Booking options
£19
£19
On-Demand course
All levels
Course Type: Online Learning
Duration: 1 to 2 hours
Tutor Support: Tutor support is included
Customer Support: 24/7 customer support is available
Quality Training: The course is designed by an industry expert
Recognised Credential: Recognised and Valuable Certification
Completion Certificate: Free Course Completion Certificate Included
Instalment: 3 Installment Plan on checkout
Gain comprehensive knowledge about digital advertising and marketing
Understand the core competencies and principles of digital advertising and marketing
Explore the various areas of digital advertising and marketing
Know how to apply the skills you acquired from this course in a real-life context
Become a confident and expert digital marketer
Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.
This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing.
Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.
This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course.
Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.
This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.
This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.
This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.
Benefits of CPD
Improve your employment prospects
Boost your job satisfaction
Promotes career advancement
Enhances your CV
Provides you with a competitive edge in the job market
Demonstrate your dedication
Showcases your professional capabilities
The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill.
Benefits of IPHM
It will help you establish a positive reputation in your chosen field
You can join a network and community of successful therapists that are dedicated to providing excellent care to their client
You can flaunt this accreditation in your CV
It is a worldwide recognised accreditation
This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.
Benefits of Quality License Scheme
Certificate is valuable
Provides a competitive edge in your career
It will make your CV stand out
Introduction | |||
Introduction to Digital Advertising & Marketing 301 - I'm Your Host! | 00:02:00 | ||
Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data | |||
Location Targeting Part 1 - How it Works, IP, Wifi, & Cell Tower Targeting | 00:08:00 | ||
Location Targeting Part 2 - GPS Targeting, + How to Find Lat/Longs on Google | 00:06:00 | ||
Location Targeting Part 3 - Location Tech Companies & Fraud Detection/Prevention | 00:06:00 | ||
Beacons - Beacon Target in Digital Marketing. Super Targeted location Data | |||
Beacons - Beacon Target in Digital Marketing, Super Targeted Location Data | 00:05:00 | ||
Retargeting - Retargeting In Digital Marketing & Live Examples | |||
Retargeting - How Advertisers run Digital Retargeting Advertising Campaigns | 00:06:00 | ||
Bid Requests & CPM Breakdown | |||
Bid Request/Bid Response - The RTB buying process explained | 00:11:00 | ||
Cost Break Down - How is a Final CPM Calculated | 00:08:00 | ||
Research - Publisher, Competitor Spend, Trends, and Social Media listening | |||
Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & more | 00:14:00 | ||
Research: Competitor & Spend Information, Find Where Competitors are Spending | 00:10:00 | ||
Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday | 00:14:00 | ||
Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More | |||
Setting a Facebook Brand Page to Use for Facebook Ad Campaign | 00:07:00 | ||
Social Media Marketing: Creating a Paid Facebook Advertising Campaign | 00:00:00 | ||
DSP Demo Part 1 - Setting Up a Campaign in a Demand Side Platform | 00:20:00 | ||
DSP Demo Part 2 - Uploading Creative & Custom Audiences | 00:07:00 | ||
SSP Demo Part 1 - How to work with an SSP and Getting Setup | 00:10:00 | ||
SSP Demo Part 2 - Setting Up a Mediation Group in Google's AdMob | 00:05:00 | ||
Mobile Banner Ad Best Practices - A Quick Guide from AdMob | 00:03:00 | ||
Contract Negotiations - Who's Involved in The Process and T&Cs | |||
Contract Negotiations - How to Review and Execute a Digital Media IO | 00:14:00 | ||
AdBlocking - This History of AdBlocking ,Trends, and Industry Response | |||
AdBlocking - This history of AdBlocking, Trends, and Industry Response | 00:15:00 | ||
Social Listening | |||
Social Listening Part 1 - How to Find Out What People Say About Your Brand | 00:16:00 | ||
Social Listening Part 2 - Post-Campaign Results & Social Media War Rooms | 00:06:00 | ||
Interviews With Industry Experts | |||
Interview Setup - What to Expect From Our Industry Experts | 00:01:00 | ||
Kat Earls - Industry Insights Lead at Google / Former Head of Strategy JWT-SF | 00:36:00 | ||
Obtain Your Certificate | |||
Order Your Certificate of Achievement | 00:00:00 | ||
Get Your Insurance Now | |||
Get Your Insurance Now | 00:00:00 | ||
Feedback | |||
Feedback | 00:00:00 |