In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This SEO - Search Engine Optimisation will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The SEO - Search Engine Optimisation will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to SEO - Search Engine Optimisation and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited SEO - Search Engine Optimisation is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this SEO - Search Engine Optimisation. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The SEO - Search Engine Optimisation will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: Introduction to SEO What You Will Learn in This Course 00:02:00 What Is SEO 00:05:00 Why SEO Is Important 00:03:00 What Are the Top Search Engines 00:07:00 How The Search Engines Works 00:04:00 Approved and Non-Approved SEO Practices 00:01:00 Section 02: Creating an SEO Strategy How to Find Keywords with High Search Volume 00:06:00 How You Create an SEO Strategy 00:05:00 Section 03: On-Page SEO On-Page SEO Your Content Part 1 00:05:00 On-Page SEO Your Content Part 2 00:04:00 On-Page SEO Your Content Part 3 00:03:00 On-Page SEO Your Content Part 4 00:03:00 On-Page SEO: Using YOAST Plug 00:09:00 Section 04: On-Site SEO On-Site SEO: SEO Boost from Your Other Pages 00:06:00 On-Site SEO: Create an SEO Friendly Website 00:04:00 Section 05: Off-Site SEO Off-Site SEO: Two Types of Backlinks 00:02:00 Off-Site SEO: Strategies for Building Backlinks 00:05:00 Section 06: Black Hat SEO Black Hat SEO and What to Avoid 00:06:00 Section 07: Tools for SEO Tools That Will Help You with SEO 00:06:00 Section 08: Search Engine Domination (S.E.D) Search Engine Domination Strategies 00:05:00 Section 09: Article Marketing How to Create a Great Blog 00:06:00 Outsourcing Your Article Marketing 00:04:00 Section 10: Project Project: Create a Valuable SEO Article 00:02:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This The Ultimate SEO Blueprint - Rank #1 on Google will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The The Ultimate SEO Blueprint - Rank #1 on Google will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to The Ultimate SEO Blueprint - Rank #1 on Google and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited The Ultimate SEO Blueprint - Rank #1 on Google is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this The Ultimate SEO Blueprint - Rank #1 on Google. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The The Ultimate SEO Blueprint - Rank #1 on Google will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum SEO Blueprint Introduction SEO Blueprint Overview 00:17:00 Who This Course For ? 00:03:00 What is SEO ? 00:02:00 SEO vs Paid Ads 00:04:00 Google SEO Ranking Factors Google SEO Ranking Algorithm 00:06:00 SEO Ranking Factor #1 00:06:00 SEO Ranking Factor #2 00:03:00 SEO Ranking Factor #3 00:03:00 SEO Ranking Factor #4 00:03:00 SEO Ranking Factor #5 00:01:00 Keyword Research Foundations Types of Search Intent 00:02:00 Keyword Research 00:13:00 Competitor Analysis 00:17:00 On-Page SEO Foundations Website Structure 00:03:00 On-Page SEO Optimization 00:04:00 Advanced On-Page SEO Optimization 00:17:00 Page Title and URL Optimization 00:06:00 Where To Get High-Quality Content 00:02:00 Off- Page SEO Foundations Brand Building Foundation Links 00:03:00 Where To Get High-Quality Links Part 1 00:04:00 Where To Get High-Quality Links Part 2 00:02:00 Private Blog Networks (PBN's) 00:01:00 National SEO vs Local SEO How To Rank a National SEO Website 00:04:00 How To Rank a Local SEO Website 00:43:00 How To Rank on Google Maps 00:03:00 E-commerce and Shopify SEO 00:15:00 Shopify Store SEO Case Study 00:02:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This The Art of Public Speaking course will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The The Art of Public Speaking course will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to The Art of Public Speaking and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited The Art of Public Speaking course is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this The Art of Public Speaking course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career path The The Art of Public Speaking