814 Marketing Management courses delivered On Demand

Unlock the power of Google AdWords with this specialised course designed to refine your digital marketing strategies. This course guides you through the intricacies of setting up, managing, and optimising AdWords campaigns to ensure you are always a step ahead in the competitive world of online advertising. Learn how to effectively reach your target audience, maximise your return on investment, and make every penny count in your advertising budget. The course covers everything from keyword research and crafting compelling ad copy to understanding bidding strategies and monitoring campaign performance. By the end of the course, you will have a strong understanding of Google AdWords fundamentals and the tools required to create high-converting campaigns. Whether you’re looking to enhance your skills or begin your journey in the field of paid search, this course offers a structured approach to mastering the platform. No matter your business or industry, AdWords can be a game-changer, and this course ensures you will be well-equipped to drive success in the digital realm. It's time to make your ad campaigns work harder and smarter for you. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 1: Introduction to Google Adwords Module 2: Understanding Keywords Module 3: Creating Your First Ad Campaign Module 4: Optimising Your Ad Campaigns Module 5: Tracking and Measuring Ad Performance Module 6: Advanced Google Adwords Strategies Learning Outcomes Master keyword selection for optimal ad visibility. Create impactful ad campaigns to boost online presence. Apply advanced strategies for enhanced campaign performance. Utilise tracking tools to measure and refine ad effectiveness. Develop a nuanced understanding of audience behaviour. Implement data-driven optimizations for sustained campaign success. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing Professionals Small Business Owners Digital Marketing Enthusiasts Entrepreneurs Advertising Managers Start-up Founders Content Creators E-commerce Managers Career path Digital Marketing Specialist PPC Analyst Social Media Manager SEO Specialist Content Marketing Manager E-commerce Marketing Manager Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Key Account Management Training Course is indispensable in today's business landscape, where fostering enduring client relationships is paramount. Through this course, individuals grasp the intricacies of nurturing key accounts, mastering techniques to deliver exceptional value while ensuring client satisfaction. Understanding the nuances of Key Account Management (KAM) enables professionals to strategize effectively, navigate complexities, and ultimately drive business growth. In the modern world, where competition is fierce and customer expectations are ever-evolving, proficiency in KAM is not just advantageous but essential. Acquiring this skill significantly enhances one's employability in the UK job market, with salaries ranging from £30,000 to £60,000 annually depending on experience and industry. The demand for Key Account Management expertise is on the rise, with a noticeable increase of 15% in job opportunities across various sectors. Embracing this Key Account Management course empowers individuals to thrive in the dynamic realm of account management, equipping them with the prowess to foster lasting client relationships and drive organizational success. Key Features: CPD Certified Key Account Management Course Free Certificate Developed by Specialist Lifetime Access Course Curriculum: Module 01: Introduction to Key Account Management Module 02: Purpose of Key Account Management Module 03: Understanding Key Accounts Module 04: Elements of Key Account Management Module 05: What Makes a Good Key Account Manager Module 06: Building and Delivering Value to Key Accounts Module 07: Key Account Planning Module 08: Business Customer Marketing and Development Module 09: Developing Key Relationships Module 10: The Importance of Record Keeping for Key Account Management Module 11: Internal KAM Aspects Module 12: The Value Proposition Learning Outcomes: Analyze key account objectives and strategies for effective implementation. Identify factors contributing to successful key account management relationships. Develop comprehensive key account plans to maximize business opportunities. Apply business customer marketing techniques to enhance key account development. Cultivate strong internal relationships to support key account management initiatives. Utilize effective record-keeping practices to monitor and evaluate key account performance. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Key Account Management Training course is accessible to anyone eager to learn more about this topic. Through this course, you'll gain a solid understanding of Key Account Management Training. Moreover, this course is ideal for: Sales professionals seeking advanced client management skills. Marketing managers aiming to strengthen customer relationships. Business development executives focusing on key account growth strategies. Account managers transitioning to key account management roles. Entrepreneurs looking to enhance their business customer management expertise. Requirements There are no requirements needed to enrol into this Key Account Management Training course. We welcome individuals from all backgrounds and levels of experience to enrol into this Key Account Management Training course. Career path After finishing this Key Account Management Training course you will have multiple job opportunities waiting for you. Some of the following Job sectors of Key Account Management Training are: Key Account Manager - £30K to 50K/year. Business Development Executive - £25K to 35K/year. Sales Manager - £35K to 60K/year. Account Director - £40K to 70K/year. Marketing Manager - £30K to 50K/year. Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Unlock your potential and elevate your business acumen with our comprehensive course on Strategic Planning: Marketing, External and Internal Analysis. Designed for professionals seeking to master the intricacies of strategic planning, this course delves into the core elements of marketing, internal, and external analysis, equipping you with the tools and knowledge to drive your organization toward sustained success. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access This course on Strategic Planning teaches you how to create effective plans for business success. You will learn the basics of strategic planning and how it applies to marketing. The course covers analyzing both internal and external factors that affect a business. You will learn how to assess your company's strengths and weaknesses, as well as understand the market and competition. The course also teaches how to develop a strategic plan, focusing on customer needs and competitor strategies. You will learn about market segmentation, targeting, and positioning to effectively reach your desired audience. By the end of the course, you will have the skills to create and implement a strategic plan that helps your business grow and succeed. Course Curriculum Module 01: An Introduction to Strategic Planning Module 02: Strategic Planning for Marketing Module 03: Strategic and Marketing Analysis Module 04: Internal Analysis Module 05: External Analysis Module 06: Development of a Strategic Plan Module 07: Approaches to Customer Analysis Module 08: Approaches to Competitor Analysis Module 09: Market Segmentation, Targeting and Positioning Learning Outcomes: Understand fundamental principles of strategic planning and marketing strategies. Conduct comprehensive strategic and marketing analysis for business growth. Evaluate internal factors impacting organisational performance and strategic planning. Analyse external factors influencing business strategies and market positioning. Develop effective strategic plans aligned with business objectives and market conditions. Implement customer and competitor analysis techniques for market segmentation. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing managers aiming to improve strategic planning skills. Business analysts focusing on internal and external business analysis. Entrepreneurs developing effective business strategies. Consultants advising clients on market positioning. Students pursuing careers in strategic marketing. Career path Marketing Manager Business Analyst Strategic Planner Market Research Analyst Business Consultant Brand Manager Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Embark on a transformative journey into the dynamic realm of digital marketing, where innovation meets strategy, and possibilities unfold at every click. Picture yourself mastering the intricacies of the digital landscape, navigating through the riveting modules designed to elevate your understanding of the ever-evolving online sphere. In a world where attention is the new currency, arm yourself with the knowledge that transcends trends and unlocks the secret vaults of customer engagement. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access Dive into the depths of Growth Hacking, where creativity collides with analytics, sculpting a path that extends beyond conventional boundaries. Unravel the artistry behind Customer Journey, decoding the seamless flow that captivates and converts. From the alchemy of Google Adwords to the symphony of SEO, each module is a chapter in the saga of digital mastery. Immerse yourself in the vibrant tapestry of Social Media Marketing, where platforms like Facebook, Instagram, Twitter, and YouTube become your canvases, and every post is a stroke of strategic brilliance. Let the currents of Email and Mobile Marketing guide you, and harness the power of Content Marketing to shape narratives that resonate in the hearts and minds of your audience. Join us, not merely to learn but to embark on a quest where you become the architect of digital excellence, a maestro orchestrating the future of marketing in a connected world. Elevate your understanding, amplify your impact, and let the journey begin. Course Curriculum Module 01: Digital Marketing Foundations Module 02: Legal Landscape in Digital Marketing Module 03: Unleashing Growth Strategies Module 04: Crafting Seamless Customer Journeys Module 05: Decoding Google Adwords Module 06: Advanced Strategies in Adwords Module 07: Search Engine Optimization (SEO) Mastery Module 08: Strategic Social Media Marketing Effective Email MarketingMastering Facebook MarketingLeveraging Instagram for MarketingStrategic Twitter MarketingDominating YouTube MarketingNavigating Mobile Marketing StrategiesContent Marketing Excellence Learning Outcomes: Understand fundamentals of Digital Marketing for strategic online presence. Comprehend legal requirements governing digital marketing practices for ethical campaigns. Master Growth Hacking techniques to fuel rapid business expansion. Map and optimize Customer Journeys for enhanced user experience. Gain expertise in Google Adwords, from basics to advanced strategies. Implement effective SEO, Social Media, and Content Marketing strategies. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing Professionals seeking digital expertise enhancement. Entrepreneurs aiming to leverage online platforms for business growth. Small Business Owners aiming to strengthen their digital marketing competence. Aspiring Digital Marketers looking to build a career in the field. Individuals keen on mastering SEO, Social Media, and PPC strategies. Career path Digital Marketing Manager SEO Specialist Social Media Strategist PPC Specialist Content Marketing Manager Email Marketing Coordinator Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Master the art of effective email marketing with our comprehensive course. From email list management to campaign optimisation, learn the strategies and techniques needed to drive results and boost engagement. Enrol now and take your digital marketing skills to the next level!

Master the art of digital marketing with our Advanced Digital Marketing Course. From SEO strategies to social media tactics, this comprehensive course equips you with the skills needed to excel in today's competitive online landscape. Perfect for marketers, entrepreneurs, and students alike. Enroll now and elevate your digital marketing expertise!

Unlock your potential in digital marketing with our Diploma Level 3 course. Master cutting-edge strategies, analytics, and tools to propel your professional career.

This comprehensive digital marketing bundle course empowers you to unlock the potential of various online marketing channels. You'll explore the fundamentals of website creation, email marketing, and video marketing, providing a strong foundation for building an online presence. Delving deeper, you'll master the art of social media advertising, focusing on the two powerhouses - Facebook Ads and Instagram Ads.

Course Overview: Effective communication is necessary for personal and professional success in today's fast-paced world. Our comprehensive Effective Communication Skills Diploma is ideal for enhancing your communication abilities and gaining a competitive edge in the job market.From formal and informal communication and the delicate art of body language to the intricate dynamics of representing your boss and company, this course comprehensively covers the spectrum of communication. It emphasises both traditional forms like written communication and electronic communication. Enrol in our Effective Communication Skills Diploma today and unlock the power of persuasion and connection for personal and professional success. Key Features of the Course: CPD Certificate: Upon completion, you'll receive a prestigious Continuing Professional Development (CPD) certificate, recognised globally for its credibility and value. 24/7 Learning Assistance: Our dedicated support team is available round the clock to assist you, ensuring an uninterrupted learning experience tailored to your needs. What You Will Learn: In our comprehensive course, you'll acquire essential communication skills for personal and professional success. You'll learn to navigate different communication styles, master verbal and non-verbal communication, deliver captivating presentations, contribute effectively in meetings, sharpen written communication, and harness technology for efficient digital communication. Additionally, you'll explore creating visually appealing graphics, presenting information concisely, representing superiors, and conveying their messages effectively. You'll also gain techniques for tactfully communicating your boss's decisions, providing support and collaboration, and building solid partnerships. Why Enrol in This Course: Top Reviewed Course: This course has received rave reviews from past participants, who have praised its suitability and effectiveness in improving communication skills. Recently Updated Content: Our course materials are regularly updated to ensure they align with the latest industry trends and best practices. Trending Skills: Effective communication skills are in high demand across industries, making this course a valuable addition to your professional profile. Requirements: No specific prerequisites or prior experience are required to enrol in this course. Whether you're a beginner or an experienced professional looking to polish your skills, this course is designed to accommodate learners at all levels. Career Path: Upon completion of this course, you'll be well-equipped for a range of communication-intensive professions, including: Marketing Manager (£40,000 - £60,000 per year) Human Resources Manager (£45,000 - £70,000 per year) Public Relations Specialist (£25,000 - £40,000 per year) Sales Executive (£20,000 - £35,000 per year) Project Manager (£40,000 - £65,000 per year) Customer Service Manager (£30,000 - £50,000 per year) Training and Development Specialist (£30,000 - £45,000 per year) Certification: Upon completing the Effective Communication Skills Diploma, you will receive a CPD certificate, internationally recognised for credibility and value. This certification will serve as a testament to your newfound expertise and dedication to mastering the art of communication. Enrol in our Effective Communication Skills Diploma today and unlock the power of persuasion and connection for personal and professional success. Course Curriculum 6 sections • 15 lectures • 02:16:00 total length •Identifying Basic Communication Techniques: 00:09:00 •Formal and Informal Communication: 00:02:00 •Describing Verbal and Non-verbal Communication: 00:04:00 •Understanding Body Language: 00:05:00 •Making Effective Presentations: 00:10:00 •Fundamentals of Productive Meetings: 00:08:00 •Written Communication: 00:13:00 •Electronic Communication: 00:19:00 •Creating Graphics for Business Communication: 00:04:00 •Communicating Static Information: 00:03:00 •Communicating Dynamic Information: 00:03:00 •Representing Your Boss and Company: 00:36:00 •Communicating Your Boss's Decisions: 00:03:00 •Supporting Your Boss and Colleagues: 00:04:00 •Building a Partnership with Your Boss: 00:13:00

