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Digital Advertising and Marketing 301: Professional Course

Digital Advertising and Marketing 301: Professional Course

  • 30 Day Money Back Guarantee
  • Completion Certificate
  • 24/7 Technical Support

Highlights

  • On-Demand course

  • All levels

Description

Highlights of the Course
  • Course Type: Online Learning

  • Duration: 1 to 2 hours

  • Tutor Support: Tutor support is included

  • Customer Support: 24/7 customer support is available

  • Quality Training: The course is designed by an industry expert

  • Recognised Credential: Recognised and Valuable Certification

  • Completion Certificate: Free Course Completion Certificate Included

  • Instalment: 3 Installment Plan on checkout


What you will learn from this course?
  • Gain comprehensive knowledge about digital advertising and marketing

  • Understand the core competencies and principles of digital advertising and marketing

  • Explore the various areas of digital advertising and marketing

  • Know how to apply the skills you acquired from this course in a real-life context

  • Become a confident and expert digital marketer


Digital Advertising and Marketing 301: Professional Course

Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing  course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.

This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing.

Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.

Who is this Course for?

This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course.

Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.

Entry Requirements

This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.

Assessment

This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.

Recognised Accreditation

This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.

The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

What is CPD?

Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.

Benefits of CPD

  • Improve your employment prospects

  • Boost your job satisfaction

  • Promotes career advancement

  • Enhances your CV

  • Provides you with a competitive edge in the job market

  • Demonstrate your dedication

  • Showcases your professional capabilities

What is IPHM?

The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill.

Benefits of IPHM

  • It will help you establish a positive reputation in your chosen field

  • You can join a network and community of successful therapists that are dedicated to providing excellent care to their client

  • You can flaunt this accreditation in your CV

  • It is a worldwide recognised accreditation

What is Quality Licence Scheme?

This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

Benefits of Quality License Scheme

  • Certificate is valuable

  • Provides a competitive edge in your career

  • It will make your CV stand out

Course Curriculum

Introduction

Introduction to Digital Advertising & Marketing 301 - I'm Your Host!

00:02:00

Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data

Location Targeting Part 1 - How it Works, IP, Wifi, & Cell Tower Targeting

00:08:00

Location Targeting Part 2 - GPS Targeting, + How to Find Lat/Longs on Google

00:06:00

Location Targeting Part 3 - Location Tech Companies & Fraud Detection/Prevention

00:06:00

Beacons - Beacon Target in Digital Marketing. Super Targeted location Data

Beacons - Beacon Target in Digital Marketing, Super Targeted Location Data

00:05:00

Retargeting - Retargeting In Digital Marketing & Live Examples

Retargeting - How Advertisers run Digital Retargeting Advertising Campaigns

00:06:00

Bid Requests & CPM Breakdown

Bid Request/Bid Response - The RTB buying process explained

00:11:00

Cost Break Down - How is a Final CPM Calculated

00:08:00

Research - Publisher, Competitor Spend, Trends, and Social Media listening

Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & more

00:14:00

Research: Competitor & Spend Information, Find Where Competitors are Spending

00:10:00

Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday

00:14:00

Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More

Setting a Facebook Brand Page to Use for Facebook Ad Campaign

00:07:00

Social Media Marketing: Creating a Paid Facebook Advertising Campaign

00:00:00

DSP Demo Part 1 - Setting Up a Campaign in a Demand Side Platform

00:20:00

DSP Demo Part 2 - Uploading Creative & Custom Audiences

00:07:00

SSP Demo Part 1 - How to work with an SSP and Getting Setup

00:10:00

SSP Demo Part 2 - Setting Up a Mediation Group in Google's AdMob

00:05:00

Mobile Banner Ad Best Practices - A Quick Guide from AdMob

00:03:00

Contract Negotiations - Who's Involved in The Process and T&Cs

Contract Negotiations - How to Review and Execute a Digital Media IO

00:14:00

AdBlocking - This History of AdBlocking ,Trends, and Industry Response

AdBlocking - This history of AdBlocking, Trends, and Industry Response

00:15:00

Social Listening

Social Listening Part 1 - How to Find Out What People Say About Your Brand

00:16:00

Social Listening Part 2 - Post-Campaign Results & Social Media War Rooms

00:06:00

Interviews With Industry Experts

Interview Setup - What to Expect From Our Industry Experts

00:01:00

Kat Earls - Industry Insights Lead at Google / Former Head of Strategy JWT-SF

00:36:00

Obtain Your Certificate

Order Your Certificate of Achievement

00:00:00

Get Your Insurance Now

Get Your Insurance Now

00:00:00

Feedback

Feedback

00:00:00

About The Provider

Study Plex
Study Plex
Birmingham
Study Plex is a company focused on providing a range of learning and development opportunities, to entertain and educate our learner base through the use of modern learning technology.
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