will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Module 01: Start With a Killer Opener Introduction and Welcome to the course 00:17:00 Get Them To Trust You 00:18:00 Get Them To Believe You 00:14:00 Get Them To Listen To You 00:09:00 Killer Opener Summary And Q&A 00:05:00 Module 02: Command With Your Body Introduction To Command With Your Body 00:04:00 Take A Strong Stance 00:06:00 Move Purposefully 00:10:00 Master Eye Contact 00:06:00 Activity - Command With Your Body 00:10:00 Module 03: Convince With Your Voice Introduction To Convince With Your Voice 00:04:00 Choose Your Words Wisely 00:28:00 Find Your Optimal Pace, Volume, Inflections and Tone 00:02:00 Convince With Your Voice Summary And Next Steps 00:03:00 Module 04: Overcome Your Presentation Fears Introduction To Overcome Your Presentation Fears 00:08:00 Minimize The Chance Of A Misstep 00:18:00 Channel Your Strengths And Not Your Vulnerabilities 00:20:00 Focus On Your Audience's Needs And Not Your Own 00:19:00 Module 05: Appear Confident and Credible Introduction To Appear Confident And Credible 00:09:00 Use Confident Language 00:20:00 Speak With a Confident Voice 00:02:00 Show Confident Body Language And Facial Expressions 00:08:00 Module 06: Rule the Room and Q&A Big Picture and Q&A 00:08:00 Additional Study Materials Convey Workbook 02:38:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Adobe Photoshop: Basic Photoshop Training will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Adobe Photoshop: Basic Photoshop Training will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Adobe Photoshop: Basic Photoshop Training and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Adobe Photoshop: Basic Photoshop Training is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Adobe Photoshop: Basic Photoshop Training. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Adobe Photoshop: Basic Photoshop Training will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: Shortcuts & the Brush Introduction 00:01:00 Hot keys, Other Functions 00:02:00 Brush Properties 00:06:00 Section 02: Layers Cropping 00:02:00 Make the horizon horizontal 00:01:00 Organize highlights in groups 00:02:00 Hidden details in the shadows 00:02:00 Make corrections in the perspective 00:01:00 Work with layers 00:05:00 Merging, rasterizing and flattening layer 00:04:00 Gradient layer mask 00:03:00 Combine recordings with layer masks 00:03:00 Section 03: Modify Your Portrait Eliminate irregularities 00:06:00 Make skin smoother 00:02:00 Whiten teeth 00:02:00 Clear eyes 00:05:00 Update body contours 00:03:00 Make irregularities less conspicuous 00:03:00 Section 04: Watermark & Figures Place a transparent logo or watermark 00:02:00 Change color 00:02:00 Cut out figures and release them from the background 00:13:00 Section 05: Modify Your Text Add text to a photo 00:05:00 Place text blocks in an image 00:01:00 Let text follow a path 00:02:00 Display photos in letters 00:03:00 Text warp and twist 00:03:00 Character Styles and Paragraph Styles 00:05:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Stress can affect negatively especially in your working habits and daily routine. To overcome stress, you need to know an effective strategy to eliminate or minimize stress which can be possible through stress management. Take this Professional Diploma in Stress Management Strategy for you to avoid any stress that can contribute to the deterioration of your physical, mental, and emotional health. Dealing with stress can only be possible if you learn how to have a positive mindset and motivation to have a healthy lifestyle. Course Highlights The price is for the whole course including final exam - no hidden fees Accredited Certificate upon successful completion at an additional cost Efficient exam system with instant results Track progress within own personal learning portal 24/7 customer support via live chat Professional Diploma in Stress Management Strategy has been given CPD accreditation and is one of the best-selling courses available to students worldwide. This valuable course is suitable for anyone interested in working in this sector or who simply wants to learn more about the topic. If you're an individual looking to excel within this field then Professional