The Quintessential Customer Experience (QCx) Forum is a ‘peer advisory’ community of communications and Cx professionals whose primary objectives are: To help members keep abreast of the latest CX developments To share best practice across different industry sectors. To provide individual support, advice and guidance for members Membership includes quarterly meetings, team coaching, 1:1 mentoring and online resource. Benefits The QCx Forum benefits both the CX professional and the organisations they work for. Employer Benefits include: Benchmarking performance against organisations in different sectors Keeping up to date with latest trends Maintaining competitive advantage through exceptional customer experience. Individual Member Benefits include: Inspiration for new ideas and approaches Guidance and advice to implement new strategies Support and reassurance from peers What’s included: The current membership package* includes: Forum Meetings Quarterly ‘Mastermind Group’ gatherings in person at a London venue. Each meeting features a specialist speaker providing insights about new trends and best practice. Team Coaching Attendees have the opportunity to share and solve key CX-related challenges they face. 1:1 Mentoring Support Members have access expert mentors to develop new strategies, gain valuable new knowledge and enhance their professional growth. Online Resource Members have access to a dedicated portal providing access to useful templates, tools and articles. * The first annual conference is planned for 2024 Membership Fees and options Three options are available: Essentials - quarterly Forum meetings, team coaching and online resources. £1,400.00 (ex VAT) pa Standard annual membership - includes quarterly forum meetings, team coaching, 4 x 1:1 mentoring sessions and online resource. £3,600.00 (ex VAT) per annum Platinum membership - over and above the standard membership, includes an intensive quarterly programme of bi-weekly coaching sessions £4,700.00 (ex VAT) per annum Credentials The Chair of the QCx Forum is Quentin Crowe MA, FCIM. His CX consultancy journey began in 2001 working with clients in the fitness and education sectors. Using an adaptation of the SERVQUAL methodology, he and his team have worked with clients in the charity, quality assurance, construction and cutout sectors (including ISG). Quentin also mentors entrepreneurs, senior marketers and corporate executives. He also chairs a number of ‘mastermind’ groups. Brands represented include Shell, Asahi, Reuters and St James’s Place Welsh Management.

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It’s Not a Bad Technique to Use Per Se, but It’s a Bit “old School” and, Frankly, a Bit Overused. Do Something Else. Instead of Focusing on Your Needs as a Brand, Focus on the Needs of the Customer as a Person. Recognize Their Needs as a Customer and How You Respond to Them Specifically. To Do This, Get to Know Your Customer’s Mindset and Analyse Why They Have Churned (Remember Point 1 Again With Data, Data, Data…). Then, Consider How Your Product or Service Helps Them and What Benefit They Can Get From You That They May Have Forgotten or Lost Focus on. Then, Reframe What You, as a Brand, Need to Do to . Win Them Back. Essentially, You Need to Make an Effort to Understand Your Customer’s Journey and Why and How They Make Decisions, E.g. Whether to Buy From You Again. Once This is Done, It Gives You B2C Lead the Opportunity to Replicate the Value or Exclusivity of the Information, Services or Offers You Provide, as the Following Examples From Dollar Shave Club and Boden Elegantly Demonstrate: Figure 3: Dollar Shave Club Recovery Email American Lowe's Chooses to Approach It in a Slightly Different Way by Informing Customers of What They May Have Missed Without Engaging With the Brand: the Icing on the Cake Here is That They Do It in a Slightly . Humorous Way That Reflects the Core Value of Offering Home Products. However, One Should Be a Little Cautious With This Example: Although the Email Design May Look Very Appealing, It is Worth Making Sure That Your Design Does Not Degrade the Cta Button. As You Can See, the “learn More” Button is Not What You Put Most Noticeable in the Email. As With Everything Else, It's About Finding Balance and a Willingness to Test and Experiment to End Up in the Best Shape for the Optimal Recovery Campaign. 5: Reward Their Loyalty Your Data Shows You Exactly How Engaged a Lost Customer Has Been in the Past. Even Though They May Have Been Less .

