982 Marketing Management courses

Marketing isn’t guesswork—it’s data, patterns, and informed decision-making. The Fundamentals of Marketing Analytics course is designed for professionals and learners who want to understand what’s really driving performance behind the scenes. From decoding consumer behaviour to tracking digital campaign performance, this course covers the essential methods marketers use to measure success and justify every penny spent. With a focus on clear strategy and intelligent data interpretation, this course walks you through the key metrics and tools used in today’s digital marketing landscape. Whether you’re analysing web traffic, social media insights, or conversion rates, you'll learn how to connect the dots and spot what’s working (and what’s not). Ideal for those who enjoy both creativity and numbers, this course brings marketing decisions to life—with logic, not luck. Ask ChatGPT Learning Outcomes: Understand the basics of marketing and the importance of marketing analytics Develop effective customer acquisition and retention strategies Analyse customer profitability to develop effective contact strategies Measure the effectiveness of marketing campaigns using campaign analytics Use marketing analytics to drive marketing strategies and improve business operations Our Fundamentals of Marketing Analytics course is designed to help you gain a deeper understanding of marketing analytics and develop effective marketing strategies. With 2 comprehensive modules, you will learn how to develop effective customer acquisition and retention strategies, analyse customer profitability, measure the effectiveness of marketing campaigns, and use marketing analytics to drive business operations. This course is perfect for anyone looking to enhance their understanding of marketing analytics and take their marketing campaigns to the next level. Whether you are a business owner, marketer, or digital strategist, this course will help you master the skills you need to make informed marketing decisions and drive results. Fundamentals of Marketing Analytics Course Curriculum Section 01: Introduction To Marketing Analytics Overview Section 02: Basic Concepts In Marketing Analytics Overview How is the course assessed? Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%. Exam & Retakes: It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable. Certification Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery). CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Business owners who want to improve their marketing campaigns Marketers who want to optimise their marketing strategies Digital strategists who want to gain a deeper understanding of marketing analytics Students who want to explore the field of marketing analytics Professionals who want to enhance their data analysis skills Career path Marketing Analyst: £20,000 - £40,000 Digital Marketing Specialist: £25,000 - £50,000 Marketing Manager: £30,000 - £60,000 Senior Digital Strategist: £40,000 - £80,000 Head of Marketing: £60,000 - £120,000 Certificates Certificate of completion Digital certificate - £9 You can apply for a CPD Accredited PDF Certificate at the cost of £9. Certificate of completion Hard copy certificate - £15 Hard copy can be sent to you via post at the expense of £15.

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Navigating the ever-evolving world of retail requires more than just a keen eye for sales — it demands sharp management skills and a solid understanding of customer behaviour, stock control, and team leadership. This Retail Management Training Course is designed to equip you with the knowledge and confidence to manage retail operations smoothly and efficiently. Whether you’re aiming to climb the career ladder or enhance your current role, this course delivers essential insights that align perfectly with today’s fast-paced retail environment. Throughout the course, you’ll explore key areas such as inventory management, customer service strategies, merchandising, and effective communication — all delivered in a clear, engaging manner. The content is tailored for flexibility, allowing you to learn at your own pace without the need to attend in person. Ideal for aspiring managers or those seeking a refresher, this training combines professional depth with an approachable style, helping you sharpen your management abilities and keep customers coming back for more. Who said retail management can’t be both serious and a bit fun? Learning Outcomes: Develop an understanding of the principles and practices of retail management Learn effective strategies for situational analysis and store location selection Develop analytical skills for merchandise management and pricing Learn effective methods for customer communication and intelligence acquisition Understand how to create and implement a successful retail strategy The "Retail Management Training" course is designed to provide a comprehensive understanding of the principles and practices that underpin successful retail management. Through engaging modules and real-world case studies, learners will gain insights into the basics of retail management, advanced strategies for merchandise management and customer communication, effective methods for situational analysis and store location selection, and how to create and implement a successful retail strategy. By the end of the course, learners will be equipped with the knowledge and skills to succeed in the dynamic and competitive world of retail. Whether you're a retail professional seeking to enhance your skills or an entrepreneur looking to launch a retail venture, this course is a must-have for anyone interested in the retail industry. Retail Management Training Course Curriculum Section 01: Introduction Section 02: Getting Started Section 03: Strategic Retail Management Section 04: Situational Ethos Analysis Section 05: Customer Targetting and Intelligence Acquisition Section 06: Store Location Selection Section 07: Retail Business Management Section 08: Merchandise Management and Pricing Ethos Section 09: Customer Communication Section 10: Retail Strategy How is the course assessed? Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%. Exam & Retakes: It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable. Certification Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery). CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Retail professionals seeking to enhance their skills Entrepreneurs looking to launch a retail venture Business students interested in the retail industry Marketing professionals interested in the retail industry Anyone interested in gaining a comprehensive understanding of retail management Career path Retail Manager: £18,000 - £45,000 per year Merchandising Manager: £25,000 - £50,000 per year Operations Manager: £20,000 - £60,000 per year Business Development Manager: £25,000 - £70,000 per year Marketing Manager: £30,000 - £80,000 per year Certificates Certificate of completion Digital certificate - £9 You can apply for a CPD Accredited PDF Certificate at the cost of £9. Certificate of completion Hard copy certificate - £15 Hard copy can be sent to you via post at the expense of £15.

