85 Customer Journey courses

ILM Level 2 Award in Customer Care – 4 day Accredited training course delivered in Nottingham A nationally recognised qualification taught across 4 x 1 day deliveries approximately 3 weeks apart. The course is specifically tailored for individuals whose job role requires direct customer interface, and where influencing and meeting the needs of customers is particularly important. The course brings tangible benefits to the participants and to their organisation through applying concepts taught at each stage of the course directly to the work environment, and providing opportunities to compare best practice methods and techniques with current practices.

This Professional Certificate Course in Advanced Analytics and Emerging Trends offers a comprehensive overview of advanced analytics tools, future-ready digital analytics, data mining, customer journey mapping, and the creation of customer-centric marketing campaigns. Participants will also learn how to stay current with emerging trends and adapt to evolving technologies in the dynamic field of digital marketing. After the successful completion of the course, you will be able to learn about the following: Advanced analytics techniques and tools Preparing for the future of digital analytics and marketing Concept of data mining and customer journey mapping and be able to create customer-centric marketing campaigns. How to stay up-to-date with emerging trends and technologies in digital marketing and be able to adapt to changes in the industry.   This Professional Certificate Course in Advanced Analytics and Emerging Trends provides a thorough grasp of advanced analytics tools. Participants will explore the future of digital analytics, understand data mining, and master customer journey mapping for creating customer-centric marketing campaigns. The course also focuses on staying current with emerging trends and technologies in digital marketing, fostering adaptability to industry changes. This Professional Certificate Course in Advanced Analytics and Emerging Trends provides expertise in advanced analytics tools. Participants will explore data mining, customer journey mapping, and create customer-centric marketing campaigns. The course ensures readiness for the future of digital analytics, emphasizing staying current with emerging trends and adapting to industry changes. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Advanced Analytics and Emerging Trends Self-paced pre-recorded learning content on this topic. Advanced Analytics And Emerging Trends Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Professionals Navigating Emerging Trends Individuals in Customer Relationship Management Those Adapting to Industry Changes Data Analysts and Scientists Marketing Professionals Seeking Advanced Analytics Skills Digital Marketing Strategists Business Intelligence Professionals Marketing Managers Marketing Enthusiasts Seeking Future-Ready Knowledge Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Preparing for Digital Transformation Organizations today must keep pace with changing technology to stay abreast of the market demand. Keeping pace means a transformation of the entire organization into the digital age. This workshop presents the challenges, benefits, and pitfalls of digital transformation and how it will affect you, and how you can be better prepared and positioned for the upcoming digital transformation. The goal of this course is to enable you to become knowledgeable about the technologies behind a digital transformation in your organization and the driving forces compelling such a transformation. You will learn how to become engaged in the processes of transforming your organization digitally to meet with the growing demands of customers and clients What you will Learn Describe the impact that digital is making on the economy and on customer expectations Examine the nature and drivers of the digital transformation Evaluate new technologies such as Blockchain, Big Data, Artificial Intelligence, and other technologies and see how they work to bring about digital transformation Assess the impact of digital technologies on the current roles and positions in the organization Discuss both the demand that customers have for digital technologies and the impact the digital technologies have on the customer and its relationship with the organization Recognize the new technology trends in the digital transformation and what they mean to the future of the organization Identify how digital transformation will affect all roles and how to be prepared for the upcoming and continuing digital transformation Foundation Concepts Digital transformation versus automation Driving forces behind the digital transformation Learning from digital transformation successes Digital Transformation and Customer Orientation The Digital Customer Customer touch points and the customer journey Omnichannel concept Transform to the customer Digital Technologies and the Organization Relationship Management Big Data: The Basis for it All The Human Factor in Digital Transformations Risks of Digital Transformation Technology Trends Data and Business Analytics Other Major Trends Preview of Coming Attractions Pathway to Digital Transformation

