major changes in quality management and utilise helpful tools for continuous improvement. Why buy this Advanced Diploma in Quality Management and Strategic Training - ISO 9001 at QLS Level 7? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Advanced Diploma in Quality Management and Strategic Training - ISO 9001 at QLS Level 7 for? Individuals aspiring to pursue a career in quality management. Current managers seeking to enhance their strategic training and management skills. Professionals responsible for implementing and maintaining QMS in their organizatiorganisationsnterested in understanding the intricacies of ISO 9001 and its application. Learners aiming to acquire a comprehensive understanding of performance evaluation within QMS. Prerequisites This Advanced Diploma in Quality Management and Strategic Training - ISO 9001 at QLS Level 7 does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Advanced Diploma in Quality Management and Strategic Training - ISO 9001 at QLS Level 7 was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Quality Manager: £35,000 - £60,000 Per Annum QMS Specialist: £30,000 - £50,000 Per Annum Process Improvement Manager: £40,000 - £65,000 Per Annum Quality Assurance Director: £50,000 - £80,000 Per Annum Quality Systems Auditor: £25,000 - £45,000 Per Annum Strategic Quality Planner: £45,000 - £70,000 Per Annum Certification After studying the course materials of the Advanced Diploma in Quality Management and Strategic Training - ISO 9001 at QLS Level 7 there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99. Original Hard Copy certificates need to be ordered at an additional cost of £8. Endorsed Certificate of Achievement from the Quality Licence Scheme Learners will be able to achieve an endorsed certificate after completing the course as proof of their achievement. You can order the endorsed certificate for only £135 to be delivered to your home by post. For international students, there is an additional postage charge of £10. Endorsement The Quality Licence Scheme (QLS) has endorsed this course for its high-quality, non-regulated provision and training programmes. The QLS is a UK-based organisation that sets standards for non-regulated training and learning. This endorsement means that the course has been reviewed and approved by the QLS and meets the highest quality standards. Please Note: Studyhub is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses. Course Curriculum Course Structure Course Structure 00:07:00 Critical Definitions What is Quality 00:02:00 What is ISO 00:08:00 What is a System - Management System 00:02:00 What is Policy - Quality Policy 00:06:00 What is Vision, Mission & Strategy 00:03:00 QA Vs QC 00:06:00 Effectiveness Vs Efficiency 00:06:00 Verification Vs Validation 00:11:00 Conformity Vs Nonconformity Vs Defect 00:04:00 Correction Vs