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Highlights of the Course Course Type: Online Learning Duration: 11 hours Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about digital marketing Understand the core competencies and principles of digital marketing Explore the various areas of digital marketing Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert digital marketer Master In Digital Marketing Course Master the skills you need to propel your career forward in digital marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective digital marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital marketing. Enrol in this digital marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive digital marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital marketing can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This digital marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This digital marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This digital marketing course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. Course Curriculum Introduction Welcome 00:01:00 General Tips & Tricks Series How to register your company in google maps? 00:03:00 How to see Email Sender's Company and Logo in Your Gmail? 00:02:00 How to Generate sitemap of a website? 00:02:00 How to protect a website from Spam on WordPress 00:02:00 Quick way to identify whether the website is Mobile optimized ? 00:03:00 How to identify registration date of website ? 00:01:00 How to identify duplicate content from the web ? 00:02:00 How to create google alerts ? 00:03:00 How to find the age of the domain ? 00:02:00 How to check if the website server is down ? 00:01:00 How to create text notes that will self destruct after being read ? 00:02:00 How to send google search information to your friends ? 00:03:00 How to find webhost of any website ? 00:02:00 Discover new sites that are similar to what you like already ? 00:03:00 How to easily highlight the important parts of a web page ? 00:01:00 How to share you email online without worrying about spam ? 00:01:00 How to get compute level answers without searching ? 00:04:00 The easiest way to setup email reminders ? 00:02:00 How to find the original URL that's hiding behind a short URL ? 00:02:00 How to corrupt a file you shared online ? 00:01:00 How to create a throwaway email ? 00:01:00 How to check if your email account has been compromised ? 00:01:00 SEO (Search Engine Optimization) How to register website on Google search console ? 00:06:00 How to Optimize your website homepage ? 00:06:00 How to add a sitemap on google search ? 00:07:00 How to shortlist targeted keyword list in google keyword planner ? 00:07:00 How to set international targeting on google search ? 00:01:00 How to remove a URL from google search engine ? 00:02:00 How to identify competitors keywords ? 00:07:00 How to leverage top sites to get on google search results ? 00:04:00 Discover powerful data analytics to measure SEO performance ? 00:05:00 How to do keyword research ? 00:10:00 How to write perfect title tags for search engines ? 00:04:00 How to optimise heading tags, external & internal links ? 00:08:00 What are backlinks & how to get them ? 00:06:00 How to write a perfect Meta description ? 00:06:00 How to enhance speed & performance of your website ? 00:04:00 YouTube Youtube account setup 00:04:00 Account optimization 00:08:00 How to create & setup Youtube channel banner ? 00:04:00 Youtube channel tags, thumbnails & custom thumbnails 00:08:00 Analyse Youtube keyword research 00:05:00 Youtube SEO techniques 00:07:00 What are Youtube cards & how does it work ? 00:05:00 How to optimise comments & reply them in bulk ? 00:02:00 How to grow your channel with competitors Analysis ? 00:06:00 How to manage multiple YouTube accounts ? 00:02:00 A simple yet powerful trick to increase your subscribers list ? 00:03:00 Youtube Paid Advertising 00:13:00 How to monetise your YouTube channel 00:02:00 Google Analytics How to install tracking code on your website ? 00:04:00 How to add filters & remove internal traffic ? 00:04:00 How to look and analyse different segment data ? 00:06:00 How to track paid campaigns ? 00:03:00 How to configure goals in google analytics ? 00:05:00 How to link google Adwords account ? 00:02:00 How to manage multiple analytics accounts ? 00:02:00 How to remove spam traffic ? 00:03:00 Email Marketing Email marketing tools set up ( MailChimp & Getresponse) 00:09:00 How to install signup or popup forms on the website ? 00:16:00 How to collect email address without a website ? 00:04:00 How to create a 'Hook' to your signup forms ? 00:08:00 Discover the psychology behind acquiring more leads 00:09:00 Email marketing automation process 00:08:00 Email analytics 00:07:00 Linkedln How to increase your connections in no time ? 00:08:00 Secret of LinkedIn InMails ? 00:04:00 Discover the best ways to use LinkedIn groups ? 00:09:00 How to setup a company page on LinkedIn ? 