Description

Digital marketing is not just a "secure" professional route in today's economy, but it is also a flourishing employment market! Digital marketing is a terrific option because the need for it is growing every day in the UK. Companies used to promote on television, radio, and in newspapers, but now they are more focused on advertising on digital media. This course will get you up and running quickly in gaining the fundamental skills and training needed to establish your career as a digital marketer.

Digital Skills: Digital Marketing is the best digital marketing course for people who want to learn how to leverage social media and popular online apps to increase product and service recognition. You'll be led through real-world instances and methods, as well as learning activities designed to help you create extremely successful commercials. After completing this course, you will be able to develop and execute first-rate marketing campaigns utilising email, SEO, and a variety of other tactics. This knowledge will be important for your CV when applying for senior positions in this industry.

After this course, you will be able to:

Learn the fundamentals of SEO

Improve your understanding of Google AdWords and Google Analytics

Learn efficient Facebook marketing strategies

Learn about lead-creation tactics

Discover the fundamentals of email marketing

Learn about the Content Management System (CMS)

Develop your knowledge of strategic marketing, sales growth, and other areas

Discover the ideal step-by-step LinkedIn marketing strategy

Learn how to create Instagram leads

Discover how they increased their internet sales

Learn how much money to put into internet marketing

Discover how to boost their conversion rate and convert website visitors into paying clients

Learn how Google, Facebook, Amazon, and other online "monsters" employ internet marketing methods

Discover how to use a list-building method

Why Prefer this Digital Skills: Digital Marketing Course?

Opportunity to earn a certificate accredited by CPD after completing this course

Student ID card with amazing discounts - completely for FREE! (£10 postal charges will be applicable for international delivery)

Standards-aligned lesson planning

Innovative and engaging content and activities

Assessments that measure higher-level thinking and skills

Complete the program in your own time, at your own pace

Each of our students gets full 24/7 tutor support

Experts created the Digital Skills: Digital Marketing course to provide a rich and in-depth training experience for all students who enrol in it. Enrol in the course right now and you'll have immediate access to all of the course materials. Then, from any internet-enabled device, access the course materials and learn when it's convenient for you.

Start your learning journey straight away with this course and take a step toward a brighter future!

*** Course Curriculum ***

Here is the curriculum breakdown of the course:

Module 01: Introduction

This module covers the following topics:

Welcome

Module 02: General Tips & Tricks Series

This module covers the following topics:

How to register your company

How to see Email Sender's Company and Logo in Your Gmail

How to Generate a sitemap of a website

How to protect a website from Spam on WordPress

Quick way to identify whether the website is Mobile optimized

How to identify registration data of website

How to identify duplicate content from the web

How to create google alerts

How to find the age of the domain

How to check if the website server is down

How to create text notes that will self destruct after being read

How to send google search information to your friends

How to find webhost of any website

Discover new sites that are similar to what you like alredy

How to easily highlight the important parts of a web page

How to share you email online without worrying about spam

How to get compute level answers without searching

The easiest way to setup email reminders

How to find the original URL tht's hiding behind a short URL

How to corrupt a file you shared online

How to create a throwaway email

How to check if your email account has been compromised

Module 03: SEO (Search Engine Optimisation)

This module covers the following topics:

How to register website on Google search console

How to Optimize your website homepage

How to add a sitemap on google search

How to shortlist targeted keyword list in google keyword planner

How to set international targeting on google search

How to remove a URL from google search engine

How to identify competitors keyword

How to leverage top sites to get on google search results

Discover powerful data analytics to mesure SEO performance

How to do keyword research

How to write perfect title tags for search engines

How to optimise heading tags, external and internal links

What are backlinks & how to get them

How to write a perfect Meta description

How to enhance speed & performance of your website

Module 04: YouTube

This module covers the following topics:

Youtube account setup

Account optimization

How to create & setup Youtube channel banner

Youtube channel tags, thumbnails & custom thumbnails

Analyse Youtube keyword research

Youtube SEO techniques

What are Youtube cards & how does it work

How to optimise comments & reply them in bulk

How to grow your channel with competitor Analysis

How to manage multiple YouTube accounts

A simple yet powerful trick to increase your subscribers list

Youtube Paid Advertising

How to monetise your YouTube channel

Module 05: Google AdWords

This module covers the following topics:

