Social Media Marketing Level 5 Course Overview: This Social Media Marketing Level 5 course offers a comprehensive exploration of key digital marketing strategies tailored to social media platforms. It covers essential topics like SEO, content marketing, email marketing, and growth hacking, enabling learners to understand the full spectrum of social media marketing techniques. By completing the course, learners will gain valuable insights into how to build and implement effective strategies across different platforms such as Facebook, Instagram, Twitter, and YouTube. The course prepares learners for practical application in real-world marketing scenarios, giving them the skills needed to increase engagement and drive conversions in the ever-evolving social media landscape. Course Description: The Social Media Marketing Level 5 course dives deep into the various facets of digital marketing, focusing on techniques that have the potential to scale businesses. It explores the fundamentals of digital marketing, growth hacking strategies, and the importance of the customer journey in creating successful campaigns. Key topics include SEO, content marketing, email marketing, and platform-specific marketing strategies such as those for Facebook, Instagram, Twitter, and YouTube. By the end of the course, learners will be proficient in building cohesive marketing strategies that align with business objectives and drive results. The course provides a structured learning experience that integrates theory with applicable skills for future marketing success. Social Media Marketing Level 5 Curriculum: Module 01: Fundamentals of Digital Marketing Module 02: Growth Hacking Module 03: Customer Journey Module 04: Content Marketing Module 05: SEO Module 06: E-Mail Marketing Module 07: Facebook Marketing Module 08: Instagram Marketing Module 09: Twitter Marketing Module 10: Youtube Marketing Module 11: Mobile Marketing (See full curriculum) Who is this course for? Individuals seeking to develop a solid understanding of social media marketing. Professionals aiming to enhance their digital marketing skills for career progression. Beginners with an interest in pursuing a career in social media marketing. Marketing enthusiasts who want to deepen their knowledge of platform-specific strategies. Career Path: Social Media Manager Digital Marketing Specialist Content Strategist SEO/SEM Expert Social Media Analyst Email Marketing Specialist Brand Manager Marketing Consultant
Description: Digital marketing has become exceptionally valuable as it has the potential to grow your business from scratch and make a profit in the process. The Digital Marketing Diploma Level 3 course includes all the most up-to-date digital marketing strategies and helps you to promote your products or business using various digital platforms. Through this course, you will equip yourself with a solid foundation in the core concepts of digital marketing. It ensures you learn all the essential skills and knowledge needed to exceed as a digital marketing professional. Broaden your knowledge of the basics of digital marketing, including the elemental characteristics, and its various strategies that empower you to develop and implement digital marketing strategies and drive sales eventually. Along with Facebook, Twitter, Pinterest, Instagram, and Google +marketing, you will also enhance your understanding of website promoting, email marketing, Youtube marketing, copywriting, podcasting, Quora, and Google Analytics. From social media marketing to search marketing, this diploma course teaches you everything to sparkle in the digital marketing arena. Who is the course for? Business owners, students of accountancy/ finance/bookkeeping, budding finance directors, and management accountants Individuals who want to manage their personal cashflows better Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market.
Are you someone who finds playing games as a stress reliever? Are you someone who always searches for different kinds of gaming, in particular through social media? Or are you currently a game developer and wants to learn about social gaming development? If one of these descriptions fit you, then this course will be perfect for you. Description: Social site gaming on your phone is popular because many people spend most of their time on using smartphones rather than computers or laptops. In fact, it is predicted that billions of revenue are possible if users continue to play games through their smartphones. In this course, you will be learning about social site gaming on your phone and how you will enjoy it. You will be able to learn how to use the application launcher and how to utilise it while playing on your phone. Then you will discover games on Facebook like Farmville and how it had an impact when it was released. Also, you will be able to play Facebook Words with Friends and learn how it has significance to everyone who has been playing for the longest time. You will also be learning about the social city and find out how to find for free social games which will keep you from getting bored. You would also be able to get to separate playing games from the reality. Who is the course for? Game developers or social gaming developers who want to know more about gaming. People who have an interest in social gaming. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Social Gaming Guide Course is a useful qualification to possess, and would be beneficial for the following careers: Animator Assistant Producer Audio Engineer Creative Director Game Designer Game Developer Game Programmer Games Artist Social Media Manager Social Media Game Developer Product Manager Software Developer. Social Site Gaming Guide Introduction 01:00:00 How to Use the Application Launcher 00:30:00 Farmville on Facebook 01:00:00 Facebook Words with Friends 01:00:00 Facebook Social City 01:00:00 Finding Free Social Games 01:00:00 Being A Hero In Social Site Game 00:30:00 The Best Social Site Games 01:00:00 How to separate learning myths from reality 00:30:00 Mock Exam Mock Exam- Social Gaming Guide 00:20:00 Final Exam Final Exam- Social Gaming Guide 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Do you want to master the skills of creating a successful marketing plan? If yes, then enrol now and learn how to develop and manage an effective marketing plan. Description: Everybody knows you require a strategy for the business, yet many business visionaries don't understand an advertising plan is similarly as indispensable. Not at all like a strategy for the business, a promoting strategy concentrates on winning and keeping clients; it's vital and incorporates numbers, facts and targets. The course will start with an overview of the significance of content promoting, another way to deal with showcasing on the web that will help you to wind up noticeably four times more successful than alternative approaches. We will walk you through the world of internet marketing and late changes on the web. You will learn how to create a vision and draw in the right audience for success in any endeavour the end of this course; you will be given all that you need to build up an effective marketing plan to enable you to stay aware of the greatest of organisations in your field. Who is the course for? Entrepreneurs. Small Business Owners. Marketing Managers. Product Managers. Social Media Managers. Individuals who are looking for knowledge and insights into marketing today. Individuals looking forward to starting a business. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: How to Create a Successful Marketing Plan would be beneficial for the following careers: Content marketer. Marketing manager. Business plan writer. Industry researcher. Retail sales advisor. Business coach. Module-01 Introduction 00:15:00 About Successful Marketing Plan 00:30:00 Review the Business Plan 01:00:00 Why Do You Do Comparative Studies? 00:15:00 Research Methods For Business 00:30:00 Identify Your Business Plan 00:30:00 Module-02 How To Evaluate Market Demand For Your Product? 01:00:00 Consumer Trends In Business 00:30:00 Retail & Distribution Trends 00:30:00 Marketing and Pricing 00:15:00 Analysing Your Competition 01:00:00 Set Sales Objectives 00:30:00 Module-03 Defining Your Market 00:30:00 Positioning Your Product 01:00:00 Building A Marketing Strategy 01:00:00 The Importance of Brand Naming and Packaging 00:15:00 How To Create And Implement Successfully Business Plan 00:15:00 Evaluation Your Business Plan 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Have you tried earning profits through eBay or any online selling platforms? Are you interested in this kind of career? Then, you will surely be able to know the ways how to become an eBay Cashing Expert in this course. Description: If you have tried reading an article on eBay, you might have come across people who are making a huge number of dollars every month on eBay. If you are curious about how to do this, then this course will be introducing you how eBay works. You will learn what you need to know before getting started and find out how to post on eBay. Also, you will be given eBay's sellers checklist and the importance of eBay reputation worth. Through this course, you will learn how to sell on eBay successfully and how to increase your sales through it. Who is the course for? Employees of the business industry and other businessmen who want to learn how to become profitable through eBay. People who have the interest to become a cash expert on eBay and how to communicate and try promotion to their potential clients effectively. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hard copy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: This course will be very beneficial and helpful, especially to the following careers: Businessman Digital Manager Marketing and Promotions Specialists Marketing Managers Product Creators Sales Managers Sales and Promotions Specialists Social Media Managers Top Executives. Chapter-1 Introduction to eBay and Cashing in on eBay 01:00:00 Chapter-2 Guideline to Getting Started 00:30:00 Chapter-3 5 Easy Steps to Posting Your First eBay Auction 00:30:00 Chapter-4 An eBay Seller's Checklist 00:15:00 Chapter-5 An eBay Reputation Effect on Sell 00:15:00 Chapter-6 10 Steps to Successful Selling on eBay 00:15:00 Chapter-7 Process to Quick an eBay PowerSeller 00:30:00 Chapter-8 Choosing the Right eBay Product Category 00:15:00 Chapter-9 Tips on Writing Your eBay Title 00:15:00 Chapter-10 eBay Description Writing Tips 00:30:00 Chapter-11 Tips for Increasing Your eBay Response 00:30:00 Chapter-12 The eBay Glossary 00:15:00 Chapter-13 Resource Guide & Bonuses 00:15:00 Mock Exam Mock Exam- Become an eBay Cashing Expert 00:20:00 Final Exam Final Exam- Become an eBay Cashing Expert 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Have you heard of affiliate marketing? Are you interested delving into this kind of marketing? Do you want to learn how to succeed without your own product? If this type of marketing is what you are looking for, then this Level 2 Certificate in Affiliate Sales Course will be able to help you. Description: The course will provide you how to utilize and advance your affiliate sales. You can do this by making a move and start to reliably elevate your affiliate offer to focused affiliates and advertisers who enable you to use your limited time availability and get the word out about your item. In this course, you will learn how to be aggressive in reaching specialists and influence individuals inside your niche market. You are also encouraged to concentrate on offering motivators or incentives to joint venture partners and super affiliates who can amplify your presentation, and dependably do their best. Then you will learn in this course that the more work you accomplish for your affiliates, the less demanding it will be to pull inexperienced advertisers who can lead the way. You really have to invest energy in creatives, including ebooks, reports, banners, and numerous but limited time pages that will feature your offer. It might appear like a considerably time-consuming but once you have made your affiliate program and experience the surge of a dynamic and flourishing affiliate base, you can focus creating new products and be able to improve your business, realizing that for each future product launch, you have a current affiliate base that is willing to promote your brand. Who is the course for? Employees or Professionals of different business companies and other businessmen who want to learn how to communicate effectively with their current and potential clients through affiliate marketing People who have an interest in increasing their profit through affiliate sales Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Level 2 Certificate in Affiliate Sales will be very beneficial and helpful, especially to the following careers: Bloggers Content Creators Marketing and Promotions Specialists Marketing Managers Sales Managers Sales and Promotions Specialists Social Media Manager. Module 1: Affiliate Marketing Basics of Affiliate Marketing 00:30:00 Affiliate Marketing 101 - The Basics 00:15:00 Researching Your Products 01:00:00 Build Up To About 10 Products To Promote 01:00:00 Getting Traffic To Your Site 01:00:00 Step-by-Step Checklist To Affiliate Success 01:00:00 Sign Up For Web 2.0 Social Networking 00:30:00 Consider Setting Up Your Own Website 01:00:00 Module 2: Affiliate Sales Creating Your Affiliate Army 00:30:00 Your Affiliate Army Platform 01:00:00 Announcing Your Affiliate Program 01:00:00 Your Affiliates Value 00:30:00 Recruiting Affiliates 01:00:00 Conclusion: Final Words 00:15:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Highlights of the Course Course Type: Online Learning Duration: 1 to 2 hours Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about digital advertising and marketing Understand the core competencies and principles of digital advertising and marketing Explore the various areas of digital advertising and marketing Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert digital marketer Digital Advertising and Marketing 301: Professional Course Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing. Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction Introduction to Digital Advertising & Marketing 301 - I'm Your Host! 00:02:00 Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data Location Targeting Part 1 - How it Works, IP, Wifi, & Cell Tower Targeting 00:08:00 Location Targeting Part 2 - GPS Targeting, + How to Find Lat/Longs on Google 00:06:00 Location Targeting Part 3 - Location Tech Companies & Fraud Detection/Prevention 00:06:00 Beacons - Beacon Target in Digital Marketing. Super Targeted location Data Beacons - Beacon Target in Digital Marketing, Super Targeted Location Data 00:05:00 Retargeting - Retargeting In Digital Marketing & Live Examples Retargeting - How Advertisers run Digital Retargeting Advertising Campaigns 00:06:00 Bid Requests & CPM Breakdown Bid Request/Bid Response - The RTB buying process explained 00:11:00 Cost Break Down - How is a Final CPM Calculated 00:08:00 Research - Publisher, Competitor Spend, Trends, and Social Media listening Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & more 00:14:00 Research: Competitor & Spend Information, Find Where Competitors are Spending 00:10:00 Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday 00:14:00 Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More Setting a Facebook Brand Page to Use for Facebook Ad Campaign 00:07:00 Social Media Marketing: Creating a Paid Facebook Advertising Campaign 00:00:00 DSP Demo Part 1 - Setting Up a Campaign in a Demand Side Platform 00:20:00 DSP Demo Part 2 - Uploading Creative & Custom Audiences 00:07:00 SSP Demo Part 1 - How to work with an SSP and Getting Setup 00:10:00 SSP Demo Part 2 - Setting Up a Mediation Group in Google's AdMob 00:05:00 Mobile Banner Ad Best Practices - A Quick Guide from AdMob 00:03:00 Contract Negotiations - Who's Involved in The Process and T&Cs Contract Negotiations - How to Review and Execute a Digital Media IO 00:14:00 AdBlocking - This History of AdBlocking ,Trends, and Industry Response AdBlocking - This history of AdBlocking, Trends, and Industry Response 00:15:00 Social Listening Social Listening Part 1 - How to Find Out What People Say About Your Brand 00:16:00 Social Listening Part 2 - Post-Campaign Results & Social Media War Rooms 00:06:00 Interviews With Industry Experts Interview Setup - What to Expect From Our Industry Experts 00:01:00 Kat Earls - Industry Insights Lead at Google / Former Head of Strategy JWT-SF 00:36:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Description: Beats Electronics - popularly known for selling headphones - spend ninety percent of their budget in marketing. That is why they have great sales year after year, and why they can sell their products at a high price for the brand alone. If you want to keep up with trends and reach billions of people with the ease of the internet, this CPD Certified Diploma in Digital Marketing course is for you. The course is divided into multiple sections, wherein the first section you learn about sales and marketing. You also learn about the nature of internet marketing, affiliate marketing, competition, research and niches. You then move to the second portion of the course, where you discover more about traffic, article marketing and search engine optimization. Next, you look further into marketing using Blogs in WordPress, through emails and strategies towards internet marketing. Finally, you explore the possibilities of digital marketing using social media sites like LinkedIn, Twitter, Facebook, etc. This course is going to help you understand the basic ideas behind digital marketing and discover more ways for you to spread your brand worldwide. Gain your accreditation today! Who is the course for? Businesses who want to take advantage of the internet in order to push for digital marketing Professional marketers looking to expand their knowledge in digital marketing Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: Diploma in Digital Marketing is a useful qualification to possess and would be beneficial for any professions or career from any industry you are in such as: Marketing and Promotion Specialists Entrepreneurs Sales Managers Marketing Managers Module 01 Sales and Marketing 00:30:00 How Internet Marketing Works 01:00:00 How To Make Money With Internet Marketing 01:00:00 What is Affiliate Marketing 00:30:00 Competition in Internet Marketing 00:30:00 Researching in Internet Marketing 01:00:00 Desperate Niches 00:30:00 Profitable Niches 00:30:00 Module 02 Clickbank 00:30:00 What is Traffic? 00:30:00 Traffic vs. Relevance 00:30:00 Article Marketing 01:00:00 Paid forms of Traffic - 1 01:00:00 Paid forms of Traffic - 2 01:00:00 Search Engine Optimization 00:30:00 Search Engine Optimization 2 00:30:00 Module 03 Best SEO Practice 02:00:00 Blogs - WordPress 01:00:00 Blogs - WordPress II 03:00:00 Email Marketing I 00:30:00 Email Marketing II 01:00:00 Internet Marketing Strategy I 01:00:00 Your own website vs free options online I 00:30:00 Your own website vs free options online II 01:00:00 Module 04 What Are Niche Website? 