00:03:00 How to increase traffic to your website using LinkedIn blog ? 00:06:00 Twitter Twitter Account setup 00:03:00 Knowing Twitter features ? 00:06:00 Following twitter accounts 00:03:00 Twitter profile optimisation 00:06:00 How to get Twitter followers ? 00:09:00 Posting first 5 tweets for engagement 00:05:00 Leveraging Hashtags to increase your tweets visibility 00:04:00 What are twitter polls & how do you use them ? 00:05:00 A powerful trick to acquire customers on twitter ? 00:03:00 How to get followers retweet your post ? 00:03:00 How to embed a twitter button to your website or post ? 00:02:00 Twitter analytics 00:03:00 Facebook Set your Facebook page 00:04:00 Facebook Icon, cover image & description 00:06:00 How to get your first page likes ? 00:07:00 Discover how to increase your page likes 00:02:00 How to manage multiple Facebook pages ? 00:02:00 Facebook comments 00:04:00 Leveraging Facebook groups 00:04:00 Facebook Autoposting 00:04:00 Run a competition 00:06:00 Facebook Ads 00:04:00 How to get best out of Facebook ads ? 00:15:00 Facebook pixel & Re-marketing 00:03:00 Instagram How to setup a Instagram business profile ? 00:07:00 Set up Instagram bio & profile image 00:03:00 Leveraging Instagram accounts 00:06:00 A simple way to create free content on Instagram 00:05:00 Secret of hashtags on Instagram 00:03:00 Reposting Instagram App 00:04:00 How to get genuine Instagram followers ? 00:05:00 Discover how to grow your business through Instagram stories 00:04:00 How to get your posts reposted on Instagram by influencers ? 00:05:00 Selling your product / services Instagram shopping 00:03:00 Mobile App A quick way to do App store marketing research ? 00:15:00 How to discover the estimate size of your market ? 00:08:00 Discover the best ways to promote your App ? 00:15:00 App installs via Facebook Ads 00:16:00 App installs via Google Ads 00:13:00 How to make money from your app ? 00:08:00 How to optimise your App store listing ? 00:14:00 Discover growth hacking techniques for App downloads 00:09:00 App analytics 00:07:00 Techniques to get to the top of App store ranking ? 00:07:00 Assessment Assessment - Digital Marketing Diploma 00:10:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Introduction to Design Thinking: In-House Training Innovation is the cornerstone of highly successful companies, especially those that continue to be successful over the years and decades. Design thinking practices fuel this continual innovation, as they are the critical links from inspiration to delivery, concept to showroom floor, and start-up to global business. Design thinking is a structured approach to promoting innovation and creative problem-solving. It is not a new approach. It has been around for centuries, as the art, architecture, and inventions of mankind illustrate. By examining the steps to achieving great design and maximum utility of product, design thinking approaches provide a framework in which to develop new solutions to problems and new products to sell. This highly interactive course is designed to help participants think like designers to generate innovation, and to help teams to produce more innovation and creativity. Since design thinking is based on doing rather than thinking, we participants are challenged to apply the techniques, in the classroom, to create new ideas and solutions to a case study project. What you will Learn At the end of this program, you will be able to: Explain the underlying principles and value of using Design Thinking for innovation Describe the basic concepts of the Stanford Model for Design Thinking Evaluate a set of basic Design Thinking techniques for application to your projects Apply tools, techniques, and skills aligned with the 5 stages of the Stanford Model Drive innovation through Design Thinking at some level in your work environment Foundation Concepts Problems and solutions The Design Thinking difference Design Thinking skills and abilities Design Thinking mindset Design Thinking frameworks Stages of Design Thinking Problems and solutions The Design Thinking difference Design Thinking skills and abilities Design Thinking mindset Design Thinking frameworks General Practices Team formation Visualization Improvisation Personalization Empathize Practices Overview of Empathize techniques Observation Engagement Interviews Define Practices Overview of Define practices Unpacking techniques Defining the customer techniques Integrating the Define experience Ideate Practices Overview of Ideate practices Reusable techniques for the Ideate stage New Ideate techniques to explore Prototype & Test Practices Overview of Prototype practices Examples of prototypes Overview of Testing practices Forms of testing techniques Adopt and Adapt Design Thinking Overview of Design Thinking implementation Design Thinking implementation challenges Success in implementing Design Thinking Summary and Next Steps Workshop summary Next steps: Personal Action Plans
