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11893 Marketing courses

Strategic Planning and Analysis for Marketing

4.8(9)

By Skill Up

Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step

Strategic Planning and Analysis for Marketing
Delivered Online On Demand2 hours 50 minutes
£25

Social Media Marketing for Your Business

4.8(9)

By Skill Up

Business Publicity Training course is designed for any aspiring individuals or professionals who want to gain in-depth knowledge

Social Media Marketing for Your Business
Delivered Online On Demand6 hours 41 minutes
£25

Marketing Secrets for High Sales

5.0(10)

By Apex Learning

Overview The marketing industry is constantly evolving, with global digital marketing spending projected to reach over £500 billion by 2025. Marketing Secrets for High Sales is your gateway to mastering cutting-edge strategies that drive growth and profitability. This course equips you with the tools to excel in key areas such as digital marketing, social media marketing, and content creation. Learn how to enhance brand visibility, understand consumer psychology, and implement successful marketing campaigns. With a focus on SEO, email marketing, and data-driven marketing techniques, you'll be prepared to take on the challenges of the modern business landscape. Whether you're an entrepreneur, marketing professional, or business owner, Marketing Secrets for High Sales will provide the knowledge and skills needed to elevate your marketing efforts and increase sales. Start your journey towards becoming a marketing expert today! Key Features of the Course: FREE Marketing Secrets for High Sales CPD-accredited certificate Get a free student ID card with Marketing Secrets for High Sales training (£10 applicable for international delivery) Lifetime access to the Marketing Secrets for High Sales course materials The Marketing Secrets for High Sales program comes with 24/7 tutor support Get instant access to this Marketing Secrets for High Sales course Learn Marketing Secrets for High Sales training from anywhere in the world The Marketing Secrets for High Sales training is affordable and simple to understand The Marketing Secrets for High Sales training is an entirely online How will I get my certificate? You may have to take a quiz or a written test online during or after the Marketing Secrets for High Sales course. After successfully completing the Marketing Secrets for High Sales course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Secrets for High Sales. It is available to all students, of all academic backgrounds. Requirements Our Marketing Secrets for High Sales is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this Marketing Secrets for High Sales course, it can be studied in your own time at your own pace. Career Path Unlock diverse career opportunities with Marketing Secrets for High Sales. Explore these lucrative paths: Digital Marketing Specialist Social Media Manager SEO Specialist: Content Marketing Manager Email Marketing Specialist PPC Specialist Marketing Manager Course Curriculum 2 sections • 12 lectures • 00:56:00 total length •Unit 01 - Introduction: 00:03:00 •Unit 02 - Make Sure You're In The Right Niche: 00:03:00 •Unit 03 - You Must Target The Right Client: 00:04:00 •Unit 04 - Unlock The Power Of Segmentation: 00:05:00 •Unit 05 - Case Study - A High Ticket Sale: 00:02:00 •Unit 06 - Know The Big Picture: 00:05:00 •Unit 07 - Get Inside The High-Ticket Buyers Mindset: 00:07:00 •Unit 08 - Conducting A High-Ticket Sales Campaign: 00:08:00 •Unit 09 - The Secret Shortcut To High-Ticket Sales: 00:05:00 •Unit 10 - Fine-Tune Your Reverse Engineered Brand: 00:09:00 •Unit 11 - Picking The Right High Ticket Product Or Service To Sell: 00:05:00 •Resource - Marketing Secrets for High Sales: 00:00:00