Diploma in Stress Management Strategy is for you. We've taken this comprehensive course and broken it down into several manageable modules which we believe will assist you to easily grasp each concept - from the fundamental to the most advanced aspects of the course. It really is a sure pathway to success. All our courses offer 12 months access and are designed to be studied at your own pace so you can take as much or as little time as you need to complete and gain the full CPD accredited qualification. And, there are no hidden fees or exam charges. We pride ourselves on having friendly and experienced instructors who provide full weekday support and are ready to help with any of your queries. So, if you need help, just drop them an email and await a speedy response. Furthermore, you can check the validity of your qualification and verify your certification on our website at anytime. So, why not improve your chances of gaining professional skills and better earning potential. Assessment and Certification At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. After you have successfully passed the final exam, you will be able to order an Accredited Certificate of Achievement at an additional cost of £19 for a PDF copy and £29 for an original print copy sent to you by post or for both £39. Career Path Not only does our CPD and CiQ accredited course look good on your CV, setting you apart from the competition, it can be used as a stepping stone to greater things. Further advance your learning, launch a new career or reinvigorate an existing one. On successful completion of this course, you have the potential to achieve an estimated salary of £35,000. The sky really is the limit. Course Curriculum Stress Management Basics What Is Stress? 00:30:00 Causes Of Stress 01:00:00 The Effects Of Stress 00:30:00 Recognise The Warning Signs 00:15:00 Lingering Stress 00:15:00 Stress And Panic Attacks 00:30:00 Solutions On Living A Stress-Free Life 01:30:00 Conclusion 00:15:00 Advanced Stress Management Introduction 00:15:00 Recognizing your stress Levels & triggers 01:00:00 Why do these changes occur frequently? 00:15:00 What does stress do to you? 00:15:00 Beware! Before seeking medical attention⦠00:30:00 Medical stress solutions analyzing 00:30:00 The importance of stress management 01:00:00 Other things that might help in Stress Management 00:30:00 The Uses of Herbs and supplements in stress Management for stress relief 01:00:00 Conclusion 00:15:00 Mock Exam Mock Exam - Professional Diploma in Stress Management Strategy 00:20:00 Final Exam Final Exam - Professional Diploma in Stress Management Strategy 00:20:00
Overview Dive into the dynamic world of advertising copywriting and unveil the secrets that empower the messages behind impactful advertisements. Have you ever wondered, 'what is copywriting?' or been intrigued by the art of creating compelling advertisement text? Look no further. Our course, 'Advertising Copywriter', is crafted with utmost care to provide insights, techniques, and the nuanced art behind influential advertising. From the fundamental concepts of copywriting to masterful marketing tactics that make a copy sell, you'll journey through a comprehensive curriculum designed to boost your copywriting prowess. The course not only delves into the theoretical aspects but also guides you through the practicalities. With a specific focus on the structured process to streamline your writing, you'll discover nine essential steps that simplify the complex world of copywriting. Moreover, you'll be equipped with tried and tested formulas, tips, and hacks that will transform your words into persuasive advertisements. Master the art of advertising copywriting and understand the difference between mere text and a captivating advertisement. It's not just about writing; it's about crafting messages that resonate, inspire, and compel. So, are you ready to metamorphose your skills and take the advertising world by storm? Learning Outcomes Understand the foundational concepts and principles underlying effective copywriting. Apply marketing strategies to produce persuasive and sale-driven advertising copy. Utilise a systematic 9-step approach to simplify and enhance the copywriting