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Keyword Research & SEO Course Overview
This course on "Keyword Research & SEO" is designed to equip learners with essential skills for optimising websites for search engines. It covers the fundamentals of keyword research, local SEO practices, and the importance of ethical SEO practices. By the end of the course, learners will understand how to enhance a website's visibility in search engine results and how to implement strategies to drive organic traffic effectively.
This course provides a comprehensive understanding of SEO techniques, from the basics to more advanced practices, making it ideal for anyone looking to enhance their digital marketing capabilities.
Course Description
In this course, learners will delve into core SEO concepts, starting with keyword research, a critical element in building any successful SEO strategy. They will explore how to select the most effective keywords for their website, focusing on search volume and competition. The course also covers local SEO strategies, ensuring businesses can reach their local target audience effectively.
Additionally, learners will understand the dangers of black hat SEO techniques, learning what to avoid in order to maintain ethical practices. Upon completing this course, learners will gain valuable skills in SEO implementation, making them proficient in improving a website’s online presence.
Keyword Research & SEO Curriculum
Module 01: Introduction
Module 02: Keyword Research
Module 03: Local SEO
Module 04: Black Hat SEO - Things You Must NOT Do
Who is this course for?
Individuals seeking to improve their website's visibility in search engines.
Professionals aiming to enhance their digital marketing skills.
Beginners with an interest in search engine optimisation and online marketing.
Entrepreneurs looking to attract organic traffic to their business websites.
Career Path
SEO Specialist
Digital Marketing Manager
Content Strategist
Local SEO Consultant
Web Analyst
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