This programme has a simple objective: to help a sales team create and implementa comprehensive account development plan. If you want to earn strategic partner or preferred supplier status with your clients and customers then you need to add value to their business, consistently, and you can only do this if you have a plan - a key account management plan. This programme will help participants: Discover opportunities - through a deeper understanding of the customer's business Develop partnership - through a better 'value proposition' for the customer Increase repeat business - based on higher customer satisfaction Improve synergy - by getting everyone to 'sing from the same hymn sheet' Develop a collaborative account plan - validated by the customer and their own management Secure resources - management will align resources to execute soundly based account plans Win an increased share of 'customer wallet' - through systematic account development 1 The six principles of strategic account development Introduction to the PROFIT account development model:- Performance- Relationships- Objectives and goals- Feedback- Integration- Teamwork Practical account development strategies: overview and case studies 2 Performance Use practical tools to help you manage and measure account performance and success Design and build a monthly account dashboard for all sizes of account Prioritise and manage accounts and customers pro-actively and successfully, using proven planning tools Develop a cross-selling strategy to integrate products or solutions into the customer's business as closely as possible 3 Relationships How to build and manage key relationships within an account Qualifying and managing key influencers accurately Producing a 'relationship matrix' for each account quickly and easily Approaching and developing new contacts strategically Tools and techniques for successful tracking of contacts and call-backs Developing a coach or advocate in every customer organisation pro-actively 4 Objectives and goals Where are you now? - how to establish your competitive position within an account Know how to set, monitor and track key objectives for accounts over the short, medium and long term Selling against the competition - developing both long- and short-term sales strategies 5 Feedback - building loyal and satisfied customers The correct way to manage customer expectations and create listening loops within an account How to monitor and track your customer's perception and satisfaction with your organisation Building a personalised satisfaction matrix for each account Customer review meetings - best practice in building loyalty by regular joint planning events Understanding the concept of long-term customer value and the importance of adapting a customer-focused attitude 6 Integration How to integrate your products or solutions with the customer's business needs and processes Spot and react to early warning signals that may cause an account's loyalty to fade, reduce revenue or switch to a competitor Developing a loyalty strategy for key accounts or groups of smaller accounts Getting your message and strategy across to C-level contacts 7 Teamwork Working with others to achieve your account goals Gaining internal commitment from your organisation Managing and working with a virtual team Creating cross-departmental communication loops 8 Putting it all together Personal account reviews Personal learning summary and action plans
It's a fact of life that costs generally increase and as a result prices must go up too. Implementing an increase without losing customers is challenging. Talking about a price increase with customers never makes for an easy conversation. Your customers will generally decide whether to accept the increase based upon value, as well as the hassle cost of switching and going elsewhere. Even the most experienced salesperson who has implemented price increases before will be fighting back the nerves when faced with the task of 'selling' the increase. In this flexible programme, we will support your internal preparations at whichever stage you and your colleagues are at. From making the decision to increase prices, right through to those on the frontline already dealing with any push-back. This programme will help participants: Understand the business case for increasing prices Take steps to research the market Consider their customers' motivations Use the six principles of influence Identify and adapt for different personality styles Assess their level of trust with customers Build rapport rapidly with their customers and prospects 1 Raising prices - keys to success Understanding the business case Researching the market Assessing the value of your offering 2 Understanding your customer base Assessing your key accounts What is your 'target' customer range? Creating consistency in pricing approach 3 Planning the increase Timing your implementation Communication strategy Elements of a good price increase letter 4 Developing influencing skills The Trust Equation The six principles of influence Discovering your customer's buying decisions 5 Emotional intelligence and price increases The part emotion plays Developing strategies for keeping calm Handling your customer's responses 6 Understanding different customer styles Discover your own style Recognising behaviour traits in others Adapting your approach to their style 7 Preparing for customer contact Preparing for specific customers Anticipating their response Dealing with challenging customers 8 Following through Maintaining a consistent approach Resisting requests for discounts Confirming the increase in writing
Do you hear yourself saying the same thing over and over again? Do you want to bring some new skills to your role? If you have been in a sales role for some time it is easy to fall into a comfortable pattern. This workshop will help you incorporate advanced techniques drawn from NLP, behavioural science and social psychology into your existing skills. This course will help you: Use the consultative sales process to achieve more cross-sales Employ advanced rapport-building skills Assess the buying preferences of a customer Articulate the link between customer goals and needs Identify your customer's needs and wants Use advanced questioning techniques to gather information Resist the temptation to tell when it would be better to ask Identify communication preferences Given various scenarios, present a product to the explicit need of a customer Appreciate the impact of the language used during this stage of the sale and decide what language is appropriate with a variety of customers Handle objections positively Close the sale or gain commitment to further action 1 Introduction Aims and objectives of the training Personal introductions and objectives Self-assessment of existing sales skills Overview of content 2 Understanding yourself and your customers Personal communication style and what this means in a sales situation Wants versus needs What motivates people to buy Using social media tools such as LinkedIn Managing your portfolio to maximise sales Preparing to sell 3 The sales process Overview of the consultative sales process Review personal strengths and weaknesses as a salesperson Habits of top-performing sales people Common pitfalls Articulate sales goals 4 Building rapport 11 decisions that customers make in the first 9 seconds Spotting buyer communication preferences Building rapport with a wide variety of customers Dealing with emotions Keeping control 5 Questioning and listening Assumptions and how they trip us up Structured questioning Looking for cross-sales Honing your listening skills Identifying buyers' motivation Using summaries to move the customer forward 6 Presenting products and services to customers Choosing the right time to present Using features, advantages and benefits Tailoring your presentation of products and services to match buyer preferences and motivations 7 Gaining commitment When to close Dealing with difficult customers 5 things to avoid when handling a customer objection 8 Managing your business The link between service and sales Using customer surveys Winning back lost business 9 Putting it all together Skills practice Personal learning summary and action plans
This course follows the Institute of Occupational Safety and Health's syllabus. A one-day programme, it is suitable for all people at all levels in the workplace and gives a basic introduction to the principles of environmental management. On successful completion of the course, participants will be able to: Understand the terms 'environment' and 'pollution' Understand the terms 'hazard' and 'risk' related to the environment Better appreciate environmental issues generally, and specifically in respect of their organisation Identify hazards to the environment from working practices Outline the procedures/controls necessary to prevent damage to the environment 1 What is the environment? - putting the environment in context Key environmental issues and how we contribute Definition of the environment 2 Working with the environment What is pollution? Sources, receptors and pathways Environmental consequences workshop - identifying the environmental consequences of our working practices Environmental risk assessment Effective control mechanisms 3 Protecting the environment - Environmental Management Systems What is an Environmental Management System (EMS)? What are the benefits of having an EMS? EMS structure and models Identifying what elements of EMS your company has and how they work Roles and responsibilities 4 Choice of module Option 1: Organisation-specific moduleThis module can be used to introduce environmental concepts that are specific to your activities and operations, and will be compiled through discussion with your organisation Option 2: Environmental best practiceIf no organisation-specific module is required, or if participants from a number of organisations attend, generic operational environmental best practices can be covered instead. Areas covered include waste management, fuel storage and use, hazardous materials, emissions to air and water and environmental incidents
It is essential that those charged with responsibility for credit control and debt recovery have a full appreciation of the relevant law: no-one can negotiate effectively to recover a debt if they don't understand the ultimate sanctions they can apply. This programme is designed to give them a practical, up-to-date understanding of the law as it applies to your particular organisation. This course will help ensure that participants: Understand the relevant laws Know how and when to invoke legal processes Avoid legal pitfalls in debt collection negotiations Specific, practical learning points include: Definition of 'harassment' How to set up an in-house collection identity Whether cheques in 'full and final settlement' are binding The best steps to trace a 'gone away'... and many, many more. 1 Data protection and debt recovery There are a whole range of things which can be checked on members of the public and which are not affected by the restraints of the Data Protection Act. These will be explained in simple, clear terms so that staff can use this information immediately. 2 County Court suing The expert trainer will show how to sue for money owed, obtain judgment and commence enforcement action without leaving your desk. This module is aimed at showing how to make the Courts work for you instead of the other way around! 3 Enforcement of judgments There are many people who have a County Court Judgment (CCJ) against their debtor but who still remain unpaid. This session explains each of the enforcement methods and how to use them to best effect. Enforcement methods covered include: Warrant of Execution Using the sheriff (now known as High Court Enforcement Officers) Attachment of earnings Third Party Debt Orders Charging Orders (over property and goods) Winding-up companies and making individuals bankrupt 4 Office of Fair Trading rules on debt recovery Surprisingly few people are aware of the Office of Fair Trading rules on debt recovery and many of those that do know think they don't apply to them - but they do. Make sure you know what you need to! 5 New methods to trace elusive, absentee and 'gone away' debtors Why write the money off when you can trace the debtor and collect the money you are owed? 6 Credit checking of new and existing customers It makes sense to credit check would-be, new and existing customers to evaluate the likelihood of payment delays or perhaps not being paid at all. This session shows a range of credit checking steps, many of which can be done completely free of charge, including a sample credit application/ account opening form. 7 Late Payment of Commercial Debts Regulations Do your staff understand this legislation and how to use it to make people pay quicker than ever before? The trainer shows how. 8 The Enterprise Act The Enterprise Act made some startling changes to corporate and personal insolvency. What are the implications for credit control and debt recovery within your organisation?