process. Develop engaging headlines using proven hacks, ensuring they captivate the reader's attention. Master various copywriting formulas and techniques to consistently produce high-quality advertisements. Why buy this Advertising Copywriter course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Advertising Copywriter there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Advertising Copywriter course for? Beginners keen on understanding the intricacies of advertising copywriting. Marketing enthusiasts aiming to amplify their advertising strategies through compelling copy. Writers wishing to transition into the advertising realm and harness the power of persuasive text. Business owners seeking to improve their brand's message and influence their target audience. Content creators looking to elevate their writing and produce impactful advertisement content. Prerequisites This Advertising Copywriter does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Advertising Copywriter was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Advertising Copywriter: Average Salary £25,000 - £45,000. Content Strategist: Average Salary £30,000 - £50,000. Brand Strategist: Average Salary £35,000 - £55,000. Marketing Manager: Average Salary £40,000 - £60,000. Headline Specialist: Average Salary £28,000 - £48,000. Creative Director: Average Salary £60,000 - £100,000. Course Curriculum Section 1: Introduction Unit 1: Welcome to the Copywriting Course 00:05:00 Unit 2: Course Overview 00:04:00 Section 2: Introduction to Copywriting Unit 1: What is Copywriting 00:05:00 Unit 2: Elements of Great Copy 00:11:00 Unit 3: Traditional vs Modern Copywriting 00:04:00 Unit 4: Career Options for Copywriters 00:12:00 Unit 5: Job Description and Responsibilities of a Copywriter 00:06:00 Unit 6: Copywriting vs Content Writing: The Difference 00:04:00 Section 3: Core Concepts of Copywriting Unit 1: What is a Short Form Copy 00:03:00 Unit 2: What is a Long Form Copy 00:02:00 Unit 3: Types of Tones Used for Writing Copy 00:06:00 Unit 4: Which Types of Tone You Should Use 00:07:00 Unit 5: Identifying the Target Audience 00:06:00 Unit 6: Qualities That Will Make You a Successful Copywriter 00:06:00 Section 4: Marketing Tactics to Write Copy That Sells Unit 1: The Secret to Understand Buyer's Mindset 00:04:00 Unit 2: Never Make Your Copy Look Like an Ad 00:06:00 Unit 3: 2 Second Hack to Become a Successful Copywriter 00:05:00 Unit 4: Features vs Benefits 00:04:00 Unit 5: The Shocking Truth about Buyers & Customers 00:04:00 Unit 6: So What Test 00:05:00 Unit 7: FOMO: How to Use This Most Powerful Marketing Tool 00:08:00 Unit 8: What's in It for Me 00:04:00 Unit 9: The Secret to Sell Instantly 00:05:00 Unit 10: Leveraging the Power of Emotions 00:04:00 Section 5: The Copywriting Process: 9 Steps to Make It Easier For You Unit 1: Steps in the Copywriting Process 00:08:00 Unit 2: Understand the Product 00:06:00 Unit 3: Performing Competitor Analysis 00:12:00 Unit 4: Create a Buyer Persona / Customer Avatar 00:06:00 Unit 5: Writing the copy 00:01:00 Unit 6: Editing the Copy 00:02:00 Unit 7: Adding Design Elements + Media 00:07:00 Unit 8: Publish the Copy + Promotion 00:02:00 Unit 9: Checking the Conversion from Copy - Measuring Results 00:03:00 Section 6: Copywriting Formulas Unit 1: AIDA: The 4 Step Formula 00:05:00 Unit 2: Storytelling: Best Tool for Converting Readers into Buyers 00:05:00 Unit 3: 3 STEP Formula: PAS 00:06:00 Section 7: Headlines Unit 1: Section Introduction 00:01:00 Unit 2: Intro to Headlines 00:07:00 Unit 3: Importance of Headlines 00:03:00 Unit 4: Formula to Write Amazing Headlines (Everytime) 00:09:00 Unit 5: How to Use This Formula (With Examples) 00:02:00 Unit 6: Free Tool to Create Attractive Headlines 00:03:00 Unit 7: Practice Exercise 00:01:00 Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist Unit 1: Section Intro 00:02:00 Unit 2: Headline Hack # 1 00:01:00 Unit 3: Headline Hack # 2 00:02:00 Unit 4: Headline Hack # 3 00:02:00 Unit 5: Headline Hack # 4 00:04:00 Unit 6: Headline Hack # 5 00:02:00 Unit 7: Headline Hack # 6 00:03:00 Unit 8: Quick Recap 00:01:00 Section 9: Creating the Copy Unit 1: Creating Call to Actions (CTA) That Reader's Cannot Resist 00:04:00 Unit 2: Focus on the Customer 00:06:00 Unit 3: How to Write a Conversational Copy 00:03:00 Section 10: Hacks & Tips Unit 1: Collect Winning Pieces 00:04:00 Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy 00:02:00 Unit 3: Using Customer's Words 00:05:00 Section 11: Practice Exercises Unit 1: Recreate Ads 00:01:00 Unit 2: Record Your Copy 00:02:00 Section 12: Conclusion Unit 1: Conclusion 00:01:00 Resources Resources - Advertising Copywriter 00:00:00 Assignment Assignment - Advertising Copywriter 00:00:00
