53595 Courses in Edinburgh delivered Online

This course aims to equip learners with a deep understanding of the theoretical and practical aspects of consumer buying behaviour, including the decision-making process, stages involved, factors that influence decision making, and the impact of heuristics, enabling them to develop effective marketing strategies and make informed business decisions. Through a combination of theoretical concepts, case studies, and interactive exercises, learners will gain the skills and knowledge necessary to succeed in a constantly evolving marketplace. After the successful completion of the course, you will be able to learn about the following, The concept of consumer buying behaviour. Consumer buying decision making process. Stages of consumer decision making. Factors influencing decision making. The influence of heuristics on consumer decision making. This course aims to equip learners with a deep understanding of consumer buying behaviour, including the decision making process, the different stages involved, the various factors that influence decision making, and the role of heuristics in shaping consumers' choices, to enable learners to develop effective marketing strategies and ultimately drive business success. This course aims to equip learners with a deep understanding of the theoretical and practical aspects of consumer buying behaviour, including the decision-making process, stages involved, factors that influence decision making, and the impact of heuristics, enabling them to develop effective marketing strategies and make informed business decisions. Through a combination of theoretical concepts, case studies, and interactive exercises, learners will gain the skills and knowledge necessary to succeed in a constantly evolving marketplace. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Consumer Decision Making Behaviour Self-paced pre-recorded learning content on this topic. Understanding Consumer Decision Making Behaviour Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Consumer Insights Analyst Market Researcher Consumer Behaviour Specialist Marketing Strategist Consumer Behaviour Consultant Behavioural Economist Product Manager Advertising Executive Customer Experience Manager Brand Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This Professional Certificate Course in Advanced Analytics and Emerging Trends offers a comprehensive overview of advanced analytics tools, future-ready digital analytics, data mining, customer journey mapping, and the creation of customer-centric marketing campaigns. Participants will also learn how to stay current with emerging trends and adapt to evolving technologies in the dynamic field of digital marketing. After the successful completion of the course, you will be able to learn about the following: Advanced analytics techniques and tools Preparing for the future of digital analytics and marketing Concept of data mining and customer journey mapping and be able to create customer-centric marketing campaigns. How to stay up-to-date with emerging trends and technologies in digital marketing and be able to adapt to changes in the industry.   This Professional Certificate Course in Advanced Analytics and Emerging Trends provides a thorough grasp of advanced analytics tools. Participants will explore the future of digital analytics, understand data mining, and master customer journey mapping for creating customer-centric marketing campaigns. The course also focuses on staying current with emerging trends and technologies in digital marketing, fostering adaptability to industry changes. This Professional Certificate Course in Advanced Analytics and Emerging Trends provides expertise in advanced analytics tools. Participants will explore data mining, customer journey mapping, and create customer-centric marketing campaigns. The course ensures readiness for the future of digital analytics, emphasizing staying current with emerging trends and adapting to industry changes. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Advanced Analytics and Emerging Trends Self-paced pre-recorded learning content on this topic. Advanced Analytics And Emerging Trends Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Professionals Navigating Emerging Trends Individuals in Customer Relationship Management Those Adapting to Industry Changes Data Analysts and Scientists Marketing Professionals Seeking Advanced Analytics Skills Digital Marketing Strategists Business Intelligence Professionals Marketing Managers Marketing Enthusiasts Seeking Future-Ready Knowledge Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This course navigates the global healthcare market dynamics, covering international health systems, service organization, health workforce management, and equity considerations in delivery and financing. Gain insights into diverse health systems worldwide. After the successful completion of the course, you will be able to learn about the following,⦁ Understanding Health Care Systems Internationally: Politics, Economics, and Policy. ⦁ Explore Organizing the Provision of Services like Primary Care, Specialist Care, Hospital Care, and Pharmaceutical Care.⦁ Understand how Managing the Health Workforce like Supply and Distribution of Health Workers, Health Workforce Governance, Health Worker Migration, Health System Efficiency, Measuring, and Comparing Health System Outputs, and Cross-National Efficiency Comparisons of Health Systems.⦁ Analyze Health Equity which includes Equity in Health Care Delivery.⦁ Analyze the Equity in Health Financing.⦁ Explore the Health Systems by Country - An Analytical Approach. Delve into the complexities of international healthcare, exploring service provision nuances such as primary and specialist care, hospital services, and pharmaceutical care. Analyze health workforce management, including supply, distribution, governance, migration, efficiency measurement, and cross-national system comparisons. Examine health equity in both delivery and financing. Employ an analytical approach to understand diverse health systems across countries. The objective of this course is to analyze the complex determinants influencing Healthcare Market Dynamics. It commences by examining global healthcare systems, unraveling the interplay of politics, economics, and policy. The arrangement of service provision, encompassing primary care, specialist care, hospital care, and pharmaceutical care, will be thoroughly explored. The health workforce will be a central focus, addressing aspects such as supply, distribution, governance, migration, system efficiency, and cross-national efficiency comparisons. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Factors Shaping Healthcare Markets Self-paced pre-recorded learning content on this topic. Factors Shaping Healthcare Markets Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Healthcare Policy Analyst Health Economics Researcher Healthcare Systems Planner Health Equity Specialist Healthcare Market Analyst Health Workforce Manager International Health Policy Advisor Healthcare Efficiency Consultant Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This course aims to equip participants with essential skills in marketing and promoting events successfully. Explore the significance of marketing communications and sponsorship across diverse event types. Delve into understanding target audiences, their needs, and interests, while mastering the art of developing compelling event branding and messaging. Gain practical expertise in creating effective marketing materials, utilizing appropriate channels, and implementing strategies for measuring and analyzing marketing and promotional efforts. By the course's end, participants will be well-versed in crafting impactful event marketing campaigns tailored to diverse audiences.After completing this course you will be able to understand the following The importance of marketing communications for different types of events and the importance of sponsorship. The target audience and their needs and interests. Developing event branding and messaging. Creating marketing and promotional materials. Identifying and using appropriate marketing channels. Measuring and analyzing marketing and promotional efforts. This course aims to equip participants with comprehensive knowledge and skills in marketing and promoting events. Learners will understand the significance of marketing communications and sponsorship across various event types. The curriculum focuses on identifying target audiences, assessing their needs, and tailoring strategies to meet their interests. Participants will delve into developing effective event branding, crafting impactful messaging, and creating compelling marketing materials. The course also covers the selection and utilization of appropriate marketing channels, along with the crucial aspect of measuring and analyzing marketing and promotional efforts for continual improvement. This course aims to equip participants with comprehensive knowledge and skills in marketing and promoting events. Delving into the significance of marketing communications and sponsorship across diverse event types, the program focuses on understanding the target audience, addressing their needs, and tailoring strategies to their interests. Participants will master the art of developing impactful event branding and messaging, creating compelling marketing materials, and leveraging appropriate channels for promotion. The curriculum also emphasizes the crucial aspect of measuring and analyzing marketing efforts to ensure strategic success in event promotion. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing and Promoting Events This course aims to equip participants with comprehensive knowledge and skills in marketing and promoting events. Delving into the significance of marketing communications and sponsorship across diverse event types, the program focuses on understanding the target audience, addressing their needs, and tailoring strategies to their interests. Participants will master the art of developing impactful event branding and messaging, creating compelling marketing materials, and leveraging appropriate channels for promotion. The curriculum also emphasizes the crucial aspect of measuring and analyzing marketing efforts to ensure strategic success in event promotion. Marketing And Promoting Events Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Event Planners and Coordinators Marketing Professionals Public Relations Practitioners Sponsorship Managers Communication Specialists Brand Managers Advertising Executives Business Owners and Entrepreneurs Students Pursuing Event Management or Marketing Individuals Seeking Career Advancement in Event Marketing Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This Professional Certificate Course in Scrum Roles, Events, and Artifacts offers a comprehensive understanding of the Scrum framework. Learn to navigate key components, manage user stories, and conduct effective sprint planning and reviews. Gain insights into Scrum Master and Product Owner roles, address common challenges, and explore Scrum's applicability across diverse project types. Additionally, delve into "Agile Project Management with Kanban," discovering Kanban's framework, visualizing work, managing flow, and implementing continuous improvement strategies. After the successful completion of the course, you will be able to learn about the following, Understand the Scrum framework and its key components, including sprints, product backlog, and daily standup meetings. Learn how to create and prioritize user stories and plan sprints. Understand the role of the Scrum Master in facilitating the Scrum process and removing obstacles. Understand the role of the Product Owner in managing the product backlog and ensuring stakeholder needs are met. Learn how to conduct effective sprint planning, sprint reviews, and retrospectives. Identify common challenges in implementing Scrum and strategies for addressing them. Understand how Scrum can be used in different types of projects, such as software development and marketing campaigns. Agile Project Management with Kanban": Understand the Kanban framework and how it differs from Scrum. Learn how to visualize and manage work using a Kanban board. Identify different types of work items and how to prioritize them using Kanban. Understand the importance of limiting work in progress and how to implement pull-based workflow. Learn how to manage flow and identify bottlenecks using Kanban metrics. Understand how to continuously improve the Kanban process through regular review and adaptation. Identify common challenges in implementing Kanban and strategies for addressing them. Understand how Kanban can be used in different types of projects, such as software development and service delivery.     