Unlock the power of Google AdWords with this specialised course designed to refine your digital marketing strategies. This course guides you through the intricacies of setting up, managing, and optimising AdWords campaigns to ensure you are always a step ahead in the competitive world of online advertising. Learn how to effectively reach your target audience, maximise your return on investment, and make every penny count in your advertising budget. The course covers everything from keyword research and crafting compelling ad copy to understanding bidding strategies and monitoring campaign performance. By the end of the course, you will have a strong understanding of Google AdWords fundamentals and the tools required to create high-converting campaigns. Whether you’re looking to enhance your skills or begin your journey in the field of paid search, this course offers a structured approach to mastering the platform. No matter your business or industry, AdWords can be a game-changer, and this course ensures you will be well-equipped to drive success in the digital realm. It's time to make your ad campaigns work harder and smarter for you. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 1: Introduction to Google Adwords Module 2: Understanding Keywords Module 3: Creating Your First Ad Campaign Module 4: Optimising Your Ad Campaigns Module 5: Tracking and Measuring Ad Performance Module 6: Advanced Google Adwords Strategies Learning Outcomes Master keyword selection for optimal ad visibility. Create impactful ad campaigns to boost online presence. Apply advanced strategies for enhanced campaign performance. Utilise tracking tools to measure and refine ad effectiveness. Develop a nuanced understanding of audience behaviour. Implement data-driven optimizations for sustained campaign success. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing Professionals Small Business Owners Digital Marketing Enthusiasts Entrepreneurs Advertising Managers Start-up Founders Content Creators E-commerce Managers Career path Digital Marketing Specialist PPC Analyst Social Media Manager SEO Specialist Content Marketing Manager E-commerce Marketing Manager Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Master the art of effective email marketing with our comprehensive course. From email list management to campaign optimisation, learn the strategies and techniques needed to drive results and boost engagement. Enrol now and take your digital marketing skills to the next level!

Master the art of digital marketing with our Advanced Digital Marketing Course. From SEO strategies to social media tactics, this comprehensive course equips you with the skills needed to excel in today's competitive online landscape. Perfect for marketers, entrepreneurs, and students alike. Enroll now and elevate your digital marketing expertise!

Unlock your potential in digital marketing with our Diploma Level 3 course. Master cutting-edge strategies, analytics, and tools to propel your professional career.

This comprehensive digital marketing bundle course empowers you to unlock the potential of various online marketing channels. You'll explore the fundamentals of website creation, email marketing, and video marketing, providing a strong foundation for building an online presence. Delving deeper, you'll master the art of social media advertising, focusing on the two powerhouses - Facebook Ads and Instagram Ads.

Course Overview: Effective communication is necessary for personal and professional success in today's fast-paced world. Our comprehensive Effective Communication Skills Diploma is ideal for enhancing your communication abilities and gaining a competitive edge in the job market.From formal and informal communication and the delicate art of body language to the intricate dynamics of representing your boss and company, this course comprehensively covers the spectrum of communication. It emphasises both traditional forms like written communication and electronic communication. Enrol in our Effective Communication Skills Diploma today and unlock the power of persuasion and connection for personal and professional success. Key Features of the Course: CPD Certificate: Upon completion, you'll receive a prestigious Continuing Professional Development (CPD) certificate, recognised globally for its credibility and value. 24/7 Learning Assistance: Our dedicated support team is available round the clock to assist you, ensuring an uninterrupted learning experience tailored to your needs. What You Will Learn: In our comprehensive course, you'll acquire essential communication skills for personal and professional success. You'll learn to navigate different communication styles, master verbal and non-verbal communication, deliver captivating presentations, contribute effectively in meetings, sharpen written communication, and harness technology for efficient digital communication. Additionally, you'll explore creating visually appealing graphics, presenting information concisely, representing superiors, and conveying their messages effectively. You'll also gain techniques for tactfully communicating your boss's decisions, providing support and collaboration, and building solid partnerships. Why Enrol in This Course: Top Reviewed Course: This course has received rave reviews from past participants, who have praised its suitability and effectiveness in improving communication skills. Recently Updated Content: Our course materials are regularly updated to ensure they align with the latest industry trends and best practices. Trending Skills: Effective communication skills are in high demand across industries, making this course a valuable addition to your professional profile. Requirements: No specific prerequisites or prior experience are required to enrol in this course. Whether you're a beginner or an experienced professional looking to polish your skills, this course is designed to accommodate learners at all levels. Career Path: Upon completion of this course, you'll be well-equipped for a range of communication-intensive professions, including: Marketing Manager (£40,000 - £60,000 per year) Human Resources Manager (£45,000 - £70,000 per year) Public Relations Specialist (£25,000 - £40,000 per year) Sales Executive (£20,000 - £35,000 per year) Project Manager (£40,000 - £65,000 per year) Customer Service Manager (£30,000 - £50,000 per year) Training and Development Specialist (£30,000 - £45,000 per year) Certification: Upon completing the Effective Communication Skills Diploma, you will receive a CPD certificate, internationally recognised for credibility and value. This certification will serve as a testament to your newfound expertise and dedication to mastering the art of communication. Enrol in our Effective Communication Skills Diploma today and unlock the power of persuasion and connection for personal and professional success. Course Curriculum 6 sections • 15 lectures • 02:16:00 total length •Identifying Basic Communication Techniques: 00:09:00 •Formal and Informal Communication: 00:02:00 •Describing Verbal and Non-verbal Communication: 00:04:00 •Understanding Body Language: 00:05:00 •Making Effective Presentations: 00:10:00 •Fundamentals of Productive Meetings: 00:08:00 •Written Communication: 00:13:00 •Electronic Communication: 00:19:00 •Creating Graphics for Business Communication: 00:04:00 •Communicating Static Information: 00:03:00 •Communicating Dynamic Information: 00:03:00 •Representing Your Boss and Company: 00:36:00 •Communicating Your Boss's Decisions: 00:03:00 •Supporting Your Boss and Colleagues: 00:04:00 •Building a Partnership with Your Boss: 00:13:00

