55 Global Marketing courses delivered On Demand

 Do you ever wonder how to become an expert in marketing field? Or are you someone aspiring to become part of the marketing industry? Whether you are a marketing specialist or aspiring to be one, you can surely be benefitted from the course. Description: Marketing skills can be acquired through formal education and experience. This could be enhanced through training that this course offers. In this course you will be learning how to define your market and know what marketing scheme should you practice. Then you will also know how the effective ways of communicating to your customers, an important skill of a good marketer. Furthermore, you will learn how to create marketing goals and strategies suited for your business. You will also learn how to distinguish common marketing mistakes then learn how to avoid and solve them. Who is the course for? Marketing professionals or business owners who want to learn more about marketing. Anyone who needs to become an expert in the marketing area. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: This Level 3 Diploma in Marketing Course is a useful qualification to possess and would be beneficial for the following careers: Business Development Specialist Entrepreneur Marketing Manager Sales Specialist. Level 3 Diploma in Marketing Module One - Getting Started 00:30:00 Module Two - What is Marketing 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 00:20:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Activities Level 3 Diploma in Marketing- Activities 00:00:00 Reference Books Marketing Book 00:00:00 Fundamentals of Marketing 00:00:00 Mock Exam Mock Exam- Level 3 Diploma in Marketing 00:20:00 Final Exam Final Exam- Level 3 Diploma in Marketing 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

🚀 Unlock Your Business Potential with Strategic Marketing Mastery! 🌐   Are you tired of struggling to make your business stand out in the crowded online marketplace? Do you dream of skyrocketing your business growth and leaving your competitors in the dust? Look no further! Welcome to the Strategic Marketing Mastery: Elevate Your Business Growth - Immersive Workshop.   🌟 Why Strategic Marketing Mastery?   In a world where attention is the new currency, strategic marketing is the key to unlocking unparalleled success. This immersive workshop is designed for entrepreneurs, marketers, and business owners ready to take their ventures to new heights. Whether you're a seasoned professional or just starting, this course will equip you with the knowledge and skills needed to navigate the ever-evolving landscape of digital marketing.   💡 What You'll Gain:   ✅ Comprehensive Strategy: Develop a foolproof marketing strategy tailored to your business that attracts, engages, and converts your target audience. ✅ Cutting-edge Tactics: Stay ahead of the curve with the latest trends and tactics in digital marketing, social media, SEO, and more. ✅ Brand Authority: Build a powerful brand that resonates with your audience and establishes your business as an industry leader. ✅ Hands-On Workshops: Put theory into practice with immersive workshops and real-world case studies, ensuring you can apply your newfound knowledge immediately. ✅ Expert Guidance: Learn from industry experts with a proven track record of success, gaining insights that can't be found in textbooks. ✅ Networking Opportunities: Connect with like-minded professionals, potential collaborators, and mentors to enhance your network and fuel your success.   🔥 Enroll Today and Ignite Your Business Growth! Don't miss this opportunity to transform your business and elevate your marketing game. Join the Strategic Marketing Mastery workshop now and position yourself for unparalleled success in the digital age.   👉 [Enroll Now] - Your Business Deserves This!   🚀 Elevate Your Business Growth with Strategic Marketing Mastery! 🌐 Course Curriculum Part 01- Introduction Marketing Plan Objectives Explained 00:00 Part 01- Marketing Plan Objectives Aligning Your Marketing Objectives 00:00 Guidelines for Creating Marketing Objectives 00:00 Types of Objectives 00:00 Part 01- Workshop Workshop - Create Your Marketing Objectives 00:00 Part 02- Introduction to Marketing Programs Marketing Programs Explained 00:00 Part 02- Marketing Programs What types of marketing programs are best for your business 00:00 Part 02- Be a Thought Leader Your Website 00:00 SEO 00:00 Advertising Online 00:00 Print Advertising 00:00 Press Relations 00:00 Social Media 00:00 Email 00:00 Content Marketing 00:00 Trade Shows 00:00 Retention Marketing 00:00 Additional Marketing Programs 00:00 Part 03- Introduction to Thought Leadership Thought Leadership Explained 00:00 Stand Out with Thought Leadership 00:00 Why Thought Leadership Matters 00:00 Thought Leadership Programs 00:00 Part 03- Workshop Workshop Create Your Thought Leadership Strategy 00:00 Part 04- Introduction to Creating a Marketing Plan Strategic Marketing Plan Explained 00:00 Part 04- Build a Strategic Marketing Plan Choosing a Marketing Program 00:00 Case Study Product and Services Businesses 00:00 Evaluate Your Marketing Mix 00:00 Objectives, Tactics, and Assumptions about your marketing program 00:00 Common Mistakes 00:00 Part 04- Workshop Workshop - Create Your Marketing Strategy 00:00

