280 Courses delivered On Demand

Join us on this webinar presented by Kate Perkins, founder of OncoLaser, discussing the inclusion of therapeutic laser (MLS® Laser therapy) in the treatment of post-operative cancer patients and lymphoedema.

Watch back our launch webinar for Grow: a new CPD programme created for EAL teachers by EAL teachers!

Selling Skills for Professionals: Part 2 Making the Sale   Course Description   Copyright Ross Maynard 2021   Course Description Welcome to Selling Skills for Professionals: Part 2 Making the Sale.   In Part 1 of Selling Skills for Professionals I covered prospecting, that is identifying potential future clients and making the initial approach. In this course, Part 2 of Selling Skills for Professionals, I cover the sales process – converting a prospect into a client. In Selling Skills for Professionals: Part 2 Making the Sale, I look at the skills you need for selling professional services and how to create a series of webinars to build prospects’ interest. I then cover a five-step sales process in detail: Understand the current situation Surface the pain points Exploring the impacts of the pain points Shape the future state Close the sale   The course also covers why people buy professional services, and why they might not buy; and it shows how to deal with objections.   Selling professional services is not like selling a car, or solar panels. It’s about building a relationship with a prospect as a professional advisor; coaching them through the challenges facing them; and offering services tailored to their needs which will help the prospect make tangible improvements.   If you want to know how to sell professional services successfully, this is the course for you.   I hope you enjoy the course.     Key Learning Points  On completion of the course, delegates will be able to: Describe a five-stage sales process for professional services Identify the core skillset needed for selling professional services Deploy best practice when creating webinars to engage prospects Explore a prospect’s current situation on an online video call Identify a prospect’s pain points and explore their root causes and impacts Coach a prospect to visualise the future state they would like to get to be resolving the problems identified Handle objections surfaced as the prospect moves towards closing the sale Understand why people buy professional services, and why they don’t buy Reduce buyer’s remorse and plan to develop the client relationship after the sale     Curriculum Module 1: The Foundations for Selling Professional Services Lesson 1: The Purpose of Prospecting Lesson 2: The Selling Professional Services Skillset Lesson 3: Moving Beyond Prospecting Lesson 4: Script for the Webinar Follow-Up Call   Module 2: Building a Case for the Sale Lesson 5: No Pain No Gain Lesson 6: Building a Case: Initial Diagnosis Lesson 7: Building a Case: Root Causes Lesson 8: Building a Case: Impacts Lesson 9: Building a Case: Shaping the Future State Lesson 10: Building a Case: The Gap   Module 3: Closing the Sale Lesson 11: Selling is about Change Lesson 12: A Time to Close  Lesson 13: Closing (At Last)   Module 4: Evasion and Objections Lesson 14: Evasion Lesson 15: Handling Objections Lesson 16: Specific Example of Objections Part 1 Lesson 17: Specific Example of Objections Part 2   Module 5: After the Sale Lesson 18: Aftercare Lesson 19: Key Learning Points     Pre-Course Requirements There are no pre-course requirements     Additional Resources None     Course Tutor Your tutor is Ross Maynard. Ross is a Fellow of the Chartered Institute of Management Accountants in the UK and has 30 years’ experience as a process improvement consultant specialising in business processes and organisation development. Ross is also a professional author of online training courses. Ross lives in Scotland with his wife, daughter and Cocker Spaniel

Do you want to learn more about how babies experience museums to help you to develop, or improve provision for this audience and their parents/carers?   About this training  This training webinar is led by Professor Anna Franklin and Dr Alice Skelton from the Sussex Baby Lab. The Sussex Baby Lab is a team of researchers at the University of Sussex who conduct fun and friendly experiments with babies to understand how they see, think and learn.  They are joined by Nicola Wallis from the Fitzwilliam Museum, Cambridge and Anna Murray from National Galleries Scotland – Modern One, Edinburgh, who will talk about their work with babies and their parents/carers.   The session will help you to:  understand the importance of this work gain an insight into how babies see, think and learn in museum spaces think about how to develop provision for babies in your organisation gain inspiration from case studies to take your own work forward take away top tips to inform your practice. Take a look at the full schedule.    Who should attend?  This training is aimed at staff who work in museums, art galleries and heritage sites and are interested in either beginning to offer provision for families with babies or developing their current offer.  