Corrective Action Vs Preventive Action 00:08:00 Risk & Preventive Action 00:06:00 What is Competence 00:03:00 What is the Context of the Organization 00:05:00 Who are the Interested parties 00:03:00 What are the Needs & expectations 00:05:00 Management System Requirements 00:01:00 Who is a customer 00:02:00 What is Customer Satisfaction 00:06:00 Product Vs Service Vs Process 00:05:00 Document Vs Record 00:06:00 What is Customer Complaint 00:02:00 Measuring Vs Monitoring Vs Performance 00:02:00 Who is Responsible Who is Responsible 00:12:00 Responsibility Vs Accountability 00:02:00 Quality Management Principles Quality Management Principles 00:17:00 Major Changes ISO 9001:2015 Core Concepts 00:08:00 Major terminology Differences 00:04:00 Documented Information 00:07:00 Major changes - Organizational Knowledge 00:05:00 Major changes - Risk Based Thinking 00:06:00 Process Approach Process Approach Concept-1 00:04:00 What is PDCA 00:05:00 Process Approach Concept-2 00:03:00 Process Approach in ISO 9001:2015 00:04:00 Key Benefits 00:07:00 PDCA in ISO 9001 2015 00:10:00 Context of the Organization Understanding the Organization and its Context 00:08:00 Internal & External issues 00:03:00 SWOT Analysis 00:06:00 Interested Parties & their Needs & Expectations 00:03:00 KANO Model 00:10:00 Understanding the context - Summary 00:08:00 Choosing your Strategic Objective 00:05:00 Strategic Map Examples-1 00:03:00 Strategic Planning Process 00:06:00 What is a Vision 00:06:00 How to Create a Vision Statement 00:08:00 What is a Mission 00:06:00 SMART GOAL 00:06:00 SMART Goal Example 00:04:00 Strategic Map Examples-2 00:10:00 Context Chapter Summary 00:07:00 Quality Objectives Quality Objectives & Planning 00:05:00 ISO & SMART 00:02:00 Objectives Origin 00:06:00 Objectives Examples 00:07:00 Goal Vs Objective-1 00:07:00 Goal Vs Objective Example 00:02:00 Goal Vs Objective-2 00:10:00 Performance Evaluation Performance Evaluation in ISO 9001:2015 00:10:00 Customer Satisfaction 00:06:00 Analysis & Evaluation 00:12:00 Key Performance Indicators 00:08:00 Dashboard Examples 00:07:00 Management Review Meetings 00:11:00 Improvement 00:16:00 Nonconformity & Corrective Action 00:06:00 Nonconformity & Corrective Action Example 00:06:00 Nonconformity & Corrective Action Origin 00:06:00 Continual Improvement 00:01:00 Analysis Mindset 00:09:00 Quantitative Vs Qualitative 00:16:00 Now What Now What? 00:11:00 Course Summary 00:10:00 Helpful Tools SIPOC 00:06:00 Flowcharts 00:04:00 Control Charts 00:04:00 Cause and Effect Diagram 00:06:00 Pareto Chart 00:07:00 5 WHYs 00:03:00 Other Tools 00:08:00 Finally! 00:01:00 See you soon Bonus Lecture 00:02:00 Assignment Assignment - Advanced Diploma in Quality Management and Strategic Training - ISO 9001 at QLS Level 7 04:00:00 Order your QLS Endorsed Certificate Order your QLS Endorsed Certificate 00:00:00

