188 Marketing Analytics courses

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Explore the diverse landscape of People Analytics, delving into data sources, cleaning methodologies, and statistical measures. Embrace the importance of ethical considerations and real-world applications, culminating in a comprehensive understanding of this evolving field. This course equips you with the skills to navigate People Analytics effectively. Learn to identify and leverage various data sources, apply cutting-edge data analysis techniques, and address challenges associated with ethical considerations, biases, and small sample sizes. Bridge theory with practicality through real-world examples and case studies. After the successful completion of this course, you will be able to: Identify the Different Data types and Sources used in People Analytics. Explain the Importance of Data Cleaning and Preparation in People Analytics. Apply Data Analysis Techniques, and Interpret Statistical Measures Used in People Analytics. Recognise the Challenges Associated with Collecting and Analysing People-Related Data and Formulate Strategies for Addressing the Challenges. Understand the Ethical Considerations Associated with Collecting and Analysing People-Related Data Such as Informed Consent and Confidentiality This course equips you with the essential skills to gather, clean, and analyze people-related data, transforming it into actionable insights that empower better HR decisions and ultimately, business success. You'll gain hands-on experience with data visualization tools, statistical analysis techniques, and practical strategies for tackling common challenges. By delving into real-world case studies and ethical considerations, you'll graduate with the confidence and expertise to champion data-driven HR initiatives that unlock the full potential of your workforce. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Data Collection and Analysis for People Analytics Self-paced pre-recorded learning content on this topic. Data Collection and Analysis for People Analytics Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. People Analytics Specialist HR Data Analyst Workforce Insights Manager Employee Experience Analyst HR Research Consultant Talent Analytics Strategist Data-driven HR Manager Organizational Behavior Analyst Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Course Overview This comprehensive course on "Data Analysis and Forecasting in Excel" provides learners with essential skills to manage, analyse, and visualise data effectively using Excel. Whether you are analysing historical data or forecasting future trends, this course covers key tools such as PivotTables, charts, and lookup functions to make your data work for you. Learners will also gain proficiency in automating tasks and creating dynamic reports, which are invaluable for decision-making processes in various professional settings. By the end of the course, you will have the capability to work with complex data sets, produce insightful reports, and apply forecasting techniques to guide future strategies. Course Description In this course, learners will delve into the full spectrum of data analysis capabilities offered by Excel. Topics include modifying worksheets, working with lists, and using advanced tools such as PivotTables, PivotCharts, and lookup functions. Learners will explore the process of visualising data through charts and sparklines, allowing them to convey complex information in an accessible manner. The course also covers automating workbook functionality and creating mapping data for better analysis. Additionally, learners will gain expertise in forecasting data trends to support strategic planning. By the end of the course, participants will have developed a comprehensive understanding of Excel’s analytical tools, enabling them to manage data with efficiency and precision in various business contexts. Course Modules Module 01: Modifying a Worksheet Module 02: Working with Lists Module 03: Analyzing Data Module 04: Visualizing Data with Charts Module 05: Using PivotTables and PivotCharts Module 06: Working with Multiple Worksheets and Workbooks Module 07: Using Lookup Functions and Formula Auditing Module 08: Automating Workbook Functionality Module 09: Creating Sparklines and Mapping Data Module 10: Forecasting Data (See full curriculum) Who is this course for? Individuals seeking to enhance their Excel data analysis skills. Professionals aiming to improve their forecasting and reporting capabilities. Beginners with an interest in data management and analysis. Those seeking to enhance their proficiency in Excel for career advancement. Career Path Data Analyst Business Analyst Financial Analyst Marketing Analyst Operations Manager Project Manager Excel Specialist in various industries such as finance, marketing, and logistics

