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Professional Certificate Course in Foundations of Marketing Mix in London 2024
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- Completion Certificate
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Highlights
On-Demand course
14 days
All levels
Description
The Foundations of Marketing Mix course is an in-depth exploration of essential marketing concepts within the context of tourism and hospitality industries. It offers a comprehensive understanding of the Marketing Mix and the Nine P Model, encompassing People, Planning, Product, Place, Price, Promotion, Partners, Presentation, and Passion. This course delves into the critical analysis of these elements to facilitate strategic decision-making.
This course merges theoretical foundations with practical applications, fostering a holistic grasp of marketing strategies essential for success in the dynamic tourism and hospitality industries.
After completing this course, you will be able to:
Evaluate the Marketing Mix and the comprehensive Nine P Model, delving into its nuanced components and implications.
Gain insights into the pivotal role of Tourism and Hospitality within a country's economy.
Explore marketing as an integrated and cross-functional activity within the Tourism and Hospitality sectors.
Comprehend and apply Integrated Marketing strategies tailored to the Tourism and Hospitality Business landscape.
"Foundations of Marketing mix" delves into core principles and methodologies shaping successful marketing strategies. This course covers market analysis, consumer behavior, and strategic planning techniques to build effective marketing campaigns.
Course Structure and Assessment Guidelines Watch this video to gain further insight.
Navigating the MSBM Study Portal Watch this video to gain further insight.
Interacting with Lectures/Learning Components Watch this video to gain further insight.
The Components of the Marketing Mix Self-paced pre-recorded learning content on this topic.
Foundations of Marketing Mix Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
· Guest Service Management· Hospitality Marketing Strategies· Tourism Industry Professionalism· Hospitality Branding and Standards· Customer Experience Enhancement· Hospitality and Tourism Management Strategies· Digital Marketing Specialization· Brand Management Specialization· Strategic Marketing Management Specialization· Marketing Analytics Specialization· International Marketing Specialization
Average Completion Time
2 Weeks
Accreditation
3 CPD Hours
Level
Advanced
Start Time
Anytime
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About The Provider
Metropolitan School of Business & Management UK
London
(261)The Metropolitan School of Business and Management (MSBM) is an Ed-...
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