Advanced Diploma in Quality Management and Strategic Training - ISO 9001 at QLS Level 7
Delivered Online On Demand12 hours 37 minutes
£10.99

Advanced Certificate in Accounting and Finance for Managers at QLS Level 3

4.8(9)

By Skill Up

Level 3 QLS Endorsed Diploma | 120 CPD Points | +Gifts: QLS Certificate + PDF Certificate | 24/7 Learner Support

Advanced Certificate in Accounting and Finance for Managers at QLS Level 3
Delivered Online On Demand14 days
£107

The Manager: Management and Leadership Development

5.0(1)

By Course Gate

To become an efficient manager, you need a great command in leadership qualities. As much as you are influential in leadership qualities, your managerial success will become so high. However, if you wish to make your managerial career far better implementing efficient leadership quality, take a look at our accredited well designed The Manager: Management and Leadership Development course. The course is designed to teach you all the process and procedures of manager step by step. Following that, the modules of the course instruct you how to make a plan, execute the plan, take a decision, meet different challenges, solve problems, and evaluate and measure the performance efficiently. Overall, the course assists to enhance your knowledge, skill, and information regarding management and leadership to become expert in this role. Who is this course for? The Manager: Management and Leadership Development is suitable for anyone who wants to gain extensive knowledge, potential experience, and professional skills in the related field. This course is CPD accredited so you don't have to worry about the quality. Requirements Our The Manager: Management and Leadership Development is open to all from all academic backgrounds and there are no specific requirements to attend this course. It is compatible and accessible from any device including Windows, Mac, Android, iOS, Tablets etc. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry. Course Curriculum Management and Leadership Development Module One - Getting Started 01:00:00 Module Two - Grooming a New Manager 01:00:00 Module Three - Coaching and Mentoring (I) 01:00:00 Module Four - Coaching and Mentoring (II) 01:00:00 Module Five - Measuring Performance 01:00:00 Module Six - Motivating Managers 01:00:00 Module Seven - Signs of Poor Management 01:00:00 Module Eight - Trust Your Team of Managers 01:00:00 Module Nine - When an Employee Complains About Their Manager 01:00:00 Module Ten - When Do You Step In 00:30:00 Module Eleven - Remember These Basic Qualities 01:30:00 Module Twelve - Wrapping Up 01:00:00 Business Management Designing Your Organisational Structure 00:30:00 Introduction to Operations Management 00:15:00 Understanding Financial Terms 00:30:00 Getting the Right People in Place 00:15:00 Getting Your Product Together 00:15:00 Building a Corporate Brand 00:30:00 Marketing Your Product 01:00:00 Selling Your Product 00:15:00 Planning for the Future 00:15:00 Goal Setting and Goal Getting 00:30:00 Succession Planning 101 00:15:00 Managing Your Money 00:15:00 Ethics 101 00:15:00 Building a Strong Customer Care Team 00:15:00 Training Employees for Success 00:15:00 Leadership Essentials 00:15:00 Business Leadership About the Learning Organization 00:15:00 Achieving Personal Mastery 00:15:00 Analyzing Our Mental Models 00:30:00 Achieving a Shared Vision 00:15:00 Team Learning 00:15:00 Systems Thinking 00:15:00 Five Practices 00:15:00 Building Trust 00:15:00 Managing Change 00:30:00 Managers vs. Leaders 00:15:00 Influence Strategies 00:15:00 Managing Relationships 01:00:00 Strategic Planning 00:00:00 Doing Delegation Right 00:15:00 Criteria for Useful Feedback 00:15:00 Feedback Techniques 00:15:00 Mastering Your Body Language 00:15:00 Meeting Management 00:30:00 Pumping up a Presentation 00:15:00 Employee Accountability Defining Accountability 00:30:00 Creating an Accountable Organization 00:30:00 Setting Goals and Expectations 00:30:00 Doing Delegation Right 00:45:00 Offering Feedback 00:15:00 Activities The Manager: Management and Leadership Development - Activities 00:00:00 Mock Exam Mock Exam - The Manager: Management and Leadership Development 00:20:00 Final Exam Final Exam - The Manager: Management and Leadership Development 00:20:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

The Manager: Management and Leadership Development
Delivered Online On Demand26 hours
£11.99

Level 7 Advanced Diploma in Training Manager - QLS Endorsed

4.8(9)

By Skill Up

Level 7 QLS Endorsed Diploma | 180 CPD Points | +Gifts: QLS Certificate + PDF Certificate | 24/7 Learner Support

Level 7 Advanced Diploma in Training Manager - QLS Endorsed
Delivered Online On Demand3 weeks
£111

Diploma in Health Care Management Training at QLS Level 5

4.8(9)

By Skill Up

Level 5 QLS Endorsed Diploma | 150 CPD Points | +Gifts: QLS Certificate + PDF Certificate | 24/7 Learner Support

Diploma in Health Care Management Training at QLS Level 5
Delivered Online On Demand14 days
£109

Business Leadership and Management Skills Diploma

3.0(2)