This course will provide you with everything you need to take control of Instagram and attract targeted followers. This comprehensive course guides you with a better understanding of using Instagram and generate more earnings. You will learn how to get started with Instagram, build an audience and increase followers on this incredible platform and sell your products or services. With this course, determine what the best hashtags are for your business and how to use them in every post. Moreover, learn to create interesting and encouraging content and optimise your account for leads. Instagram is ideal for the advertisement since a vast amount of people use Instagram to research on different subjects, and this is where your product or service can be found. Your Learning Goals: Discover what it takes to create an impressive Instagram profile and feed. Get plenty of tips and tricks for producing daily content. Grow genuine Instagram followers. Promote your products or services through Instagram and boost revenue. Be able to collect leads from Instagram. Successfully sell your products or services through Instagram. Who is this Course for? Instagram Marketing Masterclass is perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry. Course Curriculum Introduction About the instructor and the course FREE 00:03:00 DO NOT ENROL until you watch this 00:02:00 INSTAGRAM FUNDAMENTALS Introduction to Fundamentals 00:01:00 Basic Features of Instagram 00:05:00 How Instagram Works 00:04:00 Rule no.1 & Rule no.2 of Instagram Marketing 00:04:00 Purpose and Theme 00:09:00 ACCOUNT SETUP Introduction to Account Setup 00:01:00 Username Selection 00:09:00 Personal or Business Account 00:08:00 How to Create an Amazing Bio Description 00:10:00 How to Select the Perfect Display Image (Profile image) 00:06:00 The Instagram solo link 00:05:00 CONTENT STRATEGY Introduction to Content creation on Instagram 00:01:00 Theme of your account 00:04:00 Quality and Quantity of content 00:09:00 Type of content that work on Instagram 00:11:00 How to create compelling content (non designers) 00:05:00 Free stock photo websites 00:04:00 Tools for creating content: IOS devices 00:10:00 Tools for creating content: Android devices 00:04:00 Tools for creating content: Desktop tools 00:10:00 What to do if you don't have time to create content 00:09:00 Tools to schedule your content 00:13:00 Create the ultimate Content Strategy Plan 00:07:00 GROWTH HACKS Introduction to Growth Hacking 00:01:00 Growth Hack no.1 - Consistency 00:03:00 Growth Hack no.2 - Hashtags 00:10:00 Growth Hack no.3 00:05:00 Growth Hack no.4 - Engaging 00:05:00 Growth Hack no.5 00:08:00 Growth Hack no.6 00:06:00 Growth Hack no.7 00:09:00 Tools to track your growth 00:04:00 ADVERTISING AND PROMOTION Introduction to advertising and promotion 00:01:00 Instagram ads- within the app 00:04:00 Instagram ads - Facebook Ads Manager 00:10:00 Paid shoutouts: how much does it cost 00:09:00 How to reach out to influencers 00:04:00 HOW TO GENERATE LEADS Introduction to lead generation 00:01:00 Rule no.1 - Give value first 00:04:00 Rule no.2 - The 80/20 rule 00:05:00 Call-to-action (CTA) 00:05:00 INSTAGRAM STORIES Introduction to Stories 00:01:00 Basics of the feature 00:05:00 What to share in your strories 00:04:00 CASE STUDIES A final advice 00:02:00 @digi_lifestyle Case Study - From 0 to 1000 in 4 weeks 00:09:00 @lfcgadgets Case Study - From 1000 to 10000+ in 4 months 00:09:00 BONUSES February 2018 - How to create awesome videos for Instagram with Quick app 00:12:00 February 2018 Instagram algorithm update 00:07:00 Instagram Hashtag Algorithm Update March 2018 00:08:00 How to Create Instagram Story Ads with Facebook Ads Manager 00:12:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Tableau is an intuitive and simple tool to learn. This Tableau training course is a jumpstart to getting report writers and analysts who are self-taught or have no previous knowledge to being productive. It covers everything from connecting to data, through to creating interactive dashboards with a range of visualisations in three days. Having a quick turnaround from starting to use Tableau, to getting real, actionable insights means that you get a swift return on your investment. At the end of this course, you will be able to communicate insights more effectively, enabling your organisation to make better decisions, quickly. This accelerated approach is key to getting engagement from within your organisation so everyone can immediately see and feel the impact of the data and insights you create. Our Tableau Desktop Fast Track course combines all of our Foundation (Fundamentals) and Analyst (Intermediate) content into a 3 day live online course with added access to online bonus content of 3 additional modules. Gathering Requirements, Bring Your Own Data and Engaging Users. What do you get? This course is delivered live virtually and has all material provided through our online portal, together with email support and live coaching sessions. The full program includes all of the following elements: 3 