Overview This comprehensive course on Digital Marketing will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Digital Marketing comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Digital Marketing. It is available to all students, of all academic backgrounds. Requirements Our Digital Marketing is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 6 sections • 37 lectures • 03:35:00 total length •Unit 1: What You Will Learn in This Course: 00:02:00 •Unit 2: What Is the Potential of Selling Online: 00:12:00 •Unit 3: What Are the Most Popular Activities When on Internet: 00:03:00 •Unit 1: The Internet Marketing Process for Sales Maximisation: 00:08:00 •Unit 2: How to Apply the Internet Marketing Process: 00:07:00 •Unit 3: How to Apply the List Building Process: 00:04:00 •Unit 4: How Much Money Should We Invest on Digital Marketing: 00:04:00 •Unit 1: Introduction to the Internet Marketing Principles: 00:01:00 •Unit 2: Internet Marketing Principle No:1: 00:14:00 •Unit 3: Examples of Internet Marketing Principle No.1: 00:07:00 •Unit 4: How to Apply The 1st Internet Marketing Principle: 00:06:00 •Unit 5: Internet Marketing Principle No.2: 00:04:00 •Unit 6: Internet Marketing Principle No.3: 00:09:00 •Unit 7: Internet Marketing Principle No.4: 00:12:00 •Unit 8: Internet Marketing Principle No. 5: 00:05:00 •Unit 9: Internet Marketing Principle No. 6: 00:09:00 •Unit 10: Internet Marketing Principle No.7: 00:05:00 •Unit 11: Internet Marketing Principle No.8: 00:12:00 •Unit 1: Introduction to The Creation of an Internet Marketing Strategy: 00:01:00 •Unit 2: Step 1- Creating an Internet Marketing Strategy: 00:03:00 •Unit 3: Step 2 - Creating an Internet Marketing Strategy: 00:04:00 •Unit 4: Step 3 - Creating an Internet Marketing Strategy: 00:03:00 •Unit 5: Step 4 - Creating an Internet Marketing Strategy: 00:07:00 •Unit 6: Step 4b - Examples of Successful Opt-In Pages: 00:07:00 •Unit 7: Step 5 - Creating an Internet Marketing Strategy: 00:05:00 •Unit 8: Step 5b - Examples of Successful Opt-In Pages: 00:03:00 •Unit 9: Step 6 - Creating an Internet Marketing Strategy: 00:02:00 •Unit 10: Step 7 - Creating an Internet Marketing Strategy: 00:05:00 •Unit 11: Step 8 - Creating an Internet Marketing Strategy: 00:04:00 •Unit 12: Step 9 - Creating an Internet Marketing Strategy: 00:04:00 •Unit 13: Step 10 - Creating an Internet Marketing Strategy: 00:03:00 •Unit 14: Step 11 - Creating an Internet Marketing Strategy: 00:05:00 •Unit 1: How to Structure Your Website: 00:13:00 •Unit 2: How to Turn Your Sales Pages into Money Making Machines: 00:08:00 •Unit 3: Additional Tips for E-Shops: 00:09:00 •Unit 4: How to Do a Website Audit: 00:05:00 •Assignment - Digital Marketing: 00:00:00
Overview This Marketing Principles course will unlock your full potential and will show you how to excel in a career in Marketing Principles. So upskill now and reach your full potential. Everything you need to get started in Marketing Principles is available in this course. Learning and progressing are the hallmarks of personal development. This Marketing Principles will quickly teach you the must-have skills needed to start in the relevant industry. In This Marketing Principles Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Marketing Principles skills to help you advance your career. Acquire a comprehensive understanding of various Marketing Principles topics and tips from industry experts. Learn in-demand Marketing Principles skills that are in high demand among UK employers, which will help you to kickstart your career. This Marketing Principles course covers everything you must know to stand against the tough competition in the Marketing Principles field. The future is truly yours to seize with this Marketing Principles. Enrol today and complete the course to achieve a Marketing Principles certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Marketing Principles course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Marketing Principles course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate. Certificate of Achievement Upon successfully completing the Marketing Principles course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Marketing Principles is suitable for anyone aspiring to start a career in Marketing Principles; even if you are new to this and have no prior knowledge on Marketing Principles, this course is going to be very easy for you to understand. And if you are already working in the Marketing Principles field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. Taking this Marketing Principles