87 Digital Marketing courses in Cardiff delivered Live Online

Our online InDesign for Beginners Course is ideal for anyone looking to work with software quickly. Learn what makes good design, how to apply branding consistently and create documents for both print and digital output.

Duration 3 Days 18 CPD hours This course is intended for This course is most suited for IT professionals who have a need to understand the current requirements and core competences for managing IT in mission-critical environments. Overview After completion of the course the participant will be able to: 1. Provide guidance and implementation for IT strategy as set by senior IT and business management 2. Select and manage staff, implement training programs, career plan development and job rotation programs 3. Select, evaluate and negotiate vendors using RFI, RFP and selection criteria 4. Provide guidance for developing, testing and implementing business applications 5. Manage and/or assist in IT project management 6. Design and implement service management processes for incident, problem and change management 7. Understand the need for business continuity and design the business continuity plan 8. Review and implement information security practices and controls 9. Assist and initiate risk management practices 10. Understand and select new technologies such as cloud computing, big data, Internet of Things and social media to support business change demands 11. Select strategies for information management 12. Measure and improve quality of IT services CITS is designed to teach the skills, knowledge and competencies required of the modern IT specialist working at the senior professional, team-leader, supervisor or management level in IT management. IT Strategy The need for Information Technology Enterprise architecture Service catalogue Service level management Sustainable development IT Organisation Personnel need Roles and responsibilities Sourcing Selection process Hiring staff Managing staff Career planning Training / job rotation Performance appraisal Staff departures Vendor Selection / Management The importance of vendors Vendor selection Request For Information (RFI) Request For Proposal (RFP) Proposal evaluation Vendor reference checks Contract negotiation Contract management Vendor management Re-compete vendors Project Management Methodologies Project organisation Starting up / initiating Planning / initiation a project Risk Quality Scope Work / Product Breakdown Structure PERT diagram / Gantt chart Cost Communication Application Management Software Development Life Cycle (SDLC) Software Quality Assurance (SQA) Requirements Development Testing Adoption (implementation) Maintenance Service Management Incident management Problem management Change management Business Continuity Management Standards and guidelines Objectives Context Interested parties Scope Roles and responsibilities Resources and competences Awareness and communication Documentation Business Impact Analysis Risk Management Guidelines Context establishment Identification Analysis Evaluation Treatment Communication Monitoring and control Information Security Management Standards Confidentiality Integrity Availability Controls types Guideline for controls selection Control categories Information security awareness Security incident response Information and Knowledge Management Information management Data management Information management - technologies Business intelligence Data management - technologies Best practices in data governance Pitfalls in data governance Business Change Management Business change Frameworks, models and techniques Needs identification Cloud computing Social media / digital marketing Big data Internet of Things (IoT) Quality Management Standards, guidelines and frameworks Objectives Activities Services review Customer feedback Customer survey Key Performance Indicators (KPI) Metrics Scorecards and reports Quality register Exam Actual course outline may vary depending on offering center. Contact your sales representative for more information.

Social Media Marketing Level 5 Course Overview: This Social Media Marketing Level 5 course offers a comprehensive exploration of key digital marketing strategies tailored to social media platforms. It covers essential topics like SEO, content marketing, email marketing, and growth hacking, enabling learners to understand the full spectrum of social media marketing techniques. By completing the course, learners will gain valuable insights into how to build and implement effective strategies across different platforms such as Facebook, Instagram, Twitter, and YouTube. The course prepares learners for practical application in real-world marketing scenarios, giving them the skills needed to increase engagement and drive conversions in the ever-evolving social media landscape. Course Description: The Social Media Marketing Level 5 course dives deep into the various facets of digital marketing, focusing on techniques that have the potential to scale businesses. It explores the fundamentals of digital marketing, growth hacking strategies, and the importance of the customer journey in creating successful campaigns. Key topics include SEO, content marketing, email marketing, and platform-specific marketing strategies such as those for Facebook, Instagram, Twitter, and YouTube. By the end of the course, learners will be proficient in building cohesive marketing strategies that align with business objectives and drive results. The course provides a structured learning experience that integrates theory with applicable skills for future marketing success. Social Media Marketing Level 5 Curriculum: Module 01: Fundamentals of Digital Marketing Module 02: Growth Hacking Module 03: Customer Journey Module 04: Content Marketing Module 05: SEO Module 06: E-Mail Marketing Module 07: Facebook Marketing Module 08: Instagram Marketing Module 09: Twitter Marketing Module 10: Youtube Marketing Module 11: Mobile Marketing (See full curriculum) Who is this course for? Individuals seeking to develop a solid understanding of social media marketing. Professionals aiming to enhance their digital marketing skills for career progression. Beginners with an interest in pursuing a career in social media marketing. Marketing enthusiasts who want to deepen their knowledge of platform-specific strategies. Career Path: Social Media Manager Digital Marketing Specialist Content Strategist SEO/SEM Expert Social Media Analyst Email Marketing Specialist Brand Manager Marketing Consultant

