Booking options
£12
£12
On-Demand course
1 hour
All levels
The Fast-Moving Consumer Goods (FMCG) sector is a dynamic and highly competitive industry that shapes everyday lives through products found in nearly every household. This course offers a clear and insightful exploration of the FMCG landscape, from its core market structures to the key strategies that drive success. Participants will gain a solid understanding of how FMCG companies operate, market their products, and navigate the complexities of sales and distribution channels, including the rapidly evolving realm of retail and e-commerce.
As global markets continue to evolve, the course also delves into international FMCG trends and the future outlook of the industry. By examining notable case studies, such as Coca-Cola’s marketing approach, learners can appreciate the strategic decisions behind some of the world’s most recognised brands. Designed to be accessible and engaging, this training provides valuable knowledge for those seeking to enhance their understanding of FMCG business models, marketing tactics, and emerging market opportunities — all delivered without the need for physical attendance.
Key Features
CPD Accredited
FREE PDF + Hardcopy certificate
Fully online, interactive course
Self-paced learning and laptop, tablet and smartphone-friendly
24/7 Learning Assistance
Discounts on bulk purchases
Course Curriculum
Module 01 : Introduction to FMCG Industry
Module 02 : FMCG Marketing Strategies
Module 03 : Sales and Distribution in FMCG
Module 04 : Retailing and E-commerce in FMCG
Module 05 : International FMCG Market
Module 06 : FMCG Industry Trends and Future
Module 07 : Case Study - Coca-Cola_s Marketing Strategy
Learning Outcomes:
Master FMCG marketing techniques for successful product promotion.
Develop effective sales and distribution strategies in the FMCG realm.
Navigate the complexities of retailing and e-commerce specific to FMCG.
Understand international FMCG markets and their unique dynamics.
Stay ahead of the curve with insights into FMCG industry trends.
Analyze real-world FMCG marketing strategies through the Coca-Cola case study.
Accreditation
This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.
10 CPD hours / points Accredited by CPD Quality Standards
Aspiring FMCG professionals
Marketing enthusiasts
Sales and distribution specialists
Retail and e-commerce enthusiasts
International business aspirants
Anyone seeking to understand FMCG industry dynamics
FMCG Marketing Manager
Sales and Distribution Coordinator
Retail Manager
E-commerce Strategist
International Business Analyst
Market Trends Researcher
Digital certificate
Digital certificate - Included
Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.
Hard copy certificate
Hard copy certificate - Included
Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
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