Booking options
£11.99
£11.99
On-Demand course
51 minutes
All levels
Effective Email Marketing is a comprehensive course designed to equip learners with the knowledge and skills needed to excel in the rapidly evolving landscape of email marketing. From understanding the evolution and significance of email marketing to mastering advanced strategies for email design and deliverability, this course covers every aspect of successful email marketing campaigns.
Participants will gain insights into key concepts and strategies, such as growing and organising email lists, utilising autoresponders and essential email applications, and implementing effective targeting and segmentation techniques. Additionally, learners will explore best practices for email program management, optimisation, and avoiding common marketing mistakes.
With expert guidance and practical insights, participants will not only learn how to create engaging email content but also how to enhance email deliverability and maximise campaign effectiveness. Whether you're a marketing professional looking to enhance your skills or a business owner seeking to improve your online marketing strategies, this course is suitable for individuals at all levels of expertise.
Learn about the evolution and significance of email marketing.
Gain an overview of key concepts and strategies in email marketing.
Understand effective methods for growing and organising email lists.
Acquire knowledge of autoresponders and essential email marketing applications.
Master email design techniques and copyright strategies for marketing campaigns.
Explore strategies to enhance email deliverability and avoid spam filters.
A CPD certificate that is recognised worldwide.
A great online learning experience.
Interesting and unique online materials and activities.
Expert guidance and support from the field leaders.
Access to the study resources anytime you want.
Friendly and helpful customer service and admin support by email, phone, and chat from Monday through Friday.
Get a year-long access to the course.
Lesson 01: Email Marketing Revolution - Intro
Lesson 02: Email Marketing Overview
Lesson 03: Grow and Organize Your Email List
Lesson 04: Autoresponders & Must-Know Email Apps for Marketers
Lesson 05: Email Design & Copyright Strategies
Lesson 06: Email Deliverability Strategies: Keeping Out of Spam
Lesson 07: Top Delivery Tools for Email Marketers
Lesson 08: The Art of Targeting and Segmentation
Lesson 09: Email Program Management & Optimization: Planning & Calendar
Lesson 10: Common Email Marketing Mistakes to Avoid
Lesson 11: Determining Optimal Email Frequency
Lesson 12: Using Split Testing (AB Testing) for Optimization
Lesson 13: Funnel Creation and Drip Marketing
Lesson 14: Transactional Emails: Top 7 Services
Lesson 15: Email Styles to Boost Profits
This Effective Email Marketing Course is suitable for -
Marketing professionals looking to enhance their email marketing skills.
Business owners seeking to improve their online marketing strategies.
Entrepreneurs aiming to utilise email marketing for business growth.
Students and graduates interested in digital marketing careers.
No prerequisites; suitable for individuals from any academic background.
Accessible course materials from any internet-enabled device.
At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22.
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