192 Marketing Analytics courses

Marketing Principles Course Overview This course on Marketing Principles provides learners with a comprehensive understanding of core marketing concepts, strategies, and the integral role marketing plays within an organisation. Through a series of well-structured modules, participants will explore key areas including marketing analysis, planning, and execution. By the end of the course, learners will have a solid foundation in creating and implementing effective marketing strategies, understanding market dynamics, and evaluating marketing performance. The course equips learners with essential marketing knowledge, ideal for enhancing career opportunities in various sectors. Course Description The Marketing Principles course delves into the essential aspects of marketing, covering areas such as situational analysis, microenvironments, and the creation of effective marketing plans. Learners will explore how organisations identify opportunities, assess industry trends, and build marketing strategies that align with business goals. Key topics include analysing market conditions, developing marketing strategies, and executing plans efficiently. Throughout the course, learners will gain a deeper understanding of marketing's role within business structures, enabling them to confidently approach marketing challenges in any industry. By the course's conclusion, participants will have acquired key skills in strategic planning and analysis. Marketing Principles Curriculum Module 01: Marketing And The Firm Module 02: Situational Marketing Analysis Module 03: Microenvironments – Industry And Market Module 04: Formulating A Marketing Plan – Building Components Module 05: Executing The Marketing Plan (See full curriculum) Who is this course for? Individuals seeking to build a strong foundation in marketing. Professionals aiming to enhance their marketing knowledge and skills. Beginners with an interest in pursuing a career in marketing. Business owners and entrepreneurs looking to improve their marketing strategy. Career Path Marketing Manager – Oversee marketing campaigns and strategies. Marketing Analyst – Research market trends and consumer behaviours. Brand Manager – Develop and manage brand strategies. Sales and Marketing Executive – Focus on product promotion and customer outreach. Digital Marketing Specialist – Utilise online platforms to promote brands and services.

Excel Vlookup, Xlookup, Match and Index Course Overview: This comprehensive course covers essential Excel functions such as VLOOKUP, XLOOKUP, MATCH, and INDEX, which are integral for efficient data management and analysis. Learners will gain a clear understanding of how to use these functions to simplify complex data tasks, enhance productivity, and improve decision-making. Throughout the course, students will master how to search, match, and retrieve data from large datasets, preparing them for real-world scenarios in finance, marketing, HR, and more. The course is designed to equip learners with the necessary skills to perform advanced Excel functions with confidence, contributing to their professional growth and data analysis expertise. Course Description: In this course, learners will explore the powerful functions of Excel, including VLOOKUP, XLOOKUP, MATCH, and INDEX, enabling them to perform efficient data searches, cross-referencing, and information retrieval. The course includes step-by-step lessons on how to apply these functions to real-world datasets, making it highly relevant for anyone working with large volumes of data. Learners will become proficient in building dynamic spreadsheets that streamline decision-making processes and improve data accuracy. Additionally, this course emphasises problem-solving techniques, empowering individuals to handle complex data-related tasks with ease. By the end of the course, learners will have a strong command of these Excel functions, boosting their data management and analytical capabilities. Excel Vlookup, Xlookup, Match and Index Curriculum: Module 01: Excel VLOOKUP Module 02: Excel XLOOKUP Module 03: Excel MATCH Module 04: Excel INDEX Module 05: Advanced VLOOKUP Techniques Module 06: Combining VLOOKUP, MATCH, and INDEX Module 07: Practical Applications of XLOOKUP (See full curriculum) Who is this course for? Individuals seeking to enhance their Excel skills for data analysis. Professionals aiming to improve their data management capabilities. Beginners with an interest in learning advanced Excel functions. Anyone looking to improve their problem-solving abilities in data-heavy tasks. Career Path: Data Analyst Financial Analyst Marketing Analyst HR Specialist Business Intelligence Specialist Excel Expert for Administrative or Management Roles

Create Animations Using Flourish Studio Course Overview "Create Animations Using Flourish Studio" is designed to teach learners how to create dynamic, engaging animations using Flourish Studio, a powerful visualisation tool. This course covers everything from understanding the interface to building complex, interactive visualisations that can bring data to life. Through step-by-step instructions, learners will develop the skills necessary to enhance presentations, reports, and projects with professional-quality animations. By the end of the course, participants will be able to confidently use Flourish Studio to create visually compelling animations that are tailored to their specific data and narrative needs. This course is suitable for those looking to boost their visual communication skills and make an impact in data presentation. Course Description This course delves into the various capabilities of Flourish Studio, focusing on both its basic and advanced features. Learners will start by exploring the interface and learning how to work with different templates. The course then covers key areas such as importing and managing data, creating animations, and customising visualisations from scratch. In addition to mastering specific templates, participants will also learn how to craft a compelling data story and explore Flourish's other unique features. By the end of the course, learners will have the knowledge and skills to create engaging animations that effectively communicate data insights. Resources and tips for continued development will also be provided, ensuring that learners can keep building on their newfound expertise. Create Animations Using Flourish Studio Curriculum Module 01: Introduction to Flourish Studio Module 02: Getting Started with Flourish Module 03: Adding and Managing Data in Flourish Templates Module 04: Creating Visualisations in Flourish Studio from Scratch Module 05: More Visualisation Templates in Flourish Studio Module 06: Creating a Story and Other Options Module 07: Other Exciting and Important Features Module 08: Data Visualisation Tips & Resources Module 09: Congratulations (See full curriculum) Who is this course for? Individuals seeking to enhance their data presentation skills. Professionals aiming to improve their visual communication abilities. Beginners with an interest in data visualisation or animation. Anyone involved in creating impactful presentations or reports. Career Path Data Visualisation Specialist Marketing Analyst Data Storyteller Presentation Designer Business Intelligence Analyst Marketing Manager Data Analyst

Excel Data Analysis Course Overview The Excel Data Analysis course is designed to equip learners with the essential skills needed to analyse and interpret data using Microsoft Excel. This course covers a range of tools and techniques that are vital for processing, summarising, and visualising data. Learners will explore functions, pivot tables, charts, and data manipulation strategies that will enable them to work efficiently with data sets. By the end of the course, learners will be able to transform raw data into meaningful insights, making it an invaluable skill for professionals across various industries. Whether you're looking to improve your data skills or progress in your career, this course offers the foundational knowledge required for data analysis in Excel. Course Description This course delves into the core aspects of Excel Data Analysis, starting with basic functions and advancing to complex data manipulation techniques. Learners will explore how to create and manage pivot tables, perform data filtering, and apply functions such as VLOOKUP and INDEX MATCH. Visualisation tools like charts and graphs will be covered, enabling learners to present their findings in a clear and impactful way. Additionally, learners will be introduced to data modelling, conditional formatting, and advanced formula techniques that will enhance their data analysis capabilities. The course is structured to provide a comprehensive understanding of Excel’s data analysis features, building competency for a wide range of practical applications in both personal and professional settings. Excel Data Analysis Curriculum Module 01: Introduction to Excel for Data Analysis Module 02: Using Excel Functions for Data Manipulation Module 03: Working with Pivot Tables and Pivot Charts Module 04: Data Visualisation: Creating Charts and Graphs Module 05: Advanced Excel Functions for Complex Data Analysis Module 06: Data Filtering and Sorting Techniques Module 07: Conditional Formatting for Data Insights Module 08: Introduction to Data Modelling and Forecasting Module 09: Data Analysis Best Practices and Case Studies (See full curriculum) Who is this course for? Individuals seeking to enhance their data analysis skills. Professionals aiming to advance in data-centric roles. Beginners with an interest in data analysis and Excel. Anyone looking to improve their Excel knowledge for career development. Career Path Data Analyst Business Analyst Financial Analyst Marketing Analyst Operations Manager Administrative Assistant Project Manager Research and Development Analyst

Course Description Get instant knowledge from this bite-sized Strategic Planning and Analysis for Marketing Part - 2 course. This course is very short and you can complete it within a very short time. In this Strategic Planning and Analysis for Marketing Part - 2 course you will get fundamental ideas of strategic planning and analysis for marketing, the key understanding of segmentation, targeting and so on. Enrol in this course today and start your instant first step towards learning about external analysis. Learn faster for instant implementation. Learning Outcome Familiarise with external analysis Understand market segmentation, targeting and positioning Gain in-depth knowledge of the approaches to customer analysis Deepen your understanding of approaches to competitor analysis How Much Do Marketing Managers Earn?  Senior - £68,000 Average - £49,000 Starting - £35,000 Requirement Our Strategic Planning and Analysis for Marketing Part - 2 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Strategic Planning and Analysis for Marketing Part - 2 Module 01: External Analysis 00:24:00 Module 02: Market Segmentation, Targeting and Positioning 00:16:00 Module 03: Approaches to Customer Analysis 00:22:00 Module 04: Approaches to Competitor Analysis 00:25:00 Assignment Assignment - Strategic Planning and Analysis for Marketing Part - 2 00:00:00

Explore the diverse realm of Big Data Analytics, delving into data mining, machine learning, and natural language processing. Uncover the ethical and legal dimensions, and gain practical insights through real-world case studies. Discover types of Big Data analytics, delve into the data mining process, and apply machine learning techniques. Learn about natural language processing principles, assess the impact across industries, and navigate ethical considerations. After the successful completion of this course, you will be able to: Identify the types of Big Data analytics, such as descriptive, predictive, and prescriptive analytics. Understand the data mining process and its role in Big Data analytics. Apply machine learning techniques like classification, regression, and clustering to analyse Big Data. Describe the principles and applications of natural language processing in Big Data analytics. Recognize the benefits and limitations of Big Data analytics in different industries, such as healthcare, finance, and marketing. Evaluate the accuracy and reliability of Big Data analytics results. Understand Big Data analytics's ethical and legal considerations, such as data privacy and intellectual property rights. Analyze case studies and examples of successful implementation of Big Data analytics in different industries, such as predicting customer churn, fraud detection, and personalized medicine. Immerse yourself in Big Data Analytics, mastering techniques to extract valuable insights. From predictive modelling to ethical considerations, this course empowers you with the skills to excel in a data-driven landscape, with applications ranging from healthcare to finance. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Big Data Analytics, Techniques and Models Self-paced pre-recorded learning content on this topic. Big Data Analytics Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Big Data Analyst Data Scientist Machine Learning Engineer Business Intelligence Analyst Predictive Analytics Expert Information Architect Data Engineer AI Solutions Architect Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Discover the world of TikTok marketing with our TikTok Social Media Marketing Course. Learn the essential strategies and techniques to harness the power of TikTok for your marketing efforts.

