52 Digital Marketing courses delivered Live Online

Duration 4 Days 24 CPD hours This course is intended for This course is ideal for email digital marketers responsible for managing the email channel for their organization, Salesforce Admins responsible for supporting users when Marketing Cloud Connect is installed, and customers who will be connecting their Salesforce org to Marketing Cloud using Marketing Cloud Connect. Overview When you complete this course, you will be able to: Explain Marketing Cloud Connect. Connect a Marketing Cloud account to a Salesforce org. Create individualized content blocks to leverage Salesforce CRM data using personalization strings and dynamic content. Create an email in Content Builder. Utilize the various sending methods to send to a Lead, Contact, Report, or Campaign in Marketing Cloud and Sales and Service Clouds. Automate sending emails using a Triggered Email, Automation Studio, and Journey Builder. Configure Synchronized CRM Sources to bring CRM data into Marketing Cloud. Segment data using Reports, Filter Activity, and Query Activity. Create journeys using Salesforce Activities in Journey Builder. Review tracking data in Marketing Cloud and Sales and Service Clouds. Create analytics reports in Marketing Cloud. Create and customize Marketing Cloud reports in Sales and Service Clouds. Create a dashboard based on Marketing Cloud reports. Unify and analyze your data in one place with Marketing Cloud Connect. In this 4-day class, you'll learn how to link your Marketing, Sales, and Service Clouds to seamlessly engage with your customers. Discover how to segment Salesforce data to create personalized, targeted emails. Track and report on those emails to see what resonates most with your customers so you can strengthen your relationships with them. Salesforce Marketing Cloud Overview Review the Customer Success Platform Get to Know Marketing Cloud Marketing Cloud Connect Review Marketing Cloud Connect Review the Various Ways to Connect the Clouds Marketing Cloud Connect Configuration Explore How to Connect the Clouds Review the Prerequisites for Marketing Cloud Connect Review Salesforce Terminology Connect a Marketing Cloud Account to a Salesforce Org Review Prework Personalized Digital Marketing Review What Functionality Can Be Accomplished in Each Cloud Create a Personalized Email Leveraging Salesforce CRM Data Using Content Builder Use Testing Tools Send a Marketing Cloud Email Manually to a Lead, Contact, Report, and Campaign Automate the Sending of an Email via a Triggered Email, Automation Studio, and Journey Builder Understand What Happens When an Email Is Sent Understand Subscriber Statuses Synchronized CRM Data Explain How and Why to Bring Salesforce CRM Data into Marketing Cloud Synchronize Data Sources in Contact Builder Create Segments Using Filters and the Query Activity Create a Salesforce Data Extension for Sending Create a Journey Using Synchronized Data Sources Test a Journey Journey Builder Explain Sales and Service Cloud Activities Create a Journey Using Sales and Service Cloud Activities Tracking and Reporting Understand the Tracking Data Available in Marketing Cloud Create and Automate Tracking Reports in Marketing Cloud Understand the Tracking Data Available in Sales and Service Cloud Create and Customize Marketing Cloud Reports in Sales and Service Cloud Create a Dashboard for Marketing Cloud Tracking Reports Additional course details: Nexus Humans Salesforce Link Your Salesforce Data using Marketing Cloud Connect (MCC201) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Salesforce Link Your Salesforce Data using Marketing Cloud Connect (MCC201) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

This course is only availabe to new user as part of a developemental learning programe. This include a Digital Marketing Course Level 2, which we run on another platform. You are welcome to register your interest by booking a place on this course and will will contact you so you can enrole on our developmental learning programe, that focuses on giving you all the tools you need to run your own business. Welcome to your course! Thank you for choosing to develop your skills in dog walking and sitting. If you focus on this course, you will have all the tools and understanding starting your journey in what can be a profitable and rewarding career. The course is laid out in sections and sub-sections which break down the subject of that into smaller chunk-sized blocks. After each block you will have multiple choice questions to answer. The answer to these questions are contained within the information you have read in that section. None of the questions are trick questions and are intended to check your knowledge and not trip you up. At the end of the whole course, you will have 100 multiple questions that cover every section you have completed and these questions will be there to ensure you can interpret the information you have learned and also to check your knowledge. Your first session will be an online introduction to the course via an online meeting and will enable you to ask questions and meet others who are also completing the course along with you. Each night the meeting room will open from 6:30pm - 7pm and allow you to ask questions from one of our support team.  TIP: Set yourself time to work exclusively on this course and set yourself a regular time per day to get this completed. If you like many of us, we need to get back into the habit of studying, it takes a bit of structure to make that happen. In our modern age, it's easy to be distracted, with phone calls, your phone beeping and screaming for your attention. Please get yourself into a conformable place and ignore any distractions. This will allow you to get the work competed first time around.

