185 Marketing Analytics courses

This course introduces you to SQL and Microsoft SQL Server in a practical way. You'll be able to learn the basics of SQL quickly and understand how to use SQL queries and statements with Microsoft SQL Server to extract data and analyze it for making productive marketing decisions.

Project Management Metrics, Key Performance Indicators, and Dashboards: On-Demand The ultimate purpose of metrics and dashboards is not to provide more information, but to provide the right information to the right person at the right time using the correct media and in a cost effective manner. This is certainly a challenge. As computer technology has grown, so has the ease by which information can be generated and presented to management and stakeholders. Today, everyone seems concerned about information overload. Unfortunately, the real issue is non-information overload. In other words, there are too many useless reports which cannot easily be read and which provide readers with too much information, much of which may have no relevance. We are now struggling to find better ways of communicating. Our focus today is on the unique needs of the receiver of the information. The need to make faster and better decisions mandates better information. Humans have a variety of ways by which they can absorb information. We must address all of these ways in the selection of the metrics and the design of the dashboards. The three most important words in a stakeholder's vocabulary are, 'Making informed decisions.' This is usually the intent of effective stakeholder relations management. Unfortunately, this cannot be accomplished without an effective information system based upon meaningful and informative metrics and key performance indicators (KPIs). For decades we believed that the only information that needed to be passed on to the client and the stakeholders were information related to time and cost. Today, we realize that true project status cannot be determined from time and cost alone. Each project may require its own unique metrics and key performance indicators. The future of project management may very well be metric-driven project management. Information design has finally come of age. Effective communications is the essence of information design. Today, we have many small companies that are specialists in information design. Larger companies may maintain their own specialist team and call these people graphic designers, information architects or interaction designers. These people maintain expertise in the visual display of both quantitative and qualitative information necessary for informed decision-making. Traditional communications and information flow has always been based upon tables, charts and indexes that were hopefully organized properly by the designer. Today, information or data graphics combines points, lines, charts, symbols, images, words, numbers, shades and a symphony of colors to convey the right message easily. What we know with certainty is that dashboards and metrics are never an end in themselves. They go through continuous improvement and are constantly updated. In a project management environment, each receiver of information can have different requirements and may request different information during the life cycle of the project. What You Will Learn Gain a better understanding of why metrics management has grown Develop a deeper understanding that there are different types of metrics and KPIs, and that not all metrics should be reported to the client or stakeholders Understand how effective metrics, when combined with dashboards, can facilitate the decision-making process Understand the complexities with dashboard design Be able to identify how many metrics are necessary and how too many metrics can create communication Understand the need for value-based metrics Understand the critical issues with the implementation of a metrics management program Understanding Value-Based Metrics Targets and Measurements Graphical Displays of Metrics and KPIs Understanding Key Performance Indicators (KPIs) Understanding Metrics The Driving Forces for Better Metrics Changing Times: The Growth of PM 2.0 Understanding Dashboards Metric Management Systems Metric Management Systems Benefits of a Metric Management Program

The aim of this course is to provide learners with a foundational understanding of the key concepts and principles that form the basis of modern marketing. Learners will gain a comprehensive understanding of the role of marketing in creating customer value, identifying and analyzing customer needs and desires, and developing effective marketing strategies that meet the needs and desires of customers. The course will also cover the latest developments in marketing concepts and practices, including customer satisfaction and value creation, market planning and marketing mix, and current and future trends in marketing.  After the successful completion of the course, you will be able to learn about the following, Define marketing principles and concepts. Differentiate between customer needs, wants, and desires. Understand how customer satisfaction contributes to value creation. Explore current and future marketing trends. Apply market planning and the marketing mix to strategic initiatives. Delve into the essentials of marketing, from defining principles and understanding customer distinctions to applying market planning and the marketing mix strategically. This course equips participants with a deep understanding of how customer satisfaction contributes to value creation, ensuring a solid foundation in marketing concepts and practices.   Master the fundamental concepts of marketing with this course, covering principles, customer distinctions, and the critical link between customer satisfaction and value creation. Participants will gain insights into applying strategic market planning and the marketing mix, preparing them for diverse roles in marketing, planning, and strategy development. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Fundamental Concepts in Marketing Self-paced pre-recorded learning content on this topic. Fundamental Concepts in Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Analyst Market Strategist Customer Experience Specialist Marketing Planner Value Creation Consultant Trend Analyst Strategic Marketing Coordinator Marketing Mix Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Level 2 QLS Endorsed Diploma | 100 CPD Points | +Gifts: QLS Certificate + PDF Certificate | 24/7 Learner Support

