Step into the captivating world of persuasive communication with 'The Art of Persuasive Communication'. This course deciphers the delicate art of swaying opinions and moving audiences, offering a nuanced dive into tailoring messages for specific listeners and bolstering your credibility as a speaker. By delving into emotional appeal, rational logic, and potent storytelling, learners will unravel the intricacies of impactful communication. By the end, participants will be poised to captivate, convince, and convey with unparalleled efficacy. Learning Outcomes Differentiate between informative and persuasive messaging strategies. Adapt communication techniques to resonate with distinct audiences. Develop a robust understanding of ethos, pathos, and logos in crafting compelling narratives. Design persuasive messages that maintain ethical standards and bolster credibility. Implement a comprehensive approach to persuasive communication, from hooking listeners to presenting solutions. Why buy this The Art of Persuasive Communication course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the The Art of Persuasive Communication there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this The Art of Persuasive Communication course for? Individuals aiming to enhance their persuasive speaking capabilities. Marketers and salespeople wishing to strengthen their pitch and presentation skills. Leaders and managers seeking to influence team members or stakeholders. Teachers and trainers looking to make their content more engaging and impactful. Anyone desiring to become a more persuasive communicator in both professional and personal settings. Prerequisites This The Art of Persuasive Communication does not require you to have any prior qualifications or experience. You can just enrol and start learning.This The Art of Persuasive Communication was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Public Relations Specialist: £25,000 - £50,000 Marketing Manager: £30,000 - £60,000 Corporate Trainer: £30,000 - £55,000 Sales Manager: £28,000 - £58,000 Speechwriter: £30,000 - £60,000 Communication Consultant: £35,000 - £65,000 Course Curriculum Section 1: Introduction Welcome & Course Overview 00:03:00 Section 2: Lessons on Persuasive Communication Moving from an Informative to Persuasive Message 00:04:00 Tailoring Your Message to Specific Listeners 00:04:00 Increasing Your Identification with Listeners 00:06:00 Your Credibility as a Speaker (Ethos) 00:03:00 How to Communicating Your Competence 00:06:00 How to Communicate Your Character 00:03:00 How to Communicate Your Goodwill 00:04:00 Appealing to Listeners' Emotions (Pathos) 00:02:00 How to Tell Stories to Appeal to Listeners' Emotions 00:06:00 How to Use Creative Language to Add Impact 00:07:00 How to Use Your Emotions: Emotional Contagion 00:03:00 Appealing to Listeners' Minds (Logos) 00:02:00 Practical Ways to Appeal to Listeners' Minds 00:08:00 How to Design Your Overall Message for Maximum Persuasion 00:06:00 How to Hook Your Listeners 00:04:00 How to Show Listeners the Real Problem that Needs to be Fixed 00:04:00 How to Explain Your Solution Clearly 00:05:00 How to Help Listeners Visualize the Benefits of Your Solution 00:05:00 How to Explain the Potential Downside to Stay Ethical & Maintain Credibility 00:05:00 How to Make Your 'Ask' the Easy Way 00:07:00 Putting it All Into Practice (Application, Review, and Template Walk-Through) 00:07:00 Wrap Up & Next Steps 00:01:00 Assignment Assignment - The Art of Persuasive Communication 00:00:00
Dive into the world of 'SOCIAL SKILLS: How To Influence People & Gain Influence,' where you unlock the secrets of human interactions. Navigate through the intricate nuances of social dynamics with a deep understanding of influential phenomena. This meticulously curated curriculum unravels the mysteries behind essential tools such as the SOCIAL PROOF Effect, the HARD TO GET Effect, and several others, enabling you to harness the power of influence and transform your interactions. Learning Outcomes Understand the foundational concepts behind social influence and how they shape human interactions. Master the techniques of eight crucial effects like ZEIGARNIK, SIMILARITY, and RECIPROCITY to exert influence. Deploy effective strategies to enhance personal and professional relationships through an understanding of human psychology. Analyse situations to decide the best influential technique applicable for desired outcomes. Elevate the quality of social interactions, leading to more positive and impactful connections. Why buy this SOCIAL SKILLS: How To Influence People & Gain