🚀 Unlock Market Success: Market Definition and Sizing Strategies Course! 🌐 Are you ready to revolutionize your approach to market strategy? Introducing our cutting-edge online course: Market Definition and Sizing Strategies. Whether you're a seasoned entrepreneur, a budding startup enthusiast, or a marketing maven looking to take your skills to the next level, this course is designed to equip you with the knowledge and tools needed to navigate the dynamic landscape of market analysis.   📚 Course Curriculum: Dive into the Essentials! Module 1: Introduction Get ready to embark on a transformative journey! We kick off with an in-depth overview of market dynamics, trends, and the crucial role market definition and sizing play in your business success. Module 2: The Market Funnel Framework Uncover the secrets of the market funnel - a strategic blueprint that will guide you through the entire customer journey. Learn how to identify key touchpoints and optimize your marketing efforts for maximum impact. Module 3: Define Your Market Craft a crystal-clear understanding of your target market. We delve into methods and frameworks to identify and segment your audience effectively, ensuring your products or services resonate with the right customers. Module 4: How to Size Your Market Size matters! Learn proven methodologies to estimate the size of your market accurately. Discover key metrics, tools, and techniques to assess market potential, giving you a competitive edge in strategic decision-making. Module 5: Workshop Put theory into practice! Engage in interactive workshops where you'll apply the knowledge gained in the previous modules to real-world scenarios. Receive personalized feedback from industry experts and fellow participants, ensuring you leave with actionable insights.   🎓 Why Choose Our Course? ✅ Expert-Led Learning: Our instructors bring a wealth of industry experience, providing practical insights and real-world examples. ✅ Interactive Workshops: Apply your knowledge in a hands-on environment, solidifying your understanding and boosting your confidence. ✅ Lifetime Access: Enjoy unlimited access to course materials, updates, and future additions to stay ahead in the ever-evolving world of market strategies. ✅ Networking Opportunities: Connect with like-minded professionals, exchange ideas, and build a valuable network within our exclusive community.   🌟 Join the Elite: Enroll Now! Don't miss this opportunity to elevate your market strategy game. Enroll in the Market Definition and Sizing Strategies course today and unlock the potential for unparalleled business success. Your journey to mastering market dynamics starts here! 🔗 [Enroll Now] #MarketSuccess #StrategicInsights #OnlineLearningSuccess Course Curriculum Module 1- Introduction Market Sizing Explained 01:54 Module 2- The Market Funnel Framework The Market Funnel Framework Described 04:13 Module 3- Define Your Market How Broadly Should You Define Your Market 02:25 Methods to Defining a Market 02:11 Market Definition Walk-Through Skincare 04:05 Market Definition Walk-Through Microbrewing 00:48 Module 4- How to Size Your Market TAM, SAM, and SOM 05:59 How Investors View Your Business 02:37 Sizing Your Market Walk-Through Skincare 06:08 Module 5- Workshop Workshop - Defining and Sizing Your Market Walk-Through 03:17

