Booking options
£12
£12
On-Demand course
All levels
Many FMCG companies allocate a significant portion of their budgets to employee training and development. On average, FMCG companies spend around 2-4% of their annual revenue on training and development programs. So are you ready to delve into the dynamic world of Fast-Moving Consumer Goods (FMCG)? Our comprehensive training course offers a deep dive into this bustling industry, equipping you with the knowledge and insights to thrive in the FMCG landscape. Discover the intricacies of FMCG marketing, explore sales and distribution strategies, and unravel the secrets of retailing and e-commerce in the FMCG sector. Learn about international FMCG markets and gain valuable insights into industry trends and future prospects. To bring theory into practice, we'll dissect a captivating case study on Coca-Cola's marketing strategy.
Key Features
CPD Accredited
FREE PDF + Hardcopy certificate
Fully online, interactive course
Self-paced learning and laptop, tablet and smartphone-friendly
24/7 Learning Assistance
Discounts on bulk purchases
Course Curriculum
Module 01 : Introduction to FMCG Industry
Module 02 : FMCG Marketing Strategies
Module 03 : Sales and Distribution in FMCG
Module 04 : Retailing and E-commerce in FMCG
Module 05 : International FMCG Market
Module 06 : FMCG Industry Trends and Future
Module 07 : Case Study - Coca-Cola_s Marketing Strategy
Learning Outcomes:
Master FMCG marketing techniques for successful product promotion.
Develop effective sales and distribution strategies in the FMCG realm.
Navigate the complexities of retailing and e-commerce specific to FMCG.
Understand international FMCG markets and their unique dynamics.
Stay ahead of the curve with insights into FMCG industry trends.
Analyze real-world FMCG marketing strategies through the Coca-Cola case study.
Accreditation
This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.
10 CPD hours / points Accredited by CPD Quality Standards
Aspiring FMCG professionals
Marketing enthusiasts
Sales and distribution specialists
Retail and e-commerce enthusiasts
International business aspirants
Anyone seeking to understand FMCG industry dynamics
FMCG Marketing Manager
Sales and Distribution Coordinator
Retail Manager
E-commerce Strategist
International Business Analyst
Market Trends Researcher
Digital certificate
Digital certificate - Included
Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.
Hard copy certificate
Hard copy certificate - Included
Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
About Us