826 Courses delivered On Demand

Knowledge of the competition to gain competence and confidence are interconnected to professional success. Understand how competitive company information, product information and representative's information can add insight and valuable data for you. Learning Objectives Explain how knowledge of industry competition increases your success, Identify competitive product information representatives need to know, Explain key ingredients of an effective Competitive Knowledge Management System Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Explore ways to increase your currency power before negotiating to leverage buying power. We will guide you how to use ten effective behavioral traits of successful negotiators and how to apply six planning tactics. Learning Objectives Identify questions needing answers before negotiating, Define three types of currencies to negotiate, Explain how to increase your currency power, Apply six planning tactics Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Understand the steps for reaching agreement, these include making a reasonable offer, suggesting alternative currencies when necessary, summarizing, and confirming the details. Discover how to hold off if possible, on price concessions and use appropriate tactics to avoid a no-sale. Learning Objectives Apply steps for reaching agreement, Describe key components to the agreement, Identify concession tactics for confirming the sale Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Understand the difference between direct and indirect communication. We communicate at our best when balancing directness with indirectness, being frank and diplomatic. Understand how to ask clarification questions to increase clarity and using the correct language with your customer. Learning Objectives Explain the difference between direct and indirect communication, Apply six tips for increasing listening clarity, Communicate in your customer's "language" Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Mistakes will happen and the key is how you handle the situation when a mistake happen. Discover eight tips for working through service mistakes and ten customer service mistakes you can avoid. Understand the five service mistakes organizations should avoid. Learning Objectives Apply eight tips for working through service mistakes, Implement ten service mistakes you can avoid in order to keep customers loyal Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Understand the difference between objections and conditions and how you can prevent objections by qualifying early. Discover valuable questions to evaluate how prospects think, controlling mental focus. Anticipate and be ready for objections before your conversation. Learning Objectives Explain the difference between objections and conditions for not buying, Identify the challenge salespeople encounter with objections and conditions, Anticipate and plan for objections Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Service resiliency is the ability to recover quickly from a challenging, adverse customer situation, disruptive change, crisis, trauma, or negative stress. Learn how to cut down on the frequency of adverse situations. Implement nine steps to increase your service resiliency. Learning Objectives Describe the characteristics of service resiliency, Assess your current levels of service resiliency, Apply nine strategies for remaining R.E.S.I.L.I.E.N.T in adversity Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Customer Experience Management is the process of strategically managing a customer's entire 'touch point' of experiences within an organization. Discover the dangers of ignoring Customer Experience Management and five areas of analysis to enhance your sales and customer service. Learning Objectives Ask questions to identify customer buying paths, Identify four vital dangers of ignoring CEM, Implement five focus areas of customer relationship management Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Sales force automation is an information system used to integrate and manage all sales, service, and marketing functions. Understand the key functions and benefits to sales and service providers. We will show you how to overcome complaints of time consumption and the benefits to managers and marketing. Learning Objectives Describe sales force automation, Summarize the benefits to sales, service, marketing, and management Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

This course aims to equip participants with essential skills in marketing and promoting events successfully. Explore the significance of marketing communications and sponsorship across diverse event types. Delve into understanding target audiences, their needs, and interests, while mastering the art of developing compelling event branding and messaging. Gain practical expertise in creating effective marketing materials, utilizing appropriate channels, and implementing strategies for measuring and analyzing marketing and promotional efforts. By the course's end, participants will be well-versed in crafting impactful event marketing campaigns tailored to diverse audiences.After completing this course you will be able to understand the following The importance of marketing communications for different types of events and the importance of sponsorship. The target audience and their needs and interests. Developing event branding and messaging. Creating marketing and promotional materials. Identifying and using appropriate marketing channels. Measuring and analyzing marketing and promotional efforts. This course aims to equip participants with comprehensive knowledge and skills in marketing and promoting events. Learners will understand the significance of marketing communications and sponsorship across various event types. The curriculum focuses on identifying target audiences, assessing their needs, and tailoring strategies to meet their interests. Participants will delve into developing effective event branding, crafting impactful messaging, and creating compelling marketing materials. The course also covers the selection and utilization of appropriate marketing channels, along with the crucial aspect of measuring and analyzing marketing and promotional efforts for continual improvement. This course aims to equip participants with comprehensive knowledge and skills in marketing and promoting events. Delving into the significance of marketing communications and sponsorship across diverse event types, the program focuses on understanding the target audience, addressing their needs, and tailoring strategies to their interests. Participants will master the art of developing impactful event branding and messaging, creating compelling marketing materials, and leveraging appropriate channels for promotion. The curriculum also emphasizes the crucial aspect of measuring and analyzing marketing efforts to ensure strategic success in event promotion. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing and Promoting Events This course aims to equip participants with comprehensive knowledge and skills in marketing and promoting events. Delving into the significance of marketing communications and sponsorship across diverse event types, the program focuses on understanding the target audience, addressing their needs, and tailoring strategies to their interests. Participants will master the art of developing impactful event branding and messaging, creating compelling marketing materials, and leveraging appropriate channels for promotion. The curriculum also emphasizes the crucial aspect of measuring and analyzing marketing efforts to ensure strategic success in event promotion. Marketing And Promoting Events Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Event Planners and Coordinators Marketing Professionals Public Relations Practitioners Sponsorship Managers Communication Specialists Brand Managers Advertising Executives Business Owners and Entrepreneurs Students Pursuing Event Management or Marketing Individuals Seeking Career Advancement in Event Marketing Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.