The aim of this course is to provide learners with a comprehensive understanding of key marketing concepts and strategies, including marketing techniques, setting marketing objectives and strategy, marketing segmentation and targeting, different market segments, profiling markets, and positioning segmented markets.The course will also cover marketing segmentation and targeting, including an overview of different market segments and how to effectively target them. Learners will gain an understanding of how to segment markets based on demographics, psychographics, behavior, and other factors, and how to develop targeted marketing campaigns that resonate with each segment.After the successful completion of the course, you will be able to learn about the following, What are the marketing techniques? How to set marketing objectives and strategy? What is marketing segmentation and targeting? What are different market segments? What is profiling markets? How to position segmented markets? Marketing is a critical component of any business strategy, and this course will provide learners with a solid foundation in key marketing concepts and strategies. The course will begin by covering marketing techniques, including advertising, direct marketing, public relations, sales promotions, personal selling, and content marketing. Learners will gain an understanding of each technique and how to effectively use them in a marketing campaign. Marketing is a critical component of any business strategy, and this course will provide learners with a solid foundation in key marketing concepts and strategies. The course will begin by covering marketing techniques, including advertising, direct marketing, public relations, sales promotions, personal selling, and content marketing. Learners will gain an understanding of each technique and how to effectively use them in a marketing campaign. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Segmenting And Targeting Strategies Self-paced pre-recorded learning content on this topic. Segmenting and Targeting Strategies Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Manager Marketing Director Digital Marketing Specialist Marketing Consultant Marketing Analyst Marketing Strategist Advertising Executive Sales Manager with marketing experience Public Relations Manager Chief Marketing Officer (CMO) Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This Professional Certificate Course in Key Aspects of Intercultural Management aims to equip participants with a holistic understanding of intercultural dynamics. Covering crucial areas such as strategy, marketing, human resources, leadership, communication, and international teamwork, the curriculum delves into the preparation and techniques for successful intercultural negotiations. Participants will also explore the impact of intercultural marketing on strategy development in multicultural environments and examine the role of technology and digital platforms in enhancing intercultural management and cross-cultural communication. After the successful completion of the course, you will be able to learn about the following: Identify and analyze the key areas of intercultural management, including strategy, marketing, human resources, leadership, communication, and cooperation in international teams. Discuss the preparation and techniques for intercultural negotiations and the skills necessary for successful intercultural communication. Analyze intercultural marketing and its impact on developing effective marketing strategies in multicultural environments. Discuss the role of technology and digital platforms in enhancing intercultural management and cross-cultural communication.   This Professional Certificate Course in Key Aspects of Intercultural Management aims to empower participants with a comprehensive understanding of crucial areas such as strategy, marketing, human resources, leadership, communication, and cooperation within international teams. The curriculum delves into the intricacies of intercultural negotiations, emphasizing the skills essential for successful cross-cultural communication. Participants will explore the impact of intercultural marketing on developing effective strategies in multicultural environments, while also examining the role of technology and digital platforms in enhancing intercultural management and communication. This Professional Certificate Course in Key Aspects of Intercultural Management aims to equip participants with a comprehensive understanding of pivotal areas such as strategy, marketing, human resources, leadership, communication, and collaboration in international teams. The curriculum delves into the nuances of intercultural negotiations, emphasizing the skills essential for successful cross-cultural communication. Participants will explore the intricacies of intercultural marketing, analyzing its impact on crafting effective strategies in multicultural environments. Additionally, the course addresses the role of technology and digital platforms in enhancing intercultural management and fostering cross-cultural communication proficiency. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Key Aspects of Intercultural Management Self-paced pre-recorded learning content on this topic. Key Aspects Of Intercultural Management Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Global Business Professionals International Marketing Executives Human Resources Managers Multinational Team Leaders Strategic Management Practitioners Cross-Cultural Negotiators Communication Specialists Digital Marketing Professionals Corporate Leaders in Multicultural Environments Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Incredible Things Originate from a Little Bundle Special Price Cut Offer Are you looking to enhance your Business Administration skills? If yes, then you have come to the right place. Our comprehensive courses on Business Administration will assist you in producing the best possible outcome by mastering the Business Administration skills. Get 6 CPD Accredited Courses for only £41! Offer Valid for a Limited Time!! Hurry Up and Enrol Now!!! Course 01: International Business Principles Course 02: Operations Management: Enterprise Resource Planning Course 03: Business Plan for Entrepreneurs Course 04: Entrepreneurship & Innovation Management Course 05: Marketing Principles Course 06: Enterprise Risk: Identification and Mitigation The Business Administration bundle is for those who want to be successful. In the Business Administration bundle, you will learn the essential knowledge needed to become well versed in Business Administration. Our Business Administration bundle starts with the basics of Business Administration and gradually progresses towards advanced topics. Therefore, each lesson of this Business Administration course is intuitive and easy to understand. Why would you choose the Business Administration course from Compliance Central: Lifetime access to Business Administration courses materials Full tutor support is available from Monday to Friday with the Business Administration course Learn Business Administration skills at your own pace from the comfort of your home Gain a complete understanding of Business Administration course Accessible, informative Business Administration learning modules designed by expert instructors Get 24/7 help or advice from our email and live chat teams with the Business Administration bundle Business Administration Curriculum Breakdown of the Business Administration Bundle Curriculum Breakdown of International Business Principles Section 01: International Economics and Trade Theory Section 02: Global Capital Markets and Regional Trade Zones Section 03: International Business Strategies Section 04: Demographic Factors / International Accounting / Cross Border HR MGMT Section 05: International Business Instruments and Agreements Curriculum Breakdown of Operations Management: Enterprise Resource Planning Section 01: Operations of an Economic Entity: Enterprise Resource Planning Section 02: Entrepreneurship Creativity & Innovation Section 03: Enterprise Resource Planning: Internal Priorities Section 04: Operational Indicator, KPI's & Metrics Section 05: Measurement and Presentation Tools Curriculum Breakdown of Business Plan for Entrepreneurs Module 01: Things to Consider Before Starting a Business Plan Module 02: The Elements of a Business Plan Module 03: Who Are You Writing the Business Plan For Module 04: The Purpose of a Business Plan Module 05: How a Business Plan Can Help with Long Term Success Module 06: Reasons You Need a Business Plan Module 07: Conclusion Curriculum Breakdown of Entrepreneurship & Innovation Management Section 01: Operations of an Economic Entity: Enterprise Resource Planning Section 02: Entrepreneurship Creativity & Innovation Section 03: Enterprise Resource Planning: Internal Priorities Section 04: Operational Indicator, KPI's & Metrics Section 05: Measurement and Presentation Tools Curriculum Breakdown of Marketing Principles Section 01: Marketing and the Firm Section 02: Situational Marketing Analysis Section 03: Microenvironments - Industry and Market Section 04: Formulating a Marketing Plan - Building Components Section 05: Executing the Marketing Plan Curriculum Breakdown of Marketing Principles Section 01 Enterprise Risk General Concepts Section 02 Theoretical Foundation of Enterprise Risk Section 03 Quantitative Measurements of Risk8 Section 04 Application of Risk to Business Enterprise Section 05 Risk Analysis CPD 60 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Business Administration bundle helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in Business Administration. It is also great for professionals who are already working in Business Administration and want to get promoted at work. Requirements To enrol in this Business Administration course, all you need is a basic understanding of the English Language and an internet connection. Career path The Business Administration bundle will enhance your knowledge and improve your confidence in exploring opportunities in various sectors related to Business Administration. Administrative Assistant: £18,000 to £25,000 per year Office Manager: £25,000 to £40,000 per year Human Resources Coordinator: £20,000 to £35,000 per year Project Coordinator: £22,000 to £40,000 per year Certificates CPD Accredited PDF Certificate Digital certificate - Included 6 CPD Accredited PDF Certificate for Free Hard copy certificate Hard copy certificate - £9.99 CPD Accredited Hard Copy Certificate for £9.99 each. Delivery Charge: Inside the UK: Free Outside of the UK: £9.99

