Booking options
£33
£33
On-Demand course
14 days
All levels
"Embark on an exploration of the intricate realm of consumer psychology, decoding the intricate links between cognition, emotional responses, and their profound impact on consumer behavior. This comprehensive course delves into pivotal theories and models shaping consumer behavior, including the Theory of Buyer Behavior, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision-Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model.
Upon completion, you'll master:
Understand the role of Psychology in Consumer behaviour including the effects of cognition and emotions on decision making.
Understand the nature and application of behavioural theories in relation to consumer decision-making.
Understand and apply the recommendation of different models used in consumer behavior and decision-making.
This course aims to explore the key concepts and theories of consumer psychology, cognition, and emotional reactions, as well as the various models and frameworks that help explain buyer behaviour, including the Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. Students will gain a comprehensive understanding of how these theories and models apply to real-world consumer behaviour and decision-making processes.
This course aims to explore the complex world of consumer psychology, including cognition and emotional reactions, and how they affect buyer behaviour. Additionally, the course will cover the major theories and models of consumer behaviour, such as the Theory of Buyer Behaviour, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model.
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Interacting with Lectures/Learning Components Watch this video to gain further insight.
Consumer Behavior Models And Theories Self-paced pre-recorded learning content on this topic.
Consumer Behaviour Models and Theories Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.
Consumer Behaviour Analyst
Market Research Manager
Behavioural Economist
Consumer Insights Consultant
Decision Making Strategist
Consumer Psychology Researcher
Consumer Insights Analyst
Behavioral Scientist
Market Intelligence Specialist
Customer Experience Designer
Average Completion Time
2 Weeks
Accreditation
3 CPD Hours
Level
Advanced
Start Time
Anytime
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The Metropolitan School of Business and Management (MSBM) is an Ed-...