days of live and interactive instructor-led sessions delivered by an expert Tableau Trainer 6 weeks access to our live coaching program delivered by expert Tableau coaches 50+ practical exercises to practice what you learn 12 months access to video’s that walk you through the theory and exercise solutions Practical advice, tools and resources for using Tableau in the real world The three additional online modules provide:Clarity on the approach to gathering dashboard requirements in a way that can be translated into dashboard designs.An agile and iterative development process that delivers products that meet user needs more quickly and effectively.An understanding of how end users will interact with dashboards to ensure that designers deliver actionable results. THE SYLLABUS PHASE 1: DESIGN MODULE 1: UNDERSTAND TABLEAU What is possible How does Tableau deal with data Know your way around Review of Type Conversions How do we format charts Dashboard basics – My first Dashboard MODULE 2: TRANSFORM DATA Connecting to and setting up data in Tableau Modifying data attributes How Do I Structure my Data – Groups & Hierarchies, Visual Groups How Tableau Deals with Dates – Using Discrete and Continuous Dates, Custom Dates How do I create calculated fields and why? – Creating Calculated Fields, Types of calculated fields, Row Level v Aggregations, Aggregating dimensions in calculations, Changing the Level of Detail (LOD) of calculations – What, Why, How MODULE 3: GATHER REQUIREMENTS(ONLINE CONTENT ONLY) Brainstorm and assess possible priorities Pitfalls to avoid Gather requirements PHASE 2: DEVELOP MODULE 4: CREATE CHARTS Charts that Compare Multiple Measures – Measure Names and Measure Values, Shared Axis Charts, Dual Axis Charts, Scatter Plots Showing progress over time Creating Tables – Creating Tables, Highlight Tables, Heat Maps Showing Relational & Proportional Data – Pie Charts, Donut Charts, Tree Maps Making things dynamic with parameters MODULE 5: COMBINE DATA Relationships Joining Tables – Join Types, Joining tables within the same database, cross database joins, join calculations Blending – How to create a blend with common fields, Custom defined Field relationships and mismatched element names, Calculated fields in blended data sources Unions – Manual Unions and mismatched columns, Wildcard unions Data Extracts – Creating & Editing Data extracts MODULE 6: ANALYSE INFORMATION Table Calculations Sets, Reference Lines, Trends and Forecasting Answering spatial questions – Mapping, Creating a choropleth (filled) map, Using your own images for spatial analysis, Mapping with spatial files Advanced charts Bar in Bar charts Bullet graphs Creating Bins and Histograms Creating a Box & Whisker plot Viz in Tooltips PHASE 3: DESIGN MODULE 7: BUILD DASHBOARDS Using the Dashboard Interface Device layouts Dashboard Actions – Set actions, Parameter actions Viz in Tooltips for Dashboards Dashboard containers – Horizontal & Vertical containers, Hidden containers Navigate between dashboards Telling data driven stories MODULE 8: BRING YOUR OWN DATA Design Best Practices & Resources Wireframe templates Questions Process Start building and testing MODULE 9: EMPOWER STAKEHOLDERS What is Tableau Server Publishing & permissions How can your users engage with content The Tableau ecosystem Review your progress Your next steps HOW MUCH OF YOUR TIME WILL THIS TAKE? Delegates are also provided 6 weeks access to our Tableau Coaching. We run Live Q&A sessions from 4pm-5pm on a Monday (Connecting to Data and Calculated Fields), 2pm-3pm Friday (Creating Charts) & 4pm-5pm Friday (Dashboard Design). The coaching helps delegates to transition from the theory of using Tableau to its practical use. We’d be expecting them to apply the exercises you’ll be doing during the course, onto your own data after the course. In our experience, this is the best way to increase both understanding and long term memory retention. The live coaching also acts as a troubleshooting platform for any practical issues that delegates need to overcome in the real world. Delegates also have 12 months access to all of the training material covered in the course in the form of an online portal (this includes theory videos, exercise solution videos, exercise materials and even quizzes). We have a growing LinkedIn community that delegates are encouraged to join and participate in. We regularly post useful blog posts and additional training that will enhance the Tableau journey and understanding. We help teams using Tableau to transform in the following ways : From a disjointed understanding of Tableau – To being familiar with Tableau terminology and capability From ad-hoc data uploads and error prone calculations – To reusable data connections and robust metrics From disjointed stakeholder questions – To clear and concise requirements that lead to decision making From being unsure how difficult Tableau will be to learn – To being able to develop standard charts and tables in Tableau with dynamic reporting capabilities From manually combining data for each analytical task – To dynamically combining data from multiple tables for analysis From being unsure how to answer analytical questions and what options there are – To being equipped with multiple actionable, dynamic, analytical use cases From not knowing Why, When and How to create Dashboards or Story’s – To being able to combine analysis to answer complex questions and tell data driven stories From using demo data theory – To Delivering value [Answering questions] on their own data From spending lots of time answering colleagues ad-hoc (data) questions – To empowering stakeholders in answering ad-hoc queries and reducing the time to analyse and steer the business
LinkedIn is a very valuable tool to find the key decision makers within certain companies. It’s used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch and a lot more. Find out how it can be used to enhance your business.
Hello Loves! It's my birthday on 26th October! and as life has been a bit busy the last weeks (business, a breakup and butt grounding!), I haven't put together an in-person celebration. But that's ok! Instead what I'd love to do is offer a magic show for my friends to enjoy! What I'll be doing is turning coffee and cake into music! I've found recently that I've got a talent for transmutation. And I'm going to put my skills to the test. "What is she talking about?" I hear you ask... right? ... Well, as I haven't been able to organise a gathering to celebrate with you this year, I'm inviting you to buy me a birthday coffee (or slice of red velvet cake, or parmegian pizza mmm!), and I'm going to use my magic powers to turn this into a loopstation - and play you some funky music, because you know me... it's simply what I love to do! :D I would also LOVE to have a phone call or video call with you too, let's catch up, I hope that life's business wont keep us apart! To make this magic work, I invite you to take me on a metaphorical birthday coffee or cake date 😄 In the booking link you can do exactly that (or choose some other yummy options) and help me perform this magic! If you do, I'll make sure to have a live coffee/cake call with you, and make you a personal comedy loop, to give so some smiles and laughs back in return! and I will squish you so hard when I see you (Well either way, you know I'll do that when I see you 😄) I'm super excited to share more of my love, joy and creativity with the loopstation this year, in India (flying in 2 weeks) and the UK, and your input would boost my chances to do so <3 Life's been a bit weird recently and I hope I can keep the joy alive for us all in my own special way! (SOO in other words this is a birthday crowdfunder to help to gift me a Loopstation. I'm currently about £100 short. If you would like to gift me the equivalent of buying a coffee or a cake, to aid my fundraiser, you can do by buying one of the 3 options on this booking page) - So that in the future I can organise some fun boogey dancey times for us together! If you would like to contribute a Birthday coffee, you can do until 28th October (because after that it's a bit past the birthday mark (and I need to purchase the loop station soon) :'D) *Please note, no physical coffee, cake or pizza will be provided after purchase. (But musical, metaphorical food and beverage items maybe be voiced) **There is also a free option incase you read all this way but aren't in a place to contribute, this option is like a free email birthday card :) I'm silly I know! I LOVE YOU! Squishes and Big Love from Saraswati Vanisha xxx
In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Local SEO For The Small Business Owner will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Local SEO For The Small Business Owner will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Local SEO For The Small Business Owner and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Local SEO For The Small Business Owner is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Local SEO For The Small Business Owner. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Local SEO For The Small Business Owner will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Introduction To The Course What To Expect In This Course 00:01:00 Who Am I? Why I Created This Course 00:03:00 What is local SEO? 00:04:00 Pricing - This Course Vs. Using An SEO Agency 00:03:00 Setting Up a Simple Website for Business Do You Build Your Own Website Or Pay Someone Else To Build It? 00:02:00 Why Your Website Must Be Mobile Friendly in 2015 00:02:00 Learning WordPress - A Simple Content Management System 00:03:00 Squarespace - Simple For The 'Do It Yourself' Crowd 00:03:00 Setting Up Your Google+ Business Page Introduction To Google+ For Business 00:02:00 A Poor Google+ Business Page Vs. a Good Google+ Business Page 00:06:00 An Example Google+ Business Page Setup 00:05:00 Using Canva To Create a Header Image 00:02:00 Posting on Google+ For Business 00:02:00 Setting Up Your Yelp Business Page Setting Up a Yelp Business Page 00:02:00 Basic Social Media Setup Facebook Business Page Setup 00:03:00 Setting Up a LinkedIn Business Page 00:02:00 Setting Up a Twitter Profile 00:02:00 Run a Social Media Contest To Generate Buzz 00:02:00 Creating Business Listings for Local SEO Name, Address, and Phone Consistency For Your Business 00:03:00 Building Citations (aka Business Listings) 00:09:00 What are Data Aggregators? 