The Digital Marketing Masterclass for Home business Owners is a wonderful learning opportunity for anyone who has a passion for this topic and is interested in enjoying a long career in the relevant industry. It’s also for anyone who is already working in this field and looking to brush up their knowledge and boost their career with a recognised certification. This Digital Marketing Masterclass for Home business Owners consists of several modules that take around 26 hours to complete. The course is accompanied by instructional videos, helpful illustrations, how-to instructions and advice. The course is offered online at a very affordable price. That gives you the ability to study at your own pace in the comfort of your home. You can access the modules from anywhere and from any device. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Course Contents Introduction Define Your Business & Target Audience Brand Identity Websites Email Marketing Copywriting, Blogging & SEO YouTube Video Marketing Facebook Groups (Social Media Marketing) Facebook Pages (Social Media Marketing) Facebook Ads (Social Media Marketing) Facebook Retargeting (Social Media Marketing) Facebook For Local Business (Social Media Marketing) Google Adwords Twitter (Social Media Marketing) Instagram (Social Media Marketing) Pinterest (Social Media Marketing) LinkedIn (Social Media Marketing) Periscope (Social Media Marketing) Social Media Live Streaming Podcasting Quora Google Analytics Google Plus (Social Media Marketing) Conclusion

Unlock the secrets of successful digital marketing with our comprehensive Digital Marketing Masterclass. From social media strategies to SEO techniques, this course empowers you with the knowledge and skills needed to thrive in the ever-evolving online landscape. Join now to gain expert insights, hands-on experience, and stay ahead in the competitive world of digital marketing. Elevate your career with our cutting-edge Masterclass today!

Embark on a transformative journey into data analytics with our comprehensive course. Discover the power of data & analytics through engaging modules designed to equip you with skills and knowledge. Whether you're a novice or a seasoned professional, this data analytics course is your gateway to unlocking the potential of big data analytics. From understanding the basics like what is data analytics and harnessing the power of statistics to mastering data visualisation tools, each step is crafted to empower you with the tools necessary to navigate the world of data analytics confidently. With the Google Data Analytics Professional Certificate, you'll gain invaluable insights and practical experience that can catapult you into lucrative data analytics jobs. From enhancing your employability to boosting your earning potential, this course opens doors to a myriad of opportunities in this field. Learning Outcomes: Acquire a solid foundation in data analytics principles and techniques. Develop proficiency in using various data analytics tools and software. Gain skills in data mining, storage, and visualisation. Cultivate a data-analytic mindset to tackle complex problems effectively. Explore career pathways in data science with confidence and clarity. Why buy this Data Analytics Course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Certification After studying the course materials of the Data Analytics there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Data Analytics course for? Aspiring data analysts seeking to kickstart their careers. Professionals looking to enhance their skillset in this field. Students interested in exploring the fascinating world of data science. Entrepreneurs aiming to leverage analytics for business growth. Individuals seeking to transition into lucrative data analytics jobs. Prerequisites This Data Analytics does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Data Analytics was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Data Analyst: £25,000 - £50,000 Per Annum Data Scientist: £30,000 - £70,000 Per Annum Business Intelligence Analyst: £28,000 - £55,000 Per Annum Data Engineer: £35,000 - £65,000 Per Annum Database Administrator: £25,000 - £55,000 Per Annum Analytics Manager: £40,000 - £80,000 Per Annum Course Curriculum Module 01: Introduction to the World of Data Introduction to the World of Data 01:00:00 Module 02: Basics of Data Analytics Basics of Data Analytics 00:40:00 Module 03: Statistics for Data Analytics Statistics for Data Analytics 01:00:00 Module 04: Actions Taken in the Data Analysis Process Actions Taken in the Data Analysis Process 00:55:00 Module 05: Gathering the Right Information Gathering the Right Information 01:00:00 Module 06: Storing Data Storing Data 01:15:00 Module 07: Data Mining Data Mining 01:00:00 Module 08: Excel for Data Analytics Excel for Data Analytics 01:20:00 Module 09: Tools for Data Analytics Tools for Data Analytics 01:20:00 Module 10: Data-Analytic Thinking Data-Analytic Thinking 01:10:00 Module 11: Data Visualisation That Clearly Describes Insights Data Visualisation That Clearly Describes Insights 00:45:00 Module 12: Data Visualisation Tools Data Visualisation Tools 01:00:00 Assignment Assignment - Data Analytics 00:00:00