01:00:00 The Role Of Visualization In Education 00:15:00 Identify Your Best Platform Or Software 01:00:00 Select A Web Host 01:00:00 Collect Your Site 00:15:00 Building A Content Rich Website 00:15:00 Build Backlinks 00:30:00 Use SEO, Multimedia And Social Sites 01:30:00 Use Analytics 01:00:00 Wrapping Up 00:15:00 Module 05 Introduction 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Module 06 Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Module 07 Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Module 08 TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Module 09 What is Instagram? 00:15:00 Instagram for Business 00:15:00 Instagram & Community 00:15:00 Recommended Reading Recommended Reading: Diploma in Digital Marketing 00:00:00 Refer A Friend Refer A Friend 00:00:00 Mock Exam Mock Exam- Diploma in Digital Marketing 00:30:00 Final Exam Final Exam- Diploma in Digital Marketing 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
This comprehensive digital marketing bundle course empowers you to unlock the potential of various online marketing channels. You'll explore the fundamentals of website creation, email marketing, and video marketing, providing a strong foundation for building an online presence. Delving deeper, you'll master the art of social media advertising, focusing on the two powerhouses - Facebook Ads and Instagram Ads.
Course Overview Direct messenger communication is more effective than Facebook posts. The faster you can answer the questions of your customers, the better response you'll get. And messenger chatbot makes you available for your customers 24/7. Learn how you can use messenger communication effectively and create your own chatbot from this Facebook Marketing and Building Messenger Chatbots course and boost your Facebook marketing skill today. In this Facebook Marketing and Building Messenger Chatbots course, you will learn how you can create a Facebook Messenger chatbot and turn your messenger inbox into a marketing platform. This course will teach you how you can create your chatbot with personalized text message conversation. You will also understand the settings of able to get an automatic notification for any emergency queries. This will also help you with messenger promotions, ad campaigns and increase sales through the chat platform. Learning Outcomes Understand how Facebook marketing works Be able to create an effective messenger chatbot Learn the functions of messenger chatbot Connect chatbot with webinars, Google sheets and other files Be able to create a highly successful or messenger ad campaign Learn how to set up SMS notifications from Facebook Messenger Develop chatbot drip campaign and attract new customers through Messenger Who is this course for? This course is for anyone who wants to learn about Facebook marketing and promote their business through Facebook. You will learn to build a messenger chatbot and be able to communicate with your customers more effectively. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Facebook Marketing and Building Messenger Chatbots is a useful qualification to possess and would be beneficial for any related profession or industry such as: Social Media Marketers Digital Marketers Social Media Influencers Small Business Owners Marketing Professionals Module 01: Introduction to Facebook Messenger Marketing Course Slides 01:40:00 MobileMonkey Support 00:05:00 Welcome to Facebook Messenger Chatbot Masterclass 00:08:00 What is messenger marketing? 00:10:00 Advantages of using Facebook messenger marketing 00:15:00 How is chatbot marketing different than other marketing channels? 00:07:00 Who can use messenger bots to their advantage? 00:05:00 Module 02: Example Use Cases For Facebook Messenger Chatbots Ecommerce chatbot strategies 00:10:00 Webinar/event registrations using chatbots 00:04:00 Lea-gen chatbot strategies 00:09:00 Using chatbots to promote educational resources 00:10:00 Using chatbots to stay in touch with your customers 00:08:00 Calculating LTV and CAC to formulate incentive plans 00:11:00 Ideas for incentive structures to promote through Facebook chatbots 00:09:00 Module 03: Psychological Principles of Persuasion in Effective Bot Design Commitment and Consistency in chatbot design 00:15:00 Increasing customer value with reciprocity 00:14:00 Using social proof to build trust and identity 00:12:00 Likability - your secret weapon to successful bot marketing 00:11:00 Using scarcity to drive your customers to convert faster 00:09:00 Understanding the Fogg Behavior Model and how to use it to your advantage 00:16:00 Module 04: Building Killer Chatbots With MobileMonkey What is MobileMonkey? 