Duration 2 Days 12 CPD hours This course is intended for This course is relevant to anyone who needs to work with and understand data including: Business Analysts, Data Analysts, Reporting and BI professionals Marketing and Digital Marketing professionals Digital, Web, e-Commerce, Social media and Mobile channel professionals Business managers who need to interpret analytical output to inform managerial decisions Overview This course will cover the basic theory of data visualization along with practical skills for creating compelling visualizations, reports and dashboards from data using Tableau. Outcome: After attending this course delegates will understand - How to move from business questions to great data visualizations and beyond How to apply the fundamentals of data visualization to create informative charts How to choose the right visualization type for the job at hand How to design and develop basic dashboards in Tableau that people will love to use by doing the following: Reading data sources into Tableau Setting up the roles and data types for your analysis Creating new data fields using a range of calculation types Creating the following types of charts - cross tabs, pie and bar charts, geographic maps, dual axis and combo charts, heat maps, highlight tables, tree maps and scatter plots Creating Dashboards that delight using the all of the features available in Tableau. The use of analytics, statistics and data science in business has grown massively in recent years. Harnessing the power of data is opening actionable insights in diverse industries from banking to tourism. From Business Questions to Data Visualisation and Beyond The first step in any data analysis project is to move from a business question to data analysis and then on to a complete solution. This section will examine this conversion emphasizing: The use of data visualization to address a business need The data analytics process ? from business questions to developed dashboards Introduction to Tableau ? Part 1 In this section, the main functionality of Tableau will be explained including: Selecting and loading your data Defining data item properties Create basic calculations including basic arithmetic calculations, custom aggregations and ratios, date math, and quick table calculations Creating basic visualizations Creating a basic dashboard Introduction to Tableau ? Part 2 In this section, the main functionality of Tableau will be explained including: Selecting and loading your data Defining data item properties Create basic calculations including basic arithmetic calculations, custom aggregations and ratios, date math, and quick table calculations Creating basic visualizations Creating a basic dashboard Key Components of Good Data Visualisation and The Visualisation Zoo In this section the following topics will be covered: Colour theory Graphical perception & communication Choosing the right chart for the right job Data Exploration with Tableau Exploring data to answer business questions is one of the key uses of applying good data visualization techniques within Tableau. In this section we will apply the data visualization theory from the previous section within Tableau to uncover trends within the data to answer specific business questions. The types of charts that will be covered are: Cross Tabs Pie and bar charts Geographic maps Dual axis and combo charts with different mark types Heat maps Highlight tables Tree maps Scatter plots Introduction to Building Dashboards with Tableau In this section, we will implement the full process from business question to final basic dashboard in Tableau: Introduction to good dashboard design Building dashboards in Tableau

