957 Marketing Management courses

Explore the dynamic world of sales and marketing with a focus on the powerful tool of email marketing. Delve into essential concepts such as sales management, marketing strategies, and effective email campaigns. Gain insights into creating compelling sales strategies, harnessing the potential of email marketing, and understanding the intricate connection between sales and marketing. Learning Outcomes: Understand the fundamentals of sales and its role in business. Explore sales management techniques and principles. Gain insights into the core concepts of marketing and its strategies. Comprehend the relationship between sales and marketing. Learn about effective sales strategies and their implementation. Dive into the world of email marketing and its impact. Discover methods to create engaging and successful email campaigns. Understand the synergy between sales, marketing, and email marketing. Why buy this Sales and Marketing: Email Marketing?  Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Sales and Marketing: Email Marketing you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Sales and Marketing: Email Marketing course is ideal for Sales professionals aiming to enhance their marketing skills. Marketers interested in incorporating email marketing into their strategies. Business owners and entrepreneurs seeking effective sales and marketing approaches. Individuals looking to broaden their knowledge of sales and marketing techniques. Prerequisites This Sales and Marketing: Email Marketing was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Marketing Coordinator - Average Earnings: £20,000 - £30,000 per year. Sales Representative - Average Earnings: £20,000 - £30,000 per year. Digital Marketing Specialist - Average Earnings: £25,000 - £40,000 per year. Sales and Marketing Manager - Average Earnings: £30,000 - £50,000 per year. Marketing Director - Average Earnings: £50,000 - £80,000 per year. Course Curriculum Introduction to Sales Sales Management- Part 1 01:00:00 Sales Management- Part 2 01:00:00 Sales Management- Part 3 01:00:00 Sales Management- part 4 01:00:00 Sales Management- Part 5 01:00:00 Sales Management- Part 6 01:00:00 Sales Management- Part 7 01:00:00 Sales Management Module One - Getting Started 00:30:00 Module Two - Understanding the Talk 01:00:00 Module Three - Getting Prepared to Make the Call 01:00:00 Module Four - Creative Openings 01:00:00 Module Five - Making Your Pitch 01:00:00 Module Six - Handling Objections 01:00:00 Module Seven - Sealing the Deal 00:30:00 Module Eight - Following Up 01:00:00 Module Nine - Setting Goals 01:00:00 Module Ten - Managing Your Data 00:30:00 Module Eleven - Using a Prospect Board 01:00:00 Module Twelve - Wrapping Up 00:30:00 Introduction to Marketing Module One - Getting Started 00:05:00 Module Two - What is Marketing 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 01:00:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Level 3 Diploma in Marketing- Activities 00:00:00 Sales and Marketing Defining Marketing 00:30:00 Recognising Trends 00:15:00 Doing Market Research 00:00:00 Strategies for Success 00:15:00 Mission Statements 00:15:00 Trade Shows 00:15:00 Developing a Marketing Plan 00:30:00 Increasing Business 00:15:00 Saying No to New Business 00:30:00 Advertising Myths 00:30:00 Networking Tips 00:30:00 Sales Strategies Selling Skills 00:15:00 The Sales Cycle 00:30:00 Framing Success 00:15:00 Setting Goals with SPIRIT! 00:15:00 The Path to Efficiency 00:15:00 Customer Service 00:15:00 Selling More 00:15:00 Selling Price 00:15:00 Email Marketing Introduction and the Biggest Mistakes People Make With Email Marketing 00:06:00 Introduction to Course Tutor 00:15:00 What is email marketing all about? 00:04:00 Promotional Email 00:08:00 Value Email 00:10:00 Email Checklist 00:12:00 Autoresponder - Send a broadcast 00:14:00 Example Promotional Email 00:03:00 Testing the broadcast 00:02:00 Send the broadcast 00:04:00 How to add a pop up opt in 00:07:00 How to add a pop over opt in 00:13:00 Autoresponders 00:06:00 Free Trial Aweber 00:02:00 Create a New List 00:05:00 Turn off double opt in 00:03:00 Company Branding 00:05:00 Create an opt in box 00:10:00 Pop up box opt in 00:02:00 Blog 24 Follow up email series 00:13:00 Blog 25 Email test 00:17:00 The Benefits of the Internet 00:06:00 What are we trying to achieve 00:09:00 6 steps to a video opt in 00:11:00 End result 00:06:00 Next steps 00:05:00 Assignment Assignment - Sales and Marketing: Email Marketing 00:00:00

From the moment you click 'enrol', this course dives headfirst into the art and strategy behind modern marketing, advertising, and public relations. It’s your guide to decoding how brands capture attention, influence decisions, and (with a bit of flair) stay in the spotlight. Whether you're eyeing a career in the field or simply trying to make sense of the chaos behind billboards, hashtags, and press releases, this course delivers the essentials—served with a side of sharp wit and clear direction. Explore how to craft compelling campaigns, manage a brand's public image, and navigate the digital jungle with SEO, content strategies, and media relations. No jargon-laden lectures here—just solid knowledge designed to keep pace with today's fast-moving landscape. If you’ve ever wondered why some slogans linger while others vanish like a bad ad, this course has answers. And no, you won’t need to leave your house or wear a name badge to learn