00:05:00 Creating a MobileMonkey account and connecting your Facebook page 00:06:00 Viewing active bots and adding users 00:03:00 Create your first chatbot! 00:03:00 Module 05: Learning All About The MobileMonkey Chatbot Builder Widgets, Page Flow and Organisation 00:08:00 Effective Ways of Media relation & Public Relation 01:00:00 Adding Q&A items in MobileMonkey 00:06:00 Understanding unanswered questions 00:04:00 Configuring and editing bot builder settings 00:04:00 All about the text widget 00:07:00 All about the image widget 00:01:00 All about the form widget 00:10:00 All about the quick question widget 00:07:00 All about the gif widget 00:03:00 All about the attachment widget 00:02:00 All about the attribute widget 00:02:00 All about the connection widget 00:03:00 All about the email widget 00:03:00 All about the gallery widget 00:06:00 All about the list widget 00:03:00 All about the navigate widget 00:03:00 All about the typing widget 00:03:00 All about the video widget 00:03:00 Module 06: How to wield the Mobile Monkey Chat Blaster like a Jedi Master What's a chat blast anyway? 00:03:00 A few useful chat blaster use cases 00:06:00 Chat blasting vs. drip campaigns 00:06:00 Planning four chat blast ideas (Part 1) 00:10:00 Planning four chat blast ideas (Part 2) 00:12:00 Organising our chat blast pages in the Mobile Monkey page builder 00:05:00 Building our coupon chat blast 00:11:00 Testing our chat blast before blasting 00:05:00 Launching our first chat blast: Naming, audience, page and purpose 00:09:00 Building a chat blast to drive phone calls 00:14:00 Building our new product line chat blast 00:16:00 Building our competitive advantage/awareness chat blast 00:19:00 Analysing chat blast results 00:02:00 Module 07: Understanding Lead Magnets and Using Lead Magnets To Build Your Contact List Why are lead magnets important? 00:05:00 Installing your chat widget on a WordPress site 00:06:00 Installing your chat widget on a Shopify site 00:01:00 Installing your chat widget through Google Tag Manager 00:05:00 Link to the messenger and adding it to emails and blogs 00:10:00 Adding the checkbox plugin to your web forms 00:03:00 How to use Facebook Comment Guards 00:17:00 Creating Facebook messenger landing pages 00:13:00 Module 08: Facebook Messenger Ad Campaigns Using Your MobileMonkey Chatbots! What are Facebook Messenger Ads? 00:06:00 Messenger ads best practices and sample strategies 00:12:00 Creating a new messenger ad campaign on Facebook 00:09:00 Designing a messenger ad 00:14:00 Completing messenger campaign creation in Facebook ads manager 00:07:00 Drafting our mobile monkey messaging campaign blueprint 00:07:00 Creating and naming all our pages in MobileMonkey 00:04:00 Building our messenger landing page in Mobile Monkey 00:04:00 Finishing all the other Facebook messenger bot pages 00:14:00 Duplicating your ad groups to try different targeting settings 00:08:00 Setting up MobileMonkey Q&A and other loose ends 00:07:00 Module 09: Understanding Audiences in MobileMonkey and Using Them to Your Advantage What are audiences in MobileMonkey 00:08:00 Creating an all contacts and gender-based audience 00:04:00 Timezone and last active based audiences in mobile monkey 00:07:00 Creating an audience based on a custom variable 00:07:00 Module 10: Building Our First MobileMonkey Drip Campaign! What are the drip campaigns and drip campaign best practices? 00:07:00 Practical and useful drip campaign ideas 00:07:00 Building and reviewing our drip pages in MobileMonkey 00:08:00 Creating and launching our first MobileMonkey drip campaign 00:09:00 Module 11: Using the RSS Blaster in MobileMonkey RSS feed step by step and best practices 00:10:00 Module 12: Becoming a MobileMonkey Power User With Advanced Integrations and Connections SECTION 13 Becoming a Mobile Monkey power user with connections Chapter 01 What are connections and when would you use them_1 00:03:00 Creating a connection to Google Sheets 00:14:00 Creating a connection to GoToWebinar 00:10:00 Send new leads to your CRM (Hubspot) 00:08:00 Send an SMS to your sales team when a contact requests a callback 00:10:00 Module 13: Understanding Your MobileMonkey Audience Insights Contacts - searching, exporting and deleting 00:03:00 Audiences in MobileMonkey 00:02:00 Forms - what they are and how to use them 00:02:00 Bot analytics - how to find useful information using Mobile Monkey analytics 00:03:00 Module 14: Staying on Facebook's Good Side: Chatbot Compliance What you need to know about staying compliant with Facebook 00:04:00 Getting approved for subscription messaging 00:09:00 Module 15: Conclusion ... Goodbye for now but stay in touch! Thank you, getting help, final thoughts 00:05:00