Description

Many FMCG companies allocate a significant portion of their budgets to employee training and development. On average, FMCG companies spend around 2-4% of their annual revenue on training and development programs. So are you ready to delve into the dynamic world of Fast-Moving Consumer Goods (FMCG)? Our comprehensive training course offers a deep dive into this bustling industry, equipping you with the knowledge and insights to thrive in the FMCG landscape. Discover the intricacies of FMCG marketing, explore sales and distribution strategies, and unravel the secrets of retailing and e-commerce in the FMCG sector. Learn about international FMCG markets and gain valuable insights into industry trends and future prospects. To bring theory into practice, we'll dissect a captivating case study on Coca-Cola's marketing strategy.

Key Features

CPD Accredited

FREE PDF + Hardcopy certificate

Fully online, interactive course

Self-paced learning and laptop, tablet and smartphone-friendly

24/7 Learning Assistance

Discounts on bulk purchases

Course Curriculum

Module 01 : Introduction to FMCG Industry

Module 02 : FMCG Marketing Strategies

Module 03 : Sales and Distribution in FMCG

Module 04 : Retailing and E-commerce in FMCG

Module 05 : International FMCG Market

Module 06 : FMCG Industry Trends and Future

Module 07 : Case Study - Coca-Cola_s Marketing Strategy

Learning Outcomes:

Master FMCG marketing techniques for successful product promotion.

Develop effective sales and distribution strategies in the FMCG realm.

Navigate the complexities of retailing and e-commerce specific to FMCG.

Understand international FMCG markets and their unique dynamics.

Stay ahead of the curve with insights into FMCG industry trends.

Analyze real-world FMCG marketing strategies through the Coca-Cola case study.

Accreditation

This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

CPD

10 CPD hours / points Accredited by CPD Quality Standards

Who is this course for?

Aspiring FMCG professionals

Marketing enthusiasts

Sales and distribution specialists

Retail and e-commerce enthusiasts

International business aspirants

Anyone seeking to understand FMCG industry dynamics

Career path

FMCG Marketing Manager

Sales and Distribution Coordinator

Retail Manager

E-commerce Strategist

International Business Analyst

Market Trends Researcher

Certificates

Digital certificate

Digital certificate - Included

Once you've successfully completed your course, you will immediately be sent a FREE digital certificate.

Hard copy certificate

Hard copy certificate - Included

Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

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Fast-Moving Consumer Goods (FMCG) Training Course

By Training Express

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