Course Overview The Social Media Marketing Level 5 course provides a comprehensive exploration of the modern digital landscape, equipping learners with the expertise to design, implement, and manage strategic marketing campaigns across major social platforms. Through a structured learning journey, this course offers in-depth insights into the latest marketing techniques, consumer behaviour analysis, and brand growth strategies. Learners will develop a strong understanding of how to engage audiences, optimise content, and leverage data-driven approaches to drive results. By the end of the course, participants will be equipped to contribute to business success through innovative marketing initiatives, whether for personal ventures or organisational objectives. Designed for individuals at various stages of their career, this programme empowers learners to stay ahead in a competitive market by mastering dynamic digital tools and techniques essential for success in the ever-evolving world of social media marketing. Course Description Throughout the Social Media Marketing Level 5 course, learners will delve into a broad range of topics crucial to achieving success in the digital marketing arena. Starting with the fundamentals of digital marketing, the programme moves through growth hacking strategies, customer journey mapping, content development, and search engine optimisation. Dedicated modules explore platform-specific marketing techniques for Facebook, Instagram, Twitter, and YouTube, as well as mobile and e-mail marketing approaches. The course fosters the development of strategic thinking, analytical capabilities, and content management skills essential for enhancing brand visibility and audience engagement. Learners will also explore how to optimise marketing efforts based on key performance metrics and consumer insights. With a curriculum tailored to current industry standards, this course prepares individuals to navigate the complex social media landscape confidently and innovatively, ensuring they are well-positioned for career advancement and professional growth in the digital marketing sector. Course Modules Module 01: Fundamentals of Digital Marketing Module 02: Growth Hacking Module 03: Customer Journey Module 04: Content Marketing Module 05: SEO Module 06: E-Mail Marketing Module 07: Facebook Marketing Module 08: Instagram Marketing Module 09: Twitter Marketing Module 10: Youtube Marketing Module 11: Mobile Marketing (See full curriculum) Who is this course for? Individuals seeking to build a strong foundation in digital and social media marketing. Professionals aiming to enhance their marketing strategies and career progression. Beginners with an interest in exploring the world of digital branding and communication. Entrepreneurs and business owners wanting to boost their online presence. Marketing students and graduates looking to deepen their practical knowledge of social media trends. Career Path Social Media Manager Digital Marketing Executive Content Strategist SEO Specialist Brand Communications Officer Online Community Manager E-Commerce Marketing Coordinator Digital Advertising Specialist Influencer Marketing Executive Marketing Consultant

Certificate in SEO Content Writing Course Overview This Certificate in SEO Content Writing equips learners with the essential knowledge and skills to create compelling, search-engine-optimised content that drives online visibility and engagement. The course covers key principles of content writing, SEO fundamentals, keyword research, and effective writing techniques to attract and retain readers. Learners will develop an understanding of how to craft content that meets both audience needs and search engine criteria, enhancing website rankings and digital marketing success. Upon completion, participants will be confident in producing high-quality, SEO-friendly content tailored to diverse platforms and industries, enabling them to advance in digital marketing or content creation roles. Course Description This comprehensive course explores the full spectrum of SEO content writing, starting with foundational concepts of content creation and progressing through advanced SEO strategies. Topics include writing saleable content, mastering keyword research, optimising meta tags, and understanding off-page SEO factors. Learners will gain insight into engaging readers effectively and making any piece of writing SEO-friendly without compromising quality. The learning experience balances theory with structured guidance on writing processes, text objectives, and article rewriting techniques. By the end, learners will possess a robust skill set applicable to roles in digital marketing, copywriting, and content management, equipped to produce content that enhances online presence and supports business goals. Certificate in SEO Content Writing Curriculum Module 01: What Is Content Writing? Module 02: How To Write Saleable Content Module 03: The Importance of SEO Based Content Writing Module 04: Basics of SEO Module 05: Essential SEO Skills for Content Writers Module 06: How to Engage the Reader? Module 07: Search Engine Optimization Process Module 08: Off Page SEO Module 09: Meta Tags Optimization Module 10: The Importance of Keyword Research Module 11: Keyword Strategy Module 12: How to Make Any Content SEO-Friendly Module 13: The Process of Good Writing Module 14: Text Objectives Module 15: How to Rewrite an Article (See full curriculum) Who is this course for? Individuals seeking to develop skills in SEO content writing. Professionals aiming to enhance their digital marketing career. Beginners interested in digital content creation and optimisation. Freelancers wanting to expand their writing service offerings. Career Path SEO Content Writer Digital Marketing Executive Copywriter Content Strategist Social Media Content Creator Website Content Manager