In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group

This is your chance to access tailored, one-on-one sessions with top marketing professionals, offering you expert and practical advice and actionable strategies to propel your business forward. In these dedicated 45-minute long online mentoring sessions, you'll receive personalised guidance on everything from digital marketing and brand strategy to customer engagement. Whether you're looking to refine your existing approach, explore new opportunities, or simply want some hands on support to get something setup, our experts are here to help you achieve your business goals with precision and confidence. Don't miss this opportunity to gain insights that can make a real impact on your bottom line. Secure your spot today and take the first step toward transforming your business. Book an appointment with Kerry, a seasoned expert with five years of experience in digital marketing. Specialising in social media management, paid advertising, and video content creation and editing, Kerry is well-equipped to provide you with tailored advice that can drive your business growth. Whether you're looking to optimise your social media presence, maximize your ad spend, or create compelling video content, Kerry's expertise will guide you toward achieving your goals. Don't miss this opportunity—reserve your session with Kerry today! Key areas of support: Social media Management Social Media Strategy Video Editing and content creation Canva Social Media Advertising Copywriting Case Studies Click to book and you will be sent a Calendly Link to book your date/time The Luton Online: Digital Marketing Launchpad is a project funded by the UK Government through the UK Shared Prosperity Fund. The UK Shared Prosperity Fund is a central pillar of the UK government's Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit: https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus

This is your chance to access an online, tailored, one-on-one session with top marketing professionals, offering you expert and practical advice and actionable strategies to propel your business forward. In these dedicated 45-minute long mentoring sessions, you'll receive personalised guidance on everything from digital marketing and brand strategy to customer engagement. Whether you're looking to refine your existing approach, explore new opportunities, or simply want some hands on support to get something setup, our experts are here to help you achieve your business goals with precision and confidence. Don't miss this opportunity to gain insights that can make a real impact on your bottom line. Secure your spot today and take the first step toward transforming your business. Looking to refine your marketing strategy and boost your online presence? Book an appointment with Stacey, a digital marketer with 20 years of experience and the founder of the renowned agency, Let's Do Marketing. Stacey brings a wealth of knowledge in crafting effective marketing strategies, optimising email marketing campaigns, enhancing websites, and improving SEO performance. Whether you're aiming to strengthen your brand, increase your website traffic, or develop a comprehensive marketing plan, Stacey’s expert insights will provide you with the tools you need to succeed. Secure your session with Stacey today and take the next step toward achieving your business objectives! Key areas of support: Marketing Strategy/Planning PR Email Marketing Websites (Journeys and experience) SEO Copywriting Engagement/Retention General Marketing Click to book and you will be sent a Calendly Link to book your date/time. These sessions need to be completed by 31/3/2025 The Luton Online: Digital Marketing Launchpad is a project funded by the UK Government through the UK Shared Prosperity Fund. The UK Shared Prosperity Fund is a central pillar of the UK government's Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit: https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus

In this webinar, we will explore the power of customer reviews and how they can significantly impact your reputation and attract more customers to your business. Join us as we delve into the strategies and best practices for leveraging reviews to enhance your online presence and ultimately drive growth. Whether you're a small business owner, a marketer, or a customer service professional, this webinar will provide you with valuable insights and actionable tips to optimise your review management approach.

Duration 1 Days 6 CPD hours This course is intended for This course is designed for users who wish to analyze Website or mobile application traffic or online advertising campaigns using Google Analytics and Standard Google Analytics reports for a variety of reasons including increasing customer reach, and increasing conversions. Overview Upon successful completion of this course, students will be able to will perform more in-depth analysis of website data by using Google Analytics reports. In this course, you will create a Google Analytics account, create multiple web properties to monitor, and tag website pages with Google Analytics tracking code. You will then create multiple views for collecting and analyzing data, and create filters, goals, and funnels for your views. You will then use Google Analytics real-time reports and dashboards to perform quick analysis of your monitored websites. Implementing Google Analytics Overview of Google Analytics Create a Google Analytics Account Tag Your Pages Configuring Google Analytics Configure Google Analytics Settings Configure Accounts, Properties, and Views Configuring Goals, Funnels, and Filters Configure Goals Configure Funnels Configure Filters Configuring Monitoring and Alerting Monitor Real-Time Reports Manage Dashboards Manage Custom Alerts Analyzing Website Traffic Analyze Web Traffic with Audience Reports Analyze Web Traffic with Acquisition Reports Analyzing Behavior and Conversions Analyze Data with Behavior Reports Analyze Data with Conversion Reports Create Reports with Google Data Studio

Join our webinar to discover our best practice advice on how to effectively promote and sell your educational services. Don't miss this opportunity to enhance your course marketing skills and boost your sales. Join us for this engaging webinar and take your educational offerings to new heights.

