Overview With the ever-increasing demand for Advertising in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Advertising may be. Learning about Advertising or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Advertising. That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Advertising is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates. The self-paced online learning methodology by compete high in this Search Engine Advertising course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course! Instead of searching for hours, enrol right away on this Search Engine Advertising course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run. Who is this course for? While we refrain from discouraging anyone wanting to do this Search Engine Advertising course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Advertising, Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Advertising, Anyone looking for a certificate of completion on doing an online training on this topic, Students of Advertising, or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity Career Path This Search Engine Advertising course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams. Course Curriculum Module 1 - Introduction To SEA Introduction To SEA 00:00 Module 2 - GOOGLE ADS_ BASICS OF GOOGLE ADS GOOGLE ADS_ BASICS OF GOOGLE ADS 00:00 Module 3 - THE ANATOMY OF A SEARCH INTERNET AD THE ANATOMY OF A SEARCH INTERNET AD 00:00 Module 4 - OVERVIEW_ TYPE OF ADS Draft LessonOVERVIEW_ TYPE OF ADS 00:00 Module 5 - GOOGLE ADS_ NETWORKS AND AD FORMATS GOOGLE ADS_ NETWORKS AND AD FORMATS 00:00 Module 6 - GOOGLE ADS_ PREPARATION, CAMPAIGNS, AD GROUPS AND MORE GOOGLE ADS_ PREPARATION, CAMPAIGNS, AD GROUPS AND MORE 00:00 Module 7 - EDITOR, OPTIMIZATION, ANALYTICS, AND OTHERS EDITOR, OPTIMIZATION, ANALYTICS, AND OTHERS 00:00 Module 8 - KEYWORDS AND KEYWORDS RESEARCH TOOLS KEYWORDS AND KEYWORDS RESEARCH TOOLS 00:00 Module 9 - SET YOUR KEYWORD MATCH TYPES SET YOUR KEYWORD MATCH TYPES 00:00 Module 10 - KEY PERFORMANCE INDICATORS (KPIs) KEY PERFORMANCE INDICATORS (KPIs) 00:00
Overview With the ever-increasing demand for Data Driven Marketing in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Data Driven Marketing may be. Learning about Data Driven Marketing or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Data Driven Marketing. That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Data Driven Marketing is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates. The self-paced online learning methodology by compete high in this Advanced Digital Marketing & Data course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course! Instead of searching for hours, enrol right away on this Advanced Digital Marketing & Data course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run. Who is this course for? While we refrain from discouraging anyone wanting to do this Advanced Digital Marketing & Data course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Data Driven Marketing, Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Data Driven Marketing, Anyone looking for a certificate of completion on doing an online training on this topic, Students of Data Driven Marketing, or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity Career Path This Advanced Digital Marketing & Data course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams. Course Curriculum Module 1: Programmatic Marketing Programmatic Marketing 00:00 Module 2: First Party Data and CRM First Party Data and CRM 00:00 Module 3: Search and Social Media Search and Social Media 00:00
Overview With the ever-increasing demand for Digital Communication in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Digital Communication may be. Learning about Digital Communication or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Digital Communication . That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Digital Communication is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates. The self-paced online learning methodology by compete high in this Digital Communication course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course! Instead of searching for hours, enrol right away on this Digital Communication course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run. Who is this course for? While we refrain from discouraging anyone wanting to do this Digital Communication course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Digital Communication , Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Digital Communication , Anyone looking for a certificate of completion on doing an online training on this topic, Students of Digital Communication , or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity Career Path This Digital Communication course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams. Course Curriculum Module 1_ Introduction to Digital Communication Introduction to Digital Communication 00:00 Module 2_ Email Communication Email Communication 00:00 Module 3_ Social Media Communication Social Media Communication 00:00 Module 4_ Online Collaboration Tools Online Collaboration Tools 00:00 Module 5_ Digital Marketing Digital Marketing 00:00 Module 6_ Search Engine Optimisation (SEO) Search Engine Optimisation (SEO) 00:00 Module 7_ Content Creation Content Creation 00:00 Module 8_ Online Reputation Management Online Reputation Management 00:00 Module 9_ Digital Privacy and Security Digital Privacy and Security 00:00 Module 10_ Advanced Digital Communication Advanced Digital Communication 00:00
Course Overview: Search Engine Optimisation - CPD Certified In today's digital landscape, mastering Search Engine Optimization (SEO) is essential for anyone looking to succeed in online marketing and digital presence management. The 'Search Engine Optimisation - CPD Certified' course offers a comprehensive learning experience designed to equip participants with the knowledge and skills needed to navigate the intricacies of SEO effectively. Module 1: Search Engine Algorithms Understanding the fundamental principles behind search engine algorithms is crucial for optimizing online content. Module 1 delves into the intricate workings of search engine algorithms, exploring how they determine website rankings and visibility in search results. Participants will learn about the key factors that influence algorithmic decisions and strategies for aligning content with search engine requirements. Module 2: Search Engine Ranking and Optimization Module 2 focuses on practical techniques for improving search engine rankings and optimizing web content for maximum visibility. Participants will explore the importance of keyword research, on-page optimization, link building, and other SEO tactics aimed at enhancing website performance in search engine results pages (SERPs). Module 3: User Experience and Digital Marketing Integration User experience (UX) plays a pivotal role in SEO success and overall digital marketing strategy. Module 3 examines the relationship between user experience and SEO, emphasizing the importance of responsive design, site speed, and intuitive navigation. Additionally, participants will learn how to integrate SEO practices seamlessly into broader digital marketing initiatives to drive engagement and conversions. Module 4: Web Analytics and Ethical Considerations Module 4 introduces participants to