Duration 4 Days 24 CPD hours This course is intended for This course is ideal for email digital marketers responsible for managing the email channel for their organization, Salesforce Admins responsible for supporting users when Marketing Cloud Connect is installed, and customers who will be connecting their Salesforce org to Marketing Cloud using Marketing Cloud Connect. Overview When you complete this course, you will be able to: Explain Marketing Cloud Connect. Connect a Marketing Cloud account to a Salesforce org. Create individualized content blocks to leverage Salesforce CRM data using personalization strings and dynamic content. Create an email in Content Builder. Utilize the various sending methods to send to a Lead, Contact, Report, or Campaign in Marketing Cloud and Sales and Service Clouds. Automate sending emails using a Triggered Email, Automation Studio, and Journey Builder. Configure Synchronized CRM Sources to bring CRM data into Marketing Cloud. Segment data using Reports, Filter Activity, and Query Activity. Create journeys using Salesforce Activities in Journey Builder. Review tracking data in Marketing Cloud and Sales and Service Clouds. Create analytics reports in Marketing Cloud. Create and customize Marketing Cloud reports in Sales and Service Clouds. Create a dashboard based on Marketing Cloud reports. Unify and analyze your data in one place with Marketing Cloud Connect. In this 4-day class, you'll learn how to link your Marketing, Sales, and Service Clouds to seamlessly engage with your customers. Discover how to segment Salesforce data to create personalized, targeted emails. Track and report on those emails to see what resonates most with your customers so you can strengthen your relationships with them. Salesforce Marketing Cloud Overview Review the Customer Success Platform Get to Know Marketing Cloud Marketing Cloud Connect Review Marketing Cloud Connect Review the Various Ways to Connect the Clouds Marketing Cloud Connect Configuration Explore How to Connect the Clouds Review the Prerequisites for Marketing Cloud Connect Review Salesforce Terminology Connect a Marketing Cloud Account to a Salesforce Org Review Prework Personalized Digital Marketing Review What Functionality Can Be Accomplished in Each Cloud Create a Personalized Email Leveraging Salesforce CRM Data Using Content Builder Use Testing Tools Send a Marketing Cloud Email Manually to a Lead, Contact, Report, and Campaign Automate the Sending of an Email via a Triggered Email, Automation Studio, and Journey Builder Understand What Happens When an Email Is Sent Understand Subscriber Statuses Synchronized CRM Data Explain How and Why to Bring Salesforce CRM Data into Marketing Cloud Synchronize Data Sources in Contact Builder Create Segments Using Filters and the Query Activity Create a Salesforce Data Extension for Sending Create a Journey Using Synchronized Data Sources Test a Journey Journey Builder Explain Sales and Service Cloud Activities Create a Journey Using Sales and Service Cloud Activities Tracking and Reporting Understand the Tracking Data Available in Marketing Cloud Create and Automate Tracking Reports in Marketing Cloud Understand the Tracking Data Available in Sales and Service Cloud Create and Customize Marketing Cloud Reports in Sales and Service Cloud Create a Dashboard for Marketing Cloud Tracking Reports Additional course details: Nexus Humans Salesforce Link Your Salesforce Data using Marketing Cloud Connect (MCC201) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Salesforce Link Your Salesforce Data using Marketing Cloud Connect (MCC201) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Keyword Research & SEO Course Overview This course on "Keyword Research & SEO" is designed to equip learners with essential skills for optimising websites for search engines. It covers the fundamentals of keyword research, local SEO practices, and the importance of ethical SEO practices. By the end of the course, learners will understand how to enhance a website's visibility in search engine results and how to implement strategies to drive organic traffic effectively. This course provides a comprehensive understanding of SEO techniques, from the basics to more advanced practices, making it ideal for anyone looking to enhance their digital marketing capabilities. Course Description In this course, learners will delve into core SEO concepts, starting with keyword research, a critical element in building any successful SEO strategy. They will explore how to select the most effective keywords for their website, focusing on search volume and competition. The course also covers local SEO strategies, ensuring businesses can reach their local target audience effectively. Additionally, learners will understand the dangers of black hat SEO techniques, learning what to avoid in order to maintain ethical practices. Upon completing this course, learners will gain valuable skills in SEO implementation, making them proficient in improving a website’s online presence. Keyword Research & SEO Curriculum Module 01: Introduction Module 02: Keyword Research Module 03: Local SEO Module 04: Black Hat SEO - Things You Must NOT Do (See full curriculum) Who is this course for? Individuals seeking to improve their website's visibility in search engines. Professionals aiming to enhance their digital marketing skills. Beginners with an interest in search engine optimisation and online marketing. Entrepreneurs looking to attract organic traffic to their business websites. Career Path SEO Specialist Digital Marketing Manager Content Strategist Local SEO Consultant Web Analyst

