85 Customer Journey courses

Level 5 QLS Endorsed Course | Endorsed Certificate Included | Plus 5 Career Guided Courses | CPD Accredited

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

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Ready to take the leap into the world of digital marketing? Join our Digital Marketing - Growth Hacking Techniques course and become a force to be reckoned with in the digital realm. Enrol now and unlock a world of exciting career opportunities. Digital marketing is revolutionising the way businesses connect with their audiences. In today's digital age, the power of online platforms and marketing strategies cannot be underestimated. Learning Outcomes : Understand the core principles of digital marketing and its role in driving business growth. Explore innovative growth hacking strategies to accelerate user acquisition and retention. Gain insights into the customer journey and optimise every touchpoint to maximise conversions. Develop compelling content marketing campaigns that engage and resonate with your target audience. Learn the fundamentals of SEO to improve organic search visibility and drive qualified traffic. Harness the power of various social media platforms, such as Facebook, Instagram, Twitter, and YouTube, to build an effective online presence and drive engagement. Step into the world of digital marketing and uncover the secret to exponential business growth with our comprehensive course. In this dynamic program, we'll equip you with the knowledge and strategies needed to thrive in the ever-evolving digital landscape. No prior experience required, just a passion for unleashing your marketing potential. Content is king in the digital realm, and our course empowers you with the skills to create captivating and impactful campaigns. Uncover the principles of SEO and unlock the secrets to boosting your website's visibility in search engine results. Harness the power of social media platforms such as Facebook, Instagram, Twitter, and YouTube, and leverage their potential to engage with your target audience like never before. Through a series of modules, you'll embark on an immersive learning journey, starting with the fundamentals of digital marketing. Discover the intricacies of growth hacking and learn how to apply unconventional techniques that deliver remarkable results. Dive deep into the customer journey and gain invaluable insights into their motivations, preferences, and behaviours, enabling you to optimise every interaction and drive conversions. Certification Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing professionals looking to enhance their digital skills and drive business growth. Small business owners and entrepreneurs seeking to expand their online presence and reach. Graduates and students interested in pursuing a career in digital marketing. Professionals from diverse backgrounds who want to unlock the potential of the digital landscape. Career path Digital Marketing Specialist: £25,000 - £45,000 per annum. Growth Hacker: £30,000 - £60,000 per annum. Content Marketing Manager: £30,000 - £50,000 per annum. SEO Specialist: £25,000 - £45,000 per annum. Social Media Marketing Manager: £25,000 - £50,000 per annum. Digital Marketing Strategist: £35,000 - £70,000 per annum.

Overview Without digital marketing, business growth is not possible in this day and age. Learn how to boost your business with digital marketing from the Growth Hacking for Digital Marketing course. This course will teach you the techniques of growth hacking with digital marketing. In this comprehensive course, you will grasp the essentials of digital marketing. It will educate you on the strategies of growth hacking and teach you the skills for content marketing. From the easy-to-follow modules, you will acquire the skills required for SEO. In addition, you will learn strategies for digital marketing on different social media platforms like Twitter, Facebook, YouTube etc. So, if you want to master digital marketing skills, join today and start learning! Course Preview Learning Outcomes Grasp the fundamentals of digital marketing Understand the concepts of growth hacking Acquire the key skills required for content marketing Enhance your knowledge of SEO Learn the techniques for marketing on social media platforms Why Take This Course From John Academy? Affordable, well-structured and high-quality e-learning study materials Meticulously crafted engaging and informative tutorial videos and materials Efficient exam systems for the assessment and instant result Earn UK & internationally recognised accredited qualification Easily access the course content on mobile, tablet, or desktop from anywhere, anytime Excellent career advancement opportunities Get 24/7 student support via email What Skills Will You Learn from This Course? SEO Content Marketing Growth Hacking Who Should Take This Growth Hacking for Digital Marketing Course? Whether you're an existing practitioner or an aspiring professional, this course is an ideal training opportunity. It will elevate your expertise and boost your CV with key skills and a recognised qualification attesting to your knowledge. Are There Any Entry Requirements? This Growth Hacking for Digital Marketing course is available to all learners of all academic backgrounds. But learners should be aged 16 or over to undertake the qualification. And a good understanding of the English language, numeracy, and ICT will be helpful. Growth Hacking for Digital Marketing Certification After completing and passing the Growth Hacking for Digital Marketing course successfully, you will be able to obtain a Recognised Certificate of Achievement. Learners can obtain the certificate in hard copy at £14.99 or PDF format at £11.99. Career Path​ This exclusive Growth Hacking for Digital Marketing course will equip you with effective skills and abilities and help you explore career paths such as  Digital Marketer Influencer Affiliate Marketer Entrepreneur Module 01: Fundamentals Of Digital Marketing Fundamentals of DigitalMarketing 00:45:00 Module 02: Growth Hacking Growth Hacking 00:34:00 Module 03: Customer Journey Customer Journey 00:35:00 Module 04: Content Marketing Content Marketing 00:36:00 Module 05: SEO Search Engine Optimisation 00:41:00 Module 06: E-Mail Marketing E-MailMarketing 00:45:00 Module 07: Facebook Marketing Facebook Marketing 00:43:00 Module 08: Instagram Marketing Instagram Marketing 00:46:00 Module 09: Twitter Marketing Twitter Marketing 00:37:00 Module 10: Youtube Marketing Youtube Marketing 00:36:00 Module 11: Mobile Marketing Mobile Marketing 00:35:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

If you want your employees to improve their customer service skills and deliver an amazing experience to your customers, feel free to check out my Training course focusing on managing expectations successfully.