Unlock your potential in the dynamic world of retail with our comprehensive course, "Retail Management: Mastering Sales, Supply Chain, and Logistics." Gain the skills and knowledge to excel in every aspect of retail operations. Our bundle covers everything from strategic planning and effective sales techniques to optimising supply chains and managing logistics. Our courses are developed by industry experts and dive deep into retail strategy, buying, pricing, consumer behaviour, and more. Learn how to navigate the ever-evolving retail management landscape and stay ahead of the competition. With modules on store management, multi-channel selling, and brand management, you'll be equipped to create exceptional customer experiences in retail management. Get 6 CPD Accredited Courses with 6 Free PDF Certificates worth £24! Offer Valid for a Limited Time!! So Hurry Up and Enrol Now!!! Course 01: Retail Management Diploma Course 02: Strategic Planning for Sales and Marketing Course 03: Sales Skills Course 04: Supply Chain Management Course 05: Certificate in Purchasing and Procurement Course 06: Transport And Logistics Learning Outcomes: Understand the fundamentals of effective retail management strategies and operations. Gain retail management knowledge and skills in retail buying, merchandising, and pricing. Develop expertise in supply chain management within the retail management industry. Master the art of sales, customer service, and consumer behaviour in a retail management setting. Develop strategic planning skills for effective sales and marketing. Acquire essential sales skills to enhance customer engagement and satisfaction. Gain proficiency in supply chain management to optimise retail management operations. Obtain a certificate in purchasing and procurement for efficient inventory management and cost control. Description: The Complete Guide to Corporate Governance Curriculum Breakdown of the The Complete Guide to Corporate Governance Bundle Curriculum Breakdown of Retail Management Diploma Module 01: Introduction Module 02: Strategy Module 03: Retail Buying and Merchandising Module 04: Retail Pricing Module 05: Supply Chain Management in Retailing Module 06: The Sales Process and Dealing with Customers at the Checkout Module 07: Importance of Consumer Behaviour Module 08: Taking Trends and Targeting Customers Effectively Module 09: The Importance of Communicating with Customers Module 10: Choosing a Retail Location Module 11: Retail Psychology Module 12: Negotiate the Right Deal with Suppliers Module 13: Develop Store Security Procedures Module 14: Management Skills for Leading Your Team Module 15: Selling in Multiple Channels Module 16: Retail Brand Management Module 17: Health & Safety for Retail Stores Module 18: Consumer Rights Act Curriculum Breakdown of Strategic Planning for Sales and Marketing Module 01: An Introduction to Strategic Planning Module 02: Development of a Strategic Plan Module 03: Strategic Planning for Marketing Module 04: Strategic and Marketing Analysis Module 05: Internal Analysis Module 06: External Analysis Module 07: Market Segmentation, Targeting and Positioning Module 08: Approaches to Customer Analysis Module 09: Approaches to Competitor Analysis Curriculum Breakdown of Sales Skills Module 01: Introduction to Sales Module 02: Sales Growth Module 03: Sales Hypnosis Module 04: Sales Presentation Module 05: Sales and Marketing And More..... Curriculum Breakdown of Supply Chain Management Module 01: An overview of Supply Chain Management Module 02: Role of logistics of Supply Chain Module 03: Customer Response Principles and Systems Module 04: Supply Chain System and Principles Module 05: Global Supply Chain Operations And More..... Curriculum Breakdown of Certificate in Purchasing and Procurement Supply Chain Basics Role of Procurement in an Organisation The Purchasing Cycle Purchasing Toolkits Managing Competitive Bids And More..... Curriculum Breakdown of Transport And Logistics Module 01: Introduction to Logistic Management Module 02: Planning Framework for Logistics Module 03: Supply Chain Management Module 04: Logistics Management and Organisation Module 05: Sourcing, Purchasing, and Procurement And More..... CPD 60 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Retail Management: Mastering Sales, Supply Chain, and Logistics course is designed for individuals who are interested in pursuing a career in the retail industry and aspire to develop comprehensive skills in sales, supply chain management, and logistics. It is suitable for aspiring retail managers, sales professionals, supply chain coordinators, purchasing and procurement specialists, and individuals seeking to enhance their knowledge and expertise in the retail sector. Career path Jobs related to this Retail Management: Mastering Sales, Supply Chain, and Logistics course in the UK: Retail Store Manager - £25,000 to £45,000 per year. Sales Representative - £20,000 to £30,000 per year plus commission. Supply Chain Coordinator - £25,000 to £35,000 per year. Purchasing and Procurement Specialist - £30,000 to £40,000 per year. Certificates 6 CPD Accredited PDF Certificate Digital certificate - Included Each CPD Accredited Hardcopy Certificate Hard copy certificate - £10.79 CPD Accredited Hardcopy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each