Embark on a linguistic odyssey with our Copywriting course, a beacon for those yearning to harness the power of words in the digital marketplace. In the opening act, participants will be introduced to the captivating world of copywriting, exploring the foundational elements that make words not just read but felt. As the narrative unfolds, discover the alchemy of core concepts that transmute simple phrases into persuasive messages. This journey will sculpt your writing with the finesse of a master wordsmith, unlocking the secrets of creating compelling content that resonates and converts. The course curriculum is meticulously crafted to guide you through the labyrinth of marketing tactics, leading to the creation of copy that sells. With an entire section dedicated to the art of headlines, learn to captivate audiences with the allure of a powerful first impression. From the nine steps of a streamlined copywriting process to the tried-and-true formulas that evoke action, this course is an arsenal for those ready to conquer the world of content creation. A trove of hacks, tips, and practical exercises awaits to refine your craft and crown you as a sovereign of the written word. Learning Outcomes Comprehend the fundamental principles and core concepts of copywriting. Learn the strategies for developing marketing copy that effectively sells. Understand and apply proven copywriting formulas and processes. Master the art of crafting compelling headlines and engaging content. Enhance your copywriting expertise with practical exercises and actionable hacks. Why choose this Copywriting course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Copywriting course for? Aspiring copywriters eager to learn the craft. Marketing professionals aiming to sharpen their content creation skills. Entrepreneurs seeking to enhance their brand messaging. Content creators and bloggers wanting to engage and expand their audience. Business owners looking to improve in-house marketing efforts. Career path Content Writer: £20,000 - £35,000 Marketing Executive: £23,000 - £30,000 SEO Specialist: £25,000 - £40,000 Brand Strategist: £28,000 - £50,000 Digital Marketing Manager: £30,000 - £45,000 Creative Director: £50,000 - £85,000 Prerequisites This Copywriting does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Copywriting was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 1: Introduction Unit 1: Welcome to the Copywriting Course 00:05:00 Unit 2: Course Overview 00:04:00 Section 2: Introduction to Copywriting Unit 1: What is Copywriting 00:05:00 Unit 2: Elements of Great Copy 00:11:00 Unit 3: Traditional vs Modern Copywriting 00:04:00 Unit 4: Career Options for Copywriters 00:12:00 Unit 5: Job Description and Responsibilities of a Copywriter 00:06:00 Unit 6: Copywriting vs Content Writing: The Difference 00:04:00 Section 3: Core Concepts of Copywriting Unit 1: What is a Short Form Copy 00:03:00 Unit 2: What is a Long Form Copy 00:02:00 Unit 3: Types of Tones Used for Writing Copy 00:06:00 Unit 4: Which Types of Tone You Should Use 00:07:00 Unit 5: Identifying the Target Audience 00:06:00 Unit 6: Qualities That Will Make You a Successful Copywriter 00:06:00 Section 4: Marketing Tactics to Write Copy That Sells Unit 1: The Secret to Understand Buyer's Mindset 00:04:00 Unit 2: Never Make Your Copy Look Like an Ad 00:06:00 Unit 3: 2 Second Hack to Become a Successful Copywriter 00:05:00 Unit 4: Features vs Benefits 00:04:00 Unit 5: The Shocking Truth about Buyers & Customers 00:04:00 Unit 6: So What Test 00:05:00 Unit 7: FOMO: How to Use This Most Powerful Marketing Tool 00:08:00 Unit 8: What's in It for Me 00:04:00 Unit 9: The Secret to Sell Instantly 00:05:00 Unit 10: Leveraging the Power of Emotions 00:04:00 Section 5: The Copywriting Process: 9 Steps to Make It Easier For You Unit 1: Steps in the Copywriting Process 00:08:00 Unit 2: Understand the Product 00:06:00 Unit 3: Performing Competitor Analysis 00:12:00 Unit 4: Create a Buyer Persona / Customer Avatar 00:06:00 Unit 5: Writing the copy 00:01:00 Unit 6: Editing the Copy 00:02:00 Unit 7: Adding Design Elements + Media 00:07:00 Unit 8: Publish the Copy + Promotion 00:02:00 Unit 9: Checking the Conversion from Copy - Measuring Results 00:03:00 Section 6: Copywriting Formulas Unit 1: AIDA: The 4 Step Formula 00:05:00 Unit 2: Storytelling: Best Tool for Converting Readers into Buyers 00:05:00 Unit 3: 3 STEP Formula: PAS 00:06:00 Section 7: Headlines Unit 1: Section Introduction 00:01:00 Unit 2: Intro to Headlines 00:07:00 Unit 3: Importance of Headlines 00:03:00 Unit 4: Formula to Write Amazing Headlines (Everytime) 00:09:00 Unit 5: How to Use This Formula (With Examples) 00:02:00 Unit 6: Free Tool to Create Attractive Headlines 00:03:00 Unit 7: Practice Exercise 00:01:00 Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist Unit 1: Section Intro 00:02:00 Unit 2: Headline Hack # 1 00:01:00 Unit 3: Headline Hack # 2 00:02:00 Unit 4: Headline Hack # 3 00:02:00 Unit 5: Headline Hack # 4 00:04:00 Unit 6: Headline Hack # 5 00:02:00 Unit 7: Headline Hack # 6 00:03:00 Unit 8: Quick Recap 00:01:00 Section 9: Creating the Copy Unit 1: Creating Call to Actions (CTA) That Reader's Cannot Resist 00:04:00 Unit 2: Focus on the Customer 00:06:00 Unit 3: How to Write a Conversational Copy 00:03:00 Section 10: Hacks & Tips Unit 1: Collect Winning Pieces 00:04:00 Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy 00:02:00 Unit 3: Using Customer's Words 00:05:00 Section 11: Practice Exercises Unit 1: Recreate Ads 00:01:00 Unit 2: Record Your Copy 00:02:00 Section 12: Conclusion Unit 1: Conclusion 00:01:00 Resources Resources - Copywriting 00:00:00 Assignment Assignment - Copywriting 00:00:00
Overview This comprehensive course on Essentials of Becoming a Manager and Managing Teams will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Essentials of Becoming a Manager and Managing Teams comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Essentials of Becoming a Manager and Managing Teams. It is available to all students, of all academic backgrounds. Requirements Our Essentials of Becoming a Manager and Managing Teams is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 8 sections • 144 lectures • 09:09:00 total length •What to Expect & About Me: 00:02:00 •Well Done!: 00:02:00 •It's a Different Job: 00:03:00 •You're Scared? Good!: 00:02:00 •The Manager Mindset: 00:03:00 •Set Expectations: 00:04:00 •Get Learning Leadership!: 00:03:00 •What is Culture?: 00:02:00 •Culture of Fairness: 00:08:00 •People Are Crazy: 00:02:00 •Mastering One To One Meetings: 00:05:00 •Manager to Coach: 00:07:00 •Me? A Psychologist?: 00:02:00 •Emotional Intelligence: 00:05:00 •Mastering Performance Evaluations: 00:07:00 •Welcoming New Starters: 00:07:00 •How to Hire a Diverse Workforce: 00:06:00 •Get the Basics Right Every Time: 00:02:00 •Conclusion: 00:02:00 •Introduction: 00:02:00 •The Importance of the Interview Process: 00:03:00 •What's Wrong With The Interview Process: 00:07:00 •Human Vs. Algorithm: 00:02:00 •Unconscious Interviewer Biases: 00:03:00 •Be Data Driven: 00:03:00 •Let's See You In Action: 00:02:00 •Keep it Relevant: 00:02:00 •Seriously Avoid These Topics: 00:03:00 •Benefits of a Diverse Workforce: 00:03:00 •How to Hire a Diverse Workforce: 00:06:00 •Hunger and Desire Over Skills: 00:03:00 •Culture Addition, Not Culture Fit: 00:03:00 •Compliment, Backup or Add To The Team: 00:05:00 •Hiring The Right Rank: 00:04:00 •What Are Your Location Restrictions: 00:01:00 •The Risk Of Delivering Less: 00:02:00 •The Risk Of Burnout: 00:02:00 •The Risk Of Losing The Headcount: 00:02:00 •Confirm The Job Is What They Think It Is: 00:02:00 •Sell Yourself, The Team & The Company: 00:03:00 •Don't Be A Jerk: 00:02:00 •It's Not About Making You Look Good: 00:02:00 •Managing Recruitment Agencies: 00:04:00 •Communications With The Candidate: 00:03:00 •Be Ready: 00:03:00 •Assign A Buddy: 00:02:00 •You Got It Wrong!: 00:02:00 •Conclusion: 00:03:00 •What To Expect From The Course: 