Marketing Secrets for High Sales
Delivered Online On Demand5 hours
£9.99 to £12

Digital Product Management and Marketing with CRM

By NextGen Learning

Immerse yourself in the captivating realm of digital product management and marketing through our comprehensive Digital Product Management and Marketing with CRM course, where your acquired skills can unlock doors to compelling career opportunities. As per the UK's labour market, the yearly earnings for professionals in this domain range from £45K to £80K, reflecting its high demand and the value these skills add to businesses across industries. This uniquely tailored bundle includes three integral courses - Digital Product Management, Marketing, and Diploma in Customer Relationship Management (CRM). Delve into the depths of each subject, exploring the theoretical framework and conceptual insights necessary to navigate this digital world. This knowledge will set the foundation for becoming an effective product manager, a strategic marketer, or a CRM specialist. Each course in this Digital Product Management and Marketing with CRM bundle holds a prestigious CPD accreditation, symbolising exceptional quality. The materials, brimming with knowledge, are regularly updated, ensuring their relevance. This bundle promises not just education but an evolving learning experience. Engage with this extraordinary collection, and prepare to enrich your personal and professional development. Immerse yourself in these diverse, enthralling subjects, each designed to fuel your curiosity and enhance your knowledge. Dive in now! The courses in this bundle include: Digital Product Management Marketing Diploma in Customer Relationship Management (CRM) Learning outcomes from this bundle: Gain a comprehensive understanding of digital product management, including product lifecycle and strategy. Develop a deep understanding of marketing principles and strategies. Understand the significance and implementation of Customer Relationship Management (CRM). Understand how to leverage CRM for customer retention and profitability. Learn the processes and stages involved in developing, launching and managing digital products. Acquire knowledge on how to formulate and execute marketing strategies effectively. The Digital Product Management course will provide you with a strong theoretical foundation, delving into the principles and methodologies of managing digital products. You will learn about product lifecycles, strategy formation, and product portfolio management, giving you a robust understanding of the role and responsibilities of a digital product manager. The Marketing course dives into the core concepts and strategies integral to marketing in the digital age. It examines marketing theories, strategic planning, consumer behaviour, and marketing mix. The course is designed to impart knowledge to successfully navigate the increasingly competitive digital marketing landscape. Lastly, the Diploma in Customer Relationship Management (CRM) aims to provide learners with a comprehensive understanding of CRM's role in maintaining customer relationships and driving business profitability. The course delves into customer acquisition, retention strategies, and understanding customer lifetime value. CPD 20 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Professionals aspiring to step into roles such as Digital Product Manager, Marketing Specialist, or CRM Specialist. Entrepreneurs looking to gain an edge in managing and marketing their digital products. Marketing graduates seeking advanced theoretical knowledge in the domain. Individuals aiming for a career shift into the digital marketing and product management space. Anyone with a keen interest in understanding the dynamics of digital product management, marketing, and CRM. Career path A career path with this bundle: Digital Product Manager - £45K to £60K/year Marketing Specialist - £35K to £50K/year CRM Specialist - £40K to £55K/year Product Marketing Manager - £50K to £70K/year Digital Marketing Consultant - £40K to £60K/year CRM Consultant - £45K to £65K/year Director of Product Management - £70K to £90K/year Certificates Certificate Of Completion Digital certificate - Included Certificate Of Completion Hard copy certificate - £9.99 Unlock your potential and showcase your accomplishments with our CPD Quality Standards certificates! Upon successful completion of the course, learners can obtain a CPD Quality Standards PDF certificate for Digital Product Management absolutely free! Upon finishing Marketing and Diploma in Customer Relationship Management (CRM), you'll have the opportunity to obtain valuable proof of your achievement. For just £4.99, we'll send you a CPD Quality Standards PDF Certificate via email, or if you prefer, you can get a beautifully printed hardcopy certificate for £9.99 in the UK. If you're located internationally, don't worry! We offer a printed hardcopy certificate for £14.99, ensuring your success knows no boundaries. Grab your certificate and celebrate your success today!

Digital Product Management and Marketing with CRM
Delivered Online On Demand27 hours
£21

Professional Certificate Course in Marketing Research Process in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

The aim of this course is to equip learners with the knowledge and skills to conduct effective marketing research, while the second aim is to develop their ability to critically evaluate research findings and make informed decisions based on them. After the successful completion of the course, you will be able to learn about the following, Marketing Research. Types of Marketing Research. Marketing Research Methods. Importance of Market Research. The Key Aspects of Market Research. Marketing Research Process. Marketing Research Principles & Ethics. Marketing Research Examples. This course aims to provide learners with a comprehensive understanding of marketing research, including the different types and methods, the importance of market research, the key aspects involved in the research process, and the principles and ethics that should be followed. It also aims to provide practical examples that showcase the use of marketing research in real-world situations. This course aims to provide learners with a comprehensive understanding of marketing research, including the different types and methods, the importance of market research, the key aspects involved in the research process, and the principles and ethics that should be followed. It also aims to provide practical examples that showcase the use of marketing research in real-world situations. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Marketing Research Process Self-paced pre-recorded learning content on this topic. Understanding Marketing Research Process Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Market Research Analyst Marketing Research Coordinator Research Manager Consumer Insights Analyst Marketing Data Analyst Market Intelligence Manager Customer Insights Manager Marketing Strategist Brand Manager Product Development Manager. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Professional Certificate Course in Marketing Research Process in London 2024
Delivered Online On Demand14 days
£49

Marketing on Stage

By iStudy UK

Whether you want to improve your sales pitch or become a professional speaker, this Marketing on Stage course will help give you the confidence and skills you need. Addressing a crowd with a product is something that requires a lot of courage. Our on-stage marketing course will eliminate your stage fright to make you a master of on-stage marketing.  This Marketing on Stage will equip you with the necessary tools every professional speaker needs. Public speaking is considered to be an art form. This course will teach you how to confidently present yourself on stage and engage the crowd with a powerful and attractive speaking style. The user-friendly modules will also teach you how to set and accomplish your goals when it comes to stage marketing. What you'll learn Be more confident to sell on stage Goal setting Public speaking Techniques to be a professional speaker Marketing from the stage Eliminate stage fright Marketing with webinars This course is quick and simple to learn. Be confident on the stage in under 1 hour. Requirements Learn to sell your product on stage Marketing on Stage Goal Setting 00:06:00 How to Be a Superstar Speaker in 3 Days 00:11:00 Techniques to Compelling Speaking 00:05:00 Marketing From the Stage 00:09:00 How to Fill the Room 00:05:00 BONUS 1 - 6 Easy Ways To Eliminate Stage Fright 00:09:00 BONUS 2 - Marketing With Webinars 00:07:00

Marketing on Stage
Delivered Online On Demand52 minutes
£25

Strategies on SEO Analytics - Content Marketing Tools

4.7(160)

By Janets

Description Register on the Strategies on SEO Analytics - Content Marketing Tools today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a certificate as proof of your course completion. The Strategies on SEO Analytics - Content Marketing Tools course is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablets, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With This Course Receive a digital certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Certificate of Achievement After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.  Method of Assessment You need to attend an assessment right after the completion of this course to evaluate your progression. For passing the assessment, you need to score at least 60%. After submitting your assessment, you will get feedback from our experts immediately. Who Is This Course For The course is ideal for those who already work in this sector or are aspiring professionals. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge.   Course Content Section 01: Content Marketing Tools Content Marketing Tools and SEO Analytics 00:07:00 Content Marketing Tools-Marketing Automation 00:11:00 Content Marketing Tools-Social Media 00:10:00 Content Marketing Tools-Webinar 00:07:00 Content Marketing Tools-Graphic creation 00:14:00 Section 02: Content Marketing Examples Content Marketing Examples 1 00:08:00 Content Marketing Examples 2 00:04:00 Content Marketing Examples 3 00:10:00 Content Marketing Examples 4 00:11:00 Content Marketing Examples 5 00:09:00 Content Marketing Examples 6 00:09:00 Content Marketing Examples 7 00:07:00 Content Marketing Examples 8 00:08:00 Content Marketing Examples 9 00:07:00 Content Marketing Examples 10 00:07:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Strategies on SEO Analytics - Content Marketing Tools
Delivered Online On Demand2 hours 9 minutes
£25

