Description

Unlock the power of Google AdWords with this specialised course designed to refine your digital marketing strategies. This course guides you through the intricacies of setting up, managing, and optimising AdWords campaigns to ensure you are always a step ahead in the competitive world of online advertising. Learn how to effectively reach your target audience, maximise your return on investment, and make every penny count in your advertising budget. The course covers everything from keyword research and crafting compelling ad copy to understanding bidding strategies and monitoring campaign performance.

By the end of the course, you will have a strong understanding of Google AdWords fundamentals and the tools required to create high-converting campaigns. Whether you’re looking to enhance your skills or begin your journey in the field of paid search, this course offers a structured approach to mastering the platform. No matter your business or industry, AdWords can be a game-changer, and this course ensures you will be well-equipped to drive success in the digital realm. It's time to make your ad campaigns work harder and smarter for you.

Key Features

CPD Accredited

FREE PDF + Hardcopy certificate

Fully online, interactive course

Self-paced learning and laptop, tablet and smartphone-friendly

24/7 Learning Assistance

Discounts on bulk purchases

Course Curriculum

Module 1: Introduction to Google Adwords

Module 2: Understanding Keywords

Module 3: Creating Your First Ad Campaign

Module 4: Optimising Your Ad Campaigns

Module 5: Tracking and Measuring Ad Performance

Module 6: Advanced Google Adwords Strategies

Learning Outcomes

Master keyword selection for optimal ad visibility.

Create impactful ad campaigns to boost online presence.

Apply advanced strategies for enhanced campaign performance.

Utilise tracking tools to measure and refine ad effectiveness.

Develop a nuanced understanding of audience behaviour.

Implement data-driven optimizations for sustained campaign success.

Accreditation

This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Certificate

After completing this course, you will get a FREE Digital Certificate from Training Express.

CPD

10 CPD hours / points Accredited by CPD Quality Standards

Who is this course for?

Marketing Professionals

Small Business Owners

Digital Marketing Enthusiasts

Entrepreneurs

Advertising Managers

Start-up Founders

Content Creators

E-commerce Managers

Career path

Digital Marketing Specialist

PPC Analyst

Social Media Manager

SEO Specialist

Content Marketing Manager

E-commerce Marketing Manager

Certificates

Digital certificate

Digital certificate - Included

Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.

Hard copy certificate

Hard copy certificate - Included

Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

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Mastering Google AdWords Course

By Training Express

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