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Data Analysis: Data Analysis Course Would you like to acquire the skills and self-assurance necessary to make wise choices and successfully traverse the intricate and ever-changing realm of data analysis? Enrol in our Data Analysis Course. The fundamentals of data, statistics, and an introduction to data analysis are all covered in this data analysis course. The how-to of data collection and its sources are explained in the Data Analysis Course. This Data Analysis Course teaches preprocessing, data cleansing, and exploratory data analysis (EDA). An overview of Excel and Python for data analysis is explained in this Data Analysis Course. This extensive Data Analysis course includes lessons on data wrangling with Pandas (Python) and data visualisation using Matplotlib and Seaborn (Python). So, quickly join our Data Analysis Course to learn the fundamentals of machine learning and statistical analysis! Special Offers with free gifts for this Data Analysis: Data Analysis Course This Data Analysis Course course includes a FREE PDF Certificate. Lifetime access to this Data Analysis Course course Instant access to this Data Analysis Course course Get FREE Tutor Support to this Data Analysis Course Course Learning Outcome of Data Analysis Course This Data Analysis Course will help you learn about: Introduction to data analysis, basics of data, and statistics. Data Analysis Course explains how to collect data and its sources. Data cleaning, processing, and exploratory data analysis (EDA) are included in this Data Analysis Course. This Data Analysis Course describes an introduction to Excel for Data Analysis and Python for Data Analysis. Data Wrangling with Pandas (Python) and Data Visualisation with Matplotlib and Seaborn (Python) are parts of this comprehensive Data Analysis Course. With the help of this Data Analysis Course, you will learn the basics of statistical analysis and machine learning. Data Analysis: Data Analysis Course Embark on a transformative journey with our Data Analysis course, designed for beginners. Dive deep into the world of data analysis, mastering essential techniques and tools. Gain practical skills in Data Analysis, empowering you to unlock insights and drive informed decisions. Start your Data Analysis journey today! Who is this course for? Data Analysis: Data Analysis Course Anyone looking to have a thorough grasp of data analysis in a commercial setting should take this Data Analysis: Data Analysis Course. Requirements Data Analysis: Data Analysis Course To enrol in this Data Analysis: Data Analysis Course, students must fulfil the following requirements. To join in our Data Analysis: Data Analysis Course, you must have a strong command of the English language. To successfully complete our Data Analysis: Data Analysis Course, you must be vivacious and self driven. To complete our Data Analysis: Data Analysis Course, you must have a basic understanding of computers. A minimum age limit of 15 is required to enrol in this Data Analysis: Data Analysis Course. Career path Data Analysis: Data Analysis Course With the assistance of this Data Analysis Course, you can obtain work as a data analyst, business analyst, marketing analyst, or in related fields.

This Professional Certificate Course in Data Collection and Analysis offers a holistic understanding of best practices, covering digital data organization, analytics tool utilization, and effective data visualization. Participants will master strategies for collecting diverse digital channel data and gain skills in analyzing and interpreting insights for informed decision-making. After the successful completion of the course, you will be able to learn about the following: Best practices for collecting and organizing digital data How to use digital analytics tools to analyze data and gain insights Data visualization techniques and tools for presenting data effectively Strategies for collecting data from different digital channels, including social media, email, and mobile apps Best practices for analyzing and interpreting data to drive actionable insights This Professional Certificate Course in Data Collection and Analysis offers a comprehensive understanding of best practices in collecting and organizing digital data. Participants will learn to utilize digital analytics tools, master data visualization techniques, and employ strategies for collecting data from diverse digital channels, including social media and mobile apps. The course emphasizes interpreting data to derive actionable insights, empowering learners with practical skills for informed decision-making. This Professional Certificate Course in Data Collection and Analysis provides a comprehensive understanding of best practices in collecting, organizing, and analyzing digital data. Participants will learn to utilize digital analytics tools, master data visualization techniques, and develop strategies for collecting data from various digital channels, including social media and mobile apps. The course emphasizes interpreting data to derive actionable insights, empowering individuals with practical skills for informed decision-making. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Data Collection and Analysis Self-paced pre-recorded learning content on this topic. Data Collection And Analysis Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Data Analysts and Scientists Marketing Professionals Business Intelligence Specialists Digital Marketing Managers Researchers and Academics Information Technology Professionals Decision-makers and Strategists Social Media Managers Mobile App Developers Email Marketing Specialists Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Marketing Principles Course Overview This course on Marketing Principles provides learners with a comprehensive understanding of core marketing concepts, strategies, and the integral role marketing plays within an organisation. Through a series of well-structured modules, participants will explore key areas including marketing analysis, planning, and execution. By the end of the course, learners will have a solid foundation in creating and implementing effective marketing strategies, understanding market dynamics, and evaluating marketing performance. The course equips learners with essential marketing knowledge, ideal for enhancing career opportunities in various sectors. Course Description The Marketing Principles course delves into the essential aspects of marketing, covering areas such as situational analysis, microenvironments, and the creation of effective marketing plans. Learners will explore how organisations identify opportunities, assess industry trends, and build marketing strategies that align with business goals. Key topics include analysing market conditions, developing marketing strategies, and executing plans efficiently. Throughout the course, learners will gain a deeper understanding of marketing's role within business structures, enabling them to confidently approach marketing challenges in any industry. By the course's conclusion, participants will have acquired key skills in strategic planning and analysis. Marketing Principles Curriculum Module 01: Marketing And The Firm Module 02: Situational Marketing Analysis Module 03: Microenvironments – Industry And Market Module 04: Formulating A Marketing Plan – Building Components Module 05: Executing The Marketing Plan (See full curriculum) Who is this course for? Individuals seeking to build a strong foundation in marketing. Professionals aiming to enhance their marketing knowledge and skills. Beginners with an interest in pursuing a career in marketing. Business owners and entrepreneurs looking to improve their marketing strategy. Career Path Marketing Manager – Oversee marketing campaigns and strategies. Marketing Analyst – Research market trends and consumer behaviours. Brand Manager – Develop and manage brand strategies. Sales and Marketing Executive – Focus on product promotion and customer outreach. Digital Marketing Specialist – Utilise online platforms to promote brands and services.

