814 Marketing Management courses in Exeter delivered On Demand

From the moment you click 'enrol', this course dives headfirst into the art and strategy behind modern marketing, advertising, and public relations. It’s your guide to decoding how brands capture attention, influence decisions, and (with a bit of flair) stay in the spotlight. Whether you're eyeing a career in the field or simply trying to make sense of the chaos behind billboards, hashtags, and press releases, this course delivers the essentials—served with a side of sharp wit and clear direction. Explore how to craft compelling campaigns, manage a brand's public image, and navigate the digital jungle with SEO, content strategies, and media relations. No jargon-laden lectures here—just solid knowledge designed to keep pace with today's fast-moving landscape. If you’ve ever wondered why some slogans linger while others vanish like a bad ad, this course has answers. And no, you won’t need to leave your house or wear a name badge to learn them. Key Features: CPD Certified Instant e-certificate and hard copy dispatch by next working day Fully online, interactive course with audio voiceover Developed by qualified professionals in the field Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases This course covers essential topics including understanding consumer behavior, developing effective product and branding strategies, conducting market research, and utilizing various marketing channels such as advertising, sales promotion, personal selling, and digital marketing to create successful marketing campaigns and reach target audiences effectively. This PR : Public Relation course covers foundational aspects of Public Relations, including its principles, tactics, and management. It explores essential topics such as organizational strategies, research methods, crisis management, and ethical considerations. Emphasizing social media's role, it equips students with vital skills for navigating diverse PR fields ethically and professionally. Course Curriculum: Course 01: Marketing Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Strategic Marketing Module 04: Marketing Environment Module 05: Market Segmentations Module 06: Consumer Buying Behaviour Module 07: Business Markets and Buying Behaviour Module 08: Marketing Research Module 09: Product Strategy Module 10: Branding Strategy Module 11: Product Life Cycle Module 12: Pricing Strategy Module 13: Marketing Channels Module 14: Integrated Marketing Communications Module 15: Advertising and Sales Promotion Module 16: Personal Selling and Public Relations Module 17: Direct and Digital Marketing Course 02: PR : Public Relation Module 01: Introduction to Public Relations Module 02: Concepts of Public Relations Module 03: Management and Organisation of Public Relations Module 04: Public Relations Tactics and Research Module 05: Major Fields of Public Relations Practice Part I Module 06: Major Fields of Public Relations Practice Part II Module 07: Social Media and PR Module 08: Crisis management Module 09: Ethics & Professionalism in Public Relations Learning Outcomes: Understand core marketing principles and strategic frameworks. Analyze consumer behaviour for effective marketing strategies. Develop comprehensive product and branding strategies. Implement integrated marketing communications across various channels. Execute tactical public relations initiatives with ethical considerations. Manage crises and maintain brand reputation effectively. Accreditation All of our courses, including the Marketing, Advertising & PR Course are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certification Once you've successfully completed your Marketing, Advertising & PR Course, you will immediately be sent your digital certificates. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we recommend renewing them every 12 months. Assessment At the end of the Marketing, Advertising & PR Course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven't, there's no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself. CPD 25 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring marketing professionals seeking comprehensive knowledge. Individuals aiming to excel in advertising and sales promotion roles. PR enthusiasts looking to master strategic communication. Entrepreneurs desiring to build strong brand identities. Career changers exploring opportunities in dynamic industries. Requirements Learners do not require any prior qualifications to enrol on this Advertising & PR Course. You just need to have an interest in Advertising & PR Course. Career path Marketing Manager - £40K to £60K/year. Advertising Account Executive - £20K to £30K/year. PR Specialist - £25K to £45K/year. Brand Manager - £35K to £50K/year. Digital Marketing Strategist - £30K to £45K/year. Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Marketing: Research, Branding, Advertising and Pricing Strategies 12:08:28 1: Module 01: Basics of Marketing 28:51 2: Module 02: The Marketing Process 35:55 3: Module 03: Marketing Environment 21:18 4: Module 04: Marketing Research 38:52 5: Module 05: Consumer Buying Behaviour 57:31 6: Module 06: Business Markets and Buying Behaviour 37:40 7: Module 07: Market Segmentations 39:53 8: Module 08: Product Strategy 43:21 9: Module 09: Product Life Cycle 23:49 10: Module 10: Branding Strategy 31:59 11: Module 11: Pricing Strategy 1:00:20 12: Module 12: Marketing Channels 53:31 13: Module 13: Integrated Marketing Communications 47:56 14: Module 14: Advertising and Sales Promotion 48:07 15: Module 15: Personal Selling and Public Relations 1:00:48 16: Module 16: Direct and Digital Marketing 47:06 17: Module 17: Strategic Marketing 50:31 18: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Master the essentials of effective Product Management with our comprehensive course. Whether you're a seasoned professional or new to the field, this course equips you with essential skills and knowledge to navigate every stage of a product's lifecycle. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Product Management course, learners will gain comprehensive knowledge and skills essential for successfully managing products throughout their lifecycle. They will understand how to develop new products effectively and create solid product plans. Marketing basics will be covered, enabling learners to develop strategies that enhance product visibility and appeal. Pricing strategies will be explored, helping learners grasp the intricacies of setting competitive prices. Channels management will be taught, showing learners how to effectively distribute products to reach target markets. Financial analysis skills will be honed, ensuring learners can assess product profitability and financial health. They will also learn about product lifecycle stages, enabling them to make informed decisions on product evolution and sustainability. Lastly, learners will understand the importance of analyzing product portfolios and classifying products based on market demands and business goals. This course equips learners with practical skills vital for successful product management in diverse business environments. Course Curriculum Module 01: Introduction to Product Management Module 02: New Product Development Module 03: Developing the Product Plan Module 04: Basics of Marketing for Products Module 05: Product Pricing Strategy Module 06: Channels Management Module 07: Financial Analysis for Product Management Module 08: Levels of a Product and Product Life Cycle Module 09: Product and Brand Portfolio Analysis Module 10: Product Classification Learning Outcomes: Understand the fundamentals of product development and management strategies. Create effective product plans aligned with business objectives and market needs. Implement product pricing strategies to maximize profitability and market competitiveness. Analyze financial data to make informed decisions in product management. Evaluate product life cycles and apply appropriate marketing strategies. Conduct portfolio analysis to optimize product and brand performance. CPD 10 CPD hours / points Accredited by CPD Quality Standards Product Management: Product Plan, Pricing, Marketing and Life Cycle 2:08:09 1: Module 01: Introduction to Product Management 09:27 2: Module 02: New Product Development 13:24 3: Module 03: Developing the Product Plan 13:28 4: Module 04: Basics of Marketing for Products 11:21 5: Module 05: Product Pricing Strategy 13:06 6: Module 06: Channels Management 12:59 7: Module 07: Financial Analysis for Product Management 13:26 8: Module 08: Levels of a Product and Product Life Cycle 10:44 9: Module 09: Product and Brand Portfolio Analysis 15:04 10: Module 10: Product Classification 14:10 11: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced product management skills. Marketing managers interested in product strategy enhancement. Entrepreneurs aiming to develop and launch new products effectively. Graduates looking to specialize in product management roles. Individuals transitioning into product management careers. Career path Product Manager Marketing Analyst Brand Strategist Market Research Analyst Business Development Manager Pricing Analyst Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

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Unlock the power of Google AdWords with this specialised course designed to refine your digital marketing strategies. This course guides you through the intricacies of setting up, managing, and optimising AdWords campaigns to ensure you are always a step ahead in the competitive world of online advertising. Learn how to effectively reach your target audience, maximise your return on investment, and make every penny count in your advertising budget. The course covers everything from keyword research and crafting compelling ad copy to understanding bidding strategies and monitoring campaign performance. By the end of the course, you will have a strong understanding of Google AdWords fundamentals and the tools required to create high-converting campaigns. Whether you’re looking to enhance your skills or begin your journey in the field of paid search, this course offers a structured approach to mastering the platform. No matter your business or industry, AdWords can be a game-changer, and this course ensures you will be well-equipped to drive success in the digital realm. It's time to make your ad campaigns work harder and smarter for you. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 1: Introduction to Google Adwords Module 2: Understanding Keywords Module 3: Creating Your First Ad Campaign Module 4: Optimising Your Ad Campaigns Module 5: Tracking and Measuring Ad Performance Module 6: Advanced Google Adwords Strategies Learning Outcomes Master keyword selection for optimal ad visibility. Create impactful ad campaigns to boost online presence. Apply advanced strategies for enhanced campaign performance. Utilise tracking tools to measure and refine ad effectiveness. Develop a nuanced understanding of audience behaviour. Implement data-driven optimizations for sustained campaign success. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing Professionals Small Business Owners Digital Marketing Enthusiasts Entrepreneurs Advertising Managers Start-up Founders Content Creators E-commerce Managers Career path Digital Marketing Specialist PPC Analyst Social Media Manager SEO Specialist Content Marketing Manager E-commerce Marketing Manager Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Key Account Management Training Course is indispensable in today's business landscape, where fostering enduring client relationships is paramount. Through this course, individuals grasp the intricacies of nurturing key accounts, mastering techniques to deliver exceptional value while ensuring client satisfaction. Understanding the nuances of Key Account Management (KAM) enables professionals to strategize effectively, navigate complexities, and ultimately drive business growth. In the modern world, where competition is fierce and customer expectations are ever-evolving, proficiency in KAM is not just advantageous but essential. Acquiring this skill significantly enhances one's employability in the UK job market, with salaries ranging from £30,000 to £60,000 annually depending on experience and industry. The demand for Key Account Management expertise is on the rise, with a noticeable increase of 15% in job opportunities across various sectors. Embracing this Key Account Management course empowers individuals to thrive in the dynamic realm of account management, equipping them with the prowess to foster lasting client relationships and drive organizational success. Key Features: CPD Certified Key Account Management Course Free Certificate Developed by Specialist Lifetime Access Course Curriculum: Module 01: Introduction to Key Account Management Module 02: Purpose of Key Account Management Module 03: Understanding Key Accounts Module 04: Elements of Key Account Management Module 05: What Makes a Good Key Account Manager Module 06: Building and Delivering Value to Key Accounts Module 07: Key Account Planning Module 08: Business Customer Marketing and Development Module 09: Developing Key Relationships Module 10: The Importance of Record Keeping for Key Account Management Module 11: Internal KAM Aspects Module 12: The Value Proposition Learning Outcomes: Analyze key account objectives and strategies for effective implementation. Identify factors contributing to successful key account management relationships. Develop comprehensive key account plans to maximize business opportunities. Apply business customer marketing techniques to enhance key account development. Cultivate strong internal relationships to support key account management initiatives. Utilize effective record-keeping practices to monitor and evaluate key account performance. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Key Account Management Training course is accessible to anyone eager to learn more about this topic. Through this course, you'll gain a solid understanding of Key Account Management Training. Moreover, this course is ideal for: Sales professionals seeking advanced client management skills. Marketing managers aiming to strengthen customer relationships. Business development executives focusing on key account growth strategies. Account managers transitioning to key account management roles. Entrepreneurs looking to enhance their business customer management expertise. Requirements There are no requirements needed to enrol into this Key Account Management Training course. We welcome individuals from all backgrounds and levels of experience to enrol into this Key Account Management Training course. Career path After finishing this Key Account Management Training course you will have multiple job opportunities waiting for you. Some of the following Job sectors of Key Account Management Training are: Key Account Manager - £30K to 50K/year. Business Development Executive - £25K to 35K/year. Sales Manager - £35K to 60K/year. Account Director - £40K to 70K/year. Marketing Manager - £30K to 50K/year. Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Unlock your potential and elevate your business acumen with our comprehensive course on Strategic Planning: Marketing, External and Internal Analysis. Designed for professionals seeking to master the intricacies of strategic planning, this course delves into the core elements of marketing, internal, and external analysis, equipping you with the tools and knowledge to drive your organization toward sustained success. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access This course on Strategic Planning teaches you how to create effective plans for business success. You will learn the basics of strategic planning and how it applies to marketing. The course covers analyzing both internal and external factors that affect a business. You will learn how to assess your company's strengths and weaknesses, as well as understand the market and competition. The course also teaches how to develop a strategic plan, focusing on customer needs and competitor strategies. You will learn about market segmentation, targeting, and positioning to effectively reach your desired audience. By the end of the course, you will have the skills to create and implement a strategic plan that helps your business grow and succeed. Course Curriculum Module 01: An Introduction to Strategic Planning Module 02: Strategic Planning for Marketing Module 03: Strategic and Marketing Analysis Module 04: Internal Analysis Module 05: External Analysis Module 06: Development of a Strategic Plan Module 07: Approaches to Customer Analysis Module 08: Approaches to Competitor Analysis Module 09: Market Segmentation, Targeting and Positioning Learning Outcomes: Understand fundamental principles of strategic planning and marketing strategies. Conduct comprehensive strategic and marketing analysis for business growth. Evaluate internal factors impacting organisational performance and strategic planning. Analyse external factors influencing business strategies and market positioning. Develop effective strategic plans aligned with business objectives and market conditions. Implement customer and competitor analysis techniques for market segmentation. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing managers aiming to improve strategic planning skills. Business analysts focusing on internal and external business analysis. Entrepreneurs developing effective business strategies. Consultants advising clients on market positioning. Students pursuing careers in strategic marketing. Career path Marketing Manager Business Analyst Strategic Planner Market Research Analyst Business Consultant Brand Manager Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Embark on a transformative journey into the dynamic realm of digital marketing, where innovation meets strategy, and possibilities unfold at every click. Picture yourself mastering the intricacies of the digital landscape, navigating through the riveting modules designed to elevate your understanding of the ever-evolving online sphere. In a world where attention is the new currency, arm yourself with the knowledge that transcends trends and unlocks the secret vaults of customer engagement. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access Dive into the depths of Growth Hacking, where creativity collides with analytics, sculpting a path that extends beyond conventional boundaries. Unravel the artistry behind Customer Journey, decoding the seamless flow that captivates and converts. From the alchemy of Google Adwords to the symphony of SEO, each module is a chapter in the saga of digital mastery. Immerse yourself in the vibrant tapestry of Social Media Marketing, where platforms like Facebook, Instagram, Twitter, and YouTube become your canvases, and every post is a stroke of strategic brilliance. Let the currents of Email and Mobile Marketing guide you, and harness the power of Content Marketing to shape narratives that resonate in the hearts and minds of your audience. Join us, not merely to learn but to embark on a quest where you become the architect of digital excellence, a maestro orchestrating the future of marketing in a connected world. Elevate your understanding, amplify your impact, and let the journey begin. Course Curriculum Module 01: Digital Marketing Foundations Module 02: Legal Landscape in Digital Marketing Module 03: Unleashing Growth Strategies Module 04: Crafting Seamless Customer Journeys Module 05: Decoding Google Adwords Module 06: Advanced Strategies in Adwords Module 07: Search Engine Optimization (SEO) Mastery Module 08: Strategic Social Media Marketing Effective Email MarketingMastering Facebook MarketingLeveraging Instagram for MarketingStrategic Twitter MarketingDominating YouTube MarketingNavigating Mobile Marketing StrategiesContent Marketing Excellence Learning Outcomes: Understand fundamentals of Digital Marketing for strategic online presence. Comprehend legal requirements governing digital marketing practices for ethical campaigns. Master Growth Hacking techniques to fuel rapid business expansion. Map and optimize Customer Journeys for enhanced user experience. Gain expertise in Google Adwords, from basics to advanced strategies. Implement effective SEO, Social Media, and Content Marketing strategies. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing Professionals seeking digital expertise enhancement. Entrepreneurs aiming to leverage online platforms for business growth. Small Business Owners aiming to strengthen their digital marketing competence. Aspiring Digital Marketers looking to build a career in the field. Individuals keen on mastering SEO, Social Media, and PPC strategies. Career path Digital Marketing Manager SEO Specialist Social Media Strategist PPC Specialist Content Marketing Manager Email Marketing Coordinator Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Master the art of effective email marketing with our comprehensive course. From email list management to campaign optimisation, learn the strategies and techniques needed to drive results and boost engagement. Enrol now and take your digital marketing skills to the next level!

Master the art of digital marketing with our Advanced Digital Marketing Course. From SEO strategies to social media tactics, this comprehensive course equips you with the skills needed to excel in today's competitive online landscape. Perfect for marketers, entrepreneurs, and students alike. Enroll now and elevate your digital marketing expertise!