Course Overview: !-- wp:paragraph --> Approximately 4.48 billion people are actively using social media, which is projected to continue rising. Throughout this Social Media Strategist Training course, learners will delve deep into topics ranging from the foundational understanding of social media to the analytical tools that guide strategic decisions. The utilisation of social media platforms has undoubtedly transformed how businesses interact with their clientele. With over 90% of millennials and 77% of Generation X being active social media users, the necessity to hone one's skills in social media strategy is glaringly evident. This course embraces the significance of social media growth. It delves deeply into conducting market analysis, understanding corporate culture in the social media context, and myriad other areas that form the crux of becoming a proficient social media strategist. Enrol in the "Social Media Strategist Training" today, and take a monumental step towards becoming a sought-after professional in the industry. Key Features of the Course: !-- wp:list --> Earn a recognised CPD certificate upon completion Enjoy 24/7 learning assistance to facilitate your education journey Access to exciting learning materials designed by experts in the field Flexible learning schedule, allowing for a balanced approach to study and work Who is This Course For? This Social Media Strategist Training course is particularly beneficial for marketing professionals, business owners, communication specialists, and individuals keen on forging a career in the social media space who aim to deepen their knowledge and expertise in social media strategies. Learning Outcome Upon completing this Social Media Strategist Training course, you will be adept in: Identifying and utilising various social media platforms effectively Conducting thorough market analysis to guide social media strategies Developing content that resonates with your target audience Understanding and implementing social media policies and guidelines Analysing social media metrics to measure the success of your campaigns Employing social media tools and software for optimised project management Maintaining voice consistency across various social media platforms Effectively handling online and personal interactions in a business context Why Enrol in This Course: Enrol in this top-reviewed and recently updated course to equip yourself with trending skills necessary for crafting compelling social media strategies. Requirements: Prospective learners should have a basic understanding of digital platforms and an eagerness to delve into social media strategy. Career Path: Upon completion of the Social Media Strategist Training course, learners can pursue the following professions, among others in the UK: Social Media Manager - £35,000 per annum Content Strategist - £40,000 per annum Digital Marketing Specialist - £32,000 per annum Social Media Analyst - £27,000 per annum Community Manager - £30,000 per annum Brand Marketing Manager - £45,000 per annum SEO and SEM Specialist - £35,000 per annum Certification: Upon successfully completing the Social Media Strategist Training course, learners will be awarded a recognised CPD certificate, showcasing their proficiency in social media strategy. Course Curriculum 13 sections • 25 lectures • 13:09:00 total length •What is Social Media: 00:18:00 •The Growth of Social Media: 00:10:00 •Conducting Market Analysis: 00:16:00 •Auditing Social Media: 00:26:00 •Corporate Culture and Social Media: 00:12:00 •Social Media Goals vs. Business Goals: 00:10:00 •Types of Social Media Platforms: 00:08:00 •The Social Media Policy: 00:40:00 •Creative Commons: 00:21:00 •Brand Marketing: 00:27:00 •Keyword Selection: 00:17:00 •Content Marketing on Social Media: 00:26:00 •Content Development: 00:23:00 •Understanding the Popular Platforms: 03:35:00 •Traditional Website Advertising: 00:37:00 •Social Media Documentation and Schedules: 00:29:00 •Project Management Software: 00:39:00 •The Community Manager Role: 00:26:00 •Importance of Voice Consistency: 00:30:00 •Organizational Customer Servicen: 00:28:00 •Social Media Triage: 00:14:00 •Online versus Personal Interactions: 00:26:00 •Social Media Analytics: 00:27:00 •Goal Value: 00:43:00 •The Social Media Strategist Career: 00:21:00