Supercharge your digital marketing skills with our Growth Hacking Techniques online course! Uncover cutting-edge strategies to accelerate business growth, boost online visibility, and master the art of data-driven marketing. Elevate your digital presence and stay ahead in the competitive landscape. Enroll now for a transformative learning experience!

Overview: Are you tired of watching your competitors soar while your Digital Marketing efforts remain stagnant? In today's digital-first world, mastering Digital Marketing and growth hacking techniques is no longer a luxury but a necessity. With the UK's Digital Marketing economy booming, now is the perfect time to equip yourself with the Digital Marketing skills to drive exponential growth. Imagine having the power to strategically leverage Digital Marketing tools like social media, content marketing, and SEO to attract, engage, and convert customers. Our comprehensive Digital Marketing bundle offers you the tools and knowledge to succeed in Digital Marketing and achieve your business goals. This Digital Marketing course dives deep into core Digital Marketing principles and equips you with practical skills to implement growth-hacking strategies. From understanding the Digital Marketing customer journey to mastering advanced SEO, you'll gain a holistic perspective on how to optimize your Digital Marketing presence. Learning Outcomes of this Digital Marketing Bundle: Develop a data-driven approach to Digital Marketing. Master content marketing strategies in Digital Marketing. Optimize your website with advanced Digital Marketing SEO techniques. Leverage Digital Marketing tools on social media platforms. Implement targeted Digital Marketing email campaigns. Analyze and optimize your Digital Marketing performance. Don't let your Digital Marketing efforts fall short. By enrolling in our Digital Marketing bundle, you're investing in your Digital Marketing career and positioning yourself for success in the competitive world of online business. Key Features of the Digital Marketing Course: FREE Digital Marketing CPD-accredited certificate Get a free student ID card with Digital Marketing training (£10 applicable for international delivery) Lifetime access to the Digital Marketing course materials The Digital Marketing program comes with 24/7 tutor support Get instant access to this Digital Marketing course Learn Digital Marketing from anywhere in the world The Digital Marketing training is affordable and simple to understand The Digital Marketing training is entirely online How will I get my certificate? You may have to take a quiz or a written test online during or after the Digital Marketing course. After successfully completing the course, you will be eligible for the certificate. Who is this Digital Marketing course for? There is no experience or previous qualifications required for enrolment in this Digital Marketing - Growth Hacking Techniques. It is available to all students, of all academic backgrounds. Digital Marketing professionals Entrepreneurs focused on Digital Marketing Small business owners looking to improve Digital Marketing skills Marketing students interested in Digital Marketing Anyone seeking expertise in Digital Marketing Requirements Our Digital Marketing bundle is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This Digital Marketing course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as: Digital Marketing Manager (£35,000 - £55,000) SEO Specialist in Digital Marketing (£30,000 - £45,000) Social Media Manager in Digital Marketing (£25,000 - £40,000) Content Marketing Manager in Digital Marketing (£30,000 - £50,000) Email Marketing Specialist in Digital Marketing (£25,000 - £40,000) Course Curriculum 11 sections • 11 lectures • 07:12:00 total length •Fundamentals of Digital Marketing •Growth Hacking •Customer Journey •Content Marketing •SEO •E-Mail Marketing •Facebook Marketing •Instagram Marketing •Twitter Marketing •YouTube Marketing •Mobile Marketing

UX Process for Beginners from User Interviews to Personas, User stories, Information architecture to Usability testing

This course aims to provide a comprehensive understanding of how consumer behavior can influence customer experience and strategies for enhancing and building customer experience in B2B contexts, including customer segmentation, targeting, and positioning, as well as measuring customer experience gap and defining customer expectations. After the successful completion of the course, you will be able to learn about the following, How to build customer experience and how consumer behaviour can influence this experience. Strategies to influence and enhance customer experience. Enhancing customer experience in B to B context. Strategies to built customer relationship. Building customer experience with segmentation, targeting and positioning. Measuring customer experience gap. Defining customer expectations.   This course aims to provide strategies and techniques for building and enhancing customer experience, while understanding the influence of consumer behavior on this experience, as well as the importance of customer relationship management in B2B contexts, and the role of segmentation, targeting, and positioning in building customer experience. The course also covers techniques for measuring and defining customer expectations, and strategies for closing the customer experience gap. This course aims to provide a comprehensive understanding of how to build and enhance customer experience, including the role of consumer behavior, and strategies to build and maintain customer relationships. Additionally, the course covers the importance of segmentation, targeting, and positioning in creating a positive customer experience and ways to measure and meet customer expectations. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Managing Customer Experience Self-paced pre-recorded learning content on this topic. Managing Customer Experience Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Customer Happiness Coordinator Client Care Specialist Experience Enhancement Agent Satisfaction Strategist Service Excellence Ambassador Feedback Facilitator Interaction Improvement Manager Client Delight Director Customer Journey Navigator Support Satisfaction Supervisor Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.