course is a win-win for you in all aspects. This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Marketing Principles course has no prerequisite. You don't need any educational qualification or experience to enrol in the Marketing Principles course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Marketing Principles course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Section 01: Marketing and the Firm Marketing and the Firm 00:01:00 Marketing Orientation and Context 00:01:00 Creating Value and Competitive Advantage #1 00:01:00 Creating Value and Competitive Advantage #2 00:01:00 Marketing Definition 00:01:00 Marketing Exchange 00:01:00 Marketing Interactions #1 00:01:00 Marketing Interactions #2 00:02:00 BCG's Advantage Matrix Model 00:01:00 Section 02: Situational Marketing Analysis External Environment - Analysis #1 00:01:00 External Environment - Analysis #2 00:01:00 External Environment - Analysis #3 00:01:00 External Forces Facing Marketing 00:01:00 Demographic Shift 00:01:00 Demographic Changes 00:02:00 Stakeholder Mapping #1 00:01:00 Stakeholder Mapping #2 00:01:00 Section 03: Microenvironments - Industry and Market Microenvironments - Industry and Market 00:01:00 Difference between an Industry and a Sector 00:02:00 Common Mistakes #1 00:02:00 Common Mistakes #2 00:01:00 Market Analysis #1 00:01:00 Market Analysis #2 00:01:00 Internal Firm Analysis and Environment Analysis 00:02:00 Enterprise Value Chain Analysis #1 00:01:00 Enterprise Value Chain Analysis #2 00:01:00 Enterprise Value Chain Analysis #3 00:01:00 Porter's Value Chain 00:01:00 Elements in Porter's Value Chain #1 00:01:00 Elements in Porter's Value Chain #2 00:01:00 SWOT - Gap Analysis 00:02:00 TOWS and Building Conversion Strategies 00:01:00 Section 04: Formulating a Marketing Plan - Building Components Formulating a Marketing Plan - Building Components #1 00:01:00 Formulating a Marketing Plan - Building Components #2 00:02:00 Formulating a Marketing Plan - Building Components #3 00:01:00 Product Life Cycle and Building a Product Strategy 00:01:00 Segmentation and Targeting- Geography, Consumer Behaviour and Cultures 00:01:00 Positioning Your Market Offering 00:01:00 Pricing Your Product for the Market 00:01:00 Channels and Distribution 00:01:00 Promotion and Brand Advertising 00:01:00 Business Development and Customer Relationship Marketing (CRM) 00:01:00 Hard-selling 00:01:00 Sales Funnel 00:01:00 Stages in the Sales Funnel 00:02:00 Section 05: Executing the Marketing Plan Action Planning, Roles and Responsibilities 00:01:00 Metrics and Measures 00:02:00 Marketing and Information Technology 00:01:00 Marketing Information (MIS) Systems: Sorting Data and Reporting 00:02:00 Marketing and Information Technology 00:01:00 The Marketing Profession and Building the Marketing Team 00:01:00
Level 3 - Two Endorsed Training | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access
Boost Your Career with Apex Learning and Get Noticed By Recruiters in this Hiring Season! Get Hard Copy + PDF Certificates + Transcript + Student ID Card worth £160 as a Gift - Enrol Now Give a compliment to your career and take it to the next level. This Marketing will provide you with the essential knowledge and skills required to shine in your professional career. Whether you want to develop skills for your next job or want to elevate skills for your next promotion, this course will help you keep ahead of the pack. Marketing incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can reinforce your professional skills and essential knowledge, reaching out to the level of expertise required for your position. Further, this course will add extra value to your resume to stand out to potential employers. Throughout the programme, it stresses how to improve your competency as a person in your profession while at the same time it outlines essential career insights in this job sector. Consequently, you'll strengthen your knowledge and skills; on the other hand, see a clearer picture of your career growth in future. By the end of the course, you can equip yourself with the essentials to keep you afloat into the competition. Along with this course, you will get 10 other premium courses. Also, you will get an original Hardcopy and PDF certificate for the title course and a student ID card absolutely free. Courses are included in this Marketing Bundle? Course 1: Marketing Fundamentals Course 2: Business Branding Course 3: Social Media Marketing Training Course 4: Phone-Based Customer Service Course 5: Sales: Psychology of Customers Course 6: Facilities Management Level 3 Course 7: Applied Business Analysis Diploma Course 8: The Formula to Talk with Strangers Course 9: Effective Communication Skills Diploma Course 10: Stress Management Training Course 11: Decision-Making So, enrol now to advance your career! Benefits you'll get choosing Apex Learning for this Marketing: One payment, but lifetime access to 11 CPD courses Certificate, student ID for the title course included in a one-time fee Full tutor support available from Monday to Friday Free up your time - don't waste time and money travelling for classes Accessible, informative modules taught by expert instructors Learn at your ease - anytime, from anywhere Study the course from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills Gain valuable and in-demand skills without leaving your home. How will I get my Certificate? After successfully completing the course you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free Hard Copy Certificate: Free (For The Title Course) If you want to get hardcopy certificates for other courses, generally you have to pay £20 for each. But this Fall, Apex Learning is offering a Flat 50% discount on hard copy certificates, and you can get each for just £10! P.S. The delivery charge inside the U.K. is £3.99 and the international students have to pay £9.99. The bundle incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can strengthen your Marketing expertise and essential knowledge, which will assist you in reaching your goal. Moreover, you can learn from any place in your own time without travelling for classes. Curriculum: Course 1: Marketing Fundamentals Introduction Definitions Traditional vs Contemporary Marketing Management Orientations Understand your Customers Segmentation Course 2: Business Branding Business Course Promo Video Chapter1 Chapter2 Chapter3 Chapter4 Chapter5 Chapter6 Chapter7 Chapter8 Chapter9 Chapter10 Chapter11 Course 3: Social Media Marketing Training Module 01: Social Media Marketing Module 02: Sales Psychology Module 03: Business Branding Module 04: Search Engine Optimization Module 05: Facebook Marketing Module 06: YouTube Marketing Module 07: Instagram Marketing Module 08: Twitter Marketing Module 09: Pinterest Marketing Module 10: LinkedIn Marketing Module 11: Quora Marketing Course 4: Phone-Based Customer Service Introduction to Customer Service What's Different about Good Customer Service? Customer Relationship Management Customer Service Communication Strategies Aspects of Phone Etiquette Building Rapport Over the Phone Inbound and Outbound Calls Course 5: Sales: Psychology of Customers Introduction Introducing A.S.K - concentrating on 'A' for ATTRACT. Section 3 The 'S' of A.S.K. - SERVING Section 4 The K of A.S.K Section 5 ...And lastly... Course 6: Facilities Management Level 3 Module 01: Introduction to Facility Management Module 02: Space Management Module 03: Managing Workplace Services Module 04: Human Resource and Contract Management Module 05: Lease Purchase and Vendor Management Module 06: Health and Safety at Work Module 07: Sustainable Facility Management Module 08: Maintenance and Repairs Module 09: Project Management Module 10: Business Development and Succession Planning Course 7: Applied Business Analysis Diploma Introduction to Business Analysis Business Processes Business Analysis Planning and Monitoring Strategic Analysis and Product Scope Solution Evaluation Investigation Techniques Course 8: The Formula to Talk with Strangers Course Overview Marketing The Formula Summary End Course 9: Effective Communication Skills Diploma Business Communication Verbal and Non-verbal Communication Written Communication Electronic Communication Communicating with Graphic Effectively Working for Your Boss Course 10: Stress Management Training Beginning Concepts Specific Stress Management Techniques MORE Stress Reduction Strategies Still MORE Stress Reduction Techniques BONUS Video & Wrap Up! Special LIVE Bonus Video! Course 11: Decision-Making What is Decision Making? Stress and Its Impact Time Stress and Decision Making Personal Level Decision making Under Stress Organisational Level Decision making Under Stress Decision Making for Conflict Management CPD 110 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this bundle. Requirements This course has been designed to be fully compatible with tablets and smartphones. Career path Having these various certifications will increase the value in your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included
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