Course Overview Direct messenger communication is more effective than Facebook posts. The faster you can answer the questions of your customers, the better response you'll get. And messenger chatbot makes you available for your customers 24/7. Learn how you can use messenger communication effectively and create your own chatbot from this Facebook Marketing and Building Messenger Chatbots course and boost your Facebook marketing skill today. In this Facebook Marketing and Building Messenger Chatbots course, you will learn how you can create a Facebook Messenger chatbot and turn your messenger inbox into a marketing platform. This course will teach you how you can create your chatbot with personalized text message conversation. You will also understand the settings of able to get an automatic notification for any emergency queries. This will also help you with messenger promotions, ad campaigns and increase sales through the chat platform. Learning Outcomes Understand how Facebook marketing works Be able to create an effective messenger chatbot Learn the functions of messenger chatbot Connect chatbot with webinars, Google sheets and other files Be able to create a highly successful or messenger ad campaign Learn how to set up SMS notifications from Facebook Messenger Develop chatbot drip campaign and attract new customers through Messenger Who is this course for? This course is for anyone who wants to learn about Facebook marketing and promote their business through Facebook. You will learn to build a messenger chatbot and be able to communicate with your customers more effectively. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Facebook Marketing and Building Messenger Chatbots is a useful qualification to possess and would be beneficial for any related profession or industry such as: Social Media Marketers Digital Marketers Social Media Influencers Small Business Owners Marketing Professionals Module 01: Introduction to Facebook Messenger Marketing Course Slides 01:40:00 MobileMonkey Support 00:05:00 Welcome to Facebook Messenger Chatbot Masterclass 00:08:00 What is messenger marketing? 00:10:00 Advantages of using Facebook messenger marketing 00:15:00 How is chatbot marketing different than other marketing channels? 00:07:00 Who can use messenger bots to their advantage? 00:05:00 Module 02: Example Use Cases For Facebook Messenger Chatbots Ecommerce chatbot strategies 00:10:00 Webinar/event registrations using chatbots 00:04:00 Lea-gen chatbot strategies 00:09:00 Using chatbots to promote educational resources 00:10:00 Using chatbots to stay in touch with your customers 00:08:00 Calculating LTV and CAC to formulate incentive plans 00:11:00 Ideas for incentive structures to promote through Facebook chatbots 00:09:00 Module 03: Psychological Principles of Persuasion in Effective Bot Design Commitment and Consistency in chatbot design 00:15:00 Increasing customer value with reciprocity 00:14:00 Using social proof to build trust and identity 00:12:00 Likability - your secret weapon to successful bot marketing 00:11:00 Using scarcity to drive your customers to convert faster 00:09:00 Understanding the Fogg Behavior Model and how to use it to your advantage 00:16:00 Module 04: Building Killer Chatbots With MobileMonkey What is MobileMonkey? 00:05:00 Creating a MobileMonkey account and connecting your Facebook page 00:06:00 Viewing active bots and adding users 00:03:00 Create your first chatbot! 00:03:00 Module 05: Learning All About The MobileMonkey Chatbot Builder Widgets, Page Flow and Organisation 00:08:00 Effective Ways of Media relation & Public Relation 01:00:00 Adding Q&A items in MobileMonkey 00:06:00 Understanding unanswered questions 00:04:00 Configuring and editing bot builder settings 00:04:00 All about the text widget 00:07:00 All about the image widget 00:01:00 All about the form widget 00:10:00 All about the quick question widget 00:07:00 All about the gif widget 00:03:00 All about the attachment widget 00:02:00 All about the attribute widget 00:02:00 All about the connection widget 00:03:00 All about the email widget 00:03:00 All about the gallery widget 00:06:00 All about the list widget 00:03:00 All about the navigate widget 00:03:00 All about the typing widget 00:03:00 All about the video widget 00:03:00 Module 06: How to wield the Mobile Monkey Chat Blaster like a Jedi Master What's a chat blast anyway? 