🚀 Elevate Your Marketing Game with 'Crafting Clear Marketing Goals: A Strategic Approach' Online Course! 🚀   Are you tired of feeling overwhelmed by vague marketing strategies that lead nowhere? Do you find it challenging to set and achieve concrete marketing goals? It's time to transform your approach and take charge of your marketing success with our exclusive online course!   🌟 Introducing: Crafting Clear Marketing Goals: A Strategic Approach   🎓 What You'll Learn: Module 1: Introduction 🚀 Dive into the fundamentals of effective marketing goal setting. 🔍 Explore the impact of clear goals on your overall business strategy. 🎯 Identify common pitfalls and misconceptions hindering goal achievement. Module 2: Marketing Plan Objectives 📈 Develop a comprehensive understanding of crafting SMART marketing goals. 💡 Learn how to align marketing objectives with overall business objectives. 🔧 Discover strategies for adapting and refining goals as market conditions evolve. Module 3: Workshop 🛠️ Apply your newfound knowledge through hands-on exercises and case studies. 💬 Engage in live discussions and Q&A sessions with industry experts. 🏆 Walk away with a personalized marketing plan tailored to your business.   🔥 Why Enroll: Expert Guidance: Learn from seasoned professionals with a proven track record in marketing strategy. Practical Skills: Gain practical skills through real-world examples and interactive workshops. Community Support: Connect with a vibrant community of like-minded professionals for networking and collaboration. Lifetime Access: Enjoy lifetime access to course materials, updates, and future resources.   📈 Transform Your Marketing Future! Don't let unclear marketing goals hold you back. Unlock the secrets to strategic marketing success and propel your business to new heights. Whether you're a seasoned marketer or just starting, this course is designed to empower you with the knowledge and skills needed to craft and achieve clear marketing goals.   🌐 Enroll Today and Secure Your Spot in the Future of Marketing Excellence!   Course Curriculum Module 1- Introduction Marketing Plan Objectives Explained 00:00 Module 2- Marketing Plan Objectives Aligning Your Marketing Objectives 00:00 Guidelines for Creating Marketing Objectives 00:00 Types of Objectives 00:00 Module 3- Workshop Workshop - Create Your Marketing Objectives 00:00

The Complete guide to Marketing Are you disappointed with sales of your product? The quality is good yet you are having trouble making a reasonable profit. Then try this course and improve your marketing skills to boost your sales. Marketing is the process of teaching consumers why they should choose your product or service over your competitors. The key is finding the right marketing method and defining the right marketing message to use to educate and influence your consumers. Marketing is everything that the consumer encounters when it comes to your business, from advertising, to what they hear, to the customer service that they receive, to the follow-up care that you provide. It's all marketing and creating the decision within the consumer whether or not to choose you initially or for repeat business. This course will not only provide you with the basics in Marketing, but will also provide you with the different types of marketing that are popular nowadays. So get started now! Course Highlights Professional Marketing Skills Training: 4 Course Bundle is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Professional Marketing Skills Training: 4 Course Bundle into several modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Professional Marketing Skills Training: 4 Course Bundle Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Professional Marketing Skills Training: 4 Course Bundle is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Professional Marketing Skills Training: 4 Course Bundle is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Marketing Module One - Getting Started FREE 00:30:00 Module Two - What is Marketing FREE 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 01:00:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Advanced Marketing Diploma- Activities 00:00:00 Digital Marketing Sales and Marketing FREE 00:30:00 How Internet Marketing Works FREE 01:00:00 How To Make Money With Internet Marketing 01:00:00 What is Affiliate Marketing 00:30:00 Competition in Internet Marketing 00:30:00 Researching in Internet Marketing 01:00:00 Desperate Niches 00:30:00 Profitable Niches 00:30:00 Clickbank 00:30:00 What is Traffic? 00:30:00 Traffic vs. Relevance 00:30:00 Article Marketing 01:00:00 Paid forms of Traffic - 1 01:00:00 Paid forms of Traffic - 2 01:00:00 Keywords in SEO(Search Engine Optimization) 00:30:00 Search Engine Optimization 2 00:30:00 Best SEO Practice 02:00:00 Blogs - WordPress 01:00:00 Blogs - WordPress II 03:00:00 Email Marketing I 00:30:00 Email Marketing II 01:00:00 Internet Marketing Strategy I 01:00:00 Your own website vs free options online I 00:30:00 Your own website vs free options online II 01:00:00 Social Media Marketing Introduction FREE 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business FREE 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Viral Marketing INTRODUCTION 00:15:00 ELEMENTS OF VIRAL MARKETING 00:30:00 VIRAL MARKETING CASE STUDY: HOTMAIL 00:30:00 FORMS OF VIRAL ADVERTISING 00:30:00 ADVANTAGES OF VIRAL MARKETING 00:30:00 THE FUTURE OF VIRAL MARKETING 01:00:00 Mock Exam Final Exam

Are you working in a marketing industry? Do you want to be an expert in marketing field? The course is designed for the people who are in sales and marketing department. Course Description The heart of any business success depends on the proper marketing. As a result, an expert in marketing skill is required in every organisation. The theoretical knowledge of marketing can be acquired through formal education. The course focuses the practical knowledge about marketing skill that is pre-requisite for corporate success. In the course, you will learn the proper definition of marketing and what is the perfect system for marketing for your niche. You will also know how to communicate with your clients, how to create marketing goals and strategies based on your business, how to distinguish common marketing mistakes and how to solve the marketing mistakes. By the end of the course, you will be an expert marketer. Course Highlights Advanced Marketing Diploma is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Advanced Marketing Diploma into 15 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 8 hours, 40 minutes and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Advanced Marketing Diploma Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Students, business people, entrepreneurs and individuals who want to know the proper marketing strategies. Advanced Marketing Diploma is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Advanced Marketing Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Advanced Marketing Diploma Module One - Getting Started FREE 00:30:00 Module Two - What is Marketing FREE 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 01:00:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Activities Advanced Marketing Diploma- Activities 00:00:00 Reference Books Marketing Book 00:00:00 Fundamentals of Marketing 00:00:00 Mock Exam Mock Exam- Advanced Marketing Diploma 00:20:00 Final Exam Final Exam- Advanced Marketing Diploma 00:20:00

Description: Marketing is one kind of advertisement to make your business known and build a good position in the marketplace. You need this marketing in any business whether it's a big or small business. This course will be very beneficial for you to get proper knowledge of marketing. If you are a small business runner by this course you will learn to make marketing plan, applying the right strategies and how to develop your marketing message, and all the stuff related to marketing which will be beneficial for you to run your business smoothly. Learning Outcomes: Relate the crucial components for a marketing strategy, regardless the expansion of the business Execute tools as well as plans to generate a marketing formula supporting the development of their small business Apply the six steps to form, apply, along with recheck your marketing strategy Learn to leverage the best out of the internet as well as the social media marketing Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Marketing Certificate Course Level 2 is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Marketing Certificate Course Level 2 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Course Overview 00:15:00 Marketing for Small Business 00:30:00 Elements of a Successful Marketing Message 01:00:00 The Marketing Cycle in Small Business 01:00:00 Identifying Marketing Strategies 01:00:00 Implementing Your Plan 01:00:00 Internet Marketing Basics 01:00:00 Mock Exam Mock Exam- Marketing Certificate Course Level 2 00:20:00 Final Exam Final Exam- Marketing Certificate Course Level 2 00:20:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