Influence course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the SOCIAL SKILLS: How To Influence People & Gain Influence there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this SOCIAL SKILLS: How To Influence People & Gain Influence course for? Individuals keen on enhancing their social interactions and relationships. Professionals in leadership or management roles aiming to improve team dynamics. Sales and marketing executives seeking to refine their persuasion tactics. Trainers or coaches aiming to add a deeper layer to their teaching methodologies. Psychologists and therapists wishing to integrate these tools into their practice. Prerequisites This SOCIAL SKILLS: How To Influence People & Gain Influence does not require you to have any prior qualifications or experience. You can just enrol and start learning.This SOCIAL SKILLS: How To Influence People & Gain Influence was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Social Skills Trainer: £30,000 - £45,000 Management Consultant: £50,000 - £90,000 Sales Manager: £35,000 - £60,000 Marketing Strategist: £40,000 - £65,000 Relationship Counsellor: £28,000 - £45,000 Organisational Psychologist: £35,000 - £70,000 Course Curriculum SECTION 1: Introduction Welcome 00:03:00 SECTION 2: SOCIAL INFLUENCE: The SOCIAL PROOF Effect What is it? 00:03:00 How to use the power of SOCIAL PROOF to INFLUENCE people 00:03:00 SECTION 3: SOCIAL INFLUENCE: The ZEIGARNIK Effect What is it? 00:08:00 How to use the power of ZEIGERNIK EFFECT to INFLUENCE people 00:04:00 SECTION 4: SOCIAL INFLUENCE: The REASON Effect What is it? 00:02:00 How to use the power of REASON EFFECT to INFLUENCE people 00:03:00 SECTION 5: SOCIAL INFLUENCE: The CONSISTENCY Effect What is it? 00:02:00 How to use the power of CONSISTENCY EFFECT to INFLUENCE people 00:05:00 SECTION 6: SOCIAL INFLUENCE: The TALK ABOUT THEM Effect What is it? 00:03:00 How to use the power of TALK ABOUT THEM EFFECT to INFLUENCE people 00:03:00 SECTION 7: SOCIAL INFLUENCE: The HARD TO GET Effect What is it? 00:02:00 How to use the power of HARD TO GET EFFECT to INFLUENCE people 00:04:00 SECTION 8: SOCIAL INFLUENCE: The SIMILARITY Effect What is it? 00:01:00 How to use the power of SIMILARITY EFFECT to INFLUENCE people 00:04:00 SECTION 9: SOCIAL INFLUENCE: The LARGE REQUEST Effect What is it? 00:03:00 How to use the power of LARGE REQUEST EFFECT to INFLUENCE people 00:03:00 SECTION 10: SOCIAL INFLUENCE: The RECIPROCITY Effect What is it? 00:03:00 How to use the power of RECIPROCITY EFFECT to INFLUENCE people 00:04:00
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An ESI Micro-Credential ESI’s Business Acumen micro-credential introduces the learner to the core principles and skills that underpin selling today. This 12-week self-directed course enables participants to identify what is required in order to achieve improved results as well as recognise the factors that will impact sales performance. Get Certified. Get Promoted. Earn More. During the course, you will learn: What it means to be a sales professional. What is required in order to achieve improved results. To recognise the factors that will impact performance. How to translate information into credible market intelligence. How to collaborate to achieve better results. The fundamentals of what it means to be a high-performing sales professional. An understanding of business and how this drives higher performance. Awareness of personal credibility, why it matters and how to collaborate with others to achieve better results. Certification ESI’s Stackable Micro-Credentials Your personalised Continuous Professional Development solution Navigate your own journey through ESI at a time and pace that suits you. Develop your skills and advance your career with milestone-based learning. Each micro-credential achievement builds to a more senior certification – ultimately leading to ESI’s flagship Professional Diploma. Your Career. Your Development. Your Way.
ESI’s High-Performance micro-credential explores the individual salesperson and enables them to develop the mindset and attitude to succeed – all the time. This course guides learners through an examination of their professional selves, their behaviours and how to constantly learn & improve. All leading to higher personal and business performance.
ESI’s Collaborative Selling micro-credential explores the importance of the Customer to improved and faster sales performance. This self-directed course helps the learner to understand how, by re-framing how they view the world from a different perspective, they can improve sales and reduce their sales cycle.