00:03:00 A few useful chat blaster use cases 00:06:00 Chat blasting vs. drip campaigns 00:06:00 Planning four chat blast ideas (Part 1) 00:10:00 Planning four chat blast ideas (Part 2) 00:12:00 Organising our chat blast pages in the Mobile Monkey page builder 00:05:00 Building our coupon chat blast 00:11:00 Testing our chat blast before blasting 00:05:00 Launching our first chat blast: Naming, audience, page and purpose 00:09:00 Building a chat blast to drive phone calls 00:14:00 Building our new product line chat blast 00:16:00 Building our competitive advantage/awareness chat blast 00:19:00 Analysing chat blast results 00:02:00 Module 07: Understanding Lead Magnets and Using Lead Magnets To Build Your Contact List Why are lead magnets important? 00:05:00 Installing your chat widget on a WordPress site 00:06:00 Installing your chat widget on a Shopify site 00:01:00 Installing your chat widget through Google Tag Manager 00:05:00 Link to the messenger and adding it to emails and blogs 00:10:00 Adding the checkbox plugin to your web forms 00:03:00 How to use Facebook Comment Guards 00:17:00 Creating Facebook messenger landing pages 00:13:00 Module 08: Facebook Messenger Ad Campaigns Using Your MobileMonkey Chatbots! What are Facebook Messenger Ads? 00:06:00 Messenger ads best practices and sample strategies 00:12:00 Creating a new messenger ad campaign on Facebook 00:09:00 Designing a messenger ad 00:14:00 Completing messenger campaign creation in Facebook ads manager 00:07:00 Drafting our mobile monkey messaging campaign blueprint 00:07:00 Creating and naming all our pages in MobileMonkey 00:04:00 Building our messenger landing page in Mobile Monkey 00:04:00 Finishing all the other Facebook messenger bot pages 00:14:00 Duplicating your ad groups to try different targeting settings 00:08:00 Setting up MobileMonkey Q&A and other loose ends 00:07:00 Module 09: Understanding Audiences in MobileMonkey and Using Them to Your Advantage What are audiences in MobileMonkey 00:08:00 Creating an all contacts and gender-based audience 00:04:00 Timezone and last active based audiences in mobile monkey 00:07:00 Creating an audience based on a custom variable 00:07:00 Module 10: Building Our First MobileMonkey Drip Campaign! What are the drip campaigns and drip campaign best practices? 00:07:00 Practical and useful drip campaign ideas 00:07:00 Building and reviewing our drip pages in MobileMonkey 00:08:00 Creating and launching our first MobileMonkey drip campaign 00:09:00 Module 11: Using the RSS Blaster in MobileMonkey RSS feed step by step and best practices 00:10:00 Module 12: Becoming a MobileMonkey Power User With Advanced Integrations and Connections SECTION 13 Becoming a Mobile Monkey power user with connections Chapter 01 What are connections and when would you use them_1 00:03:00 Creating a connection to Google Sheets 00:14:00 Creating a connection to GoToWebinar 00:10:00 Send new leads to your CRM (Hubspot) 00:08:00 Send an SMS to your sales team when a contact requests a callback 00:10:00 Module 13: Understanding Your MobileMonkey Audience Insights Contacts - searching, exporting and deleting 00:03:00 Audiences in MobileMonkey 00:02:00 Forms - what they are and how to use them 00:02:00 Bot analytics - how to find useful information using Mobile Monkey analytics 00:03:00 Module 14: Staying on Facebook's Good Side: Chatbot Compliance What you need to know about staying compliant with Facebook 00:04:00 Getting approved for subscription messaging 00:09:00 Module 15: Conclusion ... Goodbye for now but stay in touch! Thank you, getting help, final thoughts 00:05:00

