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Key account management (In-House)
By The In House Training Company
This programme has a simple objective: to help a sales team create and implementa comprehensive account development plan. If you want to earn strategic partner or preferred supplier status with your clients and customers then you need to add value to their business, consistently, and you can only do this if you have a plan - a key account management plan. This programme will help participants: Discover opportunities - through a deeper understanding of the customer's business Develop partnership - through a better 'value proposition' for the customer Increase repeat business - based on higher customer satisfaction Improve synergy - by getting everyone to 'sing from the same hymn sheet' Develop a collaborative account plan - validated by the customer and their own management Secure resources - management will align resources to execute soundly based account plans Win an increased share of 'customer wallet' - through systematic account development 1 The six principles of strategic account development Introduction to the PROFIT account development model:- Performance- Relationships- Objectives and goals- Feedback- Integration- Teamwork Practical account development strategies: overview and case studies 2 Performance Use practical tools to help you manage and measure account performance and success Design and build a monthly account dashboard for all sizes of account Prioritise and manage accounts and customers pro-actively and successfully, using proven planning tools Develop a cross-selling strategy to integrate products or solutions into the customer's business as closely as possible 3 Relationships How to build and manage key relationships within an account Qualifying and managing key influencers accurately Producing a 'relationship matrix' for each account quickly and easily Approaching and developing new contacts strategically Tools and techniques for successful tracking of contacts and call-backs Developing a coach or advocate in every customer organisation pro-actively 4 Objectives and goals Where are you now? - how to establish your competitive position within an account Know how to set, monitor and track key objectives for accounts over the short, medium and long term Selling against the competition - developing both long- and short-term sales strategies 5 Feedback - building loyal and satisfied customers The correct way to manage customer expectations and create listening loops within an account How to monitor and track your customer's perception and satisfaction with your organisation Building a personalised satisfaction matrix for each account Customer review meetings - best practice in building loyalty by regular joint planning events Understanding the concept of long-term customer value and the importance of adapting a customer-focused attitude 6 Integration How to integrate your products or solutions with the customer's business needs and processes Spot and react to early warning signals that may cause an account's loyalty to fade, reduce revenue or switch to a competitor Developing a loyalty strategy for key accounts or groups of smaller accounts Getting your message and strategy across to C-level contacts 7 Teamwork Working with others to achieve your account goals Gaining internal commitment from your organisation Managing and working with a virtual team Creating cross-departmental communication loops 8 Putting it all together Personal account reviews Personal learning summary and action plans
15th January Laura Williams #Agent121. Looking for: YA, ADULT FICTION, NON-FICTION
(1)By I Am In Print
LOOKING FOR: YA, ADULT FICTION, NON-FICTION Laura Williams is literary agent at the Greene and Heaton Literary Agency. She is seeking literary fiction, commercial fiction, psychological thrillers and high concept Young Adult. Laura is actively building a fiction list and a small non-fiction list. She is currently looking for literary fiction, edgy commercial fiction, psychological thrillers and high-concept contemporary young adult, as well as narrative non-fiction of all types. Her taste is quite dark, and she loves gothic, ghost stories, horror and anything sinister. She also loves books that make her cry, from big love stories to intense family dramas. She is open to historical or horror YA, but not magical or fantasy. Meditative or moving novels about modern life, appeal to Laura, sad stories with love and the importance of caring for each other shining through. She also loves stories about female friendships or conversely groups of women who don't get on, such as the hugely fun BAD SUMMER PEOPLE by Emma Rosenblum. She is always on the lookout for a big tragic love story to make her cry happy or sad tears. At the more commercial end of fiction, think funny novels with warmth and romantic comedies with a bit of depth – think Marian Keyes. Most of all Laura is looking for novels she hasn’t read before – something unusual structurally or thematically, something that shines a light on a subject the author is passionate about, something that’ll break her heart or raise her blood in an entirely new way. Laura is always looking to promote diverse voices from across the globe, and is particularly keen on LGBTQI+ stories. Laura would like you to submit a covering letter, a 1-2 page synopsis and the first 5,000 words of your completed manuscript in a single word document. (In addition to the paid sessions, Laura is kindly offering one free session for low income/under-represented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print). By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Monday 6th January 2025
LOOKING FOR: ADULT FICTION / NON-FICTION Ciara McEllin is building her list as a Junior Agent at Watson Little. She reads widely across book club, upmarket and literary fiction. Within these areas, she is drawn to novels that examine family and relationship dynamics, sexuality, identity, and vulnerability. Ciara is keen to hear from writers who take a fresh approach to these themes, whether that be a new perspective on a traditional narrative or a focus on characters and voices that remain underrepresented: think Kairos by Jenny Erpenbeck, Asymmetry by Lisa Halliday or Monkey Grip by Helen Garner. She will always want to read beautifully written novels with a strong sense of place, tangible characters and an essence that stays with you – living deep in your bones – long after you’ve finished reading. Recent reads Ciara has enjoyed include: Lonesome Dove by Larry McMurtry, Enter Ghost by Isabella Hammad, Close to Home by Michael Magee, Siblings by Brigitte Reimann, Trespasses by Louise Kennedy, The Idiot by Elif Batuman, Highway Blue by Ailsa McFarlane and My Phantoms by Gwendoline Riley. At the moment Ciara is particularly eager to see: - Sexy, sensual and seductive stories that explore desire and sexual boundaries not often represented in literature such as Little Rabbit by Alyssa Songsiridej, Cleanness by Garth Greenwell and Mrs. S by K Patrick - An atmospheric and existential thriller in the vein of Intimacies by Katie Kitamura, In The Cut by Susanna Moore and Drive Your Plow Over the Bones of the Dead by Olga Tokarczuk - An intoxicating coming of-age-tale that captures the aliveness, intelligence and wildness of girlhood like Brutes by Dizz Tate, The Virgin Suicides by Jeffrey Eugenides and The Girls by Emma Cline - Books that are joyful or brutal, particularly those that are both, similar to Headshot by Rita Bullwinkel, Kick the Latch by Kathryn Scanlan and Small Things Like These by Claire Keegan - Stories exploring an Australia or Ireland that is rarely seen in literature for example A Loving, Faithful Animal by Josephine Rowe and Wild Houses by Colin Barrett In non-fiction, Ciara enjoys narrative, memoir and essay collections. She is interested in hearing from experts, academics, critics and journalists writing about society, culture and food, and excited by writers seeking to revise, reshape or revolutionise the conversation in their area of expertise. Some of her favourite non-fiction titles include How To Survive A Plague by David France, The Transgender Issue by Shon Faye, the Living Autobiography Series by Deborah Levy, Last Witnesses: Unchildlike Stories by Svetlana Alexievich, King Kong Theory by Virginie Despentes; and she particularly enjoys the work of M.F.K Fisher, Annie Ernaux, Natalia Ginsburg and Helen Garner. Ciara is not looking for Children’s, YA or Fantasy. Ciara would like you to submit a covering letter, 1 -2 page synopsis and the first 5,000 words of your completed manuscript in a single word document. (In addition to the paid sessions, Ciara is kindly offering one free session for low income/under-represented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print). By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Monday 6th January 2025