web analytics tools and methodologies for tracking website performance and measuring the effectiveness of SEO efforts. Moreover, ethical considerations in SEO practices, such as black hat techniques and spammy tactics, will be discussed to ensure participants understand the importance of maintaining integrity and credibility in their SEO strategies. Module 5: Future Trends and Storytelling in Digital Marketing Anticipating future trends and adapting to evolving digital landscapes are essential for sustainable SEO success. In Module 5, participants will explore emerging trends in search engine optimization, such as voice search, artificial intelligence, and mobile optimization. Additionally, the module will emphasize the role of storytelling in digital marketing and its impact on audience engagement and brand visibility. Certification and Continuing Professional Development (CPD) Upon successful completion of the course, participants will receive a CPD certified certificate, recognizing their proficiency in Search Engine Optimization. This certification not only validates their expertise but also demonstrates their commitment to continuous learning and professional development in the field of digital marketing. In conclusion, the 'Search Engine Optimisation - CPD Certified' course offers a comprehensive curriculum designed to empower participants with the knowledge, skills, and ethical considerations necessary to succeed in the dynamic world of search engine optimization and digital marketing. Whether you're a seasoned marketing professional or a newcomer to the field, this course provides invaluable insights and practical strategies for driving online visibility and achieving marketing objectives in today's competitive digital landscape. Course Curriculum Module 1_ Search Engine Algorithms Search Engine Algorithms 00:00 Module 2_ Search Engine Ranking and Optimisation Search Engine Ranking and Optimisation 00:00 Module 3_ User Experience and Digital Marketing Integration User Experience and Digital Marketing Integration 00:00 Module 4_ Web Analytics and Ethical Considerations Web Analytics and Ethical Considerations 00:00 Module 5_ Future Trends and Storytelling in Digital Marketing Future Trends and Storytelling in Digital Marketing 00:00
Overview With the ever-increasing demand for Data Driven Marketing in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Data Driven Marketing may be. Learning about Data Driven Marketing or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Data Driven Marketing. That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Data Driven Marketing is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates. The self-paced online learning methodology by compete high in this Advanced Digital Marketing & Data course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course! Instead of searching for hours, enrol right away on this Advanced Digital Marketing & Data course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run. Who is this course for? While we refrain from discouraging anyone wanting to do this Advanced Digital Marketing & Data course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Data Driven Marketing, Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Data Driven Marketing, Anyone looking for a certificate of completion on doing an online training on this topic, Students of Data Driven Marketing, or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity Career Path This Advanced Digital Marketing & Data course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams. Course Curriculum Module 1 Programmatic Marketing Programmatic Marketing 00:00 Module 2: First Party Data and CRM First Party Data and CRM 00:00 Module 3: Search and Social Media Search and Social Media 00:00
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Learn how to find broken links, bad tags and many more uses of SEO audit tool through our SEO Audit with Screaming Frog course. The lucid contents of the course teach you how an audit tool exponents your whole site and create a spreadsheet of all your pages. Teaching you the basic function of SEO tools, it enables you how to recognize duplicate content, issue a report, create XML sitemaps, scrutinize broken backlinks, and fix site errors. It also guides you to learn a webpage crawling, and Frog SEO Spider using system to create a list of your internal pages. Frog SEO tracks the crawl level, keyword elements, export your data to spreadsheet, measure file size, justify page depth, find replica pages with duplicate content and organize outlinks and inlinks to any given URL. What you'll learn You'll learn the basics to SEO (Search Engine Optimization) You'll learn how to how to use Screaming Frog SEO Spider You'll learn how to perform an SEO Audit You'll learn how to analyze broken backlinks You'll learn how to identify duplicate content You'll learn how to fix site errors You'll learn how to issue a report You'll learn how to crawl a website You'll learn how to examine the .htaccess for issues & compatability You'll learn how to analyse page data like titles, meta & descriptions You'll learn how to generate XML sitemaps You'll learn how to meta robots text You'll learn how to audit hreflang attributes Requirements You should know how to use a PC at a beginner level Screaming Frog SEO Spider (FREE Version at least) Who is the target audience? Online Marketers Everyone with a Website SEO Marketers & Engineers Brick & Mortar Businesses Everyone with a Product Video Producers who want to rank their videos higher in Google Link Builders Bloggers Content Creators who want to get more traffic from their work Module: 01 Starting Your SEO Audit 00:47:00 SEO Audit Software Walkthrough 01:02:00 Keyword Planner 00:08:00 Free Keyword Research Tool 00:06:00 Paid Keyword Research Tool 00:07:00 Module: 02 WordPress Fastest Cache Settings 00:05:00 Yoast Real-Time Analysis for Any Site 00:02:00 WordPress Cache Speed Test 00:01:00 Real-Time Ranking Case Study 00:08:00 All In One SEO Plugin 00:03:00 Course Certification
The Sales and Digital Marketing Diploma course is designed to help you to grow your business through proper sales and digital marketing. The course is split into two sections: Sales and Digital Marketing. In sales part, you will be introduced to the recent practical techniques for increasing your sales. You will learn the secrets of sales, sales management, sales strategies, and more. On the other hand, you will learn the advanced digital marketing strategies such as SEO ( Search Engine Optimization) techniques, social media marketing like Facebook, Twitter, Instagram, Pinterest marketing, Google Adwords, viral marketing, network marketing and others. Upon completion, you will gain enough knowledge to use the sales and digital marketing strategies in your business. Who is the course for? Professionals of the sales industry who wants to learn and become an expert in sales management and be able to maintain or increase the sales of the business. People who have an interest in learning about sales management. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Sales and Digital Marketing Diploma is a useful qualification to possess, and would be beneficial for the following careers: Businessmen Business Development Specialist Entrepreneur Marketing and Promotions Officer Sales Executive Sales Manager Strategist.