This is the full recording of the Nov 2024 webinar. Health anxiety is a condition that can affect anyone. Those affected by health anxiety have a disproportionate and sometimes obsessive preoccupation with the idea that they - or a loved one including children - are currently (or will be) experiencing a physical illness or medical problem. "Health anxiety (sometimes called hypochondria) is when you spend so much time worrying you're ill, or about getting ill, that it starts to take over your life." "You may have health anxiety if you: constantly worry about your health frequently check your body for signs of illness, such as lumps, tingling or pain are always asking people for reassurance that you're not ill worry that your doctor or medical tests may have missed something obsessively look at health information on the internet or in the media avoid anything to do with serious illness, such as medical TV programmes act as if you were ill (for example, avoiding physical activities) Anxiety itself can cause symptoms like headaches or a racing heartbeat, and you may mistake these for signs of illness." What will the workshop cover? (Indicative) Illness Anxiety Disorder (DSM-5) Dimensions of Health Anxiety (Salkovskis) Issues in Treatment implementation (Furer) Exposure and Response Prevention Use of Virtual Reality for Health Anxiety Summary and next steps

This is a recording of a session which took place on Zoom on Thursday 3 July 2025.   Are you interested in developing programmes and exhibits with LGBTQ+ content for children and families?    About this training    During this training session, we will address the challenges museum staff and volunteers face when creating LGBTQ+ content for children and families. Alongside this we will discuss strategies for advocating for this content and explore resources for planning and implementation.    This webinar will be led by Margaret Middleton, a freelance exhibit designer and museum consultant based in Manchester. Their background is in children's museums and they have written and consulted widely on creating LGBTQ+ museum content for families, especially those with children aged 10 and under.    Margaret will be joined by Dylan Saul, Family Programmes Facilitator and Moa Strand, Families and Young People Programmes Manager at Royal Museums Greenwich and Daniel Jessop, Learning and Community Engagement Officer at Novium Museum, who will talk about their LGBTQ+ work for children and families.     The session will help you to:  Understand the importance of this work, Think critically about the challenges you may face undertaking this work, Develop ways to advocate for this work, Gain inspiration from case studies to take your own work forward.   Take a look at the full schedule.    Who should attend?  This training is aimed at staff and volunteers who work in museums, art galleries and heritage sites and are interested in developing programmes and exhibits with LGBTQ+ content for children and families. 

This is the full recording of the Nov 2024 webinar. Treating Mythomania with CBT Event Description Mythomania is a form compulsive lying disorder that can be difficult to treat. It is a complex psychological condition characterised by habitual lying, often to the point of creating intricate, fantastical narratives. However, some people engage in regular untruths as a way of navigating challenging environments, relationships and experiences. This everday evasion and lying can be very damaging for the individual and and those around them. This workshop will provide an introduction to mythomania and its variants - and explore how CBT (Cognitive Behavioural Therapy) can be used to effectively treat it. Key Topics to be Covered What is mythomania? Causes of mythomania Signs and symptoms of mythomania Milder forms of lying and misrepresentation in relationships and everyday life. How CBT can help treat mythomania How can we help partners of mythomania? Workshop Objectives By the end of this workshop, you will be able to: Define mythomania and understand its symptoms Identify the presence of mythomania Explain to clients how CBT can be used to treat mythomania Work in a practical way with clients to support understand and change. Benefits for Delegates This workshop will provide you with the knowledge and tools you need to understand and treat mythomania. You will learn about the causes of mythomania and how CBT can be used to effectively treat it. You will develop coping mechanisms for dealing with mythomania. In this introductory workshop we will look at the practical frameworks and techniques that are used in the treatment of mythomania.

In this FREE webinar, I will explore the intricate emotional dimensions underlying addiction and the therapeutic approaches to address them effectively. We will delve into the intertwined realms of survival, status, identity, and love, shedding light on how these factors contribute to substance misuse and hinder recovery.

Creating sensory backpacks for families with Special Educational Needs (SEND) Webinar recording Do you want to create sensory backpacks for families with Special Educational Needs and Disabilities (SEND), but don’t know where to start? About this training In the UK, 11% of children are disabled and in England, 18.4% have special educational needs. Adding non-disabled siblings to these numbers increases this potential audience to a fifth of children in the UK. This simple fact is a powerful advocacy tool to make a business case for SEND inclusion in your museum. One way to support SEND families during a visit is to create a sensory backpack. These resources don’t cost a lot to create, and they can make a powerful difference to a SEND family’s visit. Their economic impact, promoting a longer dwell time and potentially greater spend in the museum, pays back an initial investment quickly. In this session, SEND in Museums Consultant Sam Bowen will guide you through how to create a sensory backpack, drawing on her own professional museum learning knowledge and lived experience as a parent of a child with Special Educational Needs and Disabilities (SEND). During this virtual training event, we will: · Understand the barriers SEND families face when visiting museums, · Explore examples of best practice in museums for creating sensory backpacks, · Share top tips on how to create backpacks that are bespoke for your setting. Take a look at the full schedule. Who should attend? This training is aimed at staff at museums, art galleries and heritage sites who are interested in making their organisations more welcoming to families with SEND. Please note, this is a recording of a session which took place on 4 June 2025.