Course Description Get instant knowledge from this bite-sized Strategic Planning and Analysis for Marketing Part - 2 course. This course is very short and you can complete it within a very short time. In this Strategic Planning and Analysis for Marketing Part - 2 course you will get fundamental ideas of strategic planning and analysis for marketing, the key understanding of segmentation, targeting and so on. Enrol in this course today and start your instant first step towards learning about external analysis. Learn faster for instant implementation. Learning Outcome Familiarise with external analysis Understand market segmentation, targeting and positioning Gain in-depth knowledge of the approaches to customer analysis Deepen your understanding of approaches to competitor analysis How Much Do Marketing Managers Earn?  Senior - £68,000 Average - £49,000 Starting - £35,000 Requirement Our Strategic Planning and Analysis for Marketing Part - 2 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Strategic Planning and Analysis for Marketing Part - 2 Module 01: External Analysis 00:24:00 Module 02: Market Segmentation, Targeting and Positioning 00:16:00 Module 03: Approaches to Customer Analysis 00:22:00 Module 04: Approaches to Competitor Analysis 00:25:00 Assignment Assignment - Strategic Planning and Analysis for Marketing Part - 2 00:00:00

Excel Vlookup, Xlookup, Match and Index Course Overview: This comprehensive course covers essential Excel functions such as VLOOKUP, XLOOKUP, MATCH, and INDEX, which are integral for efficient data management and analysis. Learners will gain a clear understanding of how to use these functions to simplify complex data tasks, enhance productivity, and improve decision-making. Throughout the course, students will master how to search, match, and retrieve data from large datasets, preparing them for real-world scenarios in finance, marketing, HR, and more. The course is designed to equip learners with the necessary skills to perform advanced Excel functions with confidence, contributing to their professional growth and data analysis expertise. Course Description: In this course, learners will explore the powerful functions of Excel, including VLOOKUP, XLOOKUP, MATCH, and INDEX, enabling them to perform efficient data searches, cross-referencing, and information retrieval. The course includes step-by-step lessons on how to apply these functions to real-world datasets, making it highly relevant for anyone working with large volumes of data. Learners will become proficient in building dynamic spreadsheets that streamline decision-making processes and improve data accuracy. Additionally, this course emphasises problem-solving techniques, empowering individuals to handle complex data-related tasks with ease. By the end of the course, learners will have a strong command of these Excel functions, boosting their data management and analytical capabilities. Excel Vlookup, Xlookup, Match and Index Curriculum: Module 01: Excel VLOOKUP Module 02: Excel XLOOKUP Module 03: Excel MATCH Module 04: Excel INDEX Module 05: Advanced VLOOKUP Techniques Module 06: Combining VLOOKUP, MATCH, and INDEX Module 07: Practical Applications of XLOOKUP (See full curriculum) Who is this course for? Individuals seeking to enhance their Excel skills for data analysis. Professionals aiming to improve their data management capabilities. Beginners with an interest in learning advanced Excel functions. Anyone looking to improve their problem-solving abilities in data-heavy tasks. Career Path: Data Analyst Financial Analyst Marketing Analyst HR Specialist Business Intelligence Specialist Excel Expert for Administrative or Management Roles

Create Animations Using Flourish Studio Course Overview "Create Animations Using Flourish Studio" is designed to teach learners how to create dynamic, engaging animations using Flourish Studio, a powerful visualisation tool. This course covers everything from understanding the interface to building complex, interactive visualisations that can bring data to life. Through step-by-step instructions, learners will develop the skills necessary to enhance presentations, reports, and projects with professional-quality animations. By the end of the course, participants will be able to confidently use Flourish Studio to create visually compelling animations that are tailored to their specific data and narrative needs. This course is suitable for those looking to boost their visual communication skills and make an impact in data presentation. Course Description This course delves into the various capabilities of Flourish Studio, focusing on both its basic and advanced features. Learners will start by exploring the interface and learning how to work with different templates. The course then covers key areas such as importing and managing data, creating animations, and customising visualisations from scratch. In addition to mastering specific templates, participants will also learn how to craft a compelling data story and explore Flourish's other unique features. By the end of the course, learners will have the knowledge and skills to create engaging animations that effectively communicate data insights. Resources and tips for continued development will also be provided, ensuring that learners can keep building on their newfound expertise. Create Animations Using Flourish Studio Curriculum Module 01: Introduction to Flourish Studio Module 02: Getting Started with Flourish Module 03: Adding and Managing Data in Flourish Templates Module 04: Creating Visualisations in Flourish Studio from Scratch Module 05: More Visualisation Templates in Flourish Studio Module 06: Creating a Story and Other Options Module 07: Other Exciting and Important Features Module 08: Data Visualisation Tips & Resources Module 09: Congratulations (See full curriculum) Who is this course for? Individuals seeking to enhance their data presentation skills. Professionals aiming to improve their visual communication abilities. Beginners with an interest in data visualisation or animation. Anyone involved in creating impactful presentations or reports. Career Path Data Visualisation Specialist Marketing Analyst Data Storyteller Presentation Designer Business Intelligence Analyst Marketing Manager Data Analyst