What are Google Ads & how does it work

Account setup

Competitors analysis

Campaign types & how to select the right campaign

Bids & Budgets

How to target the right audience

Google Ads advance campaign settings

Choosing the right keywords

How to write ads that gets more clicks

Module 06: Google Analytics

This module covers the following topics:

How to install tracking code on your website

How to add filters & remove internal traffic

How to track paid campaigns

How to look and analyse different segment data

How to configure goals in google analysics

How to link google Adwords account

How to manage multiple analytics accounts

How to remove spam traffic

Module 07: Email Marketing

This module covers the following topics:

Email marketing tools set up ( Mailchimp and Gestresponse)

How to install signup or popup forms on the website

How to collect email address without a wbsite

How to create a 'Hook' to your signup forms

Discover the psychology behind acquiring more leads

Email marketing automation process

Email analytics

Module 08: Linkedln

This module covers the following topics:

How to increase your connections in no time

Secret of LinkedIn InMails

Discover the best ways to use Linkedin Groups

How to setup a company page on Linkedin

How to increase traffic to your website using Linkedin blog

Module 09: Twitter

This module covers the following topics:

Twitter Account setup

Knowing Twitter features

Following twitter accounts

Twitter profile optimisation

How to get Twitter followers

Posting first 5 tweets for engagement

Leveraging Hashtags to increase your tweets visibility

What are twitter polls & how do you use them

A powerful trick to acquire customers on twitter

How to get followers retweet your post

How to embed a twitter button to your website or post

Twitter analytics

Module 10: Facebook

This module covers the following topics:

Set your Facebook page

Facebook Icon, cover image & description

How to get your first page likes

Discover how to increase your page likes

How to manage multiple Facebook page

Facebook comments

Leveraging Facebook groups

Facebook Autoposting

Run a competition

Facebook Ads

How to get best out of Facebook

Facebook pixel & Re-marketing

Module 11: Instagram

This module covers the following topics:

How to setup a Instagram business profile

Set up Instagram bio & profile image

Leveraging Instagram accounts

A simple way to create free content on Instagram

Secret of hashtags on Instagram

Reposting Instagram App

How to get genuine Instagram followers

Discover how to grow your business through Instagram stories

How to get your posts reposted on Instgram by influncers

Module 12: Mobile App

This module covers the following topics:

A quick way to do App store marketing research

How to discover the estimate size of your market

Discover the best ways to promote your app

App installs via Facebook Ads

App installs via Google Ads

How to make money from your app

How to optimise your App store listing ?

Discover growth hacking techniques for App downloads

Techniques to get to the top of App store ranking

CPD

15 CPD hours / points Accredited by CPD Quality Standards

Who is this course for?

This Digital Skills: Digital Marketing course is suitable for:

Individuals who are seeking to acquire digital marketing skills and knowledge

Professionals who want to improve their digital marketing skills

Business owners who want to learn how to market their business online

Individuals who are interested in pursuing a career in digital marketing

Professionals who are looking to improve their digital marketing skills for career advancement or to increase their employability

Entrepreneurs and small business owners who want to learn how to promote their products or services online effectively

Marketing or business students looking to expand their skill set and stay up-to-date with the latest digital marketing trends and tools

Non-marketing professionals who want to learn digital marketing skills to improve their job prospects or add value to their current role

Requirements

The program does not require any prior knowledge; everyone may participate! This course is open to anyone interested in learning from anywhere in the world.

Every student must be over the age of 16 and have a passion for learning and literacy.

This 100% online course can be accessed from any internet-connected device, such as a computer, tablet, or smartphone. This Digital Skills: Digital Marketing course allows you to study at your speed and grow a quality skillset.

Career path

Marketing Executive (£20,000 to £50,000)

Advertisers (£20,000 to £80,000)

Market Researcher (£17,000 to £24,000)

Advertising Media Buyer (£21,000 to £36,000)

Brand Manager (£27,000 to £65,000)

Advertising Media Planner (£18,000 to £50,000)

Certificates

CPD Accredited Certificate

Digital certificate - £10

CPD Accredited Certificate

Hard copy certificate - £29

If you are an international student, then you have to pay an additional 10 GBP as an international delivery charge.

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Digital Skills: Digital Marketing

By Academy for Health and Fitness

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