Content Management Course Overview This Content Management course provides a comprehensive introduction to managing digital content effectively across various platforms. Learners will explore the fundamentals of content management systems (CMS), understand content strategies, and develop skills in content marketing and planning. The course emphasises strategic approaches to creating, organising, and distributing content that engages target audiences and supports business goals. By the end of the course, learners will be able to design and implement content strategies, leverage marketing tools, and enhance online presence, making it highly valuable for those working in digital marketing, communications, or web management roles. Course Description This course covers essential topics such as the fundamentals of content management systems, the principles of content strategy, and the techniques involved in content marketing. Learners will gain insight into the selection and use of CMS platforms, explore effective content creation and distribution methods, and develop strategic marketing approaches tailored to diverse audiences. The learning experience includes analysing industry tools and tactics for maximising content reach and impact. Throughout, the course maintains a professional and informative tone, equipping learners with the knowledge and skills required to manage digital content proficiently and support organisational objectives in an ever-evolving digital environment. Content Management Curriculum: Module 01: Introduction to Content Management Module 02: Content Management System (CMS) Module 03: Basics of Content Management Systems Module 04: Content Strategy Module 05: Content Marketing Module 06: Content Marketing Tools and Tactics Module 07: Content Marketing Strategy (See full curriculum) Who is this course for? Individuals seeking to develop expertise in digital content management. Professionals aiming to enhance their career in marketing or communications. Beginners with an interest in digital marketing and online content. Anyone responsible for managing or creating content within organisations. Career Path Content Manager Digital Marketing Executive Social Media Coordinator Website Administrator Communications Specialist Content Strategist

Facebook Ads Masterclass Course Overview The "Facebook Ads Masterclass" is designed to provide learners with an in-depth understanding of Facebook advertising strategies. It covers essential topics such as ad campaigns, audience targeting, optimisation, and budget management. This course empowers learners to create highly effective ad campaigns that drive results. By the end, learners will be able to boost engagement, increase traffic, and generate leads through well-optimised Facebook ads. Whether you're new to digital marketing or looking to refine your ad strategy, this course provides the necessary skills to succeed in the competitive social media marketing landscape. Course Description In this comprehensive masterclass, learners will explore key aspects of Facebook advertising, starting with the basics of boosting posts to drive immediate engagement. The course covers advanced topics like traffic ads, lead generation, and video marketing strategies to build brand awareness. Throughout, learners will gain expertise in various ad formats, audience targeting, and bid strategies that optimise performance. By the end of the course, learners will possess the skills required to create highly targeted campaigns, optimise for conversions, and manage budgets efficiently, ensuring maximum return on investment. Facebook Ads Masterclass Curriculum Module 01: Boost Post to Get Quick Response Module 02: Ad Campaign: Traffic Ad – Website Module 03: Traffic to Messenger Ad and Cost Optimization Module 04: Facebook Event Response Module 05: Video Marketing Ads - Brand Awareness Module 06: Carousel Ads Optimization & Bid Strategy Module 07: Page Likes Campaign with Split Testing Module 08: Lead Generation Ad Module 09: Video Views Ad with Advanced Audience Combination (See full curriculum) Who is this course for? Individuals seeking to enhance their social media marketing skills. Professionals aiming to develop expertise in Facebook advertising. Beginners with an interest in digital marketing and online advertising. Entrepreneurs looking to leverage Facebook ads for business growth. Career Path Social Media Marketing Manager Digital Marketing Specialist Facebook Ads Manager Content Marketing Specialist Digital Advertising Consultant