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How do your customers see you? Market positioning is at the intersection of your offering and your customers – in the form of both the promise you make in the form of messaging, and customer perceptions of how well you deliver on that promise. Your goal is to uniquely claim a niche in the marketplace that encapsulates the value you deliver to your audience. To help define your claim, this learning stream provides a six-step framework for honing your positioning. You’ll examine the facets of your business to find the elements you deliver that resonate most with customers, use starter wording templates as a jumping-off point, and validate your work with seven key criteria. Multiple examples from product, technology, and service companies are discussed throughout – including how poor repositioning of one of American’s best-known brands damaged the company. Workshop exercises will guide you through creation of positioning statements that will form the basis of your marketing and messaging strategy at launch and beyond.

Full Moon Kirtan & Cacao meditation circle

A practical and realistic discussion on how to take care of yourself whilst also taking care of your children. A webinar with Naomi Fisher and Heidi Steel that will leave you with three things that you can weave into your life right now and a booklet with Five Ways You Can Reconsider Your Self Care.

In this webinar Naomi and Heidi will explain why some children say No, and what you can do differently.

Concerns around children gaming all day is the number one question that I get asked. Honestly, I can be doing a webinar, or hosting a talk on just about any unschooling subject and gaming always comes up in the Q&A.   I wonder if it’s because it wasn’t as accessible when we were younger. I’m going to age myself by recalling the days when we had to sit and wait for dial up internet connection and gaming had a very minor role in our day to day lives. Or maybe I wasn’t that interested in it?   I remember my dad playing MorrisMinor on a Spectrum ZX in our home. And having Snake on my first mobile phone. The difference between that and now is immense. The standard of games. The variety. The choices in game play. I wonder if the uncertainty for us comes from it not being a normal part of our lives when we were growing up.   But, it is part of your child’s life. It is part of their norm. And it is here to stay.    Dr Naomi Fisher and I talk from both our professional backgrounds about the psychology of gaming and how it aids learning, as well as from our own experiences of enabling our own children to game freely, this is not to be missed!   Maybe you will discover the joys of gaming and just how glorious it can be! Also available as a Screen Time Bundle including Becoming Comfortable with Screen Time. Yes! I want two webinars for £40  

Now your child is not in school there is the possibility for recovery and there is the possibility for making things better for the child. Parents now have a unique opportunity to truly listen to their child. Now they can be supported through this period of time towards something more suited to their needs.

In this webinar Naomi and Heidi will explain why some children say No, and what you can do differently.

School is so difficult for your child. They don't want to go and when you get them there they won't engage. Or maybe they do go but the fall out at the end of the school day is horrendous. Their anxiety is so high they are constantly on edge, they aren't sleeping well, they aren't eating well and they are having frequent meltdowns. School has suggested an EHCP (or maybe your child already has one) but no one is listening to you and the focus seems to be largely about getting your child back to school and into the classroom. You are beginning to realise that school might actually be the problem but can home education be the answer?  Your child seems slightly more relaxed at home on those days when they don't make it to school but you remember home schooling during lockdown and it didn't go well.  Is it possible that you can educate your child at home? Is it even legal and can you do it without an EHCP or EOTAS? And is there a way that your child can both learn, develop, and grow at the same time as reducing their anxiety?  Dr Naomi Fisher, clinical psychologist and home educating parent to two Self Directed Learners, and Heidi Steel, qualified teacher and parent to four always unschooled learners, share their professional and personal experiences of learning without school in this webinar on how you are the best person to support for your autistic child.  This 50 minute webinar is useful for those with or without a formal diagnosis. 

We are discussing the notion of Screen Time and taking a look at the rational, reasoning, and benefits, of embracing screen time in your family as well as a look into the educational possibilities.

How can you collaborate with children when everything you say gets a No? Dr Naomi Fisher and Heidi Steel will talk you through the process.