Digital Marketing For Coaches & Trainers

By IOMH - Institute of Mental Health

Overview This Digital Marketing For Coaches & Trainers course will unlock your full potential and will show you how to excel in a career in Digital Marketing For Coaches & Trainers. So upskill now and reach your full potential. Everything you need to get started in Digital Marketing For Coaches & Trainers is available in this course. Learning and progressing are the hallmarks of personal development. This Digital Marketing For Coaches & Trainers will quickly teach you the must-have skills needed to start in the relevant industry. In This Digital Marketing For Coaches & Trainers Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Digital Marketing For Coaches & Trainers skills to help you advance your career. Acquire a comprehensive understanding of various Digital Marketing For Coaches & Trainers topics and tips from industry experts. Learn in-demand Digital Marketing For Coaches & Trainers skills that are in high demand among UK employers, which will help you to kickstart your career. This Digital Marketing For Coaches & Trainers course covers everything you must know to stand against the tough competition in the Digital Marketing For Coaches & Trainers field.  The future is truly yours to seize with this Digital Marketing For Coaches & Trainers. Enrol today and complete the course to achieve a Digital Marketing For Coaches & Trainers certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Digital Marketing For Coaches & Trainers course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Digital Marketing For Coaches & Trainers course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate.  Certificate of Achievement Upon successfully completing the Digital Marketing For Coaches & Trainers course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Digital Marketing For Coaches & Trainers is suitable for anyone aspiring to start a career in Digital Marketing For Coaches & Trainers; even if you are new to this and have no prior knowledge on Digital Marketing For Coaches & Trainers, this course is going to be very easy for you to understand.  And if you are already working in the Digital Marketing For Coaches & Trainers field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level.  Taking this Digital Marketing For Coaches & Trainers course is a win-win for you in all aspects.  This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Digital Marketing For Coaches & Trainers course has no prerequisite.  You don't need any educational qualification or experience to enrol in the Digital Marketing For Coaches & Trainers course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Digital Marketing For Coaches & Trainers course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Introduction Introduction 00:03:00 Designing Your Coaching Offer & Finding Your Niche The Different Coaching Business Models Explained 00:04:00 The Secret: You Are The Product 00:03:00 Creating Your Ideal Coaching Persona 00:05:00 How To Understand Your Client's Pain Points 00:03:00 How To Find Your Coaching Niche 00:04:00 Defining your coaching offer 00:01:00 Describing your coaching offer 00:04:00 Structuring & differentiating your coaching offer 00:03:00 Your Marketing Game Plan Digital Marketing Game Plan 00:07:00 How To Set Smart Marketing Goals 00:07:00 How To Craft A Strong Marketing Message 00:06:00 How To Choose The Right Marketing Channel 00:08:00 Email Marketing For Coaches Email Marketing Introduction 00:03:00 How To Build An Email List As A Coach 00:03:00 Automated vs Manual Email Campaigns 00:04:00 Your First Autoresponder Series 00:10:00 The Best Subject Lines For Higher Open Rates 00:04:00 How To Create An Effective Lead Magnet 00:05:00 Wordpress For Coaches WordPress Introduction 00:01:00 How To Use WordPress As A Coach 00:08:00 How To Install WordPress 00:05:00 How To Create Your First Landing Page 00:06:00 How To Create A Thank You Page 00:03:00 General Social Media Strategies Your Social Media Plan 00:08:00 Create Content Your Audience Will Thank You For 00:06:00 How To Create Content That Gets Shares 00:05:00 10 Tactics To Get More Followers 00:05:00 More Ways To Get Shares & Likes 00:01:00 Youtube Marketing As A Coach How To Do Keyword Research The Right Way 00:04:00 My Youtube Content Strategy 00:04:00 More Youtube Marketing Tips 00:03:00 More Youtube Marketing Tips 00:03:00 Facebook The Pros And Cons Of Facebook Ads 00:05:00 How To Set Up Your Lead Ads In Facebook 00:06:00 Setting Up Your Facebook Pixel 00:04:00 Using Pixel Conversions For Cheaper Lead Ads 00:03:00 Bonus: Personal Branding Personal Branding Intro 00:03:00 Building A Personal Brand 00:07:00 Why Authenticity Is Key 00:04:00 Coming Up With A Website Name 00:06:00 Your Value Proposition 00:06:00 Designing A Logo 00:09:00

Digital Marketing For Coaches & Trainers
Delivered Online On Demand3 hours 22 minutes
£11.99

Marketing: Research, Branding, Advertising and Pricing Strategies

By Online Training Academy

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Marketing: Research, Branding, Advertising and Pricing Strategies 12:08:28 1: Module 01: Basics of Marketing 28:51 2: Module 02: The Marketing Process 35:55 3: Module 03: Marketing Environment 21:18 4: Module 04: Marketing Research 38:52 5: Module 05: Consumer Buying Behaviour 57:31 6: Module 06: Business Markets and Buying Behaviour 37:40 7: Module 07: Market Segmentations 39:53 8: Module 08: Product Strategy 43:21 9: Module 09: Product Life Cycle 23:49 10: Module 10: Branding Strategy 31:59 11: Module 11: Pricing Strategy 1:00:20 12: Module 12: Marketing Channels 53:31 13: Module 13: Integrated Marketing Communications 47:56 14: Module 14: Advertising and Sales Promotion 48:07 15: Module 15: Personal Selling and Public Relations 1:00:48 16: Module 16: Direct and Digital Marketing 47:06 17: Module 17: Strategic Marketing 50:31 18: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Marketing: Research, Branding, Advertising and Pricing Strategies
Delivered Online On Demand12 hours 6 minutes
£12

Marketing: Research, Branding, Advertising and Pricing Strategies

By Online Training Academy

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Marketing: Research, Branding, Advertising and Pricing Strategies 12:08:28 1: Module 01: Basics of Marketing 28:51 2: Module 02: The Marketing Process 35:55 3: Module 03: Marketing Environment 21:18 4: Module 04: Marketing Research 38:52 5: Module 05: Consumer Buying Behaviour 57:31 6: Module 06: Business Markets and Buying Behaviour 37:40 7: Module 07: Market Segmentations 39:53 8: Module 08: Product Strategy 43:21 9: Module 09: Product Life Cycle 23:49 10: Module 10: Branding Strategy 31:59 11: Module 11: Pricing Strategy 1:00:20 12: Module 12: Marketing Channels 53:31 13: Module 13: Integrated Marketing Communications 47:56 14: Module 14: Advertising and Sales Promotion 48:07 15: Module 15: Personal Selling and Public Relations 1:00:48 16: Module 16: Direct and Digital Marketing 47:06 17: Module 17: Strategic Marketing 50:31 18: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Marketing: Research, Branding, Advertising and Pricing Strategies
Delivered Online On Demand13 minutes
£12