them. Key Features: CPD Certified Instant e-certificate and hard copy dispatch by next working day Fully online, interactive course with audio voiceover Developed by qualified professionals in the field Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases This course covers essential topics including understanding consumer behavior, developing effective product and branding strategies, conducting market research, and utilizing various marketing channels such as advertising, sales promotion, personal selling, and digital marketing to create successful marketing campaigns and reach target audiences effectively. This PR : Public Relation course covers foundational aspects of Public Relations, including its principles, tactics, and management. It explores essential topics such as organizational strategies, research methods, crisis management, and ethical considerations. Emphasizing social media's role, it equips students with vital skills for navigating diverse PR fields ethically and professionally. Course Curriculum: Course 01: Marketing Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Strategic Marketing Module 04: Marketing Environment Module 05: Market Segmentations Module 06: Consumer Buying Behaviour Module 07: Business Markets and Buying Behaviour Module 08: Marketing Research Module 09: Product Strategy Module 10: Branding Strategy Module 11: Product Life Cycle Module 12: Pricing Strategy Module 13: Marketing Channels Module 14: Integrated Marketing Communications Module 15: Advertising and Sales Promotion Module 16: Personal Selling and Public Relations Module 17: Direct and Digital Marketing Course 02: PR : Public Relation Module 01: Introduction to Public Relations Module 02: Concepts of Public Relations Module 03: Management and Organisation of Public Relations Module 04: Public Relations Tactics and Research Module 05: Major Fields of Public Relations Practice Part I Module 06: Major Fields of Public Relations Practice Part II Module 07: Social Media and PR Module 08: Crisis management Module 09: Ethics & Professionalism in Public Relations Learning Outcomes: Understand core marketing principles and strategic frameworks. Analyze consumer behaviour for effective marketing strategies. Develop comprehensive product and branding strategies. Implement integrated marketing communications across various channels. Execute tactical public relations initiatives with ethical considerations. Manage crises and maintain brand reputation effectively. Accreditation All of our courses, including the Marketing, Advertising & PR Course are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certification Once you've successfully completed your Marketing, Advertising & PR Course, you will immediately be sent your digital certificates. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we recommend renewing them every 12 months. Assessment At the end of the Marketing, Advertising & PR Course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven't, there's no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself. CPD 25 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring marketing professionals seeking comprehensive knowledge. Individuals aiming to excel in advertising and sales promotion roles. PR enthusiasts looking to master strategic communication. Entrepreneurs desiring to build strong brand identities. Career changers exploring opportunities in dynamic industries. Requirements Learners do not require any prior qualifications to enrol on this Advertising & PR Course. You just need to have an interest in Advertising & PR Course. Career path Marketing Manager - £40K to £60K/year. Advertising Account Executive - £20K to £30K/year. PR Specialist - £25K to £45K/year. Brand Manager - £35K to £50K/year. Digital Marketing Strategist - £30K to £45K/year. Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

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Unlock the power of Google AdWords with this specialised course designed to refine your digital marketing strategies. This course guides you through the intricacies of setting up, managing, and optimising AdWords campaigns to ensure you are always a step ahead in the competitive world of online advertising. Learn how to effectively reach your target audience, maximise your return on investment, and make every penny count in your advertising budget. The course covers everything from keyword research and crafting compelling ad copy to understanding bidding strategies and monitoring campaign performance. By the end of the course, you will have a strong understanding of Google AdWords fundamentals and the tools required to create high-converting campaigns. Whether you’re looking to enhance your skills or begin your journey in the field of paid search, this course offers a structured approach to mastering the platform. No matter your business or industry, AdWords can be a game-changer, and this course ensures you will be well-equipped to drive success in the digital realm. It's time to make your ad campaigns work harder and smarter for you. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 1: Introduction to Google Adwords Module 2: Understanding Keywords Module 3: Creating Your First Ad Campaign Module 4: Optimising Your Ad Campaigns Module 5: Tracking and Measuring Ad Performance Module 6: Advanced Google Adwords Strategies Learning Outcomes Master keyword selection for optimal ad visibility. Create impactful ad campaigns to boost online presence. Apply advanced strategies for enhanced campaign performance. Utilise tracking tools to measure and refine ad effectiveness. Develop a nuanced understanding of audience behaviour. Implement data-driven optimizations for sustained campaign success. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing Professionals Small Business Owners Digital Marketing Enthusiasts Entrepreneurs Advertising Managers Start-up Founders Content Creators E-commerce Managers Career path Digital Marketing Specialist PPC Analyst Social Media Manager SEO Specialist Content Marketing Manager E-commerce Marketing Manager Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Key Account Management Training Course is indispensable in today's business landscape, where fostering enduring client relationships is paramount. Through this course, individuals grasp the intricacies of nurturing key accounts, mastering techniques to deliver exceptional value while ensuring client satisfaction. Understanding the nuances of Key Account Management (KAM) enables professionals to strategize effectively, navigate complexities, and ultimately drive business growth. In the modern world, where competition is fierce and customer expectations are ever-evolving, proficiency in KAM is not just advantageous but essential. Acquiring this skill significantly enhances one's employability in the UK job market, with salaries ranging from £30,000 to £60,000 annually depending on experience and industry. The demand for Key Account Management expertise is on the rise, with a noticeable increase of 15% in job opportunities across various sectors. Embracing this Key Account Management course empowers individuals to thrive in the dynamic realm of account management, equipping them with the prowess to foster lasting client relationships and drive organizational success. Key Features: CPD Certified Key Account Management Course Free Certificate Developed by Specialist Lifetime Access Course Curriculum: Module 01: Introduction to Key Account Management Module 02: Purpose of Key Account Management Module 03: Understanding Key Accounts Module 04: Elements of Key Account Management Module 05: What Makes a Good Key Account Manager Module 06: Building and Delivering Value to Key Accounts Module 07: Key Account Planning Module 08: Business Customer Marketing and Development Module 09: Developing Key Relationships Module 10: The Importance of Record Keeping for Key Account Management Module 11: Internal KAM Aspects Module 12: The Value Proposition Learning Outcomes: Analyze key account objectives and strategies for effective implementation. Identify factors contributing to successful key account management relationships. Develop comprehensive key account plans to maximize business opportunities. Apply business customer marketing techniques to enhance key account development. Cultivate strong internal relationships to support key account management initiatives. Utilize effective record-keeping practices to monitor and evaluate key account performance. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Key Account Management Training course is accessible to anyone eager to learn more about this topic. Through this course, you'll gain a solid understanding of Key Account Management Training. Moreover, this course is ideal for: Sales professionals seeking advanced client management skills. Marketing managers aiming to strengthen customer relationships. Business development executives focusing on key account growth strategies. Account managers transitioning to key account management roles. Entrepreneurs looking to enhance their business customer management expertise. Requirements There are no requirements needed to enrol into this Key Account Management Training course. We welcome individuals from all backgrounds and levels of experience to enrol into this Key Account Management Training course. Career path After finishing this Key Account Management Training course you will have multiple job opportunities waiting for you. Some of the following Job sectors of Key Account Management Training are: Key Account Manager - £30K to 50K/year. Business Development Executive - £25K to 35K/year. Sales Manager - £35K to 60K/year. Account Director - £40K to 70K/year. Marketing Manager - £30K to 50K/year. Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Unlock your potential and elevate your business acumen with our comprehensive course on Strategic Planning: Marketing, External and Internal Analysis. Designed for professionals seeking to master the intricacies of strategic planning, this course delves into the core elements of marketing, internal, and external analysis, equipping you with the tools and knowledge to drive your organization toward sustained success. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access This course on Strategic Planning teaches you how to create effective plans for business success. You will learn the basics of strategic planning and how it applies to marketing. The course covers analyzing both internal and external factors that affect a business. You will learn how to assess your company's strengths and weaknesses, as well as understand the market and competition. The course also teaches how to develop a strategic plan, focusing on customer needs and competitor strategies. You will learn about market segmentation, targeting, and positioning to effectively reach your desired audience. By the end of the course, you will have the skills to create and implement a strategic plan that helps your business grow and succeed. Course Curriculum Module 01: An Introduction to Strategic Planning Module 02: Strategic Planning for Marketing Module 03: Strategic and Marketing Analysis Module 04: Internal Analysis Module 05: External Analysis Module 06: Development of a Strategic Plan Module 07: Approaches to Customer Analysis Module 08: Approaches to Competitor Analysis Module 09: Market Segmentation, Targeting and Positioning Learning Outcomes: Understand fundamental principles of strategic planning and marketing strategies. Conduct comprehensive strategic and marketing analysis for business growth. Evaluate internal factors impacting organisational performance and strategic planning. Analyse external factors influencing business strategies and market positioning. Develop effective strategic plans aligned with business objectives and market conditions. Implement customer and competitor analysis techniques for market segmentation. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing managers aiming to improve strategic planning skills. Business analysts focusing on internal and external business analysis. Entrepreneurs developing effective business strategies. Consultants advising clients on market positioning. Students pursuing careers in strategic marketing. Career path Marketing Manager Business Analyst Strategic Planner Market Research Analyst Business Consultant Brand Manager Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Embark on a transformative journey into the dynamic realm of digital marketing, where innovation meets strategy, and possibilities unfold at every click. Picture yourself mastering the intricacies of the digital landscape, navigating through the riveting modules designed to elevate your understanding of the ever-evolving online sphere. In a world where attention is the new currency, arm yourself with the knowledge that transcends trends and unlocks the secret vaults of customer engagement. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access Dive into the depths of Growth Hacking, where creativity collides with analytics, sculpting a path that extends beyond conventional boundaries. Unravel the artistry behind Customer Journey, decoding the seamless flow that captivates and converts. From the alchemy of Google Adwords to the symphony of SEO, each module is a chapter in the saga of digital mastery. Immerse yourself in the vibrant tapestry of Social Media Marketing, where platforms like Facebook, Instagram, Twitter, and YouTube become your canvases, and every post is a stroke of strategic brilliance. Let the currents of Email and Mobile Marketing guide you, and harness the power of Content Marketing to shape narratives that resonate in the hearts and minds of your audience. Join us, not merely to learn but to embark on a quest where you become the architect of digital excellence, a maestro orchestrating the future of marketing in a connected world. Elevate your understanding, amplify your impact, and let the journey begin. Course Curriculum Module 01: Digital Marketing Foundations Module 02: Legal Landscape in Digital Marketing Module 03: Unleashing Growth Strategies Module 04: Crafting Seamless Customer Journeys Module 05: Decoding Google Adwords Module 06: Advanced Strategies in Adwords Module 07: Search Engine Optimization (SEO) Mastery Module 08: Strategic Social Media Marketing Effective Email MarketingMastering Facebook MarketingLeveraging Instagram for MarketingStrategic Twitter MarketingDominating YouTube MarketingNavigating Mobile Marketing StrategiesContent Marketing Excellence Learning Outcomes: Understand fundamentals of Digital Marketing for strategic online presence. Comprehend legal requirements governing digital marketing practices for ethical campaigns. Master Growth Hacking techniques to fuel rapid business expansion. Map and optimize Customer Journeys for enhanced user experience. Gain expertise in Google Adwords, from basics to advanced strategies. Implement effective SEO, Social Media, and Content Marketing strategies. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing Professionals seeking digital expertise enhancement. Entrepreneurs aiming to leverage online platforms for business growth. Small Business Owners aiming to strengthen their digital marketing competence. Aspiring Digital Marketers looking to build a career in the field. Individuals keen on mastering SEO, Social Media, and PPC strategies. Career path Digital Marketing Manager SEO Specialist Social Media Strategist PPC Specialist Content Marketing Manager Email Marketing Coordinator Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Master the art of effective email marketing with our comprehensive course. From email list management to campaign optimisation, learn the strategies and techniques needed to drive results and boost engagement. Enrol now and take your digital marketing skills to the next level!

Master the art of digital marketing with our Advanced Digital Marketing Course. From SEO strategies to social media tactics, this comprehensive course equips you with the skills needed to excel in today's competitive online landscape. Perfect for marketers, entrepreneurs, and students alike. Enroll now and elevate your digital marketing expertise!

Unlock your potential in digital marketing with our Diploma Level 3 course. Master cutting-edge strategies, analytics, and tools to propel your professional career.