00:03:00 Tools For Building Citations, Rank Tracking & More Check Citation Errors For Free With Moz Local 00:06:00 Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More 00:07:00 GeoRanker For Checking Your Rankings 00:01:00 UpCity Local SEO 00:12:00 Optimizing Your Website for Local SEO Adding Name, Address, and Phone (NAP) To Your Website 00:04:00 Using The 'WordPress Local SEO' Plugin For Your Site 00:02:00 Local SEO Articles Worth Reading 00:05:00 Content Writing Why Content Is So Important 00:05:00 Building Content Pages For Your Services 00:03:00 The Google Keyword Planner - Keyword Research 00:04:00 Adding Heading Tags 00:01:00 Adding an 'Alt' Tag To Your Images 00:04:00 Hiring a Writer for Only $5 00:06:00 Link To Other Relevant Content On Your Website 00:03:00 Social Syndication Setting Up JetPack To Post On Social Media Automatically 00:03:00 Asking for Reviews From Your Customers Why reviews are very important for your small business 00:04:00 The Review Generator Handout 00:02:00 Getting Links From Other Websites aka Backlinks What Are Backlinks? 00:04:00 Simple Ways To Get Backlinks for Small Businesses 00:02:00 Other Business Sites To Consider Signing Up On Thumbtack 00:02:00 Angie's List & HomeAdvisor 00:02:00 Where To Go From Here Your Overwhelmed - If Your Willing To Hire Someone 00:02:00 Conclusion Wrapping Up 00:03:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Program Management Skills: Virtual In-House Training Program managers coordinate and give oversight to the efforts of marketing groups, project teams, product delivery, maintenance and support, operations and staff from various functional groups, including suppliers, business partners, and other external bodies. The goal is to ensure that proposed business transformation, through the delivery of complex products and processes, is implemented to realize the organization's strategic benefits and objectives, for which the program was selected. The goals of this course are twofold: To provide participants with key program management principles and techniques, recognized as best practices, to enable more effective program management; and to leverage core elements of the program management life cycle, processes, tools and techniques, to enable program management effectiveness. The participant will learn and apply the principles of program management through discussions, activities, and case study exercises. What You Will Learn At the end of this workshop, you will be able to: Maximize the transformational impact of a program according to the business needs Explain management principles and techniques and apply them within a program context Implement program governance and organization that will produce expected benefits Plan for and manage benefit realization, risks, issues, and quality Manage component projects' interdependencies that are linked to both program and strategic objectives Engage program stakeholders effectively. Improve communication and action planning effectiveness for programs in organizations Getting Started Introductions Course structure Course goals and objectives Foundation Concepts Fundamental definitions and concepts Program challenges and benefits Program best practices and success criterion Stakeholder management Governance: program management office and program boards Standard for Program Management overview Vision, Leadership, and the Business Case What is vision, why, and how? Leadership vs. Management Program business case Program Organization and Governance Program organization Program governance Program board roles and responsibilities Benefits Management Benefits explored Benefits management Benefits realization Program Management Planning Program management plan Program blueprint and roadmap Program component dossier Program tranches Program estimating Program scheduling Program Monitoring and Controlling Program Control - An Overview Program Monitoring and Controlling Monitoring and Controlling Transition Program Risk and Issue Management Risk and issue management overview Program risk management Program issue management Program Quality Management Program quality management overview Program quality management principles Program Stakeholder Management Stakeholder engagement overview Stakeholder engagement planning EI, trust, communication and stakeholder engagement Program Closure and Benefits Sustainment Program closure overview Closing the program Program benefits sustainment Summary What did we learn, and how can we implement this in our work environments?