In this module, we will discuss the importance of finding the right market for your export product and outline several online and offline methods of locating potential buyers in the market concerned, including how to construct your website for international sales, user social media to attract, international buyers, utilize online market places to drive international expansion, set up an international email marketing campaign, make the most out of trade fair participation, and maximize your chances of success on trade missions and seller-buyer meetings. In this module, we will discuss the importance of finding the right market for your export product and outline several online and offline methods of locating potential buyers in the market concerned, including how to construct your website for international sales, user social media to attract, international buyers, utilize online market places to drive international expansion, set up an international email marketing campaign, make the most out of trade fair participation, and maximize your chances of success on trade missions and seller-buyer meetings.

Duration 3 Days 18 CPD hours This course is intended for This class is intended for the following customer job roles: Cloud architects, administrators, and SysOps personnel Cloud developers and DevOps personnel Overview This course teaches participants the following skills: Plan and implement a well-architected logging and monitoring infrastructure Define Service Level Indicators (SLIs) and Service Level Objectives (SLOs) Create effective monitoring dashboards and alerts Monitor, troubleshoot, and improve Google Cloud infrastructure Analyze and export Google Cloud audit logs Find production code defects, identify bottlenecks, and improve performance Optimize monitoring costs This course teaches you techniques for monitoring, troubleshooting, and improving infrastructure and application performance in Google Cloud. Guided by the principles of Site Reliability Engineering (SRE), and using a combination of presentations, demos, hands-on labs, and real-world case studies, attendees gain experience with full-stack monitoring, real-time log management and analysis, debugging code in production, tracing application performance bottlenecks, and profiling CPU and memory usage. Introduction to Google Cloud Monitoring Tools Understand the purpose and capabilities of Google Cloud operations-focused components: Logging, Monitoring, Error Reporting, and Service Monitoring Understand the purpose and capabilities of Google Cloud application performance management focused components: Debugger, Trace, and Profiler Avoiding Customer Pain Construct a monitoring base on the four golden signals: latency, traffic, errors, and saturation Measure customer pain with SLIs Define critical performance measures Create and use SLOs and SLAs Achieve developer and operation harmony with error budgets Alerting Policies Develop alerting strategies Define alerting policies Add notification channels Identify types of alerts and common uses for each Construct and alert on resource groups Manage alerting policies programmatically Monitoring Critical Systems Choose best practice monitoring project architectures Differentiate Cloud IAM roles for monitoring Use the default dashboards appropriately Build custom dashboards to show resource consumption and application load Define uptime checks to track aliveness and latency Configuring Google Cloud Services for Observability Integrate logging and monitoring agents into Compute Engine VMs and images Enable and utilize Kubernetes Monitoring Extend and clarify Kubernetes monitoring with Prometheus Expose custom metrics through code, and with the help of OpenCensus Advanced Logging and Analysis Identify and choose among resource tagging approaches Define log sinks (inclusion filters) and exclusion filters Create metrics based on logs Define custom metrics Link application errors to Logging using Error Reporting Export logs to BigQuery Monitoring Network Security and Audit Logs Collect and analyze VPC Flow logs and Firewall Rules logs Enable and monitor Packet Mirroring Explain the capabilities of Network Intelligence Center Use Admin Activity audit logs to track changes to the configuration or metadata of resources Use Data Access audit logs to track accesses or changes to user-provided resource data Use System Event audit logs to track GCP administrative actions Managing Incidents Define incident management roles and communication channels Mitigate incident impact Troubleshoot root causes Resolve incidents Document incidents in a post-mortem process Investigating Application Performance Issues Debug production code to correct code defects Trace latency through layers of service interaction to eliminate performance bottlenecks Profile and identify resource-intensive functions in an application Optimizing the Costs of Monitoring Analyze resource utilization cust for monitoring related components within Google Cloud Implement best practices for controlling the cost of monitoring within Google Cloud