Course Overview: !-- wp:paragraph --> Approximately 4.48 billion people are actively using social media, which is projected to continue rising. Throughout this Social Media Strategist Training course, learners will delve deep into topics ranging from the foundational understanding of social media to the analytical tools that guide strategic decisions. The utilisation of social media platforms has undoubtedly transformed how businesses interact with their clientele. With over 90% of millennials and 77% of Generation X being active social media users, the necessity to hone one's skills in social media strategy is glaringly evident. This course embraces the significance of social media growth. It delves deeply into conducting market analysis, understanding corporate culture in the social media context, and myriad other areas that form the crux of becoming a proficient social media strategist. Enrol in the "Social Media Strategist Training" today, and take a monumental step towards becoming a sought-after professional in the industry. Key Features of the Course: !-- wp:list --> Earn a recognised CPD certificate upon completion Enjoy 24/7 learning assistance to facilitate your education journey Access to exciting learning materials designed by experts in the field Flexible learning schedule, allowing for a balanced approach to study and work Who is This Course For? This Social Media Strategist Training course is particularly beneficial for marketing professionals, business owners, communication specialists, and individuals keen on forging a career in the social media space who aim to deepen their knowledge and expertise in social media strategies. Learning Outcome Upon completing this Social Media Strategist Training course, you will be adept in: Identifying and utilising various social media platforms effectively Conducting thorough market analysis to guide social media strategies Developing content that resonates with your target audience Understanding and implementing social media policies and guidelines Analysing social media metrics to measure the success of your campaigns Employing social media tools and software for optimised project management Maintaining voice consistency across various social media platforms Effectively handling online and personal interactions in a business context Why Enrol in This Course: Enrol in this top-reviewed and recently updated course to equip yourself with trending skills necessary for crafting compelling social media strategies. Requirements: Prospective learners should have a basic understanding of digital platforms and an eagerness to delve into social media strategy. Career Path: Upon completion of the Social Media Strategist Training course, learners can pursue the following professions, among others in the UK: Social Media Manager - £35,000 per annum Content Strategist - £40,000 per annum Digital Marketing Specialist - £32,000 per annum Social Media Analyst - £27,000 per annum Community Manager - £30,000 per annum Brand Marketing Manager - £45,000 per annum SEO and SEM Specialist - £35,000 per annum Certification: Upon successfully completing the Social Media Strategist Training course, learners will be awarded a recognised CPD certificate, showcasing their proficiency in social media strategy. Course Curriculum 13 sections • 25 lectures • 13:09:00 total length •What is Social Media: 00:18:00 •The Growth of Social Media: 00:10:00 •Conducting Market Analysis: 00:16:00 •Auditing Social Media: 00:26:00 •Corporate Culture and Social Media: 00:12:00 •Social Media Goals vs. Business Goals: 00:10:00 •Types of Social Media Platforms: 00:08:00 •The Social Media Policy: 00:40:00 •Creative Commons: 00:21:00 •Brand Marketing: 00:27:00 •Keyword Selection: 00:17:00 •Content Marketing on Social Media: 00:26:00 •Content Development: 00:23:00 •Understanding the Popular Platforms: 03:35:00 •Traditional Website Advertising: 00:37:00 •Social Media Documentation and Schedules: 00:29:00 •Project Management Software: 00:39:00 •The Community Manager Role: 00:26:00 •Importance of Voice Consistency: 00:30:00 •Organizational Customer Servicen: 00:28:00 •Social Media Triage: 00:14:00 •Online versus Personal Interactions: 00:26:00 •Social Media Analytics: 00:27:00 •Goal Value: 00:43:00 •The Social Media Strategist Career: 00:21:00