This Professional Certificate Course in Scrum Roles, Events, and Artifacts provides a comprehensive grasp of the Scrum framework. Explore key components, including sprints and product backlog, and master user story creation and sprint planning. Gain insights into Scrum Master and Product Owner roles, and enhance skills in facilitating Scrum processes. Learn to conduct effective sprint events and address common implementation challenges. Additionally, delve into "Agile Project Management with Kanban," understanding the Kanban framework, visualizing work, and implementing pull-based workflows for continuous improvement in various project contexts. This Professional Certificate Course in Scrum Roles, Events, and Artifacts provides a comprehensive understanding of Scrum framework components. Learn to plan and execute sprints, prioritize user stories, and explore the vital roles of Scrum Master and Product Owner. Master effective sprint planning, reviews, and retrospectives, while addressing common Scrum implementation challenges. Additionally, gain insights into applying Scrum across various projects and explore Agile Project Management with Kanban, understanding its framework, visualization techniques, and continuous improvement strategies. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Scrum Roles, Events and Artifacts Self-paced pre-recorded learning content on this topic. Scrum Roles, Events And Artifacts Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Project Managers Scrum Masters Product Owners Agile Practitioners Team Leads Business Analysts Software Developers Marketing Professionals Service Delivery Managers IT Professionals Those Seeking Scrum Knowledge Project Team Members Individuals in Agile Environments Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This professional certificate course provides learners with the knowledge and skills needed to design and implement effective public health funding, education, promotion, and marketing strategies, drawing on the latest industry best practices and research insights. The Professional Certificate Course in Funding, Education, Promotion and Marketing in Public Health is a comprehensive program that equips learners with the knowledge and skills needed to drive the success of public health initiatives through effective funding, education, promotion, and marketing.  After the successful completion of the course, you will be able to learn about the following, What is Public Health Financing, and why is it required? Expenses in the Public Health Sector Public Health Financial Management Public Health Finance Competencies Promotion in Public Health Social Marketing in Public Health Developing A Social Marketing Campaign This professional certificate course provides learners with the knowledge and skills needed to design and implement effective funding, education, promotion, and marketing strategies in public health, drawing on the latest industry best practices and research insights. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Funding, Education, Promotion and Marketing in Public Health Self-paced pre-recorded learning content on this topic. Funding, Education, Promotion and Marketing in Public Health Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Healthcare providers Public health practitioners Policymakers Program managers Community leaders Individuals interested in pursuing a career in public health. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The module Risks and Current Development in Auditing provide students with a comprehensive overview of the emerging risks and challenges in auditing and the latest developments in response to these challenges. After the successful completion of the course, you will be able to learn about the following; Define the concept of audit risk and explain its importance in the financial statement audit process. Identify and discuss the different types of audit risk that auditors should consider when conducting an audit. Analyze the duties and responsibilities of auditors, including their ethical and legal obligations to stakeholders. Examine the relationship between accounting and auditing and explain how they work together to ensure financial statement accuracy and reliability. Describe the concept and phases of financial statement audit, including planning, testing, and reporting. Evaluate the principles of financial statement audit, discuss how they guide auditors in carrying out their work, identify different technologies used during an audit, and explain their impact on audit effectiveness and efficiency. The course Risks and Current Development in Auditing provide students with a comprehensive overview of the emerging risks and challenges in auditing and the latest developments in response to these challenges. The course covers the impact of new technologies on auditing, the changing regulatory landscape, and the evolving role of auditors in corporate governance. Students will understand risk assessment and management deeply and learn how to navigate complex audit environments with professionalism and integrity. Through case studies and practical exercises, students will develop critical thinking skills and enhance their ability to identify and address emerging risks and challenges in the auditing profession. The course aims to provide the learner with auditing. As auditing continues to evolve alongside technological advancements and new risk factors, staying informed on current developments is crucial for professionals in the field. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Risks and Current Development in Auditing Self-paced pre-recorded learning content on this topic. Risks and Current Development in Auditing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Audit managers Internal auditors External auditors Accounting professionals Financial analysts Risk managers Compliance officers Business consultants Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This course provides a comprehensive exploration of various humanistic therapy approaches. Participants will learn to apply client-centered therapy principles, analyze existential therapy concepts, implement gestalt therapy techniques, explore logotherapy methods, and incorporate narrative therapy principles.  