By Alpha Academy

Some people are born as leaders; others have leadership thrust upon them. Either way in order for you to be a business leader, you definitely need to outshine the competition. Now you can do just that with the help of this Business Leadership and Management Skills Diploma course. This course will help you learn about the role of a manager and how it is different compared to others. You will also learn about Peter Senge's learning disciplines, Kouzes and Posner's five leadership practices, develop core skills - communication and delegation - and more. So if you want to take charge, you can do so with this course. Course Highlights The price is for the whole course including final exam - no hidden fees Accredited Certificate upon successful completion at an additional cost Efficient exam system with instant results Track progress within own personal learning portal 24/7 customer support via live chat Business Leadership and Management Skills Diploma has been given CPD accreditation and is one of the best-selling courses available to students worldwide. This valuable course is suitable for anyone interested in working in this sector or who simply wants to learn more about the topic. If you're an individual looking to excel within this field then Business Leadership and Management Skills Diploma is for you. We've taken this comprehensive course and broken it down into several manageable modules which we believe will assist you to easily grasp each concept - from the fundamental to the most advanced aspects of the course. It really is a sure pathway to success. All our courses offer 12 months access and are designed to be studied at your own pace so you can take as much or as little time as you need to complete and gain the full CPD accredited qualification. And, there are no hidden fees or exam charges. We pride ourselves on having friendly and experienced instructors who provide full weekday support and are ready to help with any of your queries. So, if you need help, just drop them an email and await a speedy response. Furthermore, you can check the validity of your qualification and verify your certification on our website at anytime. So, why not improve your chances of gaining professional skills and better earning potential. Assessment and Certification At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. After you have successfully passed the final exam, you will be able to order an Accredited Certificate of Achievement at an additional cost of £19 for a PDF copy and £29 for an original print copy sent to you by post or for both £39. Career Path Not only does our CPD and CiQ accredited course look good on your CV, setting you apart from the competition, it can be used as a stepping stone to greater things. Further advance your learning, launch a new career or reinvigorate an existing one. On successful completion of this course, you have the potential to achieve an estimated salary of £20,000. The sky really is the limit. Course Curriculum Module-1 About the Learning Organization 00:15:00 Achieving Personal Mastery 00:15:00 Analyzing Our Mental Models 00:30:00 Achieving a Shared Vision 00:15:00 Team Learning 00:15:00 Systems Thinking 00:15:00 Understanding Leadership 00:30:00 Five Practices 00:15:00 Building Trust 00:15:00 Managing Change 00:30:00 The Four Room Apartment 00:15:00 Time Management Tips and Tricks 00:30:00 Managers vs. Leaders 00:15:00 Types of Thinking 00:15:00 Influence Strategies 00:15:00 Managing Relationships 01:00:00 Strategic Planning 00:00:00 Doing Delegation Right 00:15:00 Criteria for Useful Feedback 00:15:00 Feedback Techniques 00:15:00 Mastering Your Body Language 00:15:00 Meeting Management 00:30:00 Pumping up a Presentation 00:15:00 Module-2 What's Your Type? How About Mine? 00:45:00 Understanding Leadership 00:45:00 Manage Your Time and Your Energy 00:45:00 Employee Development Models 00:30:00 Dealing with Conflict and Difficult Issues 00:15:00 What Successful Leaders Do 00:15:00 Module-3 What's In A Word? 00:15:00 Fundamental Elements 00:15:00 The Four-I Model of Organizational Conversation 00:45:00 The Conversational Leadership Framework 01:00:00 World Cafe 00:15:00 Module-4 What is Self-Leadership? 00:15:00 Knowing Who You Are 00:45:00 Knowing What You Do 00:30:00 Motivation for Optimists 00:30:00 Using What You Know 00:30:00 Module-5 Women and the Workforce 00:15:00 Barriers and Benefits to Women's Leadership 00:30:00 Social and Emotional Intelligence 00:15:00 Self-Awareness 00:15:00 Developing Leadership Awareness and Brand 00:30:00 Leadership Skills 00:30:00 Making Good Decisions 00:15:00 Creating Your Workplace Philosophy 00:30:00 Mock Exam Mock Exam- Business Leadership and Management Skills Diploma 00:20:00 Final Exam Final Exam- Business Leadership and Management Skills Diploma 00:20:00

Business Leadership and Management Skills Diploma
Delivered Online On Demand
£10.99

Quality Management and Strategic Course- ISO 9001

4.8(9)

By Skill Up

Gain the edge in business! Master ISO 9001 Quality Management, strategy, risk management, audit skills. Enhance your career, ensure organisational excellence!

Quality Management and Strategic Course- ISO 9001
Delivered Online On Demand8 hours 35 minutes
£13.59