The Foundations of Marketing Mix course is an in-depth exploration of essential marketing concepts within the context of tourism and hospitality industries. It offers a comprehensive understanding of the Marketing Mix and the Nine P Model, encompassing People, Planning, Product, Place, Price, Promotion, Partners, Presentation, and Passion. This course delves into the critical analysis of these elements to facilitate strategic decision-making. This course merges theoretical foundations with practical applications, fostering a holistic grasp of marketing strategies essential for success in the dynamic tourism and hospitality industries. After completing this course, you will be able to: Evaluate the Marketing Mix and the comprehensive Nine P Model, delving into its nuanced components and implications. Gain insights into the pivotal role of Tourism and Hospitality within a country's economy. Explore marketing as an integrated and cross-functional activity within the Tourism and Hospitality sectors. Comprehend and apply Integrated Marketing strategies tailored to the Tourism and Hospitality Business landscape. "Foundations of Marketing mix" delves into core principles and methodologies shaping successful marketing strategies. This course covers market analysis, consumer behavior, and strategic planning techniques to build effective marketing campaigns. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. The Components of the Marketing Mix Self-paced pre-recorded learning content on this topic. Foundations of Marketing Mix Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. · Guest Service Management· Hospitality Marketing Strategies· Tourism Industry Professionalism· Hospitality Branding and Standards· Customer Experience Enhancement· Hospitality and Tourism Management Strategies· Digital Marketing Specialization· Brand Management Specialization· Strategic Marketing Management Specialization· Marketing Analytics Specialization· International Marketing Specialization Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Overview This comprehensive course on Marketing Principles will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Marketing Principles comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Principles. It is available to all students, of all academic backgrounds. Requirements Our Marketing Principles is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 6 sections • 52 lectures • 01:01:00 total length •Marketing and the Firm: 00:01:00 •Marketing Orientation and Context: 00:01:00 •Creating Value and Competitive Advantage #1: 00:01:00 •Creating Value and Competitive Advantage #2: 00:01:00 •Marketing Definition: 00:01:00 •Marketing Exchange: 00:01:00 •Marketing Interactions #1: 00:01:00 •Marketing Interactions #2: 00:02:00 •BCG's Advantage Matrix Model: 00:01:00 •External Environment - Analysis #1: 00:01:00 •External Environment - Analysis #2: 00:01:00 •External Environment - Analysis #3: 00:01:00 •External Forces Facing Marketing: 00:01:00 •Demographic Shift: 00:01:00 •Demographic Changes: 00:02:00 •Stakeholder Mapping #1: 00:01:00 •Stakeholder Mapping #2: 00:01:00 •Microenvironments - Industry and Market: 00:01:00 •Difference between an Industry and a Sector: 00:02:00 •Common Mistakes #1: 00:02:00 •Common Mistakes #2: 00:01:00 •Market Analysis #1: 00:01:00 •Market Analysis #2: 00:01:00 •Internal Firm Analysis and Environment Analysis: 00:02:00 •Enterprise Value Chain Analysis #1: 00:01:00 •Enterprise Value Chain Analysis #2: 00:01:00 •Enterprise Value Chain Analysis #3: 00:01:00 •Porter's Value Chain: 00:01:00 •Elements in Porter's Value Chain #1: 00:01:00 •Elements in Porter's Value Chain #2: 00:01:00 •SWOT - Gap Analysis: 00:02:00 •TOWS and Building Conversion Strategies: 00:01:00 •Formulating a Marketing Plan - Building Components #1: 00:01:00 •Formulating a Marketing Plan - Building Components #2: 00:02:00 •Formulating a Marketing Plan - Building Components #3: 00:01:00 •Product Life Cycle and Building a Product Strategy: 00:01:00 •Segmentation and Targeting- Geography, Consumer Behaviour and Cultures: 00:01:00 •Positioning Your Market Offering: 00:01:00 •Pricing Your Product for the Market: 00:01:00 •Channels and Distribution: 00:01:00 •Promotion and Brand Advertising: 00:01:00 •Business Development and Customer Relationship Marketing (CRM): 00:01:00 •Hard-selling: 00:01:00 •Sales Funnel: 00:01:00 •Stages in the Sales Funnel: 00:02:00 •Action Planning, Roles and Responsibilities: 00:01:00 •Metrics and Measures: 00:02:00 •Marketing and Information Technology: 00:01:00 •Marketing Information (MIS) Systems: Sorting Data and Reporting: 00:02:00 •Marketing and Information Technology: 00:01:00 •The Marketing Profession and Building the Marketing Team: 00:01:00 •Assignment - Marketing Principles: 00:00:00

Overview This comprehensive course on Marketing Fundamentals will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Marketing Fundamentals comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Fundamentals. It is available to all students, of all academic backgrounds. Requirements Our Marketing Fundamentals is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 6 sections • 12 lectures • 01:22:00 total length •Introduction: 00:02:00 •What is Marketing?: 00:08:00 •Definition of Marketing and Detailed Explanation: 00:14:00 •Traditional Vs Contemporary Marketing: 00:07:00 •Evolution of Marketing: 00:06:00 •Customer Value & Satisfaction & Delight: 00:07:00 •Customer Value examples: 00:05:00 •Customer Loyalty: 00:07:00 •Customer Centricity: 00:05:00 •Marketing segmentation: 00:05:00 •Bases for Segmentation: 00:12:00 •Selecting the BEST Segment: 00:04:00