In today's dynamic business landscape, a B2B Business Development & Sales Training Course is indispensable for professionals aiming to thrive in the competitive market. With B2B transactions forming the backbone of countless industries, mastering sales techniques tailored to business-to-business interactions is crucial. This course equips individuals with the skills needed to navigate complex sales processes, build lasting client relationships, and drive revenue growth. In the UK, where B2B sales roles are in high demand, mastering this discipline opens doors to lucrative job opportunities, with average salaries ranging from £30,000 to £50,000 per annum. Moreover, the advantages of such training are multifaceted: it enables professionals to understand market trends, craft effective sales strategies, negotiate deals, and adapt to evolving customer needs. Ultimately, investing in a B2B Business Development & Sales Training Course not only enhances one's employability but also fosters long-term success in the modern business landscape. Key Features: This B2B Business Development & Sales Training Course Includes: This B2B Business Development & Sales Training Course is CPD Certified Free Certificate Developed by Specialist Lifetime Access Course Curriculum Module 01: Introduction to Business Growth Module 02: Essentials of B2B Sales and Marketing Module 03: Understanding the B2B Buyer Module 04: Crafting B2B Marketing Strategies Module 05: Achieving Sales and Marketing Synergy Module 06: Building a High-Performing B2B Sales Team Module 07: Nurturing B2B Lead Generation Module 08: Advanced B2B Sales Techniques Module 09: Effective B2B Sales Leadership Module 10: Innovating B2B Business Development Approaches Learning Outcomes: After completing this B2B Business Development & Sales Training Course, you will be able to: Understand B2B business development fundamentals for effective strategy formulation. Apply B2B sales techniques to enhance lead generation and conversion. Analyze B2B buyer behavior to tailor marketing strategies accordingly. Implement sales and marketing alignment strategies for improved organizational efficiency. Develop and manage a proficient B2B sales team for optimal performance. Create and execute B2B business development strategies for sales and growth. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? B2B Business Development & Sales Training Course Professionals seeking B2B sales and marketing expertise enhancement. Individuals aspiring to excel in B2B business development roles. Entrepreneurs aiming to refine B2B sales and marketing strategies. Sales and marketing personnel transitioning into B2B sales-focused careers. Business owners desiring deeper insights into B2B sales management. Career path B2B Business Development & Sales Training Course B2B Sales Representative Business Development Executive B2B Marketing Specialist Sales Manager (B2B) Account Manager (B2B) B2B Sales Consultant Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
[vc_row][vc_column][vc_column_text] Description: Public speaking is a distinct performance where someone delivers a speech to an audience. Performing a speech can have general purposes, depending on what the event it is about. It could be a speech on informing, persuading, or entertaining your audience. If you are someone who is struggling or just interested in giving professional public speeches, then this Professional Public Speaking course will help you learn. You will know all the public speaking basics and techniques to become a successful public speaker. You will acquire the communication skills you need and learn how to be confident in giving public speeches. Who is the course for? Professionals who want to learn how to communicate effectively through public speaking Anyone who needs to learn how to communicate through public speaking. Entry Requirement: This Professional Public Speaking course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Professional Public Speaking Course will be very beneficial and helpful to professionals, especially to the following careers: Marketing and Promotions Specialist Marketing Manager Sales Manager Sales and Promotions Specialist Supervisor Top Executive. [/vc_column_text][/vc_column][/vc_row] Public Speaking Basics Module One - Getting Started 00:30:00 Module Two - Identifying Your Audience 01:00:00 Module Three - Creating a Basic Outline 00:30:00 Module Four - Organizing the Program 00:30:00 Module Five - Fleshing It Out 00:30:00 Module Six - Putting It All Together 01:00:00 Module Seven - Being Prepared 00:30:00 Module Eight - Overcoming Nervousness 01:00:00 Module Nine - Delivering Your Speech (I) 01:00:00 Module Ten - Delivering Your Speech (II) 00:30:00 Module Eleven - Questions and Answers 00:30:00 Module Twelve - Wrapping Up 00:30:00 Activities 00:00:00 Public Speaking Techniques Introducing Public Speaking 01:00:00 Public Speaking and The Speakers 01:00:00 Getting Started: The First Speech 01:00:00 Raise The Confidence 01:00:00 Overcome Your Fear 01:00:00 Select The Topic 01:00:00 Analyze The Audience 01:00:00 Organize The Speech 01:00:00 Outline The Speech 00:30:00 Prepare The Visual Aids Effectively 00:30:00 Deliver The Message Effectively 01:00:00 Short Questions with Answers 00:30:00 Becoming a Successful Public Speaker Public Speaking Basics 01:00:00 Know Your Audience 00:30:00 Use The Right Words 00:30:00 Decide What You Want To Convey 00:30:00 Learn How to Communicate 00:30:00 What Happens If Your Don't Connect to Your Audience 00:30:00 Wrapping Up 00:15:00 Overcoming the Fear Good Communication Skills 00:15:00 Interpersonal Skills 00:30:00 Getting Comfortable in Conversation 00:30:00 Redesigning Yourself for Strength 00:30:00 Professionalism 00:15:00 Maximizing Meetings 00:15:00 Controlling Nervousness 00:15:00 Mock Exam Mock Exam- Professional Public Speaking Course 00:30:00 Final Exam Final Exam- Professional Public Speaking Course 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00