After the successful completion of the course, you will be able to learn about the following, Apply client-centered therapy principles in fostering empathetic and supportive therapeutic relationships. Analyze and apply existential therapy concepts within the physical, social, personal, and making realms. Implement gestalt therapy techniques, including the paradoxical change, "here" and "now" focus, empty chair, and exaggeration techniques. Explore logotherapy methods such as dereflection, paradoxical intention, and Socratic Dialogue. Incorporate narrative therapy principles, including fostering respect, non-blaming approaches, and recognizing the client as the expert in their own narrative. Participants will apply client-centered therapy principles to build empathetic therapeutic relationships. They will analyze and apply existential therapy concepts across various realms. Gestalt therapy techniques, including paradoxical change and "here" and "now" focus, will be mastered. Logotherapy methods such as dereflection and paradoxical intention will be explored, along with incorporating narrative therapy principles.   Explore a range of therapeutic methods in this course, including client-centered therapy for building empathetic connections, existential therapy for multi-realm analysis, gestalt techniques for dynamic interventions, logotherapy for profound exploration, and narrative therapy principles fostering respect and empowering clients as narrative experts. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Types of Humanistic Therapy Self-paced pre-recorded learning content on this topic. Types of Humanistic Therapy Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Humanistic Therapist Client-Centered Counselor Gestalt Therapist Existential Psychotherapist Logotherapist Narrative Therapist Holistic Wellness Coach Empowerment Counselor Person-Centered Psychotherapist Mindfulness Therapist Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This Professional Certificate Course in Tourism Marketing Environment provides a comprehensive overview of the business environment's impact on strategic tourism marketing. Participants will delve into the significance of understanding and adapting to dynamic marketing landscapes, exploring key trends and the roles of environmental actors. Through 15 intensive sessions, learners will master the concepts and nuances of two distinct types of tourism marketing environments. After the successful completion of the course, you will be able to learn about the following: The concept of business environment. The importance of business environment. The concept of strategic marketing environment. The various trends in tourism marketing landscape. The two types of tourism marketing environment. The concept of tourism marketing environmental actors. This Professional Certificate Course in Tourism Marketing Environment offers a comprehensive understanding of the business environment's influence on strategic marketing within the tourism sector. Participants will engage with crucial concepts such as the significance of business environment, strategic marketing environment, and the diverse trends shaping the contemporary tourism marketing landscape. The course will also delve into the classification of two distinct types of tourism marketing environments and provide insight into the roles played by environmental actors This Professional Certificate Course in Tourism Marketing Environment provides a comprehensive exploration of the intricate relationship between business dynamics and strategic marketing in the tourism sector. Participants will gain a profound understanding of the business environment's role, emphasizing its significance in shaping strategic marketing approaches. The course covers essential topics, including the concept of strategic marketing environment, current trends in the tourism marketing landscape, and the dual nature of tourism marketing environments. Additionally, participants will unravel the roles played by various environmental actors, contributing to a holistic comprehension of effective tourism marketing strategies. By the end of the course, learners will possess a strategic mindset, capable of navigating the ever-evolving tourism industry with proficiency and foresight. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Tourism Marketing Environment Self-paced pre-recorded learning content on this topic. Tourism Marketing Environment Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Marketing Professionals in the Tourism Industry Tourism Managers and Executives Business Development Specialists Hospitality Industry Professionals Travel Agency Owners and Staff Destination Management Professionals Event Planners in Tourism Tourism Policy Analysts Academic Researchers in Tourism Entrepreneurs in the Tourism Sector Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

"Embark on an exploration of the intricate realm of consumer psychology, decoding the intricate links between cognition, emotional responses, and their profound impact on consumer behavior. This comprehensive course delves into pivotal theories and models shaping consumer behavior, including the Theory of Buyer Behavior, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision-Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. Upon completion, you'll master: Understand the role of Psychology in Consumer behaviour including the effects of cognition and emotions on decision making. Understand the nature and application of behavioural theories in relation to consumer decision-making. Understand and apply the recommendation of different models used in consumer behavior and decision-making. This course aims to explore the key concepts and theories of consumer psychology, cognition, and emotional reactions, as well as the various models and frameworks that help explain buyer behaviour, including the Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. Students will gain a comprehensive understanding of how these theories and models apply to real-world consumer behaviour and decision-making processes. This course aims to explore the complex world of consumer psychology, including cognition and emotional reactions, and how they affect buyer behaviour. Additionally, the course will cover the major theories and models of consumer behaviour, such as the Theory of Buyer Behaviour, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Consumer Behavior Models And Theories Self-paced pre-recorded learning content on this topic. Consumer Behaviour Models and Theories Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Consumer Behaviour Analyst Market Research Manager Behavioural Economist Consumer Insights Consultant Decision Making Strategist Consumer Psychology Researcher Consumer Insights Analyst Behavioral Scientist Market Intelligence Specialist Customer Experience Designer Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.