Making of a Champion Making of a Champion helps support and develop young people to reach their potential. Modules include: Motivation Goal setting Work Commitment Dedication Courage Winning attitudes
Understand what Emotional Intelligence is and how it impacts you and others around you. Course overview Duration: 1 day (6.5 hours) Emotional intelligence (EI) is increasingly being regarded as a major key to personal success. IQ measures our ability to problem solve and is pretty difficult if not impossible to change. Our emotional intelligence is our ability to problem solve about emotions and like any other skill can be developed and honed. Some of the most successful people in life today are those who are regarded as having a high level of emotional intelligence whatever their level of IQ. Being able to manage themselves and others successfully is often a crucial factor in their success. With a growing emphasis on ‘soft skills’, leaders and managers need to be able to sensitively handle other people, both within and outside the organisation. Emotions are important in work life. They drive motivation and commitment; they are an inherent part of what we do whatever our job role. Effective individuals are proficient at recognising, using, understanding, and managing emotions in themselves and others. This one day course will help participants improve their understanding and skill in these areas. Objectives By the end of the course you will be able to: Identify the aspects of your role where emotions are important Recognise the four key elements of Emotional Intelligence Use a range of skills to build and maintain key relationships Develop an emotionally intelligent ‘culture’ in your part of the organisation Create a personal action plan to continue to enhance and monitor your Emotional Intelligence Content Emotional Intelligence (EI) What is Emotional Intelligence? Where does it sit in the “whole person model” IQ, Personality Traits, Skills and Knowledge and EI Dispelling the myths and legends about EI The RUUM Model of EI Recognising emotions in self and others Using emotions Understanding emotions Managing emotions Developing Skills in each of the 4 areas of EI Short and long-term strategies to develop EI Developing compensating strategies where needed Practical application of EI Leveraging EI strengths Practice using RUUM Model Case studies and scenarios Video analysis Examples in the public eye we can all relate to Incorporating EI into your day to day role Practical steps Peer coaching Action planning Optional Follow-up After completing this course, you have an opportunity to complete a psychometric to understand more about emotional motional drivers and derailers. If you would like to do this, you will be invited to complete a psychometric questionnaire called Lumina Emotion.It can be done online and takes between 30-60 minutes. The results are compiled into a report which one of our trained and accredited coaches will go through with the participant individually to work up an action plan to leverage their EI strengths and develop strength where needed.This can be very powerful in building EI into your people and your organisation.
Understand the biases we all have and the impact they can have in the workplace. Look at how to minimise their impact on others and the organisation. Course overview Duration: 1 day (6.5 hours) The purpose of this course is to help individuals understand and recognise their own unconscious biases, and to provide strategies on how to minimise the impact of those biases in the workplace. The course will provide an overview of what unconscious bias is, its prevalence and impact, and ways to mitigate its effects. Objectives By the end of the course you will be able to: Define unconscious bias and recognise different types of bias Understand how unconscious bias affects decision-making and behaviours in the workplace Identify their own unconscious biases Understand the impact of unconscious bias on individual and team performance Apply strategies to mitigate the effects of unconscious bias in the workplace Content Module 1: Introduction to Unconscious Bias Definition of unconscious bias History and prevalence of unconscious bias Different types of unconscious bias (e.g. affinity bias, confirmation bias) Module 2: Understanding the Impact of Unconscious Bias How unconscious bias affects decision-making and behaviours in the workplace Examples of unconscious bias in the workplace Impact of unconscious bias on individual and team performance Module 3: Recognising Your Own Unconscious Biases Identifying personal biases Tools to recognise and minimise unconscious biases Module 4: Mitigating the Impact of Unconscious Bias in the Workplace Best practices for reducing unconscious bias in the workplace Strategies for managerial and executive leadership to combat unconscious bias Tips for creating a culture of inclusion and diversity
What is Stress and what is burnout? What are some of the very real physical symptoms that we experience and how do we counteract these. This session takes the time to explore what is going on in our bodies and minds at times of stress and looks at some ways to bring balance back to our systems.
Understand how to effectively manage conflict and learn that conflict can be healthy and need not damage relationships. Course overview Duration: 1 day (6.5 hours) Conflict and differences of opinion are inevitable in the today’s fast moving, complex business world, some would argue they are even necessary. This highly interactive and practical course addresses the many aspects of effectively managing conflict and will help you ensure that conflict can be healthy and need not damage the relationship. This workshop has been specifically designed to give you an opportunity to learn and test a range of influencing and conflict handling models and techniques. The course is aimed at anyone who interacts with others on a regular basis. Objectives By the end of the course you will be able to: Utilise influencing skills to pre-empt and defuse conflict Resolve conflict by choosing the right approach Recognise the impact of non-verbal communication in managing conflict Use language skills necessary to get you message across in the ‘right’ way Present your case in a reasonable and responsible manner Identify behaviours that can help or hinder interactions with others Apply different techniques for managing conflict positively and for dealing with aggression Content Developing Influence Networking Sources of influence Influencing techniques Effective Behaviour Choosing the right approach Techniques to pre-empt or defuse conflict Behavioural styles and their impact on working relationships Triggers to aggressive behaviour Managing conflict flash points Dealing with different behaviour types Developing Skills Communication skills in conflict situations Using the right language Verbal and non verbal communications Managing our body language Your conflict management style analysis Thomas Killman Conflict Handling Instrument Working in groups Practical exercises and case studies The language of mediation Transactional Analysis Practical Practical exercises Case studies Personal action planning