Level 7 QLS Endorsed Course | Endorsed Certificate Included | Plus 5 Career Guided Courses | CPD Accredited

The Pricing Practices and Market Failure course aims to provide students with an understanding of the role of prices in market economies and how pricing practices can contribute to market failure. The course examines the various factors that influence pricing decisions, such as market structure, consumer behaviour, and government policies.After the successful completion of the course, you will be able to: Understand Price Discrimination & International Price Discrimination. Understand Transfer Pricing & Pricing in Practice Cost-Plus Pricing. Explore Different types of Pricing in Practice. Understand Capital Budgeting. Understand how to Evaluate Investment Projects. Understand Market failure and regulation. Understand Risk Analysis. The course examines the various factors influencing pricing decisions, such as market structure, consumer behaviour, and government policies. Students will learn about different pricing strategies, including price discrimination, bundling, and dynamic pricing, and their implications for market outcomes. The course also covers the concept of market failure and the various market failures, including externalities, public goods, and asymmetric information. The course examines the various factors that influence pricing decisions, such as market structure, consumer behavior, and government policies. Students will learn about different pricing strategies, including price discrimination, bundling, and dynamic pricing, and their implications for market outcomes. The course also covers the concept of market failure and the various types of market failures, including externalities, public goods, and asymmetric information. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Pricing Practices and Market Failure Self-paced pre-recorded learning content on this topic. The Pricing Practices and Market Failure Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Pricing Manager Marketing Analyst Sales Manager Product Manager Business Consultant Economist Financial Analyst Market Research Analyst CEO, Director, Manager, Supervisor Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.