00:02:00 •Why Even Bother?: 00:07:00 •What Learning Used To Be Like: 00:02:00 •Individual Learner: 00:01:00 •Everyone Says They Are A Self-Learner: 00:10:00 •Online Communities: 00:02:00 •Embedding Learning Into Daily Life: 00:03:00 •Teach It To Learn It: 00:02:00 •Learning New Vs Becoming Expert: 00:01:00 •Listen Faster: 00:01:00 •Tom's Approach: 00:02:00 •The Paid Training Course Is History: 00:03:00 •Develop The Right Mental Habits: 00:06:00 •Make It Easier On Yourself: 00:02:00 •Manager Responsibilities: 00:01:00 •Are You Really A Centre Of Excellence?: 00:02:00 •Learning As Part Of Performance Evaluation: 00:02:00 •Don't Worry If People Leave: 00:01:00 •The Benefits Of A Skilled User Base: 00:02:00 •Push It, Push It, Push It: 00:01:00 •The Golden Hour: 00:09:00 •Internal Mobility: 00:03:00 •Team Secondment: 00:02:00 •Make People Good Enough To Quit: 00:03:00 •Lunch & Learns: 00:02:00 •Personalised Learning Plans: 00:02:00 •Use It Or Lose It: 00:02:00 •Certifiably Great: 00:02:00 •Get A Learning Buddy: 00:02:00 •Senior Leaders Responsibilities: 00:01:00 •Walk It From The Top: 00:02:00 •Learning Wherever, Whenever: 00:02:00 •Show Us The Data: 00:02:00 •Create Learning Champions: 00:02:00 •Gamification: 00:02:00 •Sell, Sell, Sell: 00:03:00 •Don't Block The Useful Sites: 00:03:00 •Create A Varied Library Of Resources: 00:02:00 •Encourage Conferences And Seminars: 00:04:00 •The Feedback Loop: 00:02:00 •Learning Is Expensive: 00:03:00 •Learning Takes Time: 00:02:00 •Concluding Remarks: 00:04:00 •Interview Masterclass - Maximize Your Chances of Success: 00:03:00 •Get Yourself Game Ready!: 00:08:00 •Final Prep Tips! 1-2 Days Before Interview: 00:03:00 •It's Interview Day! How to ACE the interview!: 00:07:00 •Positive Personality Traits Interviewers Are Desperate For: 00:07:00 •How to Engage & Impress in Conversation: 00:05:00 •The Art of Asking Questions: 00:08:00 •How to Answer Questions Using Skill & Psychological Tricks: 00:10:00 •After Interview - Still More You Can Do: 00:05:00 •Staying Professional: 00:02:00 •That Wasn't What You Expected!!: 00:03:00 •Waiting For The Answer: 00:02:00 •Let's Review The Tips - So Much To Consider: 00:04:00 •Introduction to Overcoming Burnout: 00:03:00 •The Problem of Burnout in Modern Workplaces: 00:06:00 •Symptoms of Burnout - Do You Have It?: 00:03:00 •How Individuals Can Fight Back Against Burnout: 00:12:00 •How Leaders Can Create A Burnout Free Culture: 00:10:00 •Let's Review The Advice - What's Important?: 00:03:00 •Characteristics of Great Leaders - Introduction: 00:02:00 •Honesty, Coaching & The Mission: 00:08:00 •Empathy, Togetherness & Feedback: 00:06:00 •Change, Authenticity & Enablement: 00:05:00 •Perspective, Empowerment & Emotional Intelligence: 00:05:00 •My Favourite Tips & Bonus!: 00:05:00 •What to Expect: 00:04:00 •What & Why?: 00:03:00 •The Cost of Meetings: 00:02:00 •Red Amber & Green Meetings: 00:06:00 •Do You Need A Meeting?: 00:04:00 •Timing Considerations: 00:07:00 •Contents of the Invite: 00:03:00 •Scheduling Etiquette: 00:07:00 •Considerations for Externals: 00:05:00 •The Meeting as an Opportunity: 00:02:00 •Chairing Meetings: 00:01:00 •Your Agenda: 00:08:00 •Kicking Off: 00:06:00 •During The Meeting: 00:08:00 •After Meeting Minutes: 00:06:00 •Considerations: 00:06:00 •Concluding Remarks: 00:02:00 •What To Expect & About Me: 00:02:00 •Management Vs. Coaching: 00:07:00 •What Is Culture?: 00:02:00 •Culture of Fairness: 00:08:00 •How To Be A Great Listener: 00:05:00 •Mastering Performance Evaluations: 00:07:00 •Welcoming New Starters: 00:07:00 •Stupid Things NOT To Say To Your Team: 00:07:00 •Your Team Made A Mistake: 00:06:00 •Mastering Crucial Conversations: 00:05:00 •When to Fire Someone: 00:06:00
Presentation skills can be defined as a set of abilities that enable an individual to: interact, transmit the messages with clarity, engage the audience in the presentation, interpret and understand the mindsets of the listeners.
This masterclass revisits the concept of anchoring in group settings and explores how it can be effectively combined with fear release techniques. We'll focus on creating shared anchors that the group can use to access positive emotional states, both during, alongside and after fear release exercises.