Preparing for Digital Transformation Organizations today must keep pace with changing technology to stay abreast of the market demand. Keeping pace means a transformation of the entire organization into the digital age. This workshop presents the challenges, benefits, and pitfalls of digital transformation and how it will affect you, and how you can be better prepared and positioned for the upcoming digital transformation. The goal of this course is to enable you to become knowledgeable about the technologies behind a digital transformation in your organization and the driving forces compelling such a transformation. You will learn how to become engaged in the processes of transforming your organization digitally to meet with the growing demands of customers and clients What you will Learn Describe the impact that digital is making on the economy and on customer expectations Examine the nature and drivers of the digital transformation Evaluate new technologies such as Blockchain, Big Data, Artificial Intelligence, and other technologies and see how they work to bring about digital transformation Assess the impact of digital technologies on the current roles and positions in the organization Discuss both the demand that customers have for digital technologies and the impact the digital technologies have on the customer and its relationship with the organization Recognize the new technology trends in the digital transformation and what they mean to the future of the organization Identify how digital transformation will affect all roles and how to be prepared for the upcoming and continuing digital transformation Foundation Concepts Digital transformation versus automation Driving forces behind the digital transformation Learning from digital transformation successes Digital Transformation and Customer Orientation The Digital Customer Customer touch points and the customer journey Omnichannel concept Transform to the customer Digital Technologies and the Organization Relationship Management Big Data: The Basis for it All The Human Factor in Digital Transformations Risks of Digital Transformation Technology Trends Data and Business Analytics Other Major Trends Preview of Coming Attractions Pathway to Digital Transformation

Preparing for Digital Transformation: Virtual In-House Training Organizations today must keep pace with changing technology to stay abreast of the market demand. Keeping pace means a transformation of the entire organization into the digital age. This workshop presents the challenges, benefits, and pitfalls of digital transformation and how it will affect you, and how you can be better prepared and positioned for the upcoming digital transformation. The goal of this course is to enable you to become knowledgeable about the technologies behind a digital transformation in your organization and the driving forces compelling such a transformation. You will learn how to become engaged in the processes of transforming your organization digitally to meet with the growing demands of customers and clients What you will Learn Describe the impact that digital is making on the economy and on customer expectations Examine the nature and drivers of the digital transformation Evaluate new technologies such as Blockchain, Big Data, Artificial Intelligence, and other technologies and see how they work to bring about digital transformation Assess the impact of digital technologies on the current roles and positions in the organization Discuss both the demand that customers have for digital technologies and the impact the digital technologies have on the customer and its relationship with the organization Recognize the new technology trends in the digital transformation and what they mean to the future of the organization Identify how digital transformation will affect all roles and how to be prepared for the upcoming and continuing digital transformation Foundation Concepts Digital transformation versus automation Driving forces behind the digital transformation Learning from digital transformation successes Digital Transformation and Customer Orientation The Digital Customer Customer touch points and the customer journey Omnichannel concept Transform to the customer Digital Technologies and the Organization Relationship Management Big Data: The Basis for it All The Human Factor in Digital Transformations Risks of Digital Transformation Technology Trends Data and Business Analytics Other Major Trends Preview of Coming Attractions Pathway to Digital Transformation

If you want your employees to improve their customer service skills and deliver an amazing experience to your customers, feel free to check out my Training course focusing on the core values of customer service.

🚀 Unlock the Power of Digital Marketing Mastery! Join the Complete Digital Marketing Course Today! 🚀 Are you ready to skyrocket your online presence, drive traffic, and boost your business to new heights? Welcome to the 'Complete Digital Marketing Course: Social Media, SEO, Content, Copywriting & Email Marketing' - your comprehensive guide to conquering the digital landscape and mastering the art of online success!   🔥 Why Enroll in This Course? ✅ Comprehensive Curriculum: Dive deep into the world of digital marketing with our 22 power-packed modules. From mastering the basics in Module 1 to becoming an expert in Copywriting in Module 22, this course covers it all. Each module is meticulously crafted to give you actionable insights and hands-on skills. ✅ Industry-Expert Instructors: Learn from seasoned professionals who have successfully navigated the digital marketing landscape. Benefit from their real-world experiences, proven strategies, and insider tips that can't be found elsewhere. ✅ Hands-On Learning: Get ready to roll up your sleeves! Our course is designed for practical application, ensuring that you not only understand the concepts but can also implement them effectively. Gain confidence in your skills through real-world projects and exercises. ✅ Stay Updated with the Latest Trends: The digital landscape evolves rapidly, and we've got you covered. Stay ahead of the curve with our up-to-date content that reflects the latest trends and best practices across all major digital marketing channels. ✅ Lifetime Access: Your learning journey doesn't end when the course does. Enjoy lifetime access to the course material, updates, and exclusive resources, allowing you to revisit and reinforce your knowledge whenever you need.   📚 Curriculum Highlights: 🌐 Modules 1-3: Foundation and Growth Introduction to Digital Marketing Growth Hacking Customer Journey ️ Modules 4-7: Content Creation and Marketing Content Marketing Search Engine Optimization (SEO) Email Marketing Facebook Marketing 📸 Modules 8-13: Social Media Mastery Instagram Marketing Twitter Marketing Youtube Marketing LinkedIn Marketing Pinterest Marketing Snapchat Marketing 💬 Modules 14-18: Niche Marketing Threads Marketing Whatsapp Marketing Reddit Marketing Quora Marketing TikTok Marketing 🎮 Modules 19-21: Emerging Platforms Twitch Marketing Discord Marketing Telegram Marketing 📝 Module 22: Master the Art of Copywriting   🌟 Ready to Transform Your Digital Marketing Game? Enroll Now and Unleash Your Online Potential! 🌟 Don't miss this opportunity to become a digital marketing maestro. Join the course today and take the first step towards transforming your online presence and driving unprecedented success for your business! Course Curriculum Module 1 Introduction to Digital Marketing Introduction to Digital Marketing 00:00 Module 2 Growth Hacking Growth Hacking 00:00 Module 3 Customer Journey Customer Journey 00:00 Module 4 Content Marketing Content Marketing 00:00 Module 5 Search Engine Optimisation Search Engine Optimisation 00:00 Module 6 Email Marketing Email Marketing 00:00 Module 7 Facebook Marketing Facebook Marketing 00:00 Module 8 Instagram Marketing Instagram Marketing 00:00 Module 9 Twitter Marketing Twitter Marketing 00:00 Module 10 YouTube Marketing YouTube Marketing 00:00 Module 11 LinkedIn Marketing LinkedIn Marketing 00:00 Module 12 Pinterest Marketing Pinterest Marketing 00:00 Module 13 Snapchat Marketing Snapchat Marketing 00:00 Module 14 Threads Marketing Threads Marketing 00:00 Module 15 WhatsApp Marketing WhatsApp Marketing 00:00 Module 16 Reddit Marketing Reddit Marketing 00:00 Module 17 Quora Marketing Quora Marketing 00:00 Module 18 TikTok Marketing TikTok Marketing 00:00 Module 19 Twitch Marketing Twitch Marketing 00:00 Module 20 Discord Marketing Discord Marketing 00:00 Module 21 Telegram Marketing Telegram Marketing 00:00 Module 22 Copywriting Copywriting 00:00

If you want your employees to improve their customer service skills and deliver an amazing experience to your customers, feel free to check out my Training course focusing on generating long-standing customer loyalty.

Preparing for Digital Transformation (On-Demand) The goal of this course is to enable you to become knowledgeable about the technologies behind a digital transformation in your organization and the driving forces compelling such a transformation. You will learn how to become engaged in the processes of transforming your organization digitally to meet with the growing demands of customers and clients. Organizations today must keep pace with changing technology to stay abreast of the market demand. Keeping pace means a transformation of the entire organization into the digital age. This workshop presents the challenges, benefits, and pitfalls of digital transformation and how it will affect you, and how you can be better prepared and positioned for the upcoming digital transformation. You will learn how to become engaged in the processes of transforming your organization digitally to meet with the growing demands of customers and clients. What you will Learn Describe the impact that digital is making on the economy and on customer expectations Examine the nature and drivers of the digital transformation Evaluate new technologies such as Blockchain, Big Data, Artificial Intelligence, and other technologies and see how they work to bring about digital transformation Assess the impact of digital technologies on the current roles and positions in the organization Discuss both the demand that customers have for digital technologies and the impact the digital technologies have on the customer and its relationship with the organization Recognize the new technology trends in the digital transformation and what they mean to the future of the organization Identify how digital transformation will affect all roles and how to be prepared for the upcoming and continuing digital transformation Getting Started Foundation Concepts Digital transformation versus automation Driving forces behind the digital transformation Learning from digital transformation successes Digital Transformation and Customer Orientation The Digital Customer Customer touch points and the customer journey Omnichannel concept Transform to the customer Digital Technologies and the Organization Relationship Management Big Data: The Basis for it All The Human Factor in Digital Transformations Risks of Digital Transformation Technology Trends Data and Business Analytics Other Major